Impact of Quality of Unfamiliar Shopping App on Initial Trust Formation: A Moderated Mediation of Risk Attitude

2021 ◽  
pp. 097226292098454
Author(s):  
Vipul Patel ◽  
Richa Pandit
Keyword(s):  
Information Search ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Moderated Mediation ◽  
Primary Concern ◽  
Initial Trust ◽  
Trust Formation ◽  
Online Retailers ◽  
The Impact

Today, all phases of consumers' buying process from pre-information search, evaluation of alternatives, order placing and post-purchase service are conducted in shopping apps installed in smartphones. A shopping app is omnipresent and is a powerful retail channel for retailers all over the world. However, the primary concern for many customers is that online shopping is not secure. This insecurity is more if customers have to purchase from an unfamiliar shopping app. Customers generally hesitate to purchase using unfamiliar shopping apps, unless they feel that the app is trustworthy. Based on the survey of 264 respondents, this study attempts to measure the impact of the quality of unfamiliar shopping apps on initial trust formation and subsequently, purchase intention. An attempt was also made to study the moderated mediation impact of risk attitude on the relationship between shopping app quality and initial trust formation. The findings of this paper may be of practical use for the online retailers by providing a better understanding of the adoption of unfamiliar shopping apps among prospective customers. It will also provide strategic inputs to online retailers to craft suitable strategies for the adoption of unfamiliar shopping apps.

scholarly journals Ethics of Retailers and Consumer Behavior in E-Commerce

2020 ◽  
Vol 11 (1) ◽  
pp. 107-126
Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen
Keyword(s):  
Electronic Commerce ◽  
Communication Technology ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Information Communication ◽  
Significant Relationships ◽  
Online Retailers ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

scholarly journals CREMOR: CREdibility Model on Online Reviews-How people Consider Online Reviews Believable

2017 ◽  
Vol 10 (7) ◽  
pp. 56 ◽  
Author(s):  
Patrizia Grifoni ◽  
Fernando Ferri ◽  
Tiziana Guzzo
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Online Reviews ◽  
Online Information ◽  
Perceived Credibility ◽  
Product Service ◽  
Fake Reviews ◽  
The Impact ◽  
The Web

The Internet is deeply changing how buyers and sellers interact in the marketplace. The Web enables consumers to be informed on their purchases both online and offline thanks to crowdsourced reviews. However, recent studies have found evidence that online consumers review could be not truthful as some users such as owners, competitors, paid users, sometimes post fake reviews. In this context the question of credibility is becoming more and more relevant in the Web 2.0 environment in which the concepts of social influence and electronic word of mouth are acquiring a great importance. The user’s perception of online reviews can influence source credibility and the perception of the quality of a product/service, as well as the likelihood that someone will purchase the product/service. This study proposes a model that analyses elements that influence online information credibility and the impact of the perceived credibility on purchase intention.

scholarly journals Measuring Service Quality Effect on Consumer Purchase Intention in Retailing

2020 ◽  
Vol 9 (3) ◽  
pp. 375-388
Author(s):  
Dr. Trilok Pratap Singh
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Qualitative Analysis ◽  
Purchase Intention ◽  
Analysis Data ◽  
Retail Stores ◽  
Consumer Purchase Intention ◽  
The Impact ◽  
Positive Effect

The objective of this research is to measure the impact of service quality on consumer purchase intention in the retail environment. Implicitly, natural and informative focus has an effect on the customer's buying intentions. For qualitative analysis, data were collected from 477 customer surveys in large retail stores. The findings of the study indicate that quality of service have a positive effect on the purchase intention of the consumer. The results also showed that consumers do not intervene with pricing in large retail stores, as consumers feel that fair pricing are charged by retailers. Most consumers depend on the reputation and efficiency of the service quality.

scholarly journals Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

2022 ◽  
Vol 13 (2) ◽  
pp. 1-12
Author(s):  
Lim Sanny ◽  
Tita Dwi Julianto ◽  
Serafim Savionus ◽  
Beni Widarman bin Yus Kelena
Keyword(s):  
Purchase Intention ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Primary Data ◽  
Fashion Industry ◽  
Sales Promotions ◽  
Promotion Strategy ◽  
Fashion Products ◽  
The Impact

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

scholarly journals Measuring What Matters—A Holistic Approach to Measuring Well-Being in Endometriosis

2021 ◽  
Vol 2 ◽  
Author(s):  
Lori McPherson ◽  
Siladitya Bhattacharya
Keyword(s):  
Capability Approach ◽  
Treatment Success ◽  
Holistic Approach ◽  
Well Being ◽  
Primary Concern ◽  
Narrow Definition ◽  
Evaluative Research ◽  
Definition Of ◽  
The Impact

