E-business Through Social Media: An Instagram Page Attribute-Conversion Model in Context of Fashion Apparel Industry

2021 ◽  
pp. 097215092110388
Author(s):  
Megha Bharti
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Apparel Industry ◽  
Focus Group Interviews ◽  
Online Retail ◽  
Final Model ◽  
Conversion Model ◽  
Fashion Apparel ◽  
Group Interviews

Instagram is a highly favoured platform for visual businesses, particularly fashion apparel industry. There are increasing number of fashion apparel businesses that are growing without any physical presence, solely on the basis of their online platforms. To explore the role of Instagram in consumer engagement for this sector, this article aims to empirically test an Instagram business page attribute-conversion model to examine how attributes of a business Instagram page can influence the purchase decision of a consumer, and subsequently result in conversion. First, based on focus group interviews, four Instagram page attributes relevant for an online fashion apparel business were identified. These were instant popularity gauge, influencer appeal, visual aesthetic and an interactive forum. The final model was tested among 327 consumers using structural equation modelling (SEM). Further, moderating role of gender was investigated. Results show that having a visually aesthetic and an interactive forum with active participation (followers/comments/likes/views) and collaboration with trusted brands/admired social media influencers should form an important component of Instagram sales conversion strategy for online retail businesses.

scholarly journals Pupils’ Use of Social Media and Its Relation to Mental Health from a School Personnel Perspective: A Preliminary Qualitative Study

2021 ◽  
Vol 18 (17) ◽  
pp. 9163
Author(s):  
Gunnhild Johnsen Hjetland ◽  
Viktor Schønning ◽  
Bodil Elisabeth Valstad Aasan ◽  
Randi Træland Hella ◽  
Jens Christoffer Skogen
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Problems ◽  
School Personnel ◽  
Health Issues ◽  
Focus Group Interviews ◽  
Total N ◽  
Group Interviews ◽  
Use Of Social Media

The extent of mental health problems among adolescents seems to be on the rise, and this observed trend has often been linked to a coinciding increase in social media use. The goal of the current preliminary study was to investigate how senior high school personnel experience the role of social media in relation to the mental health of their pupils. Two focus group interviews (total n = 11) were completed and analyzed using reflexive thematic analysis, resulting in 4 themes and 11 subthemes. The results illustrate that school personnel experience social media as a tool for communication, but also as a potential cause of mental health issues and reduced academic performance among pupils. The participants called for schools to become better equipped to meet the opportunities and challenges of social media.

scholarly journals A Blind Man Leads a Blind Man? Personalised Nutrition-Related Attitudes, Knowledge and Behaviours of Fitness Trainers in Hungary

Nutrients ◽  
2020 ◽  
Vol 12 (3) ◽  
pp. 663 ◽  
Author(s):  
Anna Kiss ◽  
Laura Pfeiffer ◽  
József Popp ◽  
Judit Oláh ◽  
Zoltán Lakner
Keyword(s):  
Structural Equation ◽  
Professional Knowledge ◽  
Dietary Guidelines ◽  
Nutritional Knowledge ◽  
Focus Group Interviews ◽  
Personalised Nutrition ◽  
Simulation Based ◽  
Group Interviews ◽  
Working Out

