НАПРЯМИ ПРОЕКТУВАННЯ FASHION-ОБЄКТІВ З УРАХУВАННЯМ ЕКОЛОГІЧНОГО ФАКТОРУ

2020 ◽  
Author(s):  
Admink Admink
Keyword(s):  
Key Words ◽  
Design Process ◽  
Environment Pollution ◽  
Fashion Industry ◽  
Organic Inclusion ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

У зв’язку з техногенним забрудненням, що набуло катастрофічних масштабів, актуалізувалась ідея органічного включення створених людиною продуктів в оточуюче середовище. Цю тенденцію в виробництві одягу найчастіше називають «екомодою». Наведено огляд публікацій, у яких досліджено поняття «екодизайн» в різних галузях. Уточнено визначення «екомода», виявлено різницю в поняттях «стала мода», «повільна мода», «етична мода». Зазначено, що урахування еко-фактору в процесі проектування повинен охоплювати весь цикл створення та функціонування виробу. Здійснена спроба систематизувати та класифікувати направлення, за якими розвивається «екодизайн» в модній індустрії в залежності від груп вимог: екологізація виробництва, екологізація матеріалів, екологізація реалізації, екологізація споживання. Розглянуті відомі бренди, що працюють в даних напрямах, описані їх методи, прийоми та досягнення.Ключові слова: екомода, екодизайн, сталий дизайн, екологічний одяг, екологічна мода, fashion-індустрія. In connection with environment pollution, which has become catastrophic, the idea of the organic inclusion of human-created products into the environment has become relevant. This tendency in clothing production is often called «eco-fashion». In this article the review of publications in which was studied the concept of «eco-design» in various industries. Also there is specified concept of «eco-fashion», the differences in the concepts of «sustainable fashion», «slow fashion», and «ethical fashion» are defined as well as noted that to ensure the eco-component, the design process must cover all cycle of creation and functioning of the product. There is made an attempt to systematize and classify the directions in which the «eco-design» in fashion industry is evolving depending on the groups of requirements: greening production, greening materials, greening realization, greening consumption. There are considered famous brands that work in these areas and described methods, techniques and achievements. Key words: eco-fashion, eco-design, sustainable fashion, ecological clothing, eco-friendly fashion, fashion industry.

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

scholarly journals The eco-bride : development of an environmentally-friendly bridal collection for a South African market

2013 ◽  
Author(s):  
◽  
Wendy Lynn Schultz
Keyword(s):  
Product Development ◽  
South African ◽  
Textile Industry ◽  
Environmentally Friendly ◽  
Local Market ◽  
Fashion Industry ◽  
Environmentally Conscious ◽  
Instructional Videos ◽  
Sustainable Fashion ◽  
Eco Fashion

The Eco-Bride study is a practical product development research project in the fields of fashion, textiles, and sustainability. Currently it is considered fashionable to host an "eco-friendly" wedding, both because people are becoming more environmentally conscious with the prospect of global warming and also because the fashion industry, too, is attempting to reduce its impact on the environment. However, in spite of a growing trend in "eco-weddings", the bridal gown remains a conventional garment with a heavy carbon footprint. The intention of this study was thus to develop and produce a range of environmentally-friendly bridal gowns in order to create alignment between trendy eco-weddings and the bridal gowns worn to these functions. this was considered to fill a gap in the local market and to work toward educating both brides and industry as to a product offering which is less harmful to the environment. To this end, mixed methods action research was carried out within a constructivist worldview, firstly, to explore what might be construed as an environmentally-friendly bridal gown and secondly, to establish what would appeal to South African brides. The concepts of eco-friendly design models, sustainable fashion, celebrity and product fetish, customer behaviour and product development strategies were investigated in order to conceptualise, design and produce a collection of ten Eco-Bride-branded gowns for the South African market. It was hoped that the development of an environmentally-friendly bridal collection might assist in opening up the market to eco-fashion bridal wear. Further products of the research included instructional videos of the eco-friendly design-make process, which were intended to create awareness of the various eco-options in both the textile industry and bridal fashion market.

scholarly journals The Brickyards Journal Connecting Consumers To Sustainable Fashion Through Print Media

2021 ◽  
Author(s):  
Jennifer Bilczuk
Keyword(s):  
Print Media ◽  
Research Approach ◽  
Fashion Industry ◽  
Information Distribution ◽  
Slow Food ◽  
Arts Based Research ◽  
Creative Project ◽  
Sustainable Fashion ◽  
Food Movement ◽  
Slow Fashion

