Death of the Slow-Cooker or #CROCK-POTISINNOCENT? This Is Us, Parasocial Grief, and the Crock-Pot Crisis

2019 ◽  
Vol 44 (1) ◽  
pp. 69-89 ◽  
Author(s):  
Katherine A. Foss
Keyword(s):  
Social Media ◽  
Real Life ◽  
Television Show ◽  
Social Media Engagement ◽  
Promotional Video ◽  
Death Narrative ◽  
The Impact

Even though viewers understand that a television show is fictional, they can still mourn the demise of their favorite characters. This fictional grief became apparent with the on-screen death of the character Jack in the program This Is Us. The current study analyzed the death narrative and perceived responsibility in first and second seasons of This Is Us, paired with the online responses posted to social media and the short promotional video between the show and Crock-Pot. Findings suggest that fans experienced and expressed parasocial grief for Jack’s death on social media, attributing blame to the Crock-Pot brand. In turn, the company’s tweets and replies acknowledged and participated in the fans’ mourning rituals while reassuring the brand’s safety, ultimately aiding the brand’s public recovery. From fans’ displaced blame to the later partnership between the show and brand, labeled “#CrockPotIsInnocent,” this case demonstrates the impact of fictional media, social media engagement for parasocial grief, and a successful real-life brand recovery for a fictional crisis.

Measuring the Impact of Social Media

2011 ◽  
pp. 24-36 ◽  
Author(s):  
Kimiz Dalkir
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Evaluation Method ◽  
Real Life ◽  
Work Processes ◽  
The Social ◽  
Post Test ◽  
The Impact

This chapter focuses on a method, social network analysis (SNA) that can be used to assess the quantity and quality of connection, communication and collaboration mediated by social tools in an organization. An organization, in the Canadian public sector, is used as a real-life case study to illustrate how SNA can be used in a pre-test/post-test evaluation design to conduct a comparative assessment of methods that can be used before, during and after the implementation of organizational change in work processes. The same evaluation method can be used to assess the impact of introducing new social media such as wikis, expertise locator systems, blogs, Twitter and so on. In other words, while traditional pre-test/post-test designs can be easily applied to social media, the social media tools themselves can be added to the assessment toolkit. Social network analysis in particular is a good candidate to analyze the connections between people and content as well as people with other people.

Do college athletics marketers convert social media growth into ticket sales?

2017 ◽  
Vol 18 (2) ◽  
pp. 212-227 ◽  
Author(s):  
Nels Popp ◽  
Chad McEvoy ◽  
Nicholas Watanabe
Keyword(s):  
Social Media ◽  
Regression Models ◽  
College Athletics ◽  
Percentage Increase ◽  
Sport Organizations ◽  
Single Measure ◽  
Content Type ◽  
Dependent Variables ◽  
Social Media Engagement ◽  
The Impact

Purpose The purpose of this paper is to examine the relationship between growth in social media engagement, as defined by annual percentage increase in Facebook Likes and Twitter Followers, of US college athletics departments and outcome metrics of attendance and ticket revenue. Design/methodology/approach Regression models were developed to determine the amount of variance in dependent variables (attendance and ticket revenue) could be explained by several independent variables, including team success, team history, conference affiliation, Facebook Likes, and Twitter Followers. Four years of data were collected for each variable. Findings The regression models predicted between 53 and 88 percent of the variance among dependent variables. Social media measures, however, were not statistically significant predictors of attendance or ticket revenue. Research limitations/implications The number of Facebook Likes and Twitter Followers were used as a proxy measure of social media engagement. While growth in Likes and Followers are a popular and convenient gauge of social media engagement, they represent a single measure of a multi-faceted construct. Also, data were limited to public university athletics departments, which are required to disclose annual ticket revenue. Findings may not be generalizable to other sport organizations. Practical implications The findings suggest growing social media interactions may not necessarily achieve marketing objectives related to increasing attendance or ticket revenue. Originality/value While numerous studies have examined the impact of social media on sport organizations, no prior studies have attempted to draw empirical connections between social media marketing efforts and revenue measures within sport organizations. This study represents the first to begin to examine this relationship.

scholarly journals The Impact Of The Virtual Fitting Room On E-Commerce

2021 ◽  
Author(s):  
Nada Marzouk
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Conversion Rate ◽  
End Users ◽  
Central Question ◽  
Social Media Engagement ◽  
High Level ◽  
Product Sales ◽  
Fashion Designers ◽  
The Impact

On a high level, this research project explores the impact of the Virtual Fitting Room (“VFR”) technology on e-commerce. More specifically, this project is concerned with exploring the impact of the VFR technology in relation to online fashion sales. The central question this project has considered is: Does a virtual fitting room lead to an increase in 1) social media engagement and 2) product sales? VFR technology provides end users with an understanding of how a piece of clothing fits. This project oversaw the implementation of a series of interventions to measure the value of VFR. To test the premise of this research, six Egyptian fashion designers with an ineffective online presence were assigned to an e-commerce platform with VFR technology. To measure the impact of VFR, the researcher targeted three key audiences: 1) designers who only use social media, 2) designers who use social media and have a website, and 3) designers who use social media and have an e-commerce store with VFR. A benchmark for each of social media engagement, sales, and returns were provided by each designer. Results demonstrated that the presence of VFR significantly increased curiosity, customer loyalty, and engagement, while reducing uncertainty about sizing. However, the data collected was not sufficient to prove a direct correlation between the conversion rate and sales

scholarly journals New explainability method for BERT-based model in fake news detection

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Mateusz Szczepański ◽  
Marek Pawlicki ◽  
Rafał Kozik ◽  
Michał Choraś
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Language Processing ◽  
High Performance ◽  
Real Life ◽  
Contemporary Society ◽  
Fake News ◽  
Interpretable Model ◽  
Deep Integration ◽  
The Impact