It is well-documented that fitness trainers could play an important role in the nutrition-related behaviour of their clients based on their personalised nutrition-related counselling activities, but there are considerable concerns all over the world about the level of their knowledge to become nutritional coaches. In the framework of the current study based on qualitative (focus-group interviews) and quantitative (questionnaire and analysis of responses by multivariable methods, as well as structural equation modelling) methods, it has been proven that (1) theoretically, both the trainers and the dietitians acknowledge the importance of cooperation in the optimisation of coaching efficiency and advisory work due to some “professional jealousness” and differences in professional background, as well as in culture, so it is hard to find a common platform for cooperation, especially in market segments characterised by relative low levels of purchasing power; (2) due to lack of regulation, there is a high heterogeneity of professional competences of trainers in general and their nutritional competences, in particular; (3) the majority of trainers do not have an objective picture on his/her effective nutritional knowledge, and they often offer a much wider scope of services (e.g., nutritional counselling for clients with chronic diseases) which are well beyond their professional knowledge and (4) the dietary guidelines have not become an integral part of professional knowledge, even at the level of specialists. To improve the current—in some cases, dangerous—situation, the following steps should be taken: (1) enhancement of the level of professional qualification of future trainers, integrating the practice-oriented approaches and emphasising the role of teamwork by simulation-based practices; (2) highlighting in a clear way the professional and ethical boundaries of the activities of trainers and (3) working out an efficient incentive system for the continuous professional development of trainers.

scholarly journals Teen Girls’ Experiences Negotiating the Ubiquitous Dick Pic: Sexual Double Standards and the Normalization of Image Based Sexual Harassment

Sex Roles ◽  
2021 ◽  
Author(s):  
Jessica Ringrose ◽  
Kaitlyn Regehr ◽  
Sophie Whitehead
Keyword(s):  
Social Media ◽  
Sexual Harassment ◽  
Focus Group Interviews ◽  
Double Standards ◽  
Media Image ◽  
Image Sharing ◽  
Social Currency ◽  
Social Media Platforms ◽  
Group Interviews ◽  
Sexual Double Standards

AbstractA range of important studies have recently explored adult women’s experiences of receiving unwanted dick pics (Amundsen, 2020). However, to date there has been limited research that has explored teen girls’ experiences of receiving unwanted penis images in depth. To address this gap we draw upon our findings from a qualitative study using focus group interviews and arts based drawing methods to explore social media image sharing practices with 144 young people aged 11–18 in seven secondary schools in England. We argue that being bombarded with unwanted dick pics on social media platforms like Snapchat normalises harassing practices as signs of desirability and popularity for girls, but suggest that being sent unsolicited dick pics from boys at school is more difficult for girls to manage or report than ignoring or blocking random older senders. We also found that due to sexual double standards girls were not able to leverage dick pics for status in the same way boys can use girls’ nudes as social currency, since girls faced the possibility of being shamed for being known recipients of dick pics. Finally we explore how some girls challenge abusive elements of toxic masculinity in the drawing sessions and our conclusion argues that unwanted dick pics should always be understood as forms of image based sexual harassment.

Understanding destination evangelism: a social media viewpoint

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Purvendu Sharma
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Critical Role ◽  
Content Type ◽  
Mediating Role ◽  
Information Seeking Behaviors ◽  
Role Of Information

PurposeThe present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further, factors that influence evangelism and information-seeking behaviors on SMTCs are examined.Design/methodology/approachA conceptual model is developed that features an interplay of destination distinctiveness, destination evangelism, travel commitment and information-seeking engagement. Data were collected from 215 active users of SMTCs and analyzed using structural equation models.FindingsThe research findings indicate that destination distinctiveness and information-seeking positively lead to destination evangelism. Information-seeking is found to mediate the relationship between (1) destination evangelism and travel commitment and (2) destination evangelism and distinctiveness.Research limitations/implicationsThe research offers meaningful insights into exploring constituents of destination evangelism. The research also understands and highlights the critical role of information-seeking engagement about distinct destinations.Practical implicationsThis research highlights key areas to build, improve and inspire destination evangelism on SMTCs.Originality/valueThis study offers a fresh contribution to tourism literature by investigating destination evangelism and its drivers. This is explained by closely uniting vital research streams of evangelism, tourism and engagement. It further highlights the dual mediating role of information seeking, suggesting that these engagements are critical to evangelizing destinations.

