The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption

2019 ◽  
Vol 39 (2) ◽  
pp. 188-207 ◽  
Author(s):  
Shipra Gupta ◽  
Wencke Gwozdz ◽  
James Gentry

The fashion industry is responsible for bringing some of the worst consumption practices out of individuals by reinforcing tendencies for overconsumption throughout society. Consuming too much has led to negative economic, societal, and environmental consequences. The purpose of this paper is to understand whether promoting a style orientation among consumers (rather than a fashion orientation) will lead to more sustainable apparel consumption. Data collected from 6,386 consumers across five countries that are considered to be leaders in sustainable development (Sweden, Netherlands, Germany, the U.K., and the U.S.) suggest that promoting style can be a potential solution to attain slow fashion and, thus, improve sustainable apparel consumption. We further examine the role of hedonism and materialism in influencing sustainable practices in the industry. Based on the findings, the paper emphasizes the need for the collective effort of different actors, especially the role of government, in creating a more sustainable fashion system.

2003 ◽  
Vol 23 (2) ◽  
pp. 89-95
Author(s):  
Thomas W. Elwood

A review and commentary on the knowns and unknowns about nanotechnology effects, perceived dangers, and the role of Government in monitoring, controlling, and protecting its citizens. The lack of a comprehensive approach to assessing emerging technologies that can have an impact on health is emphasized.


2020 ◽  
Vol 12 (7) ◽  
pp. 2809 ◽  
Author(s):  
Patrizia Gazzola ◽  
Enrica Pavione ◽  
Roberta Pezzetti ◽  
Daniele Grechi

The significant changes which have occurred in the competitive scenario in which fashion companies operate, combined with deep transformation in the lifestyles of final consumers, translate into the need to redefine the business models. Starting from a general overview of the emerging trends today affecting the fashion industry, the paper will devote particular attention to the analysis of the most important phenomena that are influencing this market and the drivers for long-lasting competitiveness: sustainability and attention to the so-called circular economy. According to the literature, from the consumer behavior’s point of view, the younger generations are paying growing attention to these issues. In light of these considerations, this paper aimed to analyze how sustainability and circular economy principles are influencing the perception of the fashion world among the new generations of consumers. After mapping the emerging trends in the fashion industry and analyzing the role of sustainability from both the demand and supply side, this paper presents the results of a survey conducted through an anonymous questionnaire made in collaboration with Insubria University. The results of the survey describe the students’ behaviour as regards fashion’s emerging trends, with particular attention to sustainability issues and the application of circular economy principles. The survey results were analyzed from both a descriptive and quantitative point of view with the aim to check the different perceptions as regards sustainable fashion and circular economy in fashion, focusing mainly on the so-called Generation Z. The results of the analysis proved to be consistent with the theoretical framework and confirm the relevance of sustainability issues in the fashion industry today in driving the demand of Generation Z, by considering a gender perspective. Moreover, the circular economy is descriptively analyzed with the aim to understand the relevance of the different facets for the entire sample of respondents.


2018 ◽  
Vol 3 (1) ◽  
pp. 133-145
Author(s):  
Lawrence Eppard ◽  
Arlie Hochschild ◽  
Richard Wilkinson

There have been troubling trends in economic inequality, deprivation, and insecurity in the U.S. since the 1970s. This inequality and insecurity has left the American social fabric ‘fraying at the edges,’ in the words of Joseph Stiglitz. Scholars have recently begun focusing their attention on phenomena which are reflective of and associated with this fraying social fabric: the increasing economic insecurity and emerging ‘politics of resentment’ of the White working class in the U.S. This piece contains excerpts from interviews that Lawrence Eppard conducted with two important scholars, Arlie Hochschild and Richard Wilkinson, who have explored these issues in their work in different ways. The interviews touch on a variety of topics, including growing inequality and its social consequences, the role of government in addressing inequality, White working-class resentment, the impact of racism and sexism on White working-class attitudes and politics, the 2016 U.S. presidential election, political polarization, and dominant American notions of freedom. Much of the discussion focuses on Hochschild’s work in Strangers in Their Own Land and Wilkinson’s work with Kate Pickett in The Spirit Level.


2020 ◽  
Vol 12 (11) ◽  
pp. 4680 ◽  
Author(s):  
Essi Karell ◽  
Kirsi Niinimäki

The way in which the current fashion industry operates needs to fundamentally change. In this endeavour, designers are considered central figures throughout the sustainable fashion literature. However, too little is known about clothing designers’ practical contributions to sustainability. Therefore, this study investigates how sustainability is integrated into design practices in sustainable-minded clothing companies and determines the role of clothing designers in this respect. A mixed-method study was conducted based on a sequential exploratory strategy. The data were collected in two stages: a preliminary phase based on five expert interviews and a survey phase, which involved 31 clothing designers from around Europe. The data analysis was also divided into two phases: thematic analysis of the interviews and content analysis of the survey. The findings indicate that the sustainable design practices within these companies predominantly focus on material choices and aspects that support product longevity. Yet, there is little empirical evidence to support claims regarding garments’ true longevity. Knowledge regarding materials, recycling and best practices is also lacking among clothing designers. Lack of knowledge and company strategies frequently dictate and restrict the design work. This further highlights the fact that designers’ opportunities to influence environmental and social change are more limited than earlier literature suggests.


