General Theories and the Fundamental Explananda of Marketing

1983 ◽  
Vol 47 (4) ◽  
pp. 9-17 ◽  
Author(s):  
Shelby D. Hunt

Is a general theory of marketing possible? If so, what would it look like? This article (1) briefly examines the nature of theory in marketing, (2) explores the characteristics of general theories in the philosophy of science, (3) proposes what a general theory of marketing would attempt to explain and predict, (4) delineates the structure of general theories, both in and of marketing, and (5) evaluates the status of general theories in/of marketing.

2021 ◽  
Vol 31 (9999) ◽  
pp. 83-94
Author(s):  
Stanisław Czerniak ◽  

This article aims to reconstruct Max Scheler’s conception of three types of knowledge, outlined in his late work Philosophical Perspectives (1928). Scheler distinguished three kinds of knowledge: empirical, used to exercise control over nature, eidetic (essential) and metaphysical. The author reviews the epistemological criteria that underlie this distinction, and its functionalistic assumptions. In the article’s polemic part he accuses Scheler of a) crypto-dualism in his theory of knowledge, which draws insufficient distinctions between metaphysical and eidetic knowledge; b) totally omitting the status of the humanities in his classification of knowledge types; c) consistently developing a philosophy of knowledge without resort to the research tools offered by the philosophy of science, which takes such analyses out of their social and historical context (i.e. how knowledge is created in today’s scientific communities).


2021 ◽  
pp. 159-173
Author(s):  
N. N. Shpilnaya ◽  

The article is an outline of the development of Dialogical Linguistics in Russia. It represents its milestones of formation and the current state. Dialogical Linguistics is considered to be an integral linguistic branch, claiming the status of a distinct «research program» and comprises such sections as follows: Linguistics of Dialogical Text, Linguistic Theory of Replication, Interactional Theory of Dialogue, General Theory of Dialogue. In the final part of the article, the principles of dialogical modeling of linguistic objects are being formulated.


Author(s):  
Margaret Schabas

Keynes is best known as an economist but, in the tradition of John Stuart Mill and William Stanley Jevons, he also made significant contributions to inductive logic and the philosophy of science. Keynes’ only book explicitly on philosophy, A Treatise on Probability (1921), remains an important classic on the subject. It develops a non-frequentist interpretation of probability as the key to sound judgment and scientific reasoning. His General Theory of Employment, Interest and Money (1936) is the watershed of twentieth-century macroeconomics. While not, strictly speaking, a philosophical work, it nonetheless advances distinct readings of rationality, uncertainty and social justice.


10.29007/njsm ◽  
2018 ◽  
Author(s):  
Beishui Liao ◽  
Li Jin ◽  
Rober Koons

The changing of arguments and their attack relation is an intrinsic property of a variety of argumentation systems. So, it is very important to efficiently figure out how the status of arguments in a system evolves when the system is updated. However, unlike other areas of argumentation that have been deeply explored, such as argumentation semantics, proof theories, and algorithms, etc., dynamics of argumentation systems has been comparatively neglected. In this paper, we introduce a general theory (called a division-based method) to cope with this problem based on a new concept: the division of an argumentation framework. When an argumentation framework is updated, it is divided into three parts: an unaffected, an affected, and a conditioning part. The status of arguments in the unaffected sub-framework remains unchanged, while the status of the affected arguments is computed in a special argumentation framework (called a conditioned argumentation framework, or briefly CAF) that is composed of an affected part and a conditioning part. We have proved that under a certain semantics that satisfies the directionality criterion (complete, preferred, ideal, or grounded semantics), the extensions of the updated framework are equal to the result of a combination of the extensions of an unaffected sub-framework and sets of the extensions of a set of assigned CAFs. The theory shows that the complexity of computing the dynamics of argumentation will decrease to a lesser or greater extent, depending on the types of argumentation semantics, the topologies of argumentation frameworks, and the number of affected arguments with respect to an addition or a deletion. As a result, this theory is expected to be very useful in various kinds of argumentation systems where arguments and attacks are dynamics, due to the changing of underlying knowledge and information.


1963 ◽  
Vol 1 (3) ◽  
pp. 227-249 ◽  
Author(s):  
Gerd Buchdahl

SummaryI. Reputed shortcomings of Descartes as philosopher of science.II ‘Knowledge’ in mathematics and in physics. The ‘ontological’ postulates of Descartes's philosophy and philosophy of physics.III. The ‘foundations of dynamics’: ‘Newton's First Law of Motion’ and its status.IV. Descartes's conception of ‘hypothesis’: the competing claims of the ideal of the a priori in physics and the conception of retroductive inference. (The status of the mechanistic world picture.)V. Descartes's notion of ‘analysis’. The distinction between ‘procedure’ and ‘inference’. The notion of ‘induction’ and ‘understanding through models’: ‘Snell's Law of Refraction’.


2013 ◽  
Vol 36 (3) ◽  
pp. 210-211 ◽  
Author(s):  
Tobias Egner ◽  
Christopher Summerfield

AbstractClark makes a convincing case for the merits of conceptualizing brains as hierarchical prediction machines. This perspective has the potential to provide an elegant and powerful general theory of brain function, but it will ultimately stand or fall with evidence from basic neuroscience research. Here, we characterize the status quo of that evidence and highlight important avenues for future investigations.


Author(s):  
Jan Wolenski

Ajdukiewicz, like other typical members of the Lwów–Warsaw School, the main Polish analytic movement, was basically interested in logic, philosophy of language, epistemology, and philosophy of science. In the 1930s, he proposed a form of radical conventionalism, an extension of the conventionalism of Duhem and Poincaré. Later, he rejected this radical conventionalism in favour of a semantic epistemology. In the philosophy of science he tried to build a general theory of fallible inferences based on decision theory. Ajdukiewicz’s most important contribution to logic is his formal notation for syntactic categories.


Pragmatics ◽  
2000 ◽  
Vol 10 (4) ◽  
pp. 439-456 ◽  
Author(s):  
Jef Verschueren

Against the background of a general theory of pragmatics, reflections are formulated on the central role of metapragmatic awareness as a specific manifestation of salience, the status of processes of meaning generation in language use in relation to the cognitive apparatus. First the notions of metalanguage and metapragmatics, as used in linguistics, are discussed. Then metalinguistic and metapragmatic phenomena are presented as reflections of metapragmatic awareness. Two ways in which indicators of metapragmatic awareness function in language use are distinguished: Their functioning as anchoring devices locating linguistic form in relation to context, and their functioning as signals of the language users’ reflexive interpretations of the activities they are engaged in. Finally, some social implications of metapragmatic functioning are discussed, in particular in relation to language ideologies and identity construction.


1949 ◽  
Vol 14 (1) ◽  
pp. 27-31 ◽  
Author(s):  
R. M. Martin

The purpose of this note is (i) to point out an important similarity between the nominalistic system discussed by Quine in his recent paper On universals and the system of logic (the system н) developed by the author in A homogeneous system for formal logic, (ii) to offer certain corrections to the latter, and (iii) to show that that system (н) is adequate for the general theory of ancestrale and for the definition of any general recursive function of natural numbers.Nominalism as a thesis in the philosophy of science, according to Quine, is the view that it is possible to construct a language adequate for the purposes of science, which in no wise admits classes, properties, relations, or other abstract objects as values for variables.


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