scholarly journals From “pretty to pretty powerful”: The communicatively constituted power of facial beauty’s performativity

2021 ◽  
pp. 017084062110306
Author(s):  
David Hollis ◽  
Alex Wright ◽  
Owain Smolovic Jones ◽  
Nela Smolovic Jones

The face is a significant locus of power upon which judgements concerning a person’s status, worth and attractiveness are made. This study contributes to knowledge of facial norms’ shifting performative power in daily organizing, theorizing facial beauty as a communicatively constituted authoritative text. We achieve this through blending Butlerian and communication as constitutive of organization (CCO) theorizing. This allows us to enrich understandings of power and performativity’s necessarily entangled and co-constitutive unfolding, as we trace how a normative understanding of facial beauty becomes more and/or less performatively powerful through embodied-textual processes. Our theorizing is generated from an ethnography of a UK cosmetics firm and demonstrates how facial beauty functions as a (figurative) authoritative text that corporealizes, subjectivizes, and is resisted by makeup artists within a confluence of (concrete) text and conversation. We show how through communicative, citational and embodied processes of corporealization, regulation and subjection, everyday performances like makeup applications become performatively powerful on the ground level of interaction. Further, returning authoritative texts to their original figurative formulation uncovers something of how their transformative power shapes organizing’s ongoing accomplishment.

Author(s):  
Namrata S. Kote

ABSTRACT In todays globalized era facial impressions has become very important to survive. Good Facial complexion with depigmented skin helps to Improve personality and self-confidence. Various cosmetic disorders are occurring due to hectic lifestyle, dietary habits, increased pollution etc.  Vyanga is one of those cosmetological issues which affect one’s facial beauty. Vyanga is classified as kshudraroga in classical texts which occurs due to vitiated vata and pitta dosha and characterized by the presence of Niruja and Shyavavarna mandalas on face. It is one of the most common problem as regards the face is concerned. On the basis of clinical features, it can be compared with facial melanosis, one of the hyperpigmented disorders. Before treating any disorder it is very important to understand it by all means like by signs and symptoms, etiology, pathogenesis, classification to achieve a success in treatment. Current article focuses to gather all of types, diagnosis, etiology, pathogenesis and treatment of vyanga according to both modern and classical view.  


2008 ◽  
Vol 22 (1) ◽  
pp. 41-57 ◽  
Author(s):  
Anja Roye ◽  
Lea Höfel ◽  
Thomas Jacobsen

Temporal and brain topographic characteristics of the aesthetic judgment of male and female faces were investigated, using event-related potentials and reaction times. The evaluative aesthetic judgment of facial beauty (beautiful vs. not beautiful) was contrasted with a nonevaluative descriptive judgment of head shape (round vs. oval). Analysis showed longer reaction times in the descriptive than in the evaluative task, suggesting that the descriptive judgment demanded more cognitive effort and may entail greater uncertainty. Electrophysiologically, the evaluative judgment elicited a negativity (400 to 480 ms) for the judgment not beautiful, maximal over midline leads. A comparable deflection has been previously reported for evaluative judgments of graphic patterns. It was interpreted as an impression formation independent of the type of stimulus material, occurring when an aesthetic entity is judged intentionally. Besides this effect, which was independent of the gender of the face, the temporal characteristics of aesthetic evaluation differed depending on the gender of the face. We report a negativity for male faces only (280–440 ms) and a late positivity (520–1200 ms), which was stronger for female faces, both concerning not beautiful judgments. Thus, the evaluation of male and female facial beauty was processed in different time-windows. The descriptive judgment round elicited a larger posterior positivity compared with oval (320–620 ms). These results complement investigations of the architecture and time course of evaluative aesthetic and descriptive judgment processes, using faces as stimulus material.


