Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing

2021 ◽  
pp. 027614672110496
Author(s):  
Alpaslan Kelleci
Keyword(s):  
Value Creation ◽  
Well Being ◽  
Stage Model ◽  
Marketing Concept ◽  
Different Levels ◽  
Marketing Approach ◽  
Social Paradigm ◽  
Dominant Social Paradigm

Hitherto, the pure marketing concept has focused on creating value for firms and their customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless, as the sustainability paradigm established stronger roots over the last few decades, the marketing discipline may benefit by creating value from a broader perspective to stimulate shared prosperity and wealth for society at large. This paper proposes a four-stage model of value creation that classifies sustainability-oriented marketing approaches guided by different economic paradigms and different levels of involvement. This commentary provides a framework for organizations to reframe their marketing approach. The goal is to gravitate from a firm-centric approach to a society-centric approach to enhance societal well-being.

scholarly journals Attractive Spheres of Students’ Self-realization as Practices for Supporting Their Psychological Well-being in University Education

2021 ◽  
pp. 173-188
Author(s):  
Elena Shutenko ◽  
Andrey Shutenko ◽  
Tatiana Kuzmicheva ◽  
Anastasia Koreneva ◽  
Galina Romanova ◽  
...  
Keyword(s):  
Well Being ◽  
Cross Cultural ◽  
University Education ◽  
Psychological Well Being ◽  
Cross Cultural Communication ◽  
Cultural Predictors ◽  
Self Development ◽  
Information Media ◽  
University Training ◽  
Different Levels

The study is aimed at finding the varieties of appealing spheres for realization of students’ potential in higher school. The authors substantiate and develop the concept of attractors for students’ self-realization, which designate the appealing spheres and forms of manifestation of students’ personal efforts and capacities in higher education. The methods of conceptual-applied reconstruction and psychological surveys are used to determine the attractive space for students’ self-development. The study identifies a group of potentially attractive spheres (learning-cognitive, research, sports-wellness, volunteer, artistic-creative, innovative-entrepreneurial, information-media, social-civic, sphere of cross-cultural communication). The study presents the results of diagnosing the subjective significance of these spheres for students of different specialties and different levels of self-realization in education. The conclusion is made about the tendency of influence of students’ involvement in attractive spheres on the success of their self-realization in educational environment. The prospects of applying and operating the category of attractors as socio-cultural predictors of successful self-realization and psychological well-being of students in the process of University training are shown.

scholarly journals РОЗВИТОК МАРКЕТИНГУ БАНКІВСЬКОЇ СФЕРИ НА ЗАСАДАХ КЛІЄНТООРІЄНТОВАНОГО ПІДХОДУ

2019 ◽  
Vol 133 (2) ◽  
pp. 70-78
Author(s):  
Олена Валеріївна Птащенко
Keyword(s):  
Principal Components ◽  
Banking Sector ◽  
Marketing Concept ◽  
Banking Services ◽  
Positive Image ◽  
Ethical Marketing ◽  
Technological Tools ◽  
Bank Marketing ◽  
Oriented Approach ◽  
Marketing Approach

The article considers the principal components of bank marketing along with providing insights into the bank marketing concept and pathways for its improvement. The study identifies the key trends and stages in bank marketing development. It is emphasized that the current mainstream in the banking sector is closely linked to the on-going processes of automation, computerization, globalization, permanently updated technological tools and advanced banking technologies. Innovations have become an integral part of banking activities and encouraged to implement a range of marketing and logistics concepts to boost the competitiveness of a banking product. Marketing approach in the area of banking provides for the use of such modern innovative marketing concepts as the concept of socio-ethical marketing, the greening concept, the concept of individualization and concept of humanization which help to promote a customer-oriented approach in the context of bank activities. This approach ensures the creation of a positive image of bank institutions and contributes to enhance their competitiveness on the bank services market. The key fundamental principles for the use of customer-oriented approach and the overall customer-oriented marketing policy in the banking sector are the following: increased competition on the financial and bank services market, globalization processes in society, building new principles of providing financial and banking services, etc.

scholarly journals THE EMOTIONAL WELL-BEING OF PRESCHOOL CHILDREN AND PARENTAL RESILIENCE

