No pain, no gain: Perceived partner mate value mediates the desire-inducing effect of being hard to get during online and face-to-face encounters

2020 ◽  
Vol 37 (8-9) ◽  
pp. 2510-2528
Author(s):  
Gurit E. Birnbaum ◽  
Kobi Zholtack ◽  
Harry T. Reis

Playing hard to get is a common strategy used to attract mates. Past research has been unclear about whether and why this strategy facilitates mate pursuit. In three studies, we examined whether perceiving potential partners as hard to get instigated sexual desire and whether perceived partner mate value explained this effect. In doing so, we focused on tactics that give the impression that potential partners are hard to get and may genuinely signal their mate value (being selective in choosing mates, efforts invested in their pursuit). In all studies, participants interacted with an opposite-sex confederate and rated their perceptions of the confederate. In Study 1, participants interacted with confederates whose profile indicated that they were either hard to get or easy to attract. In Study 2, participants exerted (or not) real efforts to attract the confederate. In Study 3, interactions unfolded spontaneously and were coded for efforts made to see the confederate again. Results indicated that the perception of whether a confederate was hard to get was associated with their mate value, which, in turn, predicted greater desire and efforts to see the confederate again, suggesting that being hard to get is an effective strategy that heightens perceptions of partners’ mate value.

2012 ◽  
Vol 38 (7) ◽  
pp. 946-958 ◽  
Author(s):  
Gurit E. Birnbaum ◽  
Harry T. Reis

Three studies examined the contribution of attachment orientation and perceived partner responsiveness to sexual desire in initial acquaintanceships. In all studies, participants discussed a recent negative event with an unfamiliar, opposite-sex partner and then rated how responsive this partner had been during the interaction and their desire to have sex with him or her. Study 1 examined the association between perceived partner responsiveness and sexual desire in randomly paired strangers. Studies 2 and 3 experimentally manipulated partner responsiveness by standardized Instant Messages (Study 2) and a confederate’s responsive or unresponsive reactions during face-to-face interviews (Study 3). Results indicated that perceiving a partner as responsive was associated with heightened interest in sex with this partner, primarily among less avoidant people. These results are consistent with research showing that secure individuals see sex as a means of becoming close to relationship partners, whereas avoidant individuals tend to approach sex in distancing ways.


Author(s):  
Nicole Persall

Past research has indicated that there is a gender difference in regards to sexual arousal; such that heterosexual men typically show a pattern of gender-specificity, whereas women show a pattern of gender non-specificity. Although this is a robust finding, there is little research examining the predictors of this finding. The current study uses eye-tracking data (i.e., gaze time to male and female images) to examine the effect of openness to sexuality on visual sexual interest. Openness to sexuality is assessed using three factors: sexual attitudes, sexual desire, and sexual arousability. I predict that greater openness to sexuality (i.e., more positive sexual attitudes, greater sexual desire, and greater sexual arousability) is correlated with greater gender non-specificity of visual sexual interest.


Author(s):  
Osamu Katayama ◽  
Sangyoon Lee ◽  
Seongryu Bae ◽  
Keitaro Makino ◽  
Ippei Chiba ◽  
...  

Author(s):  
John Manzo

Contemporary social life is often depicted, in and out of the social sciences, as an ever-worsening subterfuge of alienation, ennui, and the systematic destruction of traditional, human-scaled, publicly-accessible, “organic” sociality that people once enjoyed. In this paper I do not contend that these trends in our social and commercial landscape are not happening. I will instead contend that conventional face-to-face sociability thrives even in the face of the loss of many traditional public meeting places. My focus in this piece is on social interaction in independent cafes that are known, and that self-identify, as what coffee connoisseurs term “third-wave” coffeehouses. Deploying the analytic perspective of ethnomethodology, which prioritizes and problematizes the observed and reported lived experiences of research subjects, I argue not only that “authentic” sociality flourishes in these spaces but I also consider the role of shop employees—baristas—in them and uncover their perceptions concerning social interaction between themselves and customers. As such I not only question prevailing understandings about the “death” of traditional sociability but also add to past research on the coffeehouse as social form by problematizing, for the first time, the work world of the baristas and their interactions with customers.


Author(s):  
Peggy M. Beranek ◽  
Ben Martz ◽  
Monique French

Trust among team members is a major factor influencing the cohesiveness of the group, trust also has a direct impact on team performance, problem solving, organizational performance, and organizational communication. Virtual teams are teams in which members are distributed and communicate via computer-mediated communication systems (CMCS). Past research has indicated that the development of trust among team members requires face-to-face communication, thereby making it difficult for virtual teams to develop trust. Recent research has shown that it is possible to train virtual teams to exhibit higher levels of trust. This paper describes and discusses different methods of trust training for virtual teams. We offer a comprehensive comparison of the results and analysis of the training programs of these studies and offer advice on developing and conducting such programs.


