Complementing the Dominant Social Paradigm with Sustainability

The dominant social paradigm (DSP) defines the basic belief structures and practices of marketplace actors and is manifested in existing exchange structures. Sustainability – a so-called megatrend – challenges the DSP by questioning its underlying assumptions, resulting in tensions or conflicts for different marketplace actors. This study examines a specific case of an alternative market arrangement that bridges tensions between the DSP and environmental concerns. Ethnography in the context of retail food waste disposition reveals tensions experienced by several marketplace actors – namely consumers, retail firms and regulators – and investigates an alternative market arrangement that alleviates those tensions by connecting the actors and their practices in a creative new way. We identify complementarity as the underlying mechanism of connection and resolution. Compared to previously identified alternative market arrangements that are either oppositional or parallel to the DSP, complementarity opens another path toward greater environmental sustainability through market-level solutions.

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Theorizing materialism through the Institutional Analysis and Development framework

Marketing Theory ◽

10.1177/1470593117724610 ◽

2017 ◽

Vol 18 (1) ◽

pp. 55-74 ◽

Cited By ~ 4

Author(s):

William E. Kilbourne ◽

Michael J. Dorsch ◽

Anastasia Thyroff

Keyword(s):

Conceptual Model ◽

Institutional Analysis ◽

Marketing Theory ◽

Development Framework ◽

Belief Structures ◽

Institutional Analysis And Development ◽

The Relationship ◽

Industrial Societies ◽

Social Paradigm ◽

Dominant Social Paradigm

Materialism in Western societies has been examined at both individual and cultural levels. However, the underlying institutions that engender and perpetuate materialism as an orientation toward consumption are left unexamined. Therefore, the overall purpose of this study is to explore the relationship between institutions constituting the dominant social paradigm (DSP) (deep-rooted belief structures and practices) of societies and materialism. The model proposed to carry this out is the Institutional Analysis and Development framework. This article contributes to marketing theory by developing a conceptual model that explains and offers transformative implications pertaining to the relationship between materialism and the institutional elements of the DSP of Western industrial societies.

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Food Waste in Da Nang City of Vietnam: Trends, Challenges, and Perspectives toward Sustainable Resource Use

Sustainability ◽

10.3390/su13137368 ◽

2021 ◽

Vol 13 (13) ◽

pp. 7368

Author(s):

Ngoc-Bao Pham ◽

Thu-Nga Do ◽

Van-Quang Tran ◽

Anh-Duc Trinh ◽

Chen Liu ◽

...

Keyword(s):

Food Waste ◽

Environmental Sustainability ◽

African Swine Fever ◽

Modern Society ◽

Critical Issue ◽

Typical Feature ◽

City Government ◽

Willingness To Participate ◽

Waste Generation ◽

Pig Feed

Food waste has become a critical issue in modern society, especially in the urbanized and fast-growing cities of Asia. The increase in food waste has serious negative impacts on environmental sustainability, water and land resources, and food security, as well as climate and greenhouse gas emissions. Through a specific case study in Da Nang City, Vietnam, this paper examines the extent of food waste generation at the consumption stages, the eating habits of consumers, food waste from households and service establishments, as well as prospects for the reuse of food waste as pig feed. The results of this study indicate that per capita food waste generation in Da Nang has increased from 0.39 to 0.41kg in 2016, 0.46 in 2017, and reached 0.52kg in 2018. According to the results of our consumer survey, 20% of respondents stated that they often generate food waste, 67% stated they sometimes do, and 13% stated they rarely do. Furthermore, 66% of surveyed households stated that their food waste is collected and transported by pig farmers to be used as feed for pigs. The use of food waste as feed for pigs is a typical feature in Da Nang. The study also found that there is a high level of consumer awareness and willingness to participate in the 3Rs (reduce, reuse, recycle) program, which was being initiated by the city government. In service facilities such as resorts and hotels, daily food waste reached 100–200 kg in large facilities and 20–120 kg in small facilities. This waste was also collected for use in pig farming. However, there has been a fall in demand for pig feed in line with a decrease in the number of pig farms due to the African swine fever epidemic that occurred during the implementation of this study. This paper suggests that there is a strong need to take both consumer-oriented waste prevention and waste management measures, such as waste segregation at source and introduction of effective food waste recycling techniques, to ensure that food waste can be safely and sustainably used as a “valuable resource” rather than “wasted.”

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Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing

Journal of Macromarketing ◽

10.1177/02761467211049668 ◽

2021 ◽

pp. 027614672110496

Author(s):

Alpaslan Kelleci

Keyword(s):

Value Creation ◽

Well Being ◽

Stage Model ◽

Marketing Concept ◽

Different Levels ◽

Marketing Approach ◽

Social Paradigm ◽

Dominant Social Paradigm

Hitherto, the pure marketing concept has focused on creating value for firms and their customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless, as the sustainability paradigm established stronger roots over the last few decades, the marketing discipline may benefit by creating value from a broader perspective to stimulate shared prosperity and wealth for society at large. This paper proposes a four-stage model of value creation that classifies sustainability-oriented marketing approaches guided by different economic paradigms and different levels of involvement. This commentary provides a framework for organizations to reframe their marketing approach. The goal is to gravitate from a firm-centric approach to a society-centric approach to enhance societal well-being.