2020 ◽  
pp. 96-103
Author(s):  
Yevgeniya V. Ivanova
Keyword(s):  
Preschool Children ◽  
Statistical Data ◽  
Educational Institution ◽  
Well Being ◽  
Theoretical Concept ◽  
Marital Relationships ◽  
Diagnostic Methods ◽  
Digital Environment ◽  
Projective Tests ◽  
Different Levels

The article describes the results of the study of the emotional well-being of preschool children and its connection with the parental resilience. An empirical study was conducted on the basis of pre-school institutions in Moscow, using diagnostic methods: tests – for parents and teachers; projective tests – for children whose results were analysed using computer statistical methods in the computational methods of statistical data processing. As a result of the study, the signifi cance of the problem of resilience in the context of modern digital environment and the theoretical concept of «emotional well-being of children» and its components are clarifi ed. A set of diagnostic methods for express diagnostics of the child’s emotional well-being in a preschool educational institution has been selected and modifi ed. Two questionnaires were developed (for parents and for teachers) to assess the emotional well-being of preschoolers. A signifi cant relationship was found between indicators: emotional well-being of preschool children and the parental resilience; features of child-parent relations, features of marital relationships. Using factor analysis, three groups of children with different levels of emotional well-being and three groups of parents with different levels of resilience, with children with low, medium and high levels of emotional well-being, are identifi ed and described.

From Buddha to Tagore and Gandhi: Value-Creating Curricula in India

2021 ◽  
Author(s):  
Namrata Sharma
Keyword(s):  
Value Creation ◽  
Indian Subcontinent ◽  
Integrated Approach ◽  
Well Being ◽  
Theoretical Frameworks ◽  
Rabindranath Tagore ◽  
Tsunesaburo Makiguchi ◽  
The Many ◽  
The Individual ◽  
The Buddha

It is common practice to use theoretical frameworks developed in the West for education worldwide, but important contributions come as well from non-Western education perspectives that shed light on the emergence of ideas within given regional diasporas. Value creation serves as a valuable lens through which to examine the ideas and relevance of three thinkers from the Indian subcontinent—the Buddha (6th or 5th century bce), Rabindranath Tagore (1861–1941), and Mahatma Gandhi (1869–1948). The term “value creation” encompasses a Japanese approach to curriculum (based on the work of Tsunesaburo Makiguchi, 1871–1944) that is founded on an interdependent view of life and aimed at developing learners’ capacity to enhance their own existence and contribute to the well-being of others. Using value creation as a lens to examine the contributions of the Buddha, Tagore, and Gandhi can allow for a discourse on the indigenous nature of their respective ideas that are rooted in Eastern philosophies based on similar interdependent worldviews. The emergence of alternative curricular in the Indian diaspora that are based on such interdependent worldviews, offer an integrated approach to education. A value-creating framework can be useful to examine the Indian educational scene and the many attempts that have been made for the individual learner to be the focus of education.

Dominant Social Paradigm Measure

2001 ◽  
Author(s):  
William E. Kilbourne ◽  
Suzanne C. Beckmann ◽  
Alan Lewis ◽  
Ynte Van Dam
Keyword(s):  
Social Paradigm ◽  
Dominant Social Paradigm

Social representations of students with different suggestibility levels on a socially profitable person

2021 ◽  
pp. 59-72
Author(s):  
Ekaterina S. Romanova
Keyword(s):  
Human Behavior ◽  
Social Representations ◽  
Well Being ◽  
Cognitive Factor ◽  
Practical Significance ◽  
Positive Image ◽  
Gender Characteristics ◽  
First Time ◽  
Further Development ◽  
Different Levels

The issue of the interrelation of social representations of students with different levels of suggestibility about a socially profitable person is discussed. The content of the concept of a “socially profitable person” is revealed. The analysis of theoretical and methodological literature concretizes the content of the concepts of “social representations”, “suggestibility”. In the study we take into account the gender characteristics of the subjects. The obtained results have a scientific novelty, since this kind of work was carried out for the first time. It was found that the sample has mainly an average suggestibility level, is malleable and tends to allow other people’s ideas into their consciousness. Semantic units (descriptors) describing the ideas of a socially profitable person in boys and girls do not have significant differences. Factors were formed from the obtained descriptors: 12 – in boys, 13 – in girls, 11 factors coincided. The dominant factors were “Social and material well-being”, “Benevolence”, “Cultural and cognitive factor”. The practical significance of the study is in the possibility of organizing purposeful work on the formation of a positive image of a person in demand by society. Representations determine the assessment of one’s own qualities, regulate human behavior. Further development of the problem can be aimed at expanding the sample of subjects and creating a psychological and pedagogical program.