The Brickyards Journal is a creative exploration into print media and information distribution – analyzed particularly within the slow fashion/sustainable fashion industry. The project utilizes an arts-based research approach to explore the intersections of the Slow Food and Slow Fashion industries, and their relationships with consumers through print media. While slow food has become a popular sustainably-driven movement, slow fashion has struggled to create the same roots in consumers fashion shopping habits and perspectives towards clothing. This paper analyzes the steps taken by the Slow Food movement and considers how to educate consumers on sustainability and the fashion industry in an analogous way. The result is a creative project that makes sustainable fashion information available and most importantly applicable, through a 54-page printed journal drawing new attention to both the local industry and the practices that will allow us to continue to flourish as a society.

scholarly journals Framing Sustainable Fashion Concepts on Social Media. An Analysis of #slowfashionaustralia Instagram Posts and Post-COVID Visions of the Future

2021 ◽  
Vol 13 (17) ◽  
pp. 9976
Author(s):  
Ellen Lee ◽  
Franzisca Weder
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Corporate Communication ◽  
Fashion Industry ◽  
Australian Context ◽  
Consumer Perspective ◽  
Open Coding ◽  
Sustainable Fashion ◽  
New Research ◽  
Slow Fashion

The global fashion industry poses a significant threat to sustainability, occasioning the emergence of sustainable fashion concepts such as slow fashion. However, sustainability as a principle is mostly established in corporate communication and reporting and sustainable fashion is mostly debated from a marketing and consumer perspective. The study at hand fills the existing gap in research on how slow fashion is portrayed on social media, focusing particularly on slow fashion, Instagram, and an Australian context. An explorative content analysis was conducted following the hashtag #slowfashionaustralia; open-coding methods were employed to enable three thematic frames to emerge from the data; namely, slow fashion as Business 2.0: An eco-marketplace, as an authentic experience of self-expression, and as a community value. Further analysis of the identified themes yielded the framing process of slow fashion on Instagram, mainly representing empowerment for women. Methodological limitations are outlined, as well as new research potential in the area of sustainability communication.

The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption

2019 ◽  
Vol 39 (2) ◽  
pp. 188-207 ◽  
Author(s):  
Shipra Gupta ◽  
Wencke Gwozdz ◽  
James Gentry
Keyword(s):  
Fashion Industry ◽  
Role Of Government ◽  
Environmental Consequences ◽  
Collective Effort ◽  
Consumption Data ◽  
Consumption Practices ◽  
Sustainable Fashion ◽  
Slow Fashion ◽  
The U.S

The fashion industry is responsible for bringing some of the worst consumption practices out of individuals by reinforcing tendencies for overconsumption throughout society. Consuming too much has led to negative economic, societal, and environmental consequences. The purpose of this paper is to understand whether promoting a style orientation among consumers (rather than a fashion orientation) will lead to more sustainable apparel consumption. Data collected from 6,386 consumers across five countries that are considered to be leaders in sustainable development (Sweden, Netherlands, Germany, the U.K., and the U.S.) suggest that promoting style can be a potential solution to attain slow fashion and, thus, improve sustainable apparel consumption. We further examine the role of hedonism and materialism in influencing sustainable practices in the industry. Based on the findings, the paper emphasizes the need for the collective effort of different actors, especially the role of government, in creating a more sustainable fashion system.

scholarly journals The Brickyards Journal Connecting Consumers To Sustainable Fashion Through Print Media

2021 ◽  
Author(s):  
Jennifer Bilczuk
Keyword(s):  
Print Media ◽  
Research Approach ◽  
Fashion Industry ◽  
Information Distribution ◽  
Slow Food ◽  
Arts Based Research ◽  
Creative Project ◽  
Sustainable Fashion ◽  
Food Movement ◽  
Slow Fashion

The Brickyards Journal is a creative exploration into print media and information distribution – analyzed particularly within the slow fashion/sustainable fashion industry. The project utilizes an arts-based research approach to explore the intersections of the Slow Food and Slow Fashion industries, and their relationships with consumers through print media. While slow food has become a popular sustainably-driven movement, slow fashion has struggled to create the same roots in consumers fashion shopping habits and perspectives towards clothing. This paper analyzes the steps taken by the Slow Food movement and considers how to educate consumers on sustainability and the fashion industry in an analogous way. The result is a creative project that makes sustainable fashion information available and most importantly applicable, through a 54-page printed journal drawing new attention to both the local industry and the practices that will allow us to continue to flourish as a society.

