scholarly journals Framing Sustainable Fashion Concepts on Social Media. An Analysis of #slowfashionaustralia Instagram Posts and Post-COVID Visions of the Future

2021 ◽  
Vol 13 (17) ◽  
pp. 9976
Author(s):  
Ellen Lee ◽  
Franzisca Weder
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Corporate Communication ◽  
Fashion Industry ◽  
Australian Context ◽  
Consumer Perspective ◽  
Open Coding ◽  
Sustainable Fashion ◽  
New Research ◽  
Slow Fashion

The global fashion industry poses a significant threat to sustainability, occasioning the emergence of sustainable fashion concepts such as slow fashion. However, sustainability as a principle is mostly established in corporate communication and reporting and sustainable fashion is mostly debated from a marketing and consumer perspective. The study at hand fills the existing gap in research on how slow fashion is portrayed on social media, focusing particularly on slow fashion, Instagram, and an Australian context. An explorative content analysis was conducted following the hashtag #slowfashionaustralia; open-coding methods were employed to enable three thematic frames to emerge from the data; namely, slow fashion as Business 2.0: An eco-marketplace, as an authentic experience of self-expression, and as a community value. Further analysis of the identified themes yielded the framing process of slow fashion on Instagram, mainly representing empowerment for women. Methodological limitations are outlined, as well as new research potential in the area of sustainability communication.

Sharing tourism experiences in social media

2017 ◽  
Vol 29 (1) ◽  
pp. 179-225 ◽  
Author(s):  
Marios D. Sotiriadis
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Academic Research ◽  
Online Reviews ◽  
Content Type ◽  
Main Research ◽  
Research Themes ◽  
Consumer Perspective ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is twofold: to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behavior brought about by the use of social media (SM); and to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges. Design/methodology/approach A volume of 146 peer-reviewed journal articles were retrieved from two major databases. Content analysis of this academic research has been performed, exploring the effects of online reviews on tourism consumers and providers. Findings The content analysis identified three main research themes that were investigated by scholars and classified into two major categories, namely, consumer perspective and provider perspective: the antecedents (factors motivating and influencing tourists); the influence of online reviews on consumer behaviour; and the impact of these reviews on tourism businesses (providers’ perspective). Research limitations/implications This study is based on a literature review and outcomes reported by previous studies; hence, the suggestions are indicative rather than conclusive. Some publication sources were not included. Practical implications This paper suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing. Originality/value It provides an update of the state of published academic research into SM and an integrated set of management and marketing strategies for tourism providers in seizing the opportunities and dealing with the challenges raised in a digital context.

scholarly journals Semantic Network Analysis to Explore the Concept of Sustainability in the Apparel and Textile Industry

2021 ◽  
Vol 13 (7) ◽  
pp. 3813
Author(s):  
Chorong Youn ◽  
Hye Jung Jung
Keyword(s):  
Social Media ◽  
Big Data ◽  
Network Analysis ◽  
Textile Industry ◽  
Semantic Network ◽  
Fashion Industry ◽  
Semantic Network Analysis ◽  
Sustainable Fashion ◽  
Negative Environmental Impact ◽  
Google Search

Consumers are becoming increasingly aware and sensitive to the negative environmental impact caused by the fashion industry and by consumers’ high consumption of fashion. This study analyzes people’s unfiltered comments and behaviors on social media sites related to the sustainability of fashion products. Recently, the number of social media data, called big data, has exploded, transcending the level that can be analyzed with existing tools. This study aims to identify consumers’ perceptions of sustainable fashion using the search words “sustainable fashion” to examine public opinion trends found in SNS big data. Text mining was employed to extract meaningful words from the SNS texts using semantic network analysis to analyze the connectivity and propagation trends. The text data were collected from Facebook using the Google search engine to detect tendencies in the occurrence of keywords related to sustainable fashion in SNS over the past five years (2016~2020). The results revealed that the keywords “eco-friendly”, “ethical”, and “recycle” had the highest frequency and centrality. As a result of grouping the keywords based on their correlations, sustainable fashion texts from the SNS data could be classified into four groups: “supply chain of sustainable fashion”, “circular fashion”, “fashion business concepts for sustainability”, and “academic importance of sustainable fashion”. This study strengthens the extent of research by using SNS big data and provides guidelines for product development and communication strategies for a sustainable fashion industry based on customers’ meaningful opinions.

scholarly journals Evaluace komunikace vybraných kosmetických značek na sociálních médiích

2021 ◽  
Vol 11 (1) ◽  
pp. 11-20
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Real World ◽  
Corporate Communication ◽  
The Internet ◽  
Marketing Communication ◽  
Communication Tool ◽  
The Real ◽  
Internet Companies

The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer not only in the real world, but also in the virtual one. Today, corporate communication on social media is crucial. The main goal is to analyze and evaluate the communication of selected brands on social media. The research used content analysis and evaluate the effectiveness of communication of selected cosmetic brands on social media. The results of this research could help to cosmetic brands to improve their marketing communication on social media.

scholarly journals The Brickyards Journal Connecting Consumers To Sustainable Fashion Through Print Media

2021 ◽  
Author(s):  
Jennifer Bilczuk
Keyword(s):  
Print Media ◽  
Research Approach ◽  
Fashion Industry ◽  
Information Distribution ◽  
Slow Food ◽  
Arts Based Research ◽  
Creative Project ◽  
Sustainable Fashion ◽  
Food Movement ◽  
Slow Fashion

The Brickyards Journal is a creative exploration into print media and information distribution – analyzed particularly within the slow fashion/sustainable fashion industry. The project utilizes an arts-based research approach to explore the intersections of the Slow Food and Slow Fashion industries, and their relationships with consumers through print media. While slow food has become a popular sustainably-driven movement, slow fashion has struggled to create the same roots in consumers fashion shopping habits and perspectives towards clothing. This paper analyzes the steps taken by the Slow Food movement and considers how to educate consumers on sustainability and the fashion industry in an analogous way. The result is a creative project that makes sustainable fashion information available and most importantly applicable, through a 54-page printed journal drawing new attention to both the local industry and the practices that will allow us to continue to flourish as a society.