Endometriosis is a common condition which affects women in a number of ways and impairs their ability to live a full and meaningful life. Evaluative research has traditionally taken its cue from a medical approach which has forced women to choose one area of functioning as their primary concern, and tended to use a narrow definition of treatment success which ignores general well-being. While recent trials have included quality of life (QOL) measures as outcomes, these have not been able to capture the totality of the impact of the disease and its treatment on a woman's capability to do what she might want to do and be who she might want to be. A capability approach might overcome this barrier, but the available tools will need to be refined and validated in women with endometriosis before this can be integrated within everyday clinical and research practice.

The impact of customer organization socialization: a moderated mediation model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hongshen Liu ◽  
Zhihui Huang
Keyword(s):  
Customer Service ◽  
Moderated Mediation ◽  
Service Performance ◽  
Mediation Model ◽  
Content Type ◽  
Moderated Mediation Model ◽  
Organization Socialization ◽  
The Impact ◽  
The Relationship

PurposeBased on a dyadic perspective, the purpose of this paper is to include the contributions of employee and customer in a service process and to examine the underlying mechanism of customer organization socialization on service performance.Design/methodology/approachThe authors used a unique survey data pertaining to the service industry. The authors collected their data from multiple sources (customers, front-line employees and these employees' managers) in the divisions of a large service organization – Ping An Insurance (Group) Company of China. The authors adopted hierarchical regression moderated path analysis approach to examine our moderated mediation model.FindingsThe authors find that both the quality of customer service and the quality of employee service play as moderators in the relationship between customer organization socialization and service performance. And quality of customer service moderates the relationship between customer organization socialization and quality of employee service.Originality/valueThe literature has focused primarily on service performance improvement based on the dyadic perspective of customer and employee. The research develops a moderated mediation model and contributes to the literature by empirically examining customer organization socialization.

“Carne Fraca”

2019 ◽  
Vol 122 (2) ◽  
pp. 722-735
Author(s):  
Filipe Quevedo-Silva ◽  
Otavio Freire ◽  
Caroline Pauletto Spanhol-Finocchio
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Risk Attitude ◽  
Content Type ◽  
National Crisis ◽  
Cast Doubt ◽  
Negative Effect ◽  
The Impact

Purpose Over the last few years, several events have reduced the consumer confidence in relation to food safety. Recently, one event that triggered discussions and concern among consumers in Brazil was the “Carne Fraca” operation which cast doubt on the quality and safety of Brazilian beef. The purpose of this paper is to analyse the impact of the news regarding a national crisis in beef production on consumers’ assessment and purchase intention of beef. Design/methodology/approach A quantitative study was conducted involving 417 respondents in Brazil. The procedure for the analysis consisted of the investigation of two models, incorporating mediation and moderation effects. Findings The results show that news on the crisis had a positive impact on risk perception. This impact was negatively moderated by consumer scepticism. Risk perception had a negative effect on the assessment of beef and purchase intention. These effects were negatively affected by risk attitude. The news directly affected consumers’ assessment of beef and indirectly affected purchase intention through mediation of perceived risk. Originality/value This study proposes two models, analysing the effect of the media on consumers’ assessment of beef and purchase intention, mediated by risk perception. Furthermore, the models analyse the moderating effects of scepticism and consumers’ risk attitude.

Exploring the Impact of Peer Influence on Online Shopping

2021 ◽  
pp. 196-210
Author(s):  
Rob Kim Marjerison ◽  
Yiqi Athena Hu
Keyword(s):  
Peer Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Negative Influence ◽  
Perceived Usefulness ◽  
Purchase Behavior ◽  
Online Retailers ◽  
The Impact ◽  
The Relationship

Commercialization of social media is no longer optional for businesses, especially online businesses. An effective online presence is crucial for creating awareness of new products or services and triggering activity. The objective of this chapter is to investigate peers' influence on Chinese millennial consumers' purchase behavior. To be specific, this study examines the relationship between peers' purchase histories and consumers' purchase decisions among Chinese millennials. Specifically, this study explores whether and to what extent peers' purchase histories affect consumers' purchase perception, such as perceived usefulness, perceived risk, and purchase intention. Analysis of online surveys shows how peer influence affects Chinese millennial's purchase intention and decision in online shopping. Furthermore, perceived usefulness positively also affects purchase intention, while perceived risk has a negative influence. This chapter provides suggestions for online retailers to attach importance to peer influence when advertising their products.

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