Knowledge Worker Profile

2012 ◽  
pp. 102-118
Author(s):  
Gulgun Kayakutlu
Keyword(s):  
Human Resource ◽  
Economic Crisis ◽  
Performance Measures ◽  
Value Creation ◽  
Knowledge Worker ◽  
Skill Requirements ◽  
New Vision ◽  
The Right ◽  
Different Levels

One of the major reasons for economic crisis of 2008-2009 is determined as value delivery. Major resource of value creation is the knowledge worker who works at different levels of an organisation. This study analyses knowledge worker studies in diverse disciplines, in order to determine the requests. The goal of the study is to propose a framework to clarify the skill requirements by integrating the requests at operational, team, organisational and inter-organisational levels with drivers provided by educating, attracting, motivating and retaining strategies. The framework facilitates employing the right employee for the right post while balancing the requests and the performance measures. This new vision will be beneficial for managers, human resource experts, and educators.

6. The why of creativity

2021 ◽  
pp. 82-96
Author(s):  
Vlad Glăveanu
Keyword(s):  
Meaning In Life ◽  
Well Being ◽  
Economic Benefits ◽  
Creative Expression ◽  
The Other ◽  
Creative People ◽  
Other Hand ◽  
The One ◽  
Health And Well Being ◽  
Different Levels

This chapter addresses why people engage in creativity. This question can be answered at different levels. On the one hand, one can refer to what motivates creative people to do what they do. On the other hand, the question addresses a deeper level, that of how societies today are built and how they, in turn, construct the meaning and value of creativity. Nowadays, people consider creativity intrinsically valuable largely because of its direct and indirect economic benefits. However, creative expression also has a role for health and well-being. Creativity also relates to meaning in life. The chapter then considers how creativity can be used for good or for evil.

scholarly journals The learning organization as a context for value co-creation

2019 ◽  
Vol 27 (4) ◽  
pp. 291-303
Author(s):  
Emmanuel Mastio ◽  
Eng Chew ◽  
Kenneth Anthony Dovey
Keyword(s):  
Learning Organization ◽  
Value Creation ◽  
Social Economic ◽  
Well Being ◽  
Economic Activities ◽  
Content Type ◽  
A Value ◽  
Sustainable Value ◽  
New Perspective ◽  
Relational Capabilities

Purpose This paper aims to explore the relationship between the concept of the learning organization and that of the co-creation of value. Design/methodology/approach The paper is conceptual in nature and draws on data from a case study of a small highly innovative Australian company. Findings The authors show that, from a value co-creation perspective, the learning organization can be viewed as an open, collaborative, social/economic actor engaged in social/economic activities with other interdependent actors (organizations or stakeholders) in a network or ecosystem of actors to serve its mission/purpose and the well-being of the ecosystem. Research limitations/implications As a conceptual paper, the authors rely primarily on previous research as the basis for the argument. The implications of the findings are that, as value co-creation practices are founded upon the generation and leveraging of specific intangible capital resources, more research located in alternative research paradigms is required. Practical implications There are important implications for organizational leadership in that the practices that underpin value co-creation require the leadership to be able to work constructively with multiple forms of systemic and agentic power. Social implications In increasingly turbulent and hyper-competitive global operational contexts, sustainable value creation is becoming recognized as a collective achievement within a broad eco-system of collaborators. This has implications for the relational capabilities of all collaborators. Originality/value The authors introduce a new perspective on the role of power management in the facilitation of the co-creation of value. Arguing that value creation is becoming recognized as a “collective achievement”, they focus on the collaborative practices that enable such an achievement.

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