The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation

2020 ◽  
Vol 15 (3) ◽  
pp. 318-341
Author(s):  
Syed Hassan Raza ◽  
Adamu Abbas Adamu ◽  
Emenyeonu C. Ogadimma ◽  
Amna Hasnain
Keyword(s):  
Political Participation ◽  
Cultural Values ◽  
Structural Equation ◽  
Civil Liberties ◽  
Law And Order ◽  
Political Values ◽  
Equation Modelling ◽  
Varied Intensity ◽  
Managerial Implications ◽  
Self Transcendence

This study seeks to explain how political participation is influenced by cultural values manifested in political advertising. In this regard, this study proposes a model that encompasses the concepts of Schwartz’ basic human values in which self-transcendence and conservation interact with three political values manifested in advertisements, namely law and order, civil liberties and patriotism, to determine political participation. Analyses were performed on a random sample of 834 Pakistanis collected through a survey. Structural equation modelling (SEM) techniques were employed, and analysis of moment structures (AMOS) was used to determine political participation. The findings of this study revealed that self-transcendence and conservation, albeit varied intensity, interact with political values manifested in advertisements. The findings also provide theoretical and managerial implications, which are discussed in greater detail in this article.

Antecedents and consequences of trust: an e-tail branding perspective

2016 ◽  
Vol 44 (7) ◽  
pp. 713-730 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Brand Management ◽  
Online Shopping ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives

2022 ◽  
Vol 0 (0) ◽  
Author(s):  
Kleopatra Konstantoulaki ◽  
Ioannis Rizomyliotis ◽  
Konstantinos Lionakis ◽  
Yiheng Chen
Keyword(s):  
Structural Equation ◽  
Nursery School ◽  
Perceived Usefulness ◽  
Future Research ◽  
Behavioural Intentions ◽  
Equation Modelling ◽  
Key Characteristics ◽  
Choice Sets ◽  
Managerial Implications ◽  
Informative Content

Abstract The purpose of this research is to examine the key content factors of short videos and their influence on parents’ attitudes, behavioural intentions and consideration of alternatives in the education sector. In particular, the current study is the first to explore elements of online short videos (informative content, user interactivity, perceived usefulness, trust, entertainment and invasiveness) as predictors of parents’ attitudes toward, consideration of and intention to choose a nursery school. Using a sample of 178 participants, a conclusive research design applying structural equation modelling was employed to assess the effect of the aforementioned short videos’ key characteristics on attitude, intention and consideration. According to the results, short videos with informative and trusted content tend to enhance parents’ attitudes, consideration and behavioural intentions regarding the provider being promoted. Attitude is also affected by entertainment, while perceived usefulness, interactive features and lack of invasiveness increase scores pertaining to inclusion of alternatives in parents’ consideration choice sets and expression of intentions to ultimately select them. Managers in childcare operators should find a delicate balance among the aforementioned elements in order to include the appropriate ones into their videos depending on the promotional goals or indented outcomes and the targeted audience. Managerial implications and suggestions for future research are thoroughly discussed.

scholarly journals The influence of ethical leadership on trust and work engagement: An exploratory study

2014 ◽  
Vol 40 (1) ◽  
Author(s):  
Amos S. Engelbrecht ◽  
Gardielle Heine ◽  
Bright Mahembe
Keyword(s):  
Employee Engagement ◽  
Leadership Style ◽  
Work Engagement ◽  
Ethical Leadership ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Measurement Scales ◽  
Equation Modelling ◽  
Employee Relationships ◽  
Managerial Implications

Orientation: Work engagement is increasingly becoming an important outcome for organisational success. A trusting and ethical relationship between leaders and followers is likely to positively contribute to the work engagement of employees.Research purpose: The aim of the study was to investigate the relationship between ethical leadership and trust in the leader and the effect these constructs have on the work engagement of employees.Motivation for the study: The study on the role of ethical leadership practices on employee engagement was motivated by the need to create an engaged workforce and a trusting work environment.Research approach, design and method: Data was collected using an electronic web-based questionnaire comprising three scales, namely the Utrecht Work Engagement Scale (UWES),Leader Trust Scale (LTS) and the Leadership of Ethics Scale (LES). In total, 204 completed questionnaires were returned. Data was analysed by means of item and confirmatory factor analysis conducted via structural equation modelling (SEM).Main findings: High levels of reliability were found for all the measurement scales used. The results from the structural equation modelling (SEM) indicated positive relationships between trust in the leader and work engagement, between ethical leadership and work engagement and between ethical leadership and trust in the leader.Practical/managerial implications: The findings emphasise the role played by ethical leadership behaviour of managers in promoting work engagement through the creation of employee relationships anchored on trust. Future studies should develop the theoretical model further by identifying other variables that influence work engagement.Contribution/value-add: Organisations today still face the challenge of developing an effective strategy for achieving work engagement. The ethical leadership style of managers is likely to create an ethical and trusting work climate conducive to the work engagement of employees.This is likely to enhance productivity as well as employee creativity and innovation.