Author(s):  
Stuart Seiff ◽  
Bryan Seiff

The eyes and upper face impart more emotion than any other part of the human body and can communicate temperament through a variety of complex movements and expressions. The influence of the eyebrow on facial anatomy is subtle but critical in establishing mood as determined by facial expression. Upward-slanting eyebrows suggest surprise or sadness, downward-slanting eyebrows denote anger, flat eyebrows hanging over the eyes suggest fatigue, and eyebrows with a proper arch suggest happiness. Concepts of facial beauty continue to evolve over time, yet certain aesthetic principles invariably define the youthful brow and upper face. The head of the brow should begin at a point directly above the alae of the nose, and the tail of the brow should end on a line drawn from the alae of the nose through the lateral canthus. Classical aesthetic principles held that women have eyebrows with a high, graceful arch, accompanied by a deep superior sulcus and well-defined lid crease. The head of the brow began 1 to 2 mm above the supraorbital rim and the lateral third was elevated up to 1 cm above the rim, with the high point of the arch directly above the lateral aspect of the limbus. Current fashion seems to prefer flatter brows with a subtle upward slanting of the brow tail, rather than a high, accentuated arch. The tail of the brow thins as it elevates laterally. Fullness of the brow tissue and a less shallow superior sulcus has also become en vogue, reflecting the overall trend toward facial fullness as a sign of youthfulness. Men tend to have a straighter brow that lies at or slightly above the orbital rim, with a shallow superior sulcus and a more subtle lid crease. As the face ages, thinning skin and tissue laxity diminish the youthful appearance of the brow and upper eyelid. The eyebrows become ptotic, resulting in vertical redundancy of the upper lid skin. The drooping brow and inelastic skin combine to cause upper eyelid tissue to drape over the lid margin, often obstructing the superior visual field.


2010 ◽  
Vol 27 (1) ◽  
pp. 59-64 ◽  
Author(s):  
Maira Smith ◽  
Bruce Walker Nelson

Abstract:Forests dominated by semi-scandent woody bamboos of the genus Guadua cover about 165 000 km2 of the south-west Amazon. Because many woody bamboo species are favoured by disturbance some authors have inferred this landscape to be a consequence of indigenous or natural disturbance. As seen in satellite images, the rounded edges of some bamboo-dominated forests indicate expansion into surrounding forest. These edges are unrelated to topography and resemble the borders of ground fires in unlogged Amazon forests, suggesting that bamboo may have been favoured by past fires. We studied the recovery of Guadua sarcocarpa and its competitors in the face of simulated fire by cutting all plant stems at ground level in ten 100-m2 plots, compared with ten control plots, and by burning a 2500-m2 plot. In the clear-cuts, bamboos recovered more successfully than did palms and dicots, by two measures: biomass accumulated and per cent recovery of pre-disturbance biomass. Resprouted bamboo attained higher stem densities than in control sites at 11 mo. In the burn plot, bamboo basal area recovered to pre-burn levels after 2 y and approached that of an undisturbed control area after 3 y. Though other natural disturbances are relevant, we conclude that forest fires should favour the spread and dominance of Guadua species in the south-west Amazon.


2019 ◽  
Vol 39 (12) ◽  
pp. NP474-NP483 ◽  
Author(s):  
Giuseppe Sito ◽  
Luana Consolini ◽  
Patrick Trévidic

AbstractBackgroundThe lips are a focal point of the face; however, their aesthetic proportions and effect on perceived facial beauty remain poorly defined. Perioral aging is highly individual, with several distinct and often simultaneous processes contributing to changes in lip contour and surface. These processes can affect lip volume and length, shape, and the degree of vermilion inversion.ObjectivesWe aimed to develop a treatment guide for Caucasian women that combined a complete analysis of the lips (including the effects of aging) with consideration of the rheological characteristics of the products used to assist practitioners in tailoring rejuvenation treatment to individual patients.MethodsWe reviewed existing literature to analyze the parameters that make the lips of Caucasian women “attractive” and investigated the rheological characteristics of different hyaluronic fillers to provide guidance on the optimal treatment for each woman.ResultsOur numerical definition of the lips is based on 4 specific parameters: philtrum height, upper vermillion height, ratio between philtrum and upper vermillion height, and golden ratio between upper and lower vermillion height. In our opinion, conserving the length of hyaluronic acid chains results in dynamic fillers that may provide better results with lower risk of asymmetry compared with conventional products.ConclusionsThis new classification and associated treatment guideline aims to allow accurate assessment and enable practitioners to customize treatment for individual patients.