2021 ◽  
Author(s):  
Jennifer Bilczuk

The Brickyards Journal is a creative exploration into print media and information distribution – analyzed particularly within the slow fashion/sustainable fashion industry. The project utilizes an arts-based research approach to explore the intersections of the Slow Food and Slow Fashion industries, and their relationships with consumers through print media. While slow food has become a popular sustainably-driven movement, slow fashion has struggled to create the same roots in consumers fashion shopping habits and perspectives towards clothing. This paper analyzes the steps taken by the Slow Food movement and considers how to educate consumers on sustainability and the fashion industry in an analogous way. The result is a creative project that makes sustainable fashion information available and most importantly applicable, through a 54-page printed journal drawing new attention to both the local industry and the practices that will allow us to continue to flourish as a society.


Author(s):  
Admink Admink

У зв’язку з техногенним забрудненням, що набуло катастрофічних масштабів, актуалізувалась ідея органічного включення створених людиною продуктів в оточуюче середовище. Цю тенденцію в виробництві одягу найчастіше називають «екомодою». Наведено огляд публікацій, у яких досліджено поняття «екодизайн» в різних галузях. Уточнено визначення «екомода», виявлено різницю в поняттях «стала мода», «повільна мода», «етична мода». Зазначено, що урахування еко-фактору в процесі проектування повинен охоплювати весь цикл створення та функціонування виробу. Здійснена спроба систематизувати та класифікувати направлення, за якими розвивається «екодизайн» в модній індустрії в залежності від груп вимог: екологізація виробництва, екологізація матеріалів, екологізація реалізації, екологізація споживання. Розглянуті відомі бренди, що працюють в даних напрямах, описані їх методи, прийоми та досягнення.Ключові слова: екомода, екодизайн, сталий дизайн, екологічний одяг, екологічна мода, fashion-індустрія. In connection with environment pollution, which has become catastrophic, the idea of the organic inclusion of human-created products into the environment has become relevant. This tendency in clothing production is often called «eco-fashion». In this article the review of publications in which was studied the concept of «eco-design» in various industries. Also there is specified concept of «eco-fashion», the differences in the concepts of «sustainable fashion», «slow fashion», and «ethical fashion» are defined as well as noted that to ensure the eco-component, the design process must cover all cycle of creation and functioning of the product. There is made an attempt to systematize and classify the directions in which the «eco-design» in fashion industry is evolving depending on the groups of requirements: greening production, greening materials, greening realization, greening consumption. There are considered famous brands that work in these areas and described methods, techniques and achievements. Key words: eco-fashion, eco-design, sustainable fashion, ecological clothing, eco-friendly fashion, fashion industry.


2005 ◽  
Vol 6 (2) ◽  
pp. 254-277
Author(s):  
Robert E. Weems ◽  
Lewis A. Randolph

Despite the widely held notion that U.S. government assistance to African American entrepreneurs commenced in the late 1960s, the evidence indicates that government interest in promoting black business actually began in the 1920s. Beginning with the appointment of James A. Jackson in November 1927, the U.S. Commerce Department’s agenda, until the mid-1950s, included “Negro Affairs.” Jackson’s actions did not generate the direct financial assistance to black entrepreneurs associated with such later government initiatives as Richard Nixon’s “Black Capitalism.” Nevertheless, Jackson’s pioneering efforts, to provide black businesspeople with useful information, helped to positively reshape contemporary African American entrepreneurs’ beliefs about the role of government in their lives.


2021 ◽  
Vol 13 (17) ◽  
pp. 9976
Author(s):  
Ellen Lee ◽  
Franzisca Weder

The global fashion industry poses a significant threat to sustainability, occasioning the emergence of sustainable fashion concepts such as slow fashion. However, sustainability as a principle is mostly established in corporate communication and reporting and sustainable fashion is mostly debated from a marketing and consumer perspective. The study at hand fills the existing gap in research on how slow fashion is portrayed on social media, focusing particularly on slow fashion, Instagram, and an Australian context. An explorative content analysis was conducted following the hashtag #slowfashionaustralia; open-coding methods were employed to enable three thematic frames to emerge from the data; namely, slow fashion as Business 2.0: An eco-marketplace, as an authentic experience of self-expression, and as a community value. Further analysis of the identified themes yielded the framing process of slow fashion on Instagram, mainly representing empowerment for women. Methodological limitations are outlined, as well as new research potential in the area of sustainability communication.


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