EXPRESS: Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

2021 ◽  
pp. 002224372110420
Author(s):  
Mi Zhou ◽  
Pedro Ferreira ◽  
Michael D. Smith ◽  
George H. Chen
Keyword(s):  
Machine Learning ◽  
Consumer Behavior ◽  
Marketing Research ◽  
Traditional Education ◽  
Video Data ◽  
Multimedia Data ◽  
Online Video ◽  
Online Classroom ◽  
Individual Level ◽  
Video Feature

Video is one of the fastest growing online services offered to consumers. The rapid growth of online video consumption brings new opportunities for marketing executives and researchers to analyze consumer behavior. However, video introduces new challenges. Specifically, analyzing unstructured video data presents formidable methodological challenges that limit the current use of multimedia data to generate marketing insights. To address this challenge, the authors propose a novel video feature framework based on machine learning and computer vision techniques, which helps marketers predict and understand the consumption of online video from a content-based perspective. The authors apply this frame-work to two unique datasets: one provided by Masterclass.com, consisting of 771 online videos and more than 2.6 million viewing records from 225,580 consumers, and another from Crash Course, consisting of 1,127 videos focusing on more traditional education disciplines. The analyses show that the framework proposed in this paper can be used to accurately predict both individual-level consumer behavior and aggregate video popularity in these two very different contexts. The authors discuss how their findings and methods can be used to advance management and marketing research with unstructured video data in other contexts such as video marketing and entertainment analytics.

scholarly journals A Distributed Content-Based Video Retrieval System for Large Data-sets

2021 ◽  
Author(s):  
ElMehdi SAOUDI ◽  
Said Jai Andaloussi
Keyword(s):  
Real Time ◽  
Retrieval System ◽  
Video Retrieval ◽  
Multimedia Databases ◽  
Video Data ◽  
Multimedia Data ◽  
Machine Learning Techniques ◽  
Data Sets ◽  
Data Set ◽  
Content Based Video Retrieval

Abstract With the rapid growth of the volume of video data and the development of multimedia technologies, it has become necessary to have the ability to accurately and quickly browse and search through information stored in large multimedia databases. For this purpose, content-based video retrieval ( CBVR ) has become an active area of research over the last decade. In this paper, We propose a content-based video retrieval system providing similar videos from a large multimedia data-set based on a query video. The approach uses vector motion-based signatures to describe the visual content and uses machine learning techniques to extract key-frames for rapid browsing and efficient video indexing. We have implemented the proposed approach on both, single machine and real-time distributed cluster to evaluate the real-time performance aspect, especially when the number and size of videos are large. Experiments are performed using various benchmark action and activity recognition data-sets and the results reveal the effectiveness of the proposed method in both accuracy and processing time compared to state-of-the-art methods.

High-throughput visual assessment of sleep stages in mice using machine learning

SLEEP ◽  
2021 ◽  
Author(s):  
Brian Geuther ◽  
Mandy Chen ◽  
Raymond J Galante ◽  
Owen Han ◽  
Jie Lian ◽  
...  
Keyword(s):  
Machine Learning ◽  
Eye Movement ◽  
High Throughput ◽  
Data Augmentation ◽  
Sleep Stage ◽  
Visual Assessment ◽  
Video Data ◽  
Sleep Stages ◽  
Rapid Eye Movement ◽  
Rapid Eye Movement Sleep

Abstract Study Objectives Sleep is an important biological process that is perturbed in numerous diseases, and assessment its substages currently requires implantation of electrodes to carry out electroencephalogram/electromyogram (EEG/EMG) analysis. Although accurate, this method comes at a high cost of invasive surgery and experts trained to score EEG/EMG data. Here, we leverage modern computer vision methods to directly classify sleep substages from video data. This bypasses the need for surgery and expert scoring, provides a path to high-throughput studies of sleep in mice. Methods We collected synchronized high-resolution video and EEG/EMG data in 16 male C57BL/6J mice. We extracted features from the video that are time and frequency-based and used the human expert-scored EEG/EMG data to train a visual classifier. We investigated several classifiers and data augmentation methods. Results Our visual sleep classifier proved to be highly accurate in classifying wake, non-rapid eye movement sleep (NREM), and rapid eye movement sleep (REM) states, and achieves an overall accuracy of 0.92 +/- 0.05 (mean +/- SD). We discover and genetically validate video features that correlate with breathing rates, and show low and high variability in NREM and REM sleep, respectively. Finally, we apply our methods to non-invasively detect that sleep stage disturbances induced by amphetamine administration. Conclusions We conclude that machine learning based visual classification of sleep is a viable alternative to EEG/EMG based scoring. Our results will enable non-invasive high-throughput sleep studies and will greatly reduce the barrier to screening mutant mice for abnormalities in sleep.