The Role of an Actual Brand Positioning: An Analysis of Digital Advertisements

2021 ◽  
pp. 1-10
Author(s):  
June Won ◽  
J. Lucy Lee
Keyword(s):  
Regression Analysis ◽  
Content Analysis ◽  
Brand Positioning ◽  
Focus Group Interviews ◽  
Mediating Role ◽  
Percentage Difference ◽  
Performance Tradition ◽  
Group Interviews ◽  
The Relationship

The purpose of this study was to: (a) investigate the actual positions in digital communications; (b) assess the relationship between position-congruity among intended positions (i.e., how a firm desires to be perceived by consumers), actual brand positions, and perceived brand positions (i.e., the perceptions that customers have in their minds); and (c) understand the role of actual positioning (AP) in the positioning process. Multiple methods (one-on-one and focus group interviews, content analysis) were applied to analyze positions. Brand managers, golf consumers, and digital advertisements in Golf Digest magazine were sampled. Content analysis, frequencies and percentages, percentage difference, and regression analysis were performed for all positions for each research brand. The results revealed that: (a) tangibility-based positions (88.5%: great quality, innovation) outnumbered intangibility-based ones (11.5%: tour performance, tradition) in digital AP, (b) there was no positive correlation between the degree of congruence between intended and AP and the degree of congruence between intended and perceived positioning, and (c) the AP mediated between intended and perceived positioning in the brand positioning model. The study provides empirical evidence for the mediating role of AP and suggests modifications to the previous positioning process.

“A Really Strong Bond”: Coaches in Women Athletes’ Experiences of Inclusion in Parasport

2020 ◽  
pp. 1-10
Author(s):  
Jessica J. Ferguson ◽  
Nancy L.I. Spencer
Keyword(s):  
Focus Group ◽  
Women Athletes ◽  
Critical Role ◽  
Qualitative Description ◽  
Ecological Approach ◽  
Focus Group Interviews ◽  
Strong Bond ◽  
Group Interviews ◽  
Specific Barriers

Women within parasport experience discrimination due to marginalization associated with gender and disability. In this study, the authors gain the insights of women parasport athletes about the affordances and constraints to inclusion with an emphasis on the role of coaches, using an ecological approach. Guided by qualitative description, the authors conducted individual and focus group interviews with ten women experiencing disability to explore their experiences and perspectives of inclusion in parasport. Two primary themes were identified: (a) within parasport and (b) beyond parasport, emphasizing the critical role of relationships with coaches and athletes to experiences of inclusion. The discussion highlights the multilevel influences and specific barriers that challenge inclusion, such as few numbers of women athletes, the need for coach expertise, and co-ed playing environments. In doing so, the authors also offer specific recommendations for coaching in women’s parasport.

scholarly journals Outsourcing trust to the information infrastructure in schools

2016 ◽  
Vol 72 (6) ◽  
pp. 990-1007 ◽  
Author(s):  
Olof Sundin ◽  
Hanna Carlsson
Keyword(s):  
Information Literacy ◽  
Search Engines ◽  
Information Infrastructure ◽  
Critical Assessment ◽  
Online Information ◽  
Focus Group Interviews ◽  
Critical Perspective ◽  
Content Type ◽  
Group Interviews

Purpose This paper investigates the experiences of school teachers of supporting pupils and their apprehensions of how pupils search and assess information when search engines have become a technology of literacy in schools. By situating technologies of literacy as sociomaterial the purpose of this paper is to analyse and discuss these experiences and understandings in order to challenge dominant views of search in information literacy research. Design/methodology/approach Six focus group interviews with in total 39 teachers working at four different elementary and secondary schools were conducted in the autumn of 2014. Analysis was done using a sociomaterial perspective, which provides tools for understanding how pupils and teachers interact with and are demanded to translate their interest to technologies of literacy, in this case search engines, such as Google. Findings The teachers expressed difficulties of conceptualizing search as something they could teach. When they did, search was most often identified as a practical skill. A critical perspective on search, recognizing the role of Google as a dominant part of the information infrastructure and a co-constructor of what there is to know was largely lacking. As a consequence of this neglected responsibility of teaching search, critical assessment of online information was conflated with Google’s relevance ranking. Originality/value The study develops a critical understanding of the role of searching and search engines as technologies of literacy in relation to critical assessment in schools. This is of value for information literacy training.

