Measuring Service Quality Effect on Consumer Purchase Intention in Retailing

The objective of this research is to measure the impact of service quality on consumer purchase intention in the retail environment. Implicitly, natural and informative focus has an effect on the customer's buying intentions. For qualitative analysis, data were collected from 477 customer surveys in large retail stores. The findings of the study indicate that quality of service have a positive effect on the purchase intention of the consumer. The results also showed that consumers do not intervene with pricing in large retail stores, as consumers feel that fair pricing are charged by retailers. Most consumers depend on the reputation and efficiency of the service quality.

Reimagining the Indian Political Set-Up:A Political Branding Outlook

Politics is one area which the layman might not associate with the field of branding but with time this aspect of modern-day democracy has become synonymous with branding. Jevons (2005) is of the view that branding is flexible enough to include the realms of politics. The consumer-citizen concept is a step in this very direction. Today’s voter behaves more on the lines of a consumer who needs to convinced to buy into (read vote) the brand promises (read election manifesto and promises made during campaigning) put up by various political brands. Just like there are two aspects of a brand, successful and failed, political branding is no exception to the same. Modern times have seen the rise of many a political brands some of whom have had an ardent following while others have been shunned by the electorate for their disconnect with the voter. The western democracies such as US and UK are replete with political brands which have proven their mettle (or faded into oblivion) during various elections. However, the same has came to fore only in the past few years in India thanks to the information revolution. No other election witnessed more significantly the concept of political branding as did the last two general elections of 2014 and 2019. The concept of political branding and political participation have shown quite strong relationship between them in those countries where it is applicable. Through this paper, the author has attempted to establish a relationship between political branding and political participation along with what characterizes the successful making of a political brand in a conceptual way.

Influence of Ecological Marketing on Society: Emerging Challenges & Opportunities

This Article capability in imitation of consigning facts about the impact of inexperienced promoting about class then theirs shopping for conduct. There is a bit explanation in the back of ecological mindfulness; Ecological object includes, Ecological development workout routines and Ecological worth influence charge buying administration of the customers into assured manner. Ecological transformation, practicing environmental awareness, ecological assurance, realistic access over life, thrifty turn regarding events, ensuring our floor yet a bunch extra has grown to be an attribute surprise into our everyday age according to day existence. Ecological Marketing in any other case known as organic showcasing then natural advertising and marketing have come to be an imperative concern of the current quickest rising world. Makers atop the ball are confused upstairs the declining government over the condition or as a result proclaiming the rate over rigid improvement about the economy. In a simple or genuine manner, Ecological marketing does stand characterized namely the showcasing on objects to that amount are dared in conformity with remain naturally sheltered or ground benevolent. This demand bill endeavors after discovering the most perfect ramifications yet significance regarding Ecological promoting. With the end result on that paper, the promoting wish arrives greater secure and the buyers desire to have a safe or situation amicable ingress according to the items. The aftereffect over that resolution delivery note intention help within limiting the wastages then construction circumstance slick, taintless yet safe.

Study of Impact of over Tourism on Local society at Pilgrimage Destination with reference to Mathura and Vrindavan

The widespread of visitor to a particular destination has led to a situation or problem, referred as over tourism, but now it’s the foremost common phrase for describing the negative impacts of tourism. Locals particularly destinations, have felt the impact of expanding outsiders which they need been compelled to manage the pressure altogether directions like environment, economic furthermore because the culture. Hence, the aim of the study is to clarify the results of overcrowding on the area people in pilgrimage destination. The target of this study is to see the challenges or opportunities faced by area people with relevancy over tourism. This research is distributed at two important pilgrimage sites of western Uttar Pradesh Mathura and Vrindavan. This paper provides a critical structure of issues faced by the locals and a few of the suggestion to beat the situations.

Entrepreneurship in Agriculture: An Innovative Initiative

Sustainable growth in agriculture sector is an important issue for all the countries. This Paper is an attempt to analyse the significance of agriculture entrepreneurship and government initiatives to strengthen the entrepreneurship spirit. . India had always been an agrarian economy. While from a rote agrarian economy, India is now a witness to growing allied agrarian activities such as food-processing, floriculture, fisheries and many more, there are many basic problems that have been ailing the agrarian ecosystem. The spectrum of problem has only increased with the passage of time that include poor farm output due to a variety of reasons, shrinking land, outdated infrastructure and access to credit for the agrarian community. India has a huge potential to one of the leading agriculture-based economies, if these problems are corrected on time. This paper discusses the role and importance of entrepreneurship in solving the problem of mankind’s oldest profession. This paper takes up cases of three agriprenuerial companies and discusses their forte, intervention and scope for such ventures. The paper also highlights the role of the Indian government in the boosting the necessary steps for agribusiness and its’ growth. Keywords: Entrepreneurship, Start-up, Government, Skill development, economy