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Dominant Social Paradigm Measure

PsycTESTS Dataset ◽

10.1037/t23817-000 ◽

2001 ◽

Author(s):

William E. Kilbourne ◽

Suzanne C. Beckmann ◽

Alan Lewis ◽

Ynte Van Dam

Keyword(s):

Social Paradigm ◽

Dominant Social Paradigm

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Environmental sustainability of an integrate anaerobic digestion-composting treatment of food waste: Analysis of an Italian plant in the circular bioeconomy strategy

Waste Management ◽

10.1016/j.wasman.2021.12.042 ◽

2022 ◽

Vol 139 ◽

pp. 341-351

Author(s):

Adolfo Le Pera ◽

Miriam Sellaro ◽

Egidio Bencivenni ◽

Francesco D'Amico

Keyword(s):

Anaerobic Digestion ◽

Food Waste ◽

Environmental Sustainability

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Hippies, Hummer Owners, and People Like Me

Journal of Macromarketing ◽

10.1177/0276146715627493 ◽

2016 ◽

Vol 37 (1) ◽

pp. 57-71 ◽

Cited By ~ 6

Author(s):

Michelle Barnhart ◽

Jenny Mish

Keyword(s):

Social Values ◽

Ethical Consumption ◽

Social Effects ◽

Socially Responsible ◽

Green Consumption ◽

Political Approach ◽

And Behaviors ◽

Social Paradigm ◽

Dominant Social Paradigm

This research investigates ways American consumers utilize stereotyping to reconcile environmental and social values with the Dominant Social Paradigm (DSP). We examine stereotypes of two groups, consumers who are exceptionally concerned about environmental and social effects of their consumption and unconcerned consumers, as constructed by 22 informants who (1) have purchased products which could be considered green, humane, or socially responsible and (2) identify as “normal,” “average,” or “in-between” relative to the two groups. Adopting a socio-political approach to stereotyping, we examine informants’ conceptualizations of normal and abnormal beliefs, values, and practices and explicate four ways informants reconcile inconsistent values and norms. We contribute understanding of consumers’ DSP reproduction processes to previous work on the DSP, understanding of ways consumers use stereotyping to reconcile their values and behaviors to research on the infrequency of ethical consumption, and evidence supporting previous assertions that green consumption may be counterproductive to sustainability.

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Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

Journal of Consumer Research ◽

10.1093/jcr/ucz004 ◽

2019 ◽

Vol 46 (3) ◽

pp. 460-482 ◽

Cited By ~ 7

Author(s):

Johanna F Gollnhofer ◽

Henri A Weijo ◽

John W Schouten

Keyword(s):

Food Waste ◽

Higher Order ◽

Food Sector ◽

Consumer Movement ◽

Market Governance ◽

Movement Strategy ◽

New Type ◽

Consumer Movements ◽

Retail Food

Abstract Consumer movements strive to change markets when those markets produce value outcomes that conflict with consumers’ higher-order values. Prior studies argue that consumer movements primarily seek to challenge these value outcomes by championing alternative higher-order values or by pressuring institutions to change market governance mechanisms. Building on and refining theorization on value regimes, this study illuminates a new type of consumer movement strategy where consumers collaborate to construct alternative object pathways. The study draws from ethnographic fieldwork in the German retail food sector and shows how building alternative object pathways allowed a consumer movement to mitigate the value regime’s excessive production of food waste. The revised value regime theorization offers a new and more holistic way of understanding and contextualizing how and where consumer movements mobilize for change. It also provides a new tool for understanding systemic value creation and the role of consumers in such processes.

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Retail price discrimination and food waste

European Review of Agricultural Economics ◽

10.1093/eurrag/jbaa012 ◽

2020 ◽

Vol 47 (5) ◽

pp. 1861-1896

Author(s):

Timothy J Richards ◽

Stephen F Hamilton

Keyword(s):

Food Waste ◽

Price Discrimination ◽

Structural Model ◽

Quality Standard ◽

Retail Price ◽

The Us ◽

Retail Prices ◽

Using Data ◽

Retail Food ◽

Minimum Quality

Abstract We examine a food retailer’s incentive to use a minimum quality standard as part of a quality-based price-discrimination strategy and show how price discrimination can result in a substantial level of retail food waste. Using data from a major US food retailer, we estimate a structural model of retail price discrimination and conduct a series of counter-factual experiments to demonstrate that observed retail prices are consistent with quality-based price discrimination in the retail market. Our findings indicate that quality standards on fresh produce can explain a substantial proportion ($7.5\%$) of food waste by retailers in the US.

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