Focus Group Interviews: Exploratory Research in Introductory Marketing Classes

1987 ◽  
Vol 9 (2) ◽  
pp. 30-33 ◽  
Author(s):  
Ce Ce Iandoli ◽  
Mary Cullinan
Keyword(s):  
Focus Group ◽  
Market Research ◽  
Focus Group Interview ◽  
Group Interview ◽  
Exploratory Research ◽  
Focus Group Interviews ◽  
Short And Long Term ◽  
Group Interviews

Involving marketing students in a focus group interview is an exciting way to introduce them to exploratory market research. In this article, the authors provide step-by-step procedures and a “script” that helps instructors organize the focus group and use it as a basis for short- and long-term projects.

scholarly journals Using Focus Group Interviews for Planning or Evaluating Extension Programs

EDIS ◽  
2008 ◽  
Vol 2008 (5) ◽  
Author(s):  
Glenn D. Israel ◽  
Sebastian Galindo-Gonzalez
Keyword(s):  
Focus Group ◽  
Agricultural Education ◽  
Focus Group Interview ◽  
Group Interview ◽  
Extension Programs ◽  
Focus Group Interviews ◽  
Fact Sheet ◽  
Group Interviews

Revised! AEC-387, a 6-page illustrated fact sheet by Glenn D. Israel and Sebastian Galindo-Gonzalez, provides a brief overview of the focus group interview and suggestions for conducting such interviews. Published by the UF Department of Agricultural Education and Communication, May 2008. AEC 387/PD036: Using Focus Group Interviews for Planning or Evaluating Extension Programs (ufl.edu)

scholarly journals INVESTIGATING TEACHER LEADERSHIP: FRACTIONS OF TEACHER LIFEWORLD EXPERIENCE

2020 ◽  
Vol 3 ◽  
pp. 505
Author(s):  
Tetiana Ponomarenko
Keyword(s):  
Focus Group ◽  
Teacher Leadership ◽  
Focus Group Interview ◽  
Current Paper ◽  
Group Interview ◽  
Focus Group Interviews ◽  
Interview Method ◽  
The Past ◽  
Group Interviews ◽  
Social Persuasion

The phenomenon of teacher leadership has been investigated over the past few decades. The purpose of the current paper is to explore the phenomenon of teacher leadership through investigation of lifeworld experience of Lithuanian in-service teachers in terms of eight lifeworld experience fractions: selfhood, sociality, embodiment, temporality, spatiality, project, discourse and moodedness. The focus group interview method was applied in order to explore the opinions and experiences of teachers. In total, 5 focus group interviews with 12 teachers were conducted. The research results indicate that the fractions of selfhood, moodedness and sociality are the most salient for Lithuanian teachers. The interpersonal nature of teacher leadership, the need of social persuasion and capability to sustain a successful interaction with students are discussed.   

scholarly journals Training Effectiveness from Guanxi Perspective in Mentoring System

2014 ◽  
Vol 4 (1) ◽  
pp. 130
Author(s):  
Cheng-Hua Tsai ◽  
Ching-Hui, Tsai ◽  
Ching-Yi, Tsai
Keyword(s):  
Focus Group ◽  
Focus Group Interview ◽  
Training Effectiveness ◽  
Group Interview ◽  
Practical Training ◽  
Focus Group Interviews ◽  
Group Interviews ◽  
And Performance ◽  
Mentoring System

This research is seeking to discuss how Guanxi influence training effectiveness between mentor and mentee. Two steps methods were used, first steps, from mentee to mentor using questionnaire, there are 150 questionnaire sent out 87 come back, sent to the hotel and hospitality department students. Second steps, focus group interviews were conducted with 5 informants in semi-structured, in-depth format and lasted approximately 120 minutes. From mentor to mentee using focus group interview, there are 5 different chef de cuisine. They have the classes with these students and also the students were by group went to the restaurant for practical training. The result shows Guanxi influence trainees’ reaction to training, it changes in job-related behavior and performance that result from training.

scholarly journals Voices We Forget—Danish Students Experience of Returning to School Following Parental Bereavement

2016 ◽  
Vol 78 (1) ◽  
pp. 24-42 ◽  
Author(s):  
Martin Lytje
Keyword(s):  
Focus Group ◽  
Data Collection ◽  
Return To School ◽  
Parental Bereavement ◽  
Focus Group Interviews ◽  
Academic Challenges ◽  
Two Phases ◽  
Group Interviews ◽  
Returning To School

