Investment Decision Making: An Empirical Study of Perceptual View of Investors
There has been substantial theoretical as well as applied evidence about the explanatory facets of investor's perception and investment decision making (IDM). The study reported here investigates the underlying dimensions in the selection of different investment avenues for investors. Examination of a sample of 500 investor respondents reveals the extent to which the significant IDM variables account for variations in present and future investment in various investment avenues. The results suggest that investors' preferences are supposedly related to the actual performance of investments and the same is taken into account while forming an opinion about making future investment decision. Further, demographic factors like age and education have a significant influence on IDM process. The underlying dimension in selection of investments reveals emphasis on familiarity, opinion and demographic measures for all investment avenues. The analysis in the paper reiterates the fact that rational human beings learn from their past and present experiences and utilize the same for their future activities.