Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

2016 ◽  
Vol 43 (1) ◽  
pp. 87-110 ◽  
Author(s):  
Rodolphe Durand ◽  
Mukti Khaire

This paper reviews several streams of research on market category formation. Most past research has largely focused on established category systems and the antecedents and consequences of categorical positioning (i.e., categorical purity vs. spanning; combination vs. replacement) but relatively ignored the formative processes leading to new categories. In this review, we address this lacuna to posit that scholarship would benefit from clearly disentangling category emergence from category creation. We analytically describe the differences between the two and elaborate the boundary conditions that guide and define which process is more likely to occur in a given market. Our review contributes to illuminating the role of organizational agency and strategic actions in market categories and their formation, which deserve greater attention as a result of their theoretical and practical implications.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irem Demirkan ◽  
Ravi Srinivasan ◽  
Alka Nand

PurposeThis paper explores the role of effective resource and knowledge management capabilities on product innovation capabilities of the small and medium-sized enterprises (SMEs). Specifically, the authors research the role of the human resource investments in the form of employee training in developing firm's innovation capabilities and how SMEs manage these investments when we account for the boundary conditions such as the level of employee education, SME size and the frequency of investments in research and development (R&D).Design/methodology/approachThe authors use survey data conducted by The Centre for European Economic Research (Zentrum für Europäische Wirtschaftsforschung – ZEW). The final sample for analysis includes 983 SMEs from Germany that belong to 13 different industries. The authors use hierarchical OLS regression to test the hypotheses presented in this paper.FindingsThe authors find a positive association between increased investments in employee training and product innovation capabilities in the context of SMEs. More specifically, the authors’ findings support that (1) the relationship between employee training and innovation capabilities is weaker in industries with greater proportion of employees with university degrees, (2) the effectiveness of investments in employee training is lower among larger SMEs than smaller SMEs, and (3) continuous R&D weakens the relationship between training expenditure and innovation capabilities. While on the one hand the authors’ findings contribute to the debate of whether employee training is necessary for SMEs by affirming this notion, on the other hand the authors show that investments in employee training have differing implications for small and large SMEs within boundary conditions. Moreover, these findings have practical implications for the managers of all SMEs in terms of management of their knowledge resources.Research limitations/implicationsThe authors’ research makes important contributions to the study of innovation in SMEs. First, the authors contribute evidence to the debate whether employee training is necessary for SMEs by showing that employee training is particularly important for SMEs that are smaller in size, have lower proportion of employees with university degrees and when they invest in research and development in a targeted manner. The authors also demonstrate that investments in employee training is not a waste, rather such investments can increase the likelihood of survival for many of these firms through its positive impact on product innovation.Practical implicationsFor managers of SMEs, the authors’ findings suggest that while investments in employee training are important, the managers of particular SMEs with above-mentioned qualities should be persistent in such investments and must make deliberate efforts to reap the benefits in terms of innovative capabilities. Unlike large firms, who have the financial means to carry out investments in an abundant manner, SMEs appear to be more enterprising with their scarce resources when we also consider the role of investments in human resources.Originality/valueThe authors’ research makes important contributions to the study of innovation in SMEs. First, the authors contribute evidence to the debate whether employee training is necessary for SMEs by finding that employee training is particularly important for SMEs that are smaller in size, have lower proportion of employees with university degrees and when they do not invest in R&D continuously. The authors also demonstrate that investments in employee training is not a waste, but such investments can increase the likelihood of survival for many of these firms.


Author(s):  
Lucia Summers ◽  
D. Kim Rossmo

PurposeIntelligence-led policing (ILP) involves the analysis of data to inform the development and implementation of strategic actions aimed at more efficiently reducing crime. The purpose of this paper is to examine how chronic acquisitive offenders – a focus of ILP – respond to police patrol, and how this knowledge can be turned into actionable strategies to reduce crime.Design/methodology/approachInterviews were conducted with 137 chronic offenders who had multiple convictions for burglary, robbery and/or vehicle crime. The interviews involved the collection of both qualitative and quantitative data, including responses to situational crime vignettes.FindingsWhen encountering police patrols, criminals were initially more likely to displace (e.g. committing crime elsewhere and/or later in the day) than to desist from offending. Some of the conditions under which police patrol was most effective were identified, including offenders’ fear of being recognized by officers. Repeated thwarted crime attempts appeared to be most impactful, with even the most chronic offenders becoming “worn down.”Practical implicationsThe profiles of top offenders should be systematically disseminated to front line officers to augment the effectiveness of police patrol and minimize the possibility of crime displacement.Originality/valueOffender interviews are a valuable source of information but they have been underutilized within an ILP framework. This research illustrates how offender interview research can inform and support the role of police in preventing crime.