Author(s):  
Nidhi Phutela ◽  
Anubha Vashisht

Healthy profits are critical to any organization's survival and must be factored into key business decisions, including the decision to hold the customers with the firm. Though these benefits extend beyond the financial realm, organizations should focus more on customers because it makes good business sense. Therefore, to achieve operational excellence, a firm must integrate its sales and service functions across multiple channels that provide personalized services to its customers. From face-to-face contact to self-service websites, they must capitalize on every communication opportunity. Improving customer satisfaction is not enough, to stay competitive; firms must also focus on achieving customer delight. The value of relationships with customers is double the worth of measured brand value. Every single transaction with every customer is a big contributor to successful business. And, nowadays, organizations have started looking for various strategies that can satisfy, delight or excite customers. The most common strategy used is that of engaging its customers with a company or a brand. Vrious ways are adopted to engage customers both online and offline. It can be through extensive brand and product knowledge, discussion forums, personalized services like e-mails, sms etc. Online engagement tactics may bring a revolutionary change in the customer's mindset. Hence, the organization can shift its entire focus on Customers and must provide with an exceptional customer experience. Some of the strategies that can be implemented in this regard are: e-mail marketing and in-product messaging. E-mail Marketing is the commonly used approach by most of the firms these days. The purpose of sending e-mails can be numerous: feedback, upgrades, monthly newsletter, tradeshows, etc. But the question is what would be the response of the customers to these generalized mails. Will they take them on a serious not? The answer is a big ‘NO'. The customers would be appreciating these mails only and only if they are related to the specific interest of the customer. Personalized services steal a customer's heart at least to a certain extent. As far as the second approach is concerned, it is in-product messaging which is on a rise currently. It removes the hurdle of poor conversion rates as in the case of e-mail marketing, also, it focuses directly on customer. The aim of this chapter is to highlight the strategies of customer engagement in creating value satisfaction and thereby building customer loyalty leading to excellence in business, which is one of the key factors for excellence, with a special reference to online shopping. This chapter will provide theoretical framework to understand the relationship between excellence, customer Engagement and loyalty. This chapter is structured as follows. To start with, this chapter focuses on excellence of the business which benefits both the internal as well as the external customer, followed by the outcomes of previous investigations on conceptual framework of engagement.


2019 ◽  
Vol 30 (3) ◽  
pp. 543-552
Author(s):  
João Firmino-Machado ◽  
Djøra I Soeteman ◽  
Nuno Lunet

Abstract Background Cervical cancer screening is effective in reducing mortality, but adherence is generally low. We aimed to investigate the cost-effectiveness of a stepwise intervention to promote adherence to cervical cancer screening in Portugal. Methods We developed a decision tree model to compare the cost-effectiveness of four competing interventions to increase adherence to cervical cancer screening: (i) a written letter (standard-of-care); (ii) automated short message service text messages (SMS)/phone calls/reminders; (iii) automated SMS/phone calls/reminders + manual phone calls; (iv) automated SMS/phone calls/reminders + manual phone calls + face-to-face interviews. The main outcome measure was cost per quality-adjusted life year (QALY) measured over a 5-year time horizon. Costs were calculated from the societal and provider perspectives. Results From the societal perspective, the optimal strategy was automated SMS/phone calls/reminders, below a threshold of €8171 per QALY; above this and below €180 878 per QALY, the most cost-effective strategy was automated SMS/phone calls/reminders + manual phone calls and above this value automated SMS/phone calls/reminders + manual phone calls + face-to-face interviews. From the provider perspective, the ranking of the three strategies in terms of cost-effectiveness was the same, for thresholds of €2756 and €175 463 per QALY, respectively. Conclusions Assuming a willingness-to-pay threshold of one time the national gross domestic product (€22 398/QALY), automated SMS/phone calls/reminders + manual phone calls is a cost-effective strategy to promote adherence to cervical cancer screening, both from the societal and provider perspectives.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Konstantinos Andriotis ◽  
Pantea Foroudi ◽  
Reza Marvi

Purpose Although love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome past research negligence by proposing the concept of heritage destination love. Design/methodology/approach A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development. Findings The outcome reveals that heritage destination love has three elements – passion, emotional attachment and identification. Originality/value Despite its limitations, the current study offers theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.


2017 ◽  
Vol 32 (4) ◽  
pp. 580-586 ◽  
Author(s):  
Uta Herbst ◽  
Birte Kemmerling ◽  
Margaret Ann Neale

Purpose While industrial marketers have long bundled their products and services to sell them as packages, to what extent should negotiators also rely on packaging their offers? Clearly, negotiating at a package level can tax the cognitive capacity of the involved parties at some point. Therefore, this study aims to analyze the impact of the number and type of issues that should be negotiated simultaneously to leverage the package strategy efficiently and effectively in multi-issue buyer-seller negotiations. Design/methodology/approach The authors conducted and analyzed negotiation simulations with 676 students from 2 public universities. Findings The authors’ results suggest that negotiating three out of six issues simultaneously is the least efficient but most effective strategy in multi-issue buyer-seller negotiations. Moreover, they found that bundling distributive and integrative issues is more efficient and effective than only bundling distributive or integrative negotiation issues in a package offer. Originality/value Past research has examined the impact of negotiating a package as compared to each issue separately; however, little empirical attention has been directed toward understanding how to apply a package strategy in complex multi-issue negotiations.


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