Personalized Transcriptomic Analyses Identify Unique Signatures That Correlate with Genomic Subtypes in Acute Myeloid Leukemia (AML) Using Explainable Artificial Intelligence

Blood ◽  
2020 ◽  
Vol 136 (Supplement 1) ◽  
pp. 33-34 ◽  
Author(s):  
Yazan Rouphail ◽  
Nathan Radakovich ◽  
Jacob Shreve ◽  
Sudipto Mukherjee ◽  
Babal K. Jha ◽  
...  
Keyword(s):  
Machine Learning ◽  
Board Of Directors ◽  
Research Funding ◽  
State Of The Art ◽  
Data Monitoring Committee ◽  
Biological Pathways ◽  
Machine Learning Algorithms ◽  
Advisory Committees ◽  
Altered Expression ◽  
Individual Level

Background Multi-omic analysis can identify unique signatures that correlate with cancer subtypes. While clinically meaningful molecular subtypes of AML have been defined based on the status of single genes such as NPM1 and FLT3, such categories remain heterogeneous and further work is needed to characterize their genetic and transcriptomic diversity on a truly individualized basis. Further, patients (pts) with NPM1+/FLT3-ITD- AML have a better overall survival compared to patients with NPM1-/FLT3-ITD+, suggesting that these pts could have different transcriptomic signature that impact phenotype, pathophysiology, and outcomes. Many current transcriptome analytic techniques use clustering analysis to aggregate samples and look at relationships on a cohort-wide basis to build transcriptomic signatures that correlate with phenotype or outcome. Such approaches can undermine the heterogeneity of the gene expression in pts with the same signatures. In this study, we took advantage of state of the art machine learning algorithms to identify unique transcriptomic signatures that correlate with AML genomic phenotype. Methods Genomic (whole exome sequencing and targeted deep sequencing) and transcriptomic data from 451 AML pts included in the Beat AML study (publicly available data) were used to build transcriptomic signatures that are specific for AML patients with NPM1+/FLT3-ITD+ compared to NPM1+/FLT3-ITD, and NPM1-/FLT3-ITD-. We chose these AML phenotypes as they have been described extensively and they correlate with clinical outcomes. Results A total of 242 patients (54%) had NPM1-/FLT3-, 35 (8%) were NPM1+/FLT3-, and 47 (10%) were NPM1+/FLT3+. Our algorithm identified 20 genes that are highly specific for NPM1/FLT3ITD phenotype: HOXB-AS3, SCRN1, LMX1B, PCBD1, DNAJC15, HOXA3, NPTXq, RP11-1055B8, ABDH128, HOXB8, SOCS2, HOXB3, HOXB9, MIR503HG, FAM221B, NRP1, NDUFAF3, MEG3, CCDC136, and HIST1H2BC. Interestingly, several of those genes were overexpressed or underexpressed in specific phenotypes. For example, SCRN1, LMX1B, RP11-1055B8, ABDH128, HOXB8, MIR503HG, NRP1 are only overexpressed or underexpressed in patients with NPM1-/FLT3-, while PCBD1, NDUFAF3, FAM221B are overexpressed or underexpressed in pts with NPM1+/FLT3+. These genes affect several important pathways that regulate cell differentiation, proliferation, mitochondrial oxidative phosphorylation, histone modification and lipid metabolism. All these genes had previously been reported as having altered expression in genomic studies of AML, confirming our approach's ability to identify biologically meaningful relationships. Further, our algorithm can provide a personalized explanation of overexpressed and underexpressed genes specific for a given patient, thus identifying targetable pathways for each pt. Figure 1 below shows three pts with the same genotype (NPM1+/FLT3-ITD+) but demonstrate different transcriptomic patterns of overexpression or underexpression that affect different biological pathways. Conclusions We describe the use of a state of the art explainable machine learning approach to define transcriptomic signatures that are specific for individual pts. In addition to correctly distinguishing AML subtype based on specific transcriptomic signatures, our model was able to accurately identify upregulated and downregulated genes that affecte several important biological pathways in AML and can summarize these pathways at an individual level. Such an approach can be used to provide personalized treatment options that can target the activated pathways at an individual level. Disclosures Mukherjee: Partnership for Health Analytic Research, LLC (PHAR, LLC): Honoraria; Novartis: Consultancy, Membership on an entity's Board of Directors or advisory committees, Research Funding; EUSA Pharma: Consultancy; Celgene/Acceleron: Membership on an entity's Board of Directors or advisory committees; Bristol Myers Squib: Honoraria; Aplastic Anemia and MDS International Foundation: Honoraria; Celgene: Consultancy, Honoraria, Research Funding. Maciejewski:Alexion, BMS: Speakers Bureau; Novartis, Roche: Consultancy, Honoraria. Sekeres:BMS: Consultancy; Takeda/Millenium: Consultancy; Pfizer: Consultancy. Nazha:Jazz: Research Funding; Incyte: Speakers Bureau; Novartis: Speakers Bureau; MEI: Other: Data monitoring Committee.

