Commercial transfer – A business model innovation for the entrepreneurial university

2016 ◽  
Vol 30 (3) ◽  
pp. 183-201 ◽  
Author(s):  
Olaf Gaus ◽  
Matthias G. Raith

While knowledge-intensive societies rely heavily on universities for the creation of knowledge, its translation into economic value is typically performed by firms in the market. Since universities increasingly depend on additional funds for new and expensive research, current policies urge them to interact proactively with the market. The authors analyse how an entrepreneurial university creates, delivers and captures value by characterizing its business model. They develop a business model of the university as a research and teaching institution, with which they contrast purely private and purely public universities as two business model archetypes to show how these archetypes determine incentive and governance structures. They examine how the inclusion of commercial transfer as the ‘third mission’ affects the university’s income structure and thereby its objective and incentive structure. Within their business model framework, the authors derive strategic implications for the implementation of commercial transfer and the transition to the new business model.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tahseen Anwer Arshi ◽  
Venkoba Rao ◽  
Sardar Islam ◽  
Swapnil Morande

Purpose Existing business model frameworks show weak conceptual unification, a paucity of measurement focus and limitations when applied in emerging economies. The study proposes a new business model framework – “Start-up Evaluation Calculus Using Research Evidence” (SECURE). The purpose of this study is to allow the measurement of the impact of business model design on start-up performance in emerging economies. Design/methodology/approach Data collected from 713 entrepreneurs in select cities of India, Oman and the United Arab Emirates is analyzed through structural equation modeling. The study uses measurement and structural models to examine the validity of measures and additionally tests the five hypothesized relationships proposed in the study. Findings The SECURE’s components comprising desirability, marketability, feasibility, scalability and viability showed validity and reliability. They synergistically demonstrated a statistically significant effect on a mix of financial and non-financial start-up performance outcomes. An alternative structural relationship that examined the impact of SECURE on only financial performance outcomes showed a weaker model fit. The findings indicate that a business model framework is useful when its ex ante measures show a positive causal effect on the desired performance outcomes. Practical implications The scores obtained by the SECURE framework serve as an evaluative tool that informs entrepreneurs and start-ups on the readiness of their proposed, incubated or existing start-ups. Originality/value Replacing subjective judgments with objective assessment criteria, SECURE is one of the first quantitative and performance-driven business model frameworks that contain measures from all functional domains of a start-up business. Start-ups can evaluate their business models against the SECURE model’s research-driven quantitative criteria and assess their impact on start-up performance.


2013 ◽  
Vol 52 (3) ◽  
pp. 486-511 ◽  
Author(s):  
Henry Etzkowitz

This article analyzes the evolution of the entrepreneurial university from a narrow focus on capturing the commercializable results of the ‘meandering stream of basic research’ to a broader interest in firm formation and regional economic development. No longer limited to schools like MIT, specialized for that purpose, entrepreneurial aspirations have spread to the academic mainstream. Academic involvement in (1) technology transfer, (2) firm formation and (3) regional development signifies the transition from a research to an entrepreneurial university as the academic ideal. As universities become entrepreneurial, tension arises between this new role and that of teaching and research as it has between research and teaching. Nevertheless, the university coheres as each of these new missions has fed back into and enhanced previous tasks.


2004 ◽  
Vol 18 (3) ◽  
pp. 187-198 ◽  
Author(s):  
David Charles Steinberg

E-learning is not just an application of technology to teaching, but a new business model for higher education. By approaching e-learning as a business model, educational policy makers can begin to appreciate the scope of the integrated technology and services required to run a successful online degree programme or a blended programme that includes online courses. A strategic consideration should be whether to develop and/or deliver components of an e-learning business model solely with in-house resources or with one or more outsourcing arrangements. An e-learning business model framework is presented to help policy makers develop a unique model for their own institution. An e-learning ‘revenue engine’ is presented to tie the framework's components together conceptually. Finally, a set of e-learning outsourcing decision factors is presented, including an analysis of an internal versus outsourced cost structure. It is argued that UK HEIs should outsource components of their e-learning business model to realize greater operating and cost efficiencies.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Prasanna Kumar Kukkamalla ◽  
Andrea Bikfalvi ◽  
Anna Arbussa

Purpose The car no longer serves simply as a means of transport but is at the core of a new concept of mobility. Car manufacturers are seizing opportunities to change the traditional business model of the auto business. Innovation in this business model has become vital to survival in today’s dynamic market conditions. This paper aims to find out what factors motivate and drive business model change and what the resulting business model innovation is. Design/methodology/approach This qualitative study is based on a single case, namely, BMW as an illustrative example of an advanced, highly innovative customer-centric service business model (BM). The study adopts a document analysis method to reveal the firm’s BMI process. Findings First, the study presents a conceptual framework for business model change with the factors –motivators and drivers – that impact on the process of change. BMW’s BMI and its impacting factors are discussed based on this model. The McKinsey 7 s Model framework, the elements of which are strategy, structure, systems, shared values, style, staff and skills is used as an analytical tool to discuss new business model implementation. The study highlights the BM configuration of a traditional car manufacturer, the car as a product and the new car as a service concept. Originality/value This study reveals the BMI of BMW’s digital services and its key motivators and drivers. BMW mostly innovates in three key dimensions of the Business model. These are value creation, value delivery and value capture. Most of the elements in these dimensions are innovated.