scholarly journals Co-afflicted but invisible: A qualitative study of perceptions among informal caregivers in cancer care

2019 ◽  
pp. 135910531989040 ◽  
Author(s):  
Mattias Tranberg ◽  
Magdalena Andersson ◽  
Mef Nilbert ◽  
Birgit H Rasmussen
Keyword(s):  
Lived Experience ◽  
Cancer Care ◽  
Informal Caregivers ◽  
Next Of Kin ◽  
Focus Group Interviews ◽  
Informal Group ◽  
Targeted Interventions ◽  
Perceived Burden ◽  
Group Interviews

This article explores the lived experience of informal caregivers in cancer care, focusing on the perceived burden and needs of individuals seeking support from an informal group for next of kin. A total of 28 individuals who were closely related to a patient with cancer participated in focus group interviews. Three themes were identified: setting aside one’s own needs, assuming the role of project manager, and losing one’s sense of identity. Together they form the framing theme: being co-afflicted. The characteristics of informal caregivers are shown to be similar to those of people with codependency, motivating development of targeted interventions from this perspective.

Employer brand, person-organisation fit and employer of choice

2019 ◽  
Vol 48 (3) ◽  
pp. 799-823 ◽  
Author(s):  
Karnica Tanwar ◽  
Amresh Kumar
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Content Type ◽  
Moderation Analysis ◽  
Employer Brand ◽  
Employer Of Choice ◽  
Employer Attractiveness ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore the relationship between employer brand dimensions and employer of choice (EOC). The paper also analyses the role of person-organisation fit in transferring employer brand dimensions to EOC status, and the moderating role of social media in the relationship between person-organisation fit and EOC. Design/methodology/approach Factor analysis has been conducted to validate the “employer attractiveness” scale for identifying the dimensions of employer brand. Structural equation modelling has been used to conduct mediation and moderation analysis. The results are based on the perceptions of college students regarding employer brand dimensions and EOC status. Findings The paper provides empirical insights on how the person-organisation fit helps in transferring employer brand dimensions to EOC status. The results indicate that the person-organisation fit acts as a full mediator, indicating that for becoming a EOC, the dimensions of employer brand must be linked to the person-organisation fit. Also, the moderation analysis results highlight the importance of social media towards obtaining EOC status. Originality/value The authors believe that the study is the first of its kind to investigate drivers of EOC, and to identify the role of the person-organisation fit as a mediating variable and social media as a moderating variable.

Voice of Ireland? Children and music within asylum seeker accommodation

2018 ◽  
Vol 40 (2) ◽  
pp. 211-225 ◽  
Author(s):  
Ailbhe Kenny
Keyword(s):  
Asylum Seekers ◽  
Focus Group Interviews ◽  
Cultural Rights ◽  
Music Making ◽  
Video Observations ◽  
Communal Housing ◽  
Participatory Music ◽  
Group Interviews ◽  
Temporary Accommodation

This article examines the musical lives of children of asylum seekers living under direct provision in Ireland. Direct Provision is a controversial state system of communal housing for asylum seekers while they wait for their refugee applications to be processed. One third of all asylum seekers living under Direct Provision in Ireland are children. A knowledge gap exists on the cultural rights and needs of these marginalised children. Through participatory methods, the research presented examines the role of music for these children within one of the direct provision settings as well as their musical values, identities, and types of musical participation engaged in. Data was collected through six participatory music workshops, video observations, a researcher reflective log and focus group interviews. There were 11 children involved aged between 7–12 years, representing six nationalities and both genders. Findings reveal the importance and relevance of the contexts of music-making within temporary accommodation settings as well as the broader national and international contexts of children living within asylum seeking systems.

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