AbstractThe ubiquity of social media and their deep integration in the contemporary society has granted new ways to interact, exchange information, form groups, or earn money—all on a scale never seen before. Those possibilities paired with the widespread popularity contribute to the level of impact that social media display. Unfortunately, the benefits brought by them come at a cost. Social Media can be employed by various entities to spread disinformation—so called ‘Fake News’, either to make a profit or influence the behaviour of the society. To reduce the impact and spread of Fake News, a diverse array of countermeasures were devised. These include linguistic-based approaches, which often utilise Natural Language Processing (NLP) and Deep Learning (DL). However, as the latest advancements in the Artificial Intelligence (AI) domain show, the model’s high performance is no longer enough. The explainability of the system’s decision is equally crucial in real-life scenarios. Therefore, the objective of this paper is to present a novel explainability approach in BERT-based fake news detectors. This approach does not require extensive changes to the system and can be attached as an extension for operating detectors. For this purposes, two Explainable Artificial Intelligence (xAI) techniques, Local Interpretable Model-Agnostic Explanations (LIME) and Anchors, will be used and evaluated on fake news data, i.e., short pieces of text forming tweets or headlines. This focus of this paper is on the explainability approach for fake news detectors, as the detectors themselves were part of previous works of the authors.

scholarly journals An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

2021 ◽  
Vol 3 ◽  
Author(s):  
Ann Pegoraro ◽  
Heather Kennedy ◽  
Nola Agha ◽  
Nicholas Brown ◽  
David Berri
Keyword(s):  
Social Media ◽  
New Media ◽  
Empirical Research ◽  
The Core ◽  
Sport Consumption ◽  
Online Engagement ◽  
Social Media Engagement ◽  
And Performance ◽  
Using Data ◽  
The Impact

While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on game day engagement with WNBA team Twitter accounts. Using data for the 2016–2018 seasons, results indicate athlete/team quality and performance were positively associated with post engagement, underscoring the importance of the core sport product and potentially indicating that the WNBA is developing a star-driven culture similar to the NBA. In addition, broadcasting on League Pass or local TV (for home teams) and Twitter were associated with lower post engagement suggesting we have more to learn about maximizing online engagement.

scholarly journals ‘Mobile Phones and the Internet, Mate’: (Social) Media, Art, and Revolution in Omar Robert Hamilton’s The City Always Wins

Humanities ◽  
2019 ◽  
Vol 8 (2) ◽  
pp. 86
Author(s):  
Claire Chambers
Keyword(s):  
Social Media ◽  
Real Life ◽  
The Internet ◽  
Citizen Journalism ◽  
Egyptian Revolution ◽  
Non Profit ◽  
History Of ◽  
Experimental Novel ◽  
The Impact ◽  
The City

In his novel about the Egyptian Revolution, The City Always Wins (2017), Omar Robert Hamilton shows that the alternative media possess mass engagement and global reach, while threatening power. However, over the course of his novel Hamilton traces the crushing of the ‘Twitter revolution’ and the rise of a disillusionment and despair among the revolutionaries. This downward trajectory is typified both in the appellative journey from Hamilton’s non-profit media collective Mosireen—‘those who insist’—to the novel’s similar group, portentously named Chaos; and in the text’s reverse-chronological structure of ‘Tomorrow’, ‘Today’, and ‘Yesterday’. The author uses Twitter as an archive of an alternative, resistant history of revolutionary struggle; he embeds Tweets in the fabric of this experimental novel; and social media posts interrupt and punctuate the narrative as in the real life of his millennial characters. In this article I explore the novel’s representations of (social) media and the impact these have both on everyday lives and modes of protest. Despite promising beginnings, the internet ultimately turns ‘toxic’ and is depicted as a Pandora’s box of dis- and misinformation, conspiracy theories, fake news, and the manipulations of state media lackeys. A more lasting alternative to media may be ‘creative insurgency’. As such, I conclude this article by discussing what art can achieve that (citizen) journalism cannot, and how this applies to the novel’s portrayals of art, particularly music.

scholarly journals Social Media Addiction Effects on Well-Being among Tertiary School Graders an Empirical Study in Viaskhapatnam

2021 ◽  
Vol 04 (07) ◽  
Author(s):  
Subhashini Akurathi ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Life ◽  
Real Life ◽  
Well Being ◽  
Depression And Anxiety ◽  
Long Distance ◽  
Psychological Well Being ◽  
Study Results ◽  
The Impact

Psychological well-being has become one of the crucial aspects of modern psychology. It has attracted not only psychologists but also medical practitioners in compliance with the mental health, emotions, depression, stress, etc. of the individual’s academic and social life. Right from the existence of behavioral sciences, efforts have been made by researchers of different disciplines to get a deep understanding of the various and different dimensions and correlates of psychological well-being. Social media platforms are an online association site where individuals cooperate to construct, offer and change their thought and remarks concerning any data. Over the past decade, online long distance social networking communication has brought significant changes in the way people communicate and collaborate. The study aimed to determine the impact of social media’s early health issues such as student depression and anxiety. A descriptive study was conducted among Tertiary level educated students in Visakhapatnam with a sample of 130 respondents. It included questions on demographical information, the pattern of social networking usage, social relationship, and health effects. Results: Present study results found that there is a significant association between time spent on social media and the number of social networking apps. There is a positive correlation between Depression feelings with serious active on social networking apps than in real life. Conclusion: This study concludes that more usage of social networking sites is affecting the Tertiary school student’s well-being such as depression and anxiety.

Sign in / Sign up

Export Citation Format

Share Document