A Critical Appraisal of 25 Years of Research Related to Fashion Adoption Groups
Objectives of this study were to investigate research examining fashion adoption groups for (a) specific variables studied and major findings within broad categories of variables, (b) research propositions from which hypotheses can be derived, and (c) research trends over time. Fashion adoption groups differed in many ways that influence time of adoption. Sixteen propositions were detected that can be used as a structured framework for future research to derive hypotheses for empirical testing and to develop a theory/model focused specifically on fashion. A wealth of information about variables related to fashion adoption was compiled, organized, and presented to provide a more complete and updated view of fashion adoption. Gaps and shortcomings in research were uncovered that offered ideas for further research. Assessment of trends in research provided a sense of progress in the field regarding fashion adoption.