Design thinking in printing graphic design approaches for animation films

2021 ◽  
Vol 26 ◽  
pp. 709-728
Keyword(s):  
Key Words ◽  
Design Process ◽  
Graphic Design ◽  
Scientific Theory ◽  
Design Thinking ◽  
Film Industry ◽  
Optical Illusion ◽  
Design Work ◽  
Aesthetic Awareness

Art of animation as an analysis of movement is based on the theory that the vision remains on the eye after the disappearance of the actual image, and this scientific theory is the same that the film industry was built upon. Recently, various techniques and ideas have entered the print design process as a means of expressing a phenomenon subject to the human will to change and elevate our aesthetic awareness and feelings, which rise in various forms of designs that reveal themselves in design work and are embodied in animation films. The design artwork falls within a group of intertwined elements fused with each other, reflecting the peculiarity of this work, as it is innovation and creating new and interesting things, so that the design is suitable for the desired purpose and beautifully. Perhaps the simplest type of optical illusion that can clarify to us the idea of the impression of the existence of an image that does not actually exist is represented in the decree paper. Key words: Design thinking, Typography, Animation films

Sustainable development and the aspirational male consumer: Tengri, making the case for sustainable luxury

2021 ◽  
Vol 8 (1-2) ◽  
pp. 245-266
Author(s):  
Natascha Radclyffe-Thomas
Keyword(s):  
Sustainable Development ◽  
Raw Materials ◽  
Environmental Issues ◽  
Social Enterprises ◽  
Fashion Industry ◽  
Way Of Life ◽  
Virtuous Cycle ◽  
Slow Fashion ◽  
Brand Heritage

Luxury is an industry that defines its value through the quality of its raw materials, which fosters creativity, elevates artisanship and relies on brand heritage and local production to underpin the provenance of its products and justify its pricing strategy and, as such, can be considered as embodying many of the practices of sustainability. Yet, despite public commitments and pledges for better business, both financial and cultural factors have contributed to a lack of progress in implementing the necessary system changes implied by slow fashion, sustainable development and the circular economy. Social enterprises use business to address social and environmental issues. In Tengri’s case, founder Nancy Johnston was inspired by her experiences travelling with Mongolia’s yak herders where she was confronted with the harshness of the nomadic way of life and threats to its continuing existence. She was driven to action when she juxtaposed these conditions with the promoted glamour of the luxury fashion industry, which relies on supplies of ingredients from just such workers. This article explores how Tengri combines social and environmental awareness with luxury product development incorporating the UN SDGs into a sustainable luxury menswear brand in a virtuous cycle of ethical fashion consumption and production.

scholarly journals Formation of Eco Concepts in Modern Fashion Industry

2021 ◽  
Vol 5 (520) ◽  
pp. 273-280
Author(s):  
O. V. Tymoshenko ◽  
◽  
K. I. Kotsiubivska ◽  
Keyword(s):  
Market Mechanism ◽  
Modern World ◽  
Simultaneous Increase ◽  
Fashion Industry ◽  
Resource Saving ◽  
Doing Business ◽  
Ecological Concepts ◽  
Ecological Aspects ◽  
Eco Fashion ◽  
Theoretical Foundations

The formation of ethical fashion is a priority and a decisive factor in the efficiency of the activities of fashion and beauty industry enterprises. In the context of accelerated development of socio-economic processes, rapid technological changes, the growing needs of humanity along with the simultaneous increase in ecological pollution and the limited natural resources, questions are increasingly pressing about the practical use of ecological aspects of doing business. The article is aimed at studying the theoretical foundations of the essence of eco products, determining its role and importance in the modern world; analyzing the conceptions of development of ecologically oriented enterprises in the sphere of fashion industry. As a result of the carried out study, the theoretical foundations of the formation of the essence of concepts «eco fashion», «eco products», «conscious consumption» are considered and their role in the modern world is analyzed; the main motives for the creation of eco products in the fashion and beauty industry, as well as the main ecological concepts, are outlined. It is substantiated that the formation of the eco products market in the fashion and beauty industry should be understood as a market mechanism that is able to make changes in ecological production focused on economic and social benefits for both producers and consumers and society in general. According to the results of the study, we can conclude that ecological clothing is safer, better, hypoallergenic and convenient, and the advantages of creating eco products are: facilitation of the preservation of the environment; preservation and restoration of soil; reduction of carbon emissions into the atmosphere during the production of ecological clothing; increasing the competitiveness of producers in both the domestic and the foreign markets; resource saving and reduction of energy intensity of production; promoting the preservation of the health of the nation.

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