APONTAMENTOS SOBRE POTENCIAIS RELAÇÕES ENTRE DESINFORMAÇÃO, COMPORTAMENTO E PRÁTICAS INFORMACIONAIS

Ensaio que discute relações estabelecidas e potencialidades entre os conceitos de pós-verdade e desinformação no âmbito dos estudos de comportamentos e práticas informacionais que se efetivam na web, tendo como referência o paradigma social da Ciência da Informação. Assim, com o propósito de facilitar a compreensão e contribuir em relação à suplementaridade e convergência desses conceitos quanto abordagens de estudos de usuários, neste ensaio elencamos as distinções dos desdobramentos conceituais do termo desinformação e os tensionamentos potencializadores de estudos futuros. As reflexões permitem afirmar que a desinformação se consagra como cerne para a compreensão dos fenômenos informacionais no contexto do capitalismo cognitivo, através de comportamentos e práticas informacionais que instrumentalizam e deturpam os processos de comunicação até então consolidados.AbstractThis essay discusses established relations and potentialities between the concepts of post-truth and misinformation in the context of studies of informational behaviors and practices that take place on the web, having as reference the social paradigm of Information Science. Thus, with the purpose of facilitating the understanding and contributing in relation to the supplementarity and convergence of these concepts as approaches to user studies, we list the distinctions of the conceptual unfoldings of the term misinformation and the potential tensioning of future studies. The reflections allow us to affirm that misinformation is consecrated as the core for the understanding of informational phenomena in the context of cognitive capitalism, through informational behaviors and practices that instrumentalize and distort the communication processes consolidated until then.

Performing More-Than-Human Corporeal Connections in Kiki Smith’s Sculpture

The article examines work by contemporary American artist Kiki Smith, who proposes a future in which human and nonhuman bodily borders merge. The artist’s contribution to the more-than-human artistic entanglements is juxtaposed with Joseph Beuys’s artistic manifesto from 1974 which proposes, among other things, an attempt to get outside of the represented human towards the asignified ahuman. In Kiki’s sculpture, both human and nonhuman animals undergo constant morphogenesis, becoming hybrid forms far beyond the human-social paradigm, implying that the human and nonhuman binary, due to the exchange of affective entanglements, is no longer valid in the heyday of techno-scientific development. The analyzed work shows that both human and nonhuman bodies are raw materials not separated from one another but always interconnected with the world and its ongoing material processes. Thus, the article emphasizes that it is only through the transgression of the human and nonhuman border that one can acknowledge the more ethical and political ways of cooperation needed for the appreciation of the multispecies dimension of our world and its survival.

Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing

Hitherto, the pure marketing concept has focused on creating value for firms and their customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless, as the sustainability paradigm established stronger roots over the last few decades, the marketing discipline may benefit by creating value from a broader perspective to stimulate shared prosperity and wealth for society at large. This paper proposes a four-stage model of value creation that classifies sustainability-oriented marketing approaches guided by different economic paradigms and different levels of involvement. This commentary provides a framework for organizations to reframe their marketing approach. The goal is to gravitate from a firm-centric approach to a society-centric approach to enhance societal well-being.

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm

In response to calls by macromarketing scholars, this article introduces transformative branding to demonstrate how branding—a process traditionally conceptualised at the firm level to achieve marketing management outcomes—can contribute to both market and societal systems. We define transformative branding as a dynamic capability deployed by firms as a prosocial process to facilitate stakeholder co-created brand meanings that draw on hybrid market and social logics. We contend that transformative branding encompasses two market-shaping activities, which drive macro-level change according to hybrid logics: (1) leadership i.e., building a vision for transformation and (2) collaborative coupling i.e., implementing transformation with stakeholders. Shaping the market and society in this way creates opportunities for transforming economic, regulatory, socio-cultural, and political environments, whereby transformative branding works to challenge the dominant social paradigm from within the market system. We conclude with a cautionary note about the potential of branding as a force for good.

THE REFLECTION ON THE CONCEPT OF UNIVERSALS AND ITS SOCIAL-HISTORICAL VERIFICATION

In this article, the author reviews the concept of singular and general. The analysis focus on the problem of universals during social-historical transformation. The author illustrates the manifestation of universals as a category during the Antiquity and the Modern era. The author argues that the shift in perception of Natural law, making an individual the central unit of analysis, happened during the Modernity. This shift leads to the creation of the concept of the social contract and the development of the idea that the will of individuals within a given society has to be the state's law. Therefore, a historical paradox occurred, where private property and laissez-faire economic doctrine simultaneously became the causes for development and a foundation for objection to the conceptional-nominalist paradigm. The consecutive historical development was connected with mass attempts of different social groups to implement individual freedom, anti-etatism, rationalism. This led to shaping the social paradigm of modernity as well as to moderate conservative way of thinking and recognizing the practical falsity of extreme forms realism and nominalism. This influence of various social groups resulted in the establishment of moderate conservatism in the contemporary social paradigm and the invalidation of radical realism and nominalism. This fact is confirmed by the dominance of liberal-conservative consensus in Modern Europe. Synthesizing the different approaches to the historical experience of formation and evolution of realism and nominalism, it also explores the role and significance theoretical reflection on Universals in the process of social reconstruction.