Assement and Interventions of Social Capital among Primitive Tribal Communitites in India

Social capital has been described differently by various researchers, depending on how they concentrate on social capital's functions, outcomes, sources or impacts. According to Robert Putnam (1993) “social capital refers to the collective value of all 'social network' and the inclinations that arise from these networks to do things for each other”. The tribal communities in India are in different stages of transition. Their unique system of living, tradition and customs differentiate one tribe from another. They are spread over in different geographical regions of the country. The present study will contribute towards understanding the role of social capital in influencing these outcomes, allowing tribal societies to respond faster to change than those with a certain number of resources. And it also intended to suggest the strategies to enhance the social capital among the Irula tribes in Tamil Nadu.

CHAPTER : MAJOR POLITICAL PARTIES IN ASSAM.

Party system is the important factor in the working of representative form of Government. India is a democratic state. In the democratic state, political parties are said to be the life – blood of democracies. Modern democracies are indirect in character. They can function with the help of political parties. In the absence of political parties democracy cannot deliver the goods. Well organized political parties constitute the best form of democracy. India has the largest democracy in the world. It introduced universal adult franchise as the basis of voting right in the country. Now the voting age has been lowered down to 18. Most of the Indian voters are not politically matured and they do not have the political education in the proper sense. Political parties in India are classified by the Election Commission of India. It was classified for the allocation of symbol. The Election Commission of India classified parties into three main heads: National parties, State parties and registered (unrecognized) parties.

INEXPENSIVE RESOURCES OF MYANMAR AS A SOURCE OF CARBON ADSORBENTS

The plant-based large-tonnage waste of numerous industries in Myanmar, in most of them, is not effectively used. The data of scientific and technical information indicate that on the basis of similar and similar in nature wastes, rather expensive products can be obtained in the form of carbon adsorbents of relatively high quality, intended mainly for solving the problems of deep purification of industrial effluents and emissions. No publications available on the feasibility and effectiveness of such a disposal of the named Myanmar wastes were found. The paper describes the results of experimental research by the authors, focused on solving this important problem of the national economy of the country.

CHAPTER: ROLE OF ALL INDIA UNITED DEMOCRATIC FRONT (AIUDF) IN ASSAM.

Party system is the important factor in the working of representative form of Government. India is a democratic state. In the democratic state, political parties are said to be the life – blood of democracies. Modern democracies are indirect in character. They can function with the help of political parties. In the absence of political parties democracy cannot deliver the goods. Well organized political parties constitute the best form of democracy. India has the largest democracy in the world. It introduced universal adult franchise as the basis of voting right in the country. Now the voting age has been lowered down to 18. Most of the Indian voters are not politically matured and they do not have the political education in the proper sense. Political parties in India are classified by the Election Commission of India. It was classified for the allocation of symbol. The Election Commission of India classified parties into three main heads: National parties, State parties and registered (unrecognized) parties. The Regional Political Parties are playing a very significant role in Indian political system, particularly in the post Congress era and in coalition politics. As far as the national level politics is concerned, the regional political parties play a ‘king maker’ role. Whereas, the politics at state level is concerned, the regional political parties have been playing an effective role for working of government machinery. The Assam has also not lagging behind this context. Although the state has produces some small political parties before 1985, but formation of the AGP, BPPF, BPF and the AIUDF playing a very significant role in the politics of Assam. The AGP and the AIUDF not only emerge as an alternative of the Congress party at the state politics but also could able to participate in the national politics. Following are the reasons for the growth of regional parties in Assam -

SOCIO-ECONOMIC STATUS OF WOMEN – A CASE STUDY

Women play a key role in supporting their household and communities, in achieving food and nutrition security, generating income and improving livelihood and overall well-being of the society. If women get access to land leadership, opportunities and choices economies grow, food security is enhanced and prospects are improved for both current generation and future generations. But gender discrimination is a real phenomenon in India. Women in rural area do not having proper facilities and education for their development. Most of the rural women have less access to healthcare, education and other aspects of the society. This paper studies the status of women in the field of education, income and employment. 15 villages of Morigaon Revenue Circle (Morigaon district) are purposively selected by the author for this study.