This study explores how Danish students experience returning to school following parental bereavement. Eighteen focus group interviews with 39 participants aged 9 to 17 years were conducted. All participants had experienced the loss of a primary caregiver. Data collection was divided into two phases. In Phase I, 22 participants from four grief groups were interviewed 4 times over the course of a year. During Phase II, confirmatory focus groups were undertaken with the 17 participants. This article explores findings related to the four themes of initial school response, long-term support, challenges within the class, and academic challenges. The study found that (a) students struggle to reconnect with classmates following the return to school and often feel alone, (b) schools fail to have guidelines in place for what they are allowed to do if becoming sad the class, and (c) schools seem to forget their loss as time passes.

scholarly journals Unpacking differences in psychological contracts of organizational and self-initiated expatriates

2017 ◽  
Vol 5 (1) ◽  
pp. 93-108 ◽  
Author(s):  
Kate Yue Zhang ◽  
Bart Rienties
Keyword(s):  
Focus Group ◽  
Psychological Contract ◽  
Psychological Contracts ◽  
Focus Group Interviews ◽  
Cultural Training ◽  
Content Type ◽  
Group Interviews ◽  
Practical Implications

Purpose Global staffing has remained a main focus within the field of international human resource management (IHRM) since the 1970s. However, research in the psychological contract (PC) of expatriates is limited. The purpose of this paper is to explore the differences in PC breach and violation for organisational expatriates and self-initiated expatriates (SIEs). Design/methodology/approach A survey questionnaire was developed covering 52 organisational expatriates and 119 SIEs from 35 countries/regions working in China. Four follow-up focus group interviews including four organisational expatriates and 12 SIEs were conducted to further explain the findings of the survey. Findings The findings indicate that organisational expatriates experience significantly lower levels of PC breach and violation than SIEs. Three broad thematic areas arose from the triangulation of focus group interviews, including uncertainties in functioning of contracts, differences in job securities and career development opportunities, and cultural differences. Practical implications Employers should give a comprehensive orientation and cultural training to meet the needs of SIEs. Moreover, long-term career advancement paths should also be provided to SIEs to alleviate their vulnerability and insecurities working abroad. Originality/value The study contributes to the scholarship of self-initiated expatriation and PCs and give implications to IHRM strategies.

Edible insects and young adults in a north-east Italian city an exploratory study

2016 ◽  
Vol 118 (2) ◽  
pp. 318-326 ◽  
Author(s):  
Stefania Balzan ◽  
Luca Fasolato ◽  
Serena Maniero ◽  
Enrico Novelli
Keyword(s):  
Young Adults ◽  
Focus Group ◽  
Sample Survey ◽  
Exploratory Research ◽  
Edible Insects ◽  
Focus Group Interviews ◽  
Major Barrier ◽  
Content Type ◽  
Group Interviews ◽  
Promotional Strategies

Purpose – The purpose of this paper is to explore the readiness of young Italian people to consume insects and the psychosocial determinants associated with edible insect consumption, in order to evaluate whether insect-based food could be an alternative food source. Design/methodology/approach – An explorative study was conducted, using focus group interviews as the technique for data collection. In total, 32 consumers, aged 20-35 years took part in five focus group interviews. Findings – Significant determinants comprised appearance, farming and sustainability. Participants’ willingness to eat insect-based food is dependent on the form in which the products are presented to them. Crustaceans were frequently mentioned as a comparison in terms of distaste. Lack of practice in preparation was a major barrier to consumption. To expand consumption participants suggested an active role for public health institutions. Even though with some uncertainty, there are some people prepared to consume insects. Research limitations/implications – Due to the restricted size of the sample survey, the findings are considered as exploratory research. Further investigation is required among other young adults in order to delineate promotional strategies. Originality/value – There is a lack of information regarding the willingness to consume edible insects in Italy. Due to the restricted size of the sample survey, the findings are considered as exploratory research. Further investigation is required among other young adults in order to delineate promotional strategies.

scholarly journals The Phenomenon of Anti-Doping Policy Legitimacy in the Social Psychology of Sports

2021 ◽  
Vol 10 (1) ◽  
pp. 100-131
Author(s):  
D.V. Bondarev ◽  
K.A. Bochaver ◽  
V. Barkoukis
Keyword(s):  
Social Psychology ◽  
Focus Group ◽  
Focus Group Interview ◽  
Focus Group Interviews ◽  
Global System ◽  
Psychological Construct ◽  
Psychological Theories ◽  
The Social ◽  
Competitive Athletes ◽  
Group Interviews