1992 ◽  
Vol 11 (2) ◽  
pp. 163-185 ◽  
Author(s):  
Shannon Alyce O'Brien

Although the role of women in society has changed greatly in recent years, family benefit provisions may still be reflective of traditional notions of women's role as mother and homemaker. I examine this possibility through a case study of 120 collective agreements in a major Canadian union. In addition, the role of bargaining unit size, percentage of females in the bargaining unit, percentage of females on the negotiating committee and sector in the provision of family benefits are examined. It was found that the content and provision of family benefits were reflective of traditional notions of women. Through a step-wise multiple regression, it was also found that the percentage of females in a bargaining unit had the strongest predictive power of the four independent variables. Practical implications of the findings are discussed in light of current legislation governing the provision of family benefits and past research.


2019 ◽  
Vol 38 (4) ◽  
pp. 449-463 ◽  
Author(s):  
Minelle E. Silva ◽  
José Milton de Sousa-Filho ◽  
Amanda Pruski Yamim ◽  
Abílio Peixoto Diógenes

Purpose The purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and consequences of skepticism. Design/methodology/approach Using a cross-country approach, with data from Brazil and France, the relationships between green skepticism and downstream consequences (e.g. intention to purchase green products) were analyzed using the partial least squares path modeling with the results of 996 questionnaires. Findings Contradicting previous research, the authors found that in France, green skepticism represents consumers’ increased green advertising elaboration, not a disbelief in companies’ claims, and it is associated with greater intentions to make green purchases. Meanwhile, in Brazil, green skepticism represents consumers’ disbelief, which is associated to consumers greater suspicion toward (and distance from) companies’ claims in such country. This study shows that the role of skepticism and the valence of its effect on green attitudes depend on market relationships. Research limitations/implications The authors promote the importance of investigating the different meanings of skepticism across countries, what can spill over on research of other marketing aspects, such as advertising elaboration. Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness. Practical implications Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness. Originality/value This research examines an underexplored debate on the role of green skepticism in different economies and demonstrates the nuances green advertising impact on both markets.


2020 ◽  
Vol 3 (4) ◽  
pp. 431-450
Author(s):  
Mrudula Manoj ◽  
Anjitha Ram Das ◽  
Arun Chandran ◽  
Santanu Mandal

PurposeRecent studies have classified ecotourism behaviour into specific components like site-specific ecological, pro-environmental and environmental learning behaviour. However, the role of materialism in generating these types of behaviour is not clearly understood. Materialism might also affect tourists' environmental engagement. Hence, this study embarks on exploring these research gaps.Design/methodology/approachAll the constructs were operationalized as first-order factors based on extant scales of measurement. After suitable pretesting, the study was able to collect 122 valid responses. The responses were analysed using partial least squares (PLS).FindingsResults suggest that environmental engagement and environmental learning behaviour have prominent roles as enablers. Furthermore, the importance of materialism is not statistically significant and requires further investigation.Research limitations/implicationsWhile the study showed that environmental engagement is a crucial precursor for the development of different types of ecotourism behaviour, it also has limitations. First, the study tested the validity of the proposed associations based on the perceptual responses of 122 tourists who are interested in participating in ecotourism. However, this may lack generalizability. Future research can take a common set of tourists or a specific destination and execute a longitudinal analysis to better understand the way ecotourism behaviour has evolved over time at a destination. This would in turn help the local people and tour planners to develop tourism packages and events.Practical implicationsAs tourists are interested in environmental learning, they are eventually expected to take care of the destination environment in terms of protecting it in every form. This may include reporting of any environment damaging activity, for example, activities that can enhance environmental pollution, etc.Social implicationsMaterialism hinders the environmental conservation spree of tourists, when they indulge more in shopping and leisure trips. Hence, for destination planners it is very important to hold complementary events in addition to the main event to highlight the dire need of involving in ecotourism activities.Originality/valueThe study is of significant contribution for researchers and practitioners as it develops the antecedents and consequences of environmental learning behaviour. Furthermore, this study has implications for managers working for sustainability of tourism destinations.