2019 ◽  
Vol 1 ◽  
pp. 362-367
Author(s):  
Syamsia Syamsia ◽  
Abubakar Idhan ◽  
Kasifah Kasifah

PPUPIK Business Unit Muhammadiyah University Certified Plant Seed Production Center Makassar is a science and technology-based business unit that aims to develop campus entrepreneurship based on research results. The main product of this business unit is hybrid corn seeds, but in the process of producing corn seeds in addition to producing economically valuable corn seeds also produce corn waste which can cause problems if not handled. PPUPIK developed various waste corn compost products for the development of new business units. The production activities of various corn waste into compost products aim to make corn waste as a product of economic value and also as a place of practice for students in the application of science and technology and science-based entrepreneurial activities. The method of implementing the activity is divided into 5 stages, namely: 1) Production of various waste corn compost; 2) Analysis of nutrient content of compost; 3) Product label design; 4) Compost packaging; 5) Promotion and marketing of products. This activity involved students of the Faculty of Agriculture, the University of Muhammadiyah Makassar in the production, label design and promotion and marketing of products. The results obtained from this activity include; 1) students have experience in compost production, label design and product promotion and marketing; 2) the formation of a new business unit in PPUPIK activities; 3) produce economic value products from waste; 4) potential to get IPR.


2020 ◽  
Author(s):  
Rolando Fuentes

In this paper we discuss the unexplored two-way relationship between distribution network tariff design and the emergence of new business models in the power sector. Distribution network tariffs have traditionally used a cost accounting method. We suggest, instead, the use of a business model framework to analyze the extent to which emerging business models in the power sector change the way electricity distribution network services are priced and packaged.


MEDIASI ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 1-18
Author(s):  
Muhammad Fadly Suhendra ◽  
Martinus Helmiawan ◽  
Noviastuti Putri Indrasari

The era of industry 4.0 is a digital revolution characterized by the fusion or collaboration between cyber and automation technology. Not only in production processes, but also in almost all parts of economic value chains thus new business model based on digital technology to achieve high efficiency and better quality is created. As a part of creative industry, publishing faces the development and demand to change brought by industry 4.0, from business model, product and services innovation, to marketing and target users. This paper explains the development, challenge, opportunity, and effort related profession disruption faced by publishing professionals in industry 4.0 era. The review in this paper was done by conducting literature and empirical studies. The result shows that publishing professionals must strive to transform mindset and work process in publishing world. Those transformation can be achieved by competency improvement through increasing knowledge in publishing management, building coopetition between fellow publishing professionals, and consistent orientation for users’ needs. It is important for publishing professionals to view this phenomenon as a challenge that brings many possibilities for the development towards publishing 4.0 


2020 ◽  
Vol 28 ◽  
pp. 177
Author(s):  
Alice Hübner Franz ◽  
Elaine Da Silveira Leite ◽  
Marcio Silva Rodrigues

This article aims to discuss the growing influence that the business model has had on humans and their organizations, a consequence of a process called world's enterprisation. In this study, we opted for a look at the university, from the analysis of a specific discourse that, with the neoliberalism intensification, has been strongly disseminated: the discourse of the entrepreneurial university. From this perspective, sought to problematize how the enterprisation process has influenced the construction of the discourse of the entrepreneurial university at the Pelotas Federal University (UFPel), from the realization of a qualitative research, descriptive, which used the case study as a technique. The results from the analysis of the managers' perceptions and practices evidenced at UFPel, show that the entrepreneurial university discourse is based on different discursive practices that make constant reference to the enterprise knowledge-power. This practices reinforce the need to consolidate a flexible and efficient university (in enterprising terms), whose performance should foster innovation and economic development, by encouraging the creation of new businesses, new products or any solution that can transform knowledge into something that generates value.


2019 ◽  
Vol 33 (1) ◽  
pp. 33-40
Author(s):  
Margarita Bogdanova ◽  
Venelin Terziev

The report examines the phenomenon of academic capitalism and the potential consequences of its spread, and the capacity of universities to meet the challenges of entrepreneurship as an organizational management model. Special emphasis is placed on the differentiated effect on universities, depending on the area in which they conduct teaching and research, as well as on the peculiarities of the university business model in the changing environment of the higher education schools.


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