Anti-doping represents a global system where an athlete is in the center of a control and regulations. The perception of legitimacy is important for compliance with rules and regulation within the anti-doping system. However, the concept of legitimacy in anti-doping is not sufficiently defined, which makes it difficult to develop psychodiagnostic tools for its assessment within the framework of relevant psychological theories. The aim of this study is to review psychological literature on legitimacy perception and identify a framework within which legitimacy can be studied in anti-doping area. Reviewed data were structured by three categories of legitimacy: “proper”, “just” and “appropriate” and a respective matrix for a focus group interview had been developed. Four focus-group interviews had been conducted among Russian competitive athletes (N=22). The focus-group interviews revealed three main themes: trust to anti-doping organizations, equal and transparent anti-doping rules and possibility for athletes to influence anti-doping policy. Legitimacy of anti-doping is an important psychological construct that may be operationalized through the perception that anti-doping is functioning proper, just and appropriate. In addition, athletes voiced their concerns on the transparent and equal implementation of the anti-doping rules and possibility to influence anti-doping policy.

scholarly journals Pre-Service Social Studies Teachers’ Views About Teacher Training (Focus Group Interviews)

2019 ◽  
Vol 7 (4) ◽  
pp. 204
Author(s):  
Selçuk İlgaz
Keyword(s):  
Teacher Training ◽  
Focus Group ◽  
Social Studies ◽  
Focus Group Interview ◽  
Social Studies Teachers ◽  
Professional Experience ◽  
Focus Group Interviews ◽  
Interview Technique ◽  
Group Interviews ◽  
Academic Year

The purpose of this study is to reveal the pre-service social studies teachers’ opinions about teacher training. This study is carried out via qualitative research method. The study group consisted of 6 4th year students studying in the department of social studies teaching in Kazım Karabekir Education Faculty of Ataturk University in 2018-2019 academic year. The data obtained with focus group interview technique was analysed via content analysis.Considering the results, the pre-service teachers argued that the purposes of the education faculties were to graduate students or only tell subjects based on memorization. According to the pre-service teachers, education faculties generally fail in teacher training. They stated that only existing applied courses would make contributions to their professional experience. In addition to this, they mentioned focusing more attention on practices and stated that the training practices should be increased. They determined that the courses in social studies program should be redesigned according to their functionality.

The Focus Group Interview

2006 ◽  
Vol 29 (1) ◽  
pp. 5.1-5.19 ◽  
Author(s):  
Debbie G.E. Ho
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Research Methodology ◽  
Focus Group Interview ◽  
Reliability And Validity ◽  
Group Interview ◽  
Esl Students ◽  
The Social ◽  
Qualitative Research Methodology ◽  
Group Interviews

This paper explores the possibility of expanding the focus group interview into the field of English as a Second Language (ESL), where this research methodology is yet to be thoroughly explored. Specifically, it aims to challenge popular criticisms about the reliability and validity of the focus group as a qualitative research methodology. It does this by first setting up a list of five main criticisms of the focus group interview drawn from current literature on research methodology within the social sciences and education. Based on transcripts of interactional data gathered from focus group interviews carried out among ESL students in a formal ESL context, it then provides a direct and detailed response to each criticism. The arguments put forward demonstrate that the focus group interview, as a method of data collection, may be particularly relevant in gathering the viewpoints and opinions of participants who have traditionally not been well represented through the more conventional and common methods currently employed in ESL research studies. Furthermore, the paper raises conscious awareness about the potential of the focus group as a viable and verifiable tool in qualitative research methodology.

Experiences of Stress – A Focus Group Interview Study Among Swedish Adolescents During the COVID-19 Pandemic

2021 ◽  
pp. 105984052110710
Author(s):  
Moa Hörbo ◽  
Camilla Johansson ◽  
Tide Garnow ◽  
Pernilla Garmy ◽  
Eva-Lena Einberg
Keyword(s):  
Content Analysis ◽  
Focus Group ◽  
Interpersonal Relationships ◽  
Focus Group Interview ◽  
Qualitative Content Analysis ◽  
Southern Sweden ◽  
Focus Group Interviews ◽  
Group Interviews ◽  
And Performance ◽  
Identity Changes

Adolescence can be a stressful period in life. The period contains challenges associated with the transition from childhood to adulthood (body changes, changes in interpersonal relationships, and identity changes). The aim was to investigate experiences of stress among adolescents in addition to stress related to the COVID-19 pandemic. Focus group interviews (n = 8) were conducted with girls (n = 22) and boys (n = 19) aged 13–15 in southern Sweden. The transcribed interviews were analyzed with qualitative content analysis. Analysis of the collected material resulted in two categories with four sub-categories each of which highlights adolescents’ experiences of stress. The results show that adolescents’ have a variety of experiences of stress, i.e., what they mean are the sources of stress and how stress is manifested. The adolescents experienced how stress was manifested both physically and emotionally. This affected both their sleep and performance. The adolescents reflected on both positive and negative manifestations of stress.

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