Video Semantic Analysis

2021 ◽  
Vol 11 (2) ◽  
pp. 1-21
Author(s):  
Daniel Danso Essel ◽  
Ben-Bright Benuwa ◽  
Benjamin Ghansah
Keyword(s):  
Dictionary Learning ◽  
Semantic Analysis ◽  
Learning Algorithm ◽  
Recognition Rate ◽  
Image Data ◽  
Video Data ◽  
The Novel ◽  
Video Feature ◽  
Novel Approach ◽  
Video Semantic Analysis

Sparse Representation (SR) and Dictionary Learning (DL) based Classifier have shown promising results in classification tasks, with impressive recognition rate on image data. In Video Semantic Analysis (VSA) however, the local structure of video data contains significant discriminative information required for classification. To the best of our knowledge, this has not been fully explored by recent DL-based approaches. Further, similar coding findings are not being realized from video features with the same video category. Based on the foregoing, a novel learning algorithm, Sparsity based Locality-Sensitive Discriminative Dictionary Learning (SLSDDL) for VSA is proposed in this paper. In the proposed algorithm, a discriminant loss function for the category based on sparse coding of the sparse coefficients is introduced into structure of Locality-Sensitive Dictionary Learning (LSDL) algorithm. Finally, the sparse coefficients for the testing video feature sample are solved by the optimized method of SLSDDL and the classification result for video semantic is obtained by minimizing the error between the original and reconstructed samples. The experimental results show that, the proposed SLSDDL significantly improves the performance of video semantic detection compared with state-of-the-art approaches. The proposed approach also shows robustness to diverse video environments, proving the universality of the novel approach.

Traditional Market Research and Neuromarketing Research

2020 ◽  
pp. 146-167
Author(s):  
Sertac Eroglu ◽  
Nihan Tomris Kucun
Keyword(s):  
Consumer Behavior ◽  
Market Research ◽  
Marketing Research ◽  
New Horizons ◽  
Related Data ◽  
Advantages And Disadvantages ◽  
Marketing Relationship ◽  
Traditional Market ◽  
Traditional Marketing ◽  
And Behavior

Marketing research, dedicated to comprehending consumer behavior and purchasing practice, comprises methodical gathering, analysis, and interpretation of related data. Since the understanding of consumer behavior is a comprehensive and complicated task, the contemporary marketing studies argue that traditional marketing research should be supported by neuromarketing methods to explore consumers' psychology, motivation, and behavior. In this chapter, the advantages and disadvantages of traditional marketing and neuromarketing research methodologies and the differences between them are discussed. The traditional market research methods are explained through their qualitative and quantitative dimensions. The most commonly used grouping scheme of techniques in neuromarketing research is presented, namely, neurometric, biometric, and psychometric techniques. The marketing research supported by neuromarketing approaches enables us to look at the consumers' mind as closely as we have never experienced before and opens up new horizons in understanding consumer and marketing relationship.

A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift

2021 ◽  
pp. 1578-1597
Author(s):  
Syed Habeeb ◽  
K. Francis Sudhakar
Keyword(s):  
Systematic Review ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Marketing Research ◽  
Journal Articles ◽  
Exclusion Criteria ◽  
Repurchase Intentions ◽  
Online Consumer Behavior ◽  
Research Areas ◽  
Online Consumer

The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.

Tu1990 ARTIFICIAL INTELLIGENCE-ASSISTED POLYP DETECTION SYSTEM FOR COLONOSCOPY, BASED ON THE LARGEST AVAILABLE COLLECTION OF CLINICAL VIDEO DATA FOR MACHINE LEARNING

2019 ◽  
Vol 89 (6) ◽  
pp. AB646-AB647 ◽  
Author(s):  
Masashi Misawa ◽  
Shinei Kudo ◽  
Yuichi Mori ◽  
Tomonari Cho ◽  
Shinichi Kataoka ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Detection System ◽  
Video Data ◽  
Polyp Detection

scholarly journals Modeling Dynamic Heterogeneity Using Gaussian Processes

2019 ◽  
Vol 57 (1) ◽  
pp. 55-77 ◽  
Author(s):  
Ryan Dew ◽  
Asim Ansari ◽  
Yang Li
Keyword(s):  
Gaussian Processes ◽  
Marketing Research ◽  
Population Level ◽  
Online Reviews ◽  
Parameter Estimates ◽  
Model Parameters ◽  
Dynamic Heterogeneity ◽  
Cross Sectional ◽  
Individual Level ◽  
The Rich

Marketing research relies on individual-level estimates to understand the rich heterogeneity of consumers, firms, and products. While much of the literature focuses on capturing static cross-sectional heterogeneity, little research has been done on modeling dynamic heterogeneity, or the heterogeneous evolution of individual-level model parameters. In this work, the authors propose a novel framework for capturing the dynamics of heterogeneity, using individual-level, latent, Bayesian nonparametric Gaussian processes. Similar to standard heterogeneity specifications, this Gaussian process dynamic heterogeneity (GPDH) specification models individual-level parameters as flexible variations around population-level trends, allowing for sharing of statistical information both across individuals and within individuals over time. This hierarchical structure provides precise individual-level insights regarding parameter dynamics. The authors show that GPDH nests existing heterogeneity specifications and that not flexibly capturing individual-level dynamics may result in biased parameter estimates. Substantively, they apply GPDH to understand preference dynamics and to model the evolution of online reviews. Across both applications, they find robust evidence of dynamic heterogeneity and illustrate GPDH’s rich managerial insights, with implications for targeting, pricing, and market structure analysis.

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