What’s News Got to Do with It?: Examining the Contribution of Toronto’s Press in Maintaining an Environmentally-Detrimental Social Paradigm, 2003-2006

This content analysis examines print media coverage of Toronto's waterfront development to determine whether story frames perpetuate the dominant social paradigm. Articles from 8 newspapers are analysed in two content dimensions, the sub-issues which surround waterfront development and the ways of understanding the environment presented as relevant to Toronto's waterfront development. Findings show presence of conflict, use of a non-routine information channel and broad source mix do not result in more diverse content. Likewise, characteristics such as a news organization's conventionality (i.e., alternative or mainstream), size and ownership (i.e., independent or group-owned) exert limited influence over story content. Organized around the competitive city concept described by Kipfer and Keil's (2002), this research examines whether media coverage aligns with the capitalist urbanization process, concluding story frames in news discourse de-emphasize the environment as an issue and rely on the least-progressive environment paradigms when reporting on Toronto's waterfront development.

What’s News Got to Do with It?: Examining the Contribution of Toronto’s Press in Maintaining an Environmentally-Detrimental Social Paradigm, 2003-2006

This content analysis examines print media coverage of Toronto's waterfront development to determine whether story frames perpetuate the dominant social paradigm. Articles from 8 newspapers are analysed in two content dimensions, the sub-issues which surround waterfront development and the ways of understanding the environment presented as relevant to Toronto's waterfront development. Findings show presence of conflict, use of a non-routine information channel and broad source mix do not result in more diverse content. Likewise, characteristics such as a news organization's conventionality (i.e., alternative or mainstream), size and ownership (i.e., independent or group-owned) exert limited influence over story content. Organized around the competitive city concept described by Kipfer and Keil's (2002), this research examines whether media coverage aligns with the capitalist urbanization process, concluding story frames in news discourse de-emphasize the environment as an issue and rely on the least-progressive environment paradigms when reporting on Toronto's waterfront development.

Gender Identity Disorders: Current Medical and Social Paradigm and the ICD-11 Innovations

Introduction. This article presents a review of current concepts of gender identity under normal and pathological conditions. Aim. To analyse the impact of the medical and social paradigm shift for clinical practice. Results and discussion. The modern academic literature devoted to gender identity disorders is characterized by a variety of terminology, a shift in emphasis from clinical judgement to a socially beneficial normocentric approach and a relatively few advanced, evidence-based research. There is also a lack of evidence for the gender theory underlying the new approach, which raises serious doubts about the validity of the medical and social paradigm revision. In the same time, the position of Russian psychiatrists remains to be more clinically oriented. Conclusion. Patients who declare the desire to reassign their gender have to be assessed by psychiatrists for differential diagnosis to exclude a mental disorder. In such cases, the destigmatization of mental disorders is more critical than the depathologization of gender identity disorders.

The Risk as a Communication Phenomenon Within McLuhan’s Global Village

Positioning one of the crucial dimensions of recent global society - global interdependence in the center of interest, the essential goal of this paper is primarily to reflect on the communication potential of global risks as a new reflection of interdependence within McLuhan’s global village. The paper explains how the media’s reduction of the world to the level of a global village has affected and transformed the relevant determinants of various risks, but also the process by which different societies cooperate and communicate to deal with them effectively. Speaking primarily from the perspective of global interdependence, as a product of a globalized-driven change in the communicative-technological-social paradigm, the paper is oriented towards theoretical consideration of the position of risk as a communication phenomenon in the modern age.

Why is repositioning public health innovation towards a social paradigm necessary? A reflection on the field of public health through the examples of Ebola and Covid-19

Health innovations are generally oriented on a techno-economic vision. In this perspective, technologies are seen as an end in themselves, and there is no arrangement between the technical and the social values of innovation. This vision prevails in sanitary crises, in which management is carried out based on the search for punctual, reactive, and technical solutions to remedy a specific problem without a systemic/holistic, sustainable, or proactive approach. This paper attempts to contribute to the literature on the epistemological orientation of innovations in the field of public health. Taking the Covid-19 and Ebola crises as examples, the primary objective is to show how innovation in health is oriented towards a techno-economic paradigm. Second, we propose a repositioning of public health innovation towards a social paradigm that will put more emphasis on the interaction between social and health dimensions in the perspective of social change. We will conclude by highlighting the roles that public health could play in allowing innovations to have more social value, especially during sanitary crises.