2021 ◽  
Vol 38 (4) ◽  
pp. 1007-1012
Author(s):  
Shakiba Ahmadimehr ◽  
Mohammad Karimi Moridani

This paper aims to explore the essence of facial attractiveness from the viewpoint of geometric features toward the classification and identification of attractive and unattractive individuals. We present a simple but useful feature extraction for facial beauty classification. Evaluation of facial attractiveness was performed with different combinations of geometric facial features using the deep learning method. In this method, we focus on the geometry of a face and use actual faces for our analysis. The proposed method has been tested on, image database containing 60 images of men's faces (attractive or unattractive) ranging from 20-50 years old. The images are taken from both frontal and lateral position. In the next step, principle components analysis (PCA) was applied to feature a reduction of beauty, and finally, the neural network was used for judging whether the obtained analysis of various faces is attractive or not. The results show that one of the indexes in identifying facial attractiveness base of science, is the values of the geometric features in the face, changing facial parameters can change the face from unattractive to attractive and vice versa. The experimental results are based on 60 facial images, high accuracy of 88%, and Sensitivity of 92% is obtained for 2-level classification (attractive or not).


Author(s):  
Gideon F. For-mukwai

There is a wind of transformation blowing across the world today. It is changing the face of emergency management and every field of human endeavor. It is called “social media”. These days, social media is redefining crisis preparedness through the increasing participation of the masses in the creation and distribution of content in ways that surpass the capacity of the mass media and public authorities. Public-generated content has been found to be useful in all phases of preparedness. Unfortunately, most public safety authorities are still suspicious of using social media in engaging and disseminating information. This article examines this new area of transformation that is having significant consequences on public safety and public life. As the scenario unfolds, emergency managers have a tough time choosing between the mass media and social media. Metaphorically, it is a race between a ‘hippo’ (mass media) and cheetah (social media).


Author(s):  
Gideon F. For-mukwai

There is a wind of transformation blowing across the world today. It is changing the face of emergency management and every field of human endeavor. It is called “social media”. These days, social media is redefining crisis preparedness through the increasing participation of the masses in the creation and distribution of content in ways that surpass the capacity of the mass media and public authorities. Public-generated content has been found to be useful in all phases of preparedness. Unfortunately, most public safety authorities are still suspicious of using social media in engaging and disseminating information. This paper examines this new area of transformation that is having significant consequences on public safety and public life. As the scenario unfolds, emergency managers have a tough time choosing between the mass media and social media. Metaphorically, it is a race between a ‘hippo’ (mass media) and cheetah (social media).


Author(s):  
Andreas Schedler

Competitive political elections are frequent objects of cynicism, but also carriers of great transformative expectations. This chapter reviews the comparative literature about their transformational power in three realms. It discusses the democratizing power of multiparty elections in electoral authoritarian regimes; the capacity of elections to deepen the democratic quality of minimal democracies; and their civilizing power in the face of democratic state repression and societal violence. In all three areas, the balance is sobering. The mere existence of competitive elections does not lead to either democratizing or civilizing progress. Their actual transformative power depends on the willingness and capacity of democratic actors to exploit the institutional opportunities they offer.


Smart Cities ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 179-213 ◽  
Author(s):  
Simon Elias Bibri

As a new area of science and technology (S&T), big data science and analytics embodies an unprecedentedly transformative power—which is manifested not only in the form of revolutionizing science and transforming knowledge, but also in advancing social practices, catalyzing major shifts, and fostering societal transitions. Of particular relevance, it is instigating a massive change in the way both smart cities and sustainable cities are understood, studied, planned, operated, and managed to improve and maintain sustainability in the face of expanding urbanization. This relates to what has been dubbed data-driven smart sustainable urbanism, an emerging approach that is based on a computational understanding of city systems that reduces urban life to logical and algorithmic rules and procedures, as well as employs a new scientific method based on data-intensive science, while also harnessing urban big data to provide a more holistic and integrated view and synoptic intelligence of the city. This paper examines the unprecedented paradigmatic and scholarly shifts that the sciences underlying smart sustainable urbanism are undergoing in light of big data science and analytics and the underlying enabling technologies, as well as discusses how these shifts intertwine with and affect one another in the context of sustainability. I argue that data-intensive science, as a new epistemological shift, is fundamentally changing the scientific and practical foundations of urban sustainability. In specific terms, the new urban science—as underpinned by sustainability science and urban sustainability—is increasingly making cities more sustainable, resilient, efficient, and livable by rendering them more measurable, knowable, and tractable in terms of their operational functioning, management, planning, design, and development.


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