2015 ◽  
Vol 28 (2) ◽  
Author(s):  
Roy B.L. Sijbom ◽  
Onne Janssen ◽  
Nico W. van Yperen

Leaders’ reactions to radical creative ideas voiced by employees: The role of leaders’ achievement goals Leaders’ reactions to radical creative ideas voiced by employees: The role of leaders’ achievement goals We review three articles in which we examined how leaders’ achievement goals affect their reactions to creative ideas voiced by their employees. Across a series of studies, we expected and found that leaders pursuing performance goals (to do better than others) tend to be less receptive and more opposing to voiced creative ideas than leaders pursuing mastery goals (to do better than they did before). We also present and discuss our findings on the underlying mechanisms that can clarify why performance goal leaders react differently than mastery goal leaders as well as the boundary conditions under which performance goal leaders respond in similar ways to mastery goal leaders. We conclude that leaders’ achievement goals affect their reactions to voiced creative ideas and discuss the practical implications for leaders and organizations to get the most out of upward creative input.


2018 ◽  
Vol 30 (9) ◽  
pp. 2908-2924 ◽  
Author(s):  
Herbjørn Nysveen ◽  
Ove Oklevik ◽  
Per Egil Pedersen

Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway. Of the invited respondents, 283 completed the questionnaire. Findings The study shows positive influences of perceived brand innovativeness and green image on the experience dimensions. The influences of the brand experience dimensions on brand satisfaction are mixed. The results indicate that the brand experience dimensions partially mediate the influences of perceived brand innovativeness and green image on brand satisfaction. The study also shows a positive influence of perceived brand innovativeness on perceived green image. Practical implications The paper highlights the importance of carefully managing brands’ innovativeness and green image to improve brand experiences and satisfaction with the hotel. Originality/value Few studies exist on hotel brand experience, and therefore, future studies should identify antecedents and consequences of hotel brand experience (King, 2017; Khan and Rahman, 2017). This paper examines the role of hotel brand experiences with an explicit focus on the antecedents of such experiences.


2021 ◽  
Vol 12 ◽  
Author(s):  
Vivian Hsueh Hua Chen ◽  
Gabrielle C. Ibasco ◽  
Vetra Jing Xuan Leow ◽  
Juline Yun Yee Lew

Past research has discussed how the embodiment of an outgroup avatar in virtual reality (VR) can reduce intergroup bias. However, little is known about the mechanisms and boundary conditions that shape this effect. This study examines how the embodiment of both outgroup and ingroup VR avatars in different orders influences attitudes and perceived closeness toward a co-ethnic immigrant outgroup in Singapore. It also investigates the role of empathy and social identity orientation (SIO) in this relationship. An experiment with four avatar embodiment conditions (ingroup-then-outgroup, outgroup-then-ingroup, ingroup-only, and outgroup-only) was carried out with 171 participants from a public university in Singapore. Results showed that embodying an outgroup avatar alone, compared to embodying an ingroup avatar alone, significantly improves both attitudes and closeness toward an immigrant outgroup. The order of embodiment matters to an extent, suggesting the greater effectiveness of outgroup-first over ingroup-first embodiment in reducing bias. Empathy mediates the effect of all three outgroup embodiment conditions on improved attitudes and closeness toward immigrants. It was also found that the stronger one’s SIO is, the more effective embodiment is in improving perceived closeness with the outgroup via empathy. Theoretical implications of these findings are discussed.


2012 ◽  
Vol 65 (1) ◽  
pp. 55-70 ◽  
Author(s):  
S. H. Wong

Past research has shown that traditional Chinese death beliefs, which mostly consisted of superstitious thoughts, are related to death anxiety. However, other studies have shown that superstitions may help people cope with uncertainty and, therefore, reduce uncertainty-induced anxiety. The role of superstitions, whether related to heightened death anxiety or reduced death anxiety, is unclear. This study attempted to address the knowledge gap by examining the relationships among superstitions and Chinese death beliefs on death anxiety in the Chinese context. One hundred twenty-four undergraduates in Hong Kong completed measures of superstition (R-PBS), death anxiety (MFODS), and Chinese death beliefs scale. Superstition was found to be predictor of death anxiety, as expected. With superstitions highly prevalent in Chinese societies, the study has practical implications in end-of-life care, bereavement support, and death education in the Chinese context.


2013 ◽  
pp. 98-110
Author(s):  
M. Likhachev

Behavioral models are considered in the paper as the link between the description of the institutional structure of the economic system and the formation of macro-aggregates, reflecting the results of its operations. The degree of homogeneity of the private sector’s economic environment and complementary goals of private entities and government regulation are noted as basic characteristics of behavioral models. The author examines the differences in the estimates of these characteristics as one of the most important factors underpinning the architecture of modern macroeconomic models and their practical implications.


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