НАПРЯМИ ПРОЕКТУВАННЯ FASHION-ОБЄКТІВ З УРАХУВАННЯМ ЕКОЛОГІЧНОГО ФАКТОРУ

2020 ◽  
Author(s):  
Admink Admink
Keyword(s):  
Key Words ◽  
Design Process ◽  
Environment Pollution ◽  
Fashion Industry ◽  
Organic Inclusion ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

У зв’язку з техногенним забрудненням, що набуло катастрофічних масштабів, актуалізувалась ідея органічного включення створених людиною продуктів в оточуюче середовище. Цю тенденцію в виробництві одягу найчастіше називають «екомодою». Наведено огляд публікацій, у яких досліджено поняття «екодизайн» в різних галузях. Уточнено визначення «екомода», виявлено різницю в поняттях «стала мода», «повільна мода», «етична мода». Зазначено, що урахування еко-фактору в процесі проектування повинен охоплювати весь цикл створення та функціонування виробу. Здійснена спроба систематизувати та класифікувати направлення, за якими розвивається «екодизайн» в модній індустрії в залежності від груп вимог: екологізація виробництва, екологізація матеріалів, екологізація реалізації, екологізація споживання. Розглянуті відомі бренди, що працюють в даних напрямах, описані їх методи, прийоми та досягнення.Ключові слова: екомода, екодизайн, сталий дизайн, екологічний одяг, екологічна мода, fashion-індустрія. In connection with environment pollution, which has become catastrophic, the idea of the organic inclusion of human-created products into the environment has become relevant. This tendency in clothing production is often called «eco-fashion». In this article the review of publications in which was studied the concept of «eco-design» in various industries. Also there is specified concept of «eco-fashion», the differences in the concepts of «sustainable fashion», «slow fashion», and «ethical fashion» are defined as well as noted that to ensure the eco-component, the design process must cover all cycle of creation and functioning of the product. There is made an attempt to systematize and classify the directions in which the «eco-design» in fashion industry is evolving depending on the groups of requirements: greening production, greening materials, greening realization, greening consumption. There are considered famous brands that work in these areas and described methods, techniques and achievements. Key words: eco-fashion, eco-design, sustainable fashion, ecological clothing, eco-friendly fashion, fashion industry.

A Practical Guide to the Fashion Industry

2021 ◽  
Author(s):  
Virginia Grose
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Circular Economy ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Competitive Industry ◽  
Use Of Social Media ◽  
The Impact ◽  
Slow Fashion ◽  
Insight Into

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption

2019 ◽  
Vol 39 (2) ◽  
pp. 188-207 ◽  
Author(s):  
Shipra Gupta ◽  
Wencke Gwozdz ◽  
James Gentry
Keyword(s):  
Fashion Industry ◽  
Role Of Government ◽  
Environmental Consequences ◽  
Collective Effort ◽  
Consumption Data ◽  
Consumption Practices ◽  
Sustainable Fashion ◽  
Slow Fashion ◽  
The U.S

The fashion industry is responsible for bringing some of the worst consumption practices out of individuals by reinforcing tendencies for overconsumption throughout society. Consuming too much has led to negative economic, societal, and environmental consequences. The purpose of this paper is to understand whether promoting a style orientation among consumers (rather than a fashion orientation) will lead to more sustainable apparel consumption. Data collected from 6,386 consumers across five countries that are considered to be leaders in sustainable development (Sweden, Netherlands, Germany, the U.K., and the U.S.) suggest that promoting style can be a potential solution to attain slow fashion and, thus, improve sustainable apparel consumption. We further examine the role of hedonism and materialism in influencing sustainable practices in the industry. Based on the findings, the paper emphasizes the need for the collective effort of different actors, especially the role of government, in creating a more sustainable fashion system.

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

scholarly journals The Brickyards Journal Connecting Consumers To Sustainable Fashion Through Print Media

2021 ◽  
Author(s):  
Jennifer Bilczuk
Keyword(s):  
Print Media ◽  
Research Approach ◽  
Fashion Industry ◽  
Information Distribution ◽  
Slow Food ◽  
Arts Based Research ◽  
Creative Project ◽  
Sustainable Fashion ◽  
Food Movement ◽  
Slow Fashion

The Brickyards Journal is a creative exploration into print media and information distribution – analyzed particularly within the slow fashion/sustainable fashion industry. The project utilizes an arts-based research approach to explore the intersections of the Slow Food and Slow Fashion industries, and their relationships with consumers through print media. While slow food has become a popular sustainably-driven movement, slow fashion has struggled to create the same roots in consumers fashion shopping habits and perspectives towards clothing. This paper analyzes the steps taken by the Slow Food movement and considers how to educate consumers on sustainability and the fashion industry in an analogous way. The result is a creative project that makes sustainable fashion information available and most importantly applicable, through a 54-page printed journal drawing new attention to both the local industry and the practices that will allow us to continue to flourish as a society.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

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