scholarly journals Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels

2019 ◽  
Vol 11 (23) ◽  
pp. 6691 ◽  
Author(s):  
Grubor ◽  
Milicevic ◽  
Djokic
Keyword(s):  
Behavior Change ◽  
Structural Equation ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Social Psychological ◽  
Dynamic Approach ◽  
Psychological Determinants ◽  
Theoretical Approaches ◽  
Equation Modelling ◽  
Managerial Implications

The significance of green rural tourism for sustainable development is widely recognized. In addition, a number of researches attempt to explain the green choice among tourists. Hereby, different theoretical approaches are used. The dynamic approach to the Theory of Planned Behavior (TPB) is implemented in this study. The approach considers that the influence of different elements of TPB (attitudes, subjective norms, perceived behavioral control) on intention to visit green rural hotels is tested in the context of different phases in behavior change of the respondents (pre-decision, pre-action, action). According to the authors’ knowledge, this is the first implementation of the dynamic approach to the TPB in understanding green rural choice. During data analysis, multigroup structural equation modelling (SEM) was used. The results indicate that the existence and the strength of the influences of the elements of TPB are different in different phases of behavior change. Managerial implications for the studied market (Serbia) are also provided within the paper.

Middle East Tourists' Behaviour Towards Malaysian Gastronomy and Dining Experience in Malaysia

2017 ◽  
Vol 1 (2) ◽  
pp. 64-79
Author(s):  
Quee-Ling Leong ◽  
Shahrim Ab Karim ◽  
Bee-Lia Chua ◽  
Kallayanee Tengpongsathon
Keyword(s):  
Middle East ◽  
Conceptual Model ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Future Research ◽  
Equation Modelling ◽  
Middle East Countries ◽  
Modelling Analysis ◽  
Managerial Implications ◽  
Model Approach

The global Muslim tourists' expenditure on gastronomy products is on the rise. However, to date few studies were conducted to empirically determine the behaviour of the Muslim tourists' especially from the Middle East countries towards Malaysian gastronomy. Therefore, the key purpose of the present study was to empirically determine the Middle East tourists' behaviour towards their dining experience in Malaysia by employing the basis of means-end model approach. The proposed conceptual model of this study was tested using structural equation modelling analysis. The findings revealed that gastronomy attributes, dining quality and overall satisfaction of dining experience were significant positive predictors of the Middle East tourists' behavioural intention. Theoretical and managerial implications are discussed and this paper ends with some suggestions for future research.

scholarly journals Underlying correlates of consumers’ attitudes towards Chinese apparel and relationship with purchase intention in South Africa

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Asphat Muposhi ◽  
Manilall Dhurup ◽  
Roy M. Shamhuyenhanzva
Keyword(s):  
South Africa ◽  
South African ◽  
Market Segmentation ◽  
Purchase Intention ◽  
Structural Equation ◽  
Market Potential ◽  
Consumer Ethnocentrism ◽  
Equation Modelling ◽  
Consumer Purchase Intention ◽  
Managerial Implications

The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships. Structural equation modelling results indicated that economic animosity and consumer ethnocentrism are negatively related to attitudes towards Chinese apparel and consumer purchase intention. The study revealed a significant, positive relationship between cosmopolitanism, attitudes towards Chinese apparel and consumer purchase intention. In addition, the findings of the study suggest the importance of cosmopolitanism, consumer ethnocentrism and animosity in market segmentation, targeting, positioning and market potential analysis. The study provides managerial implications for the marketing of Chinese apparel in South Africa.

scholarly journals How to Survive in Book Store Industry through Strengthening Brand Equity

2019 ◽  
Vol 3 (1) ◽  
pp. 1-6
Author(s):  
Evita Sukmawati ◽  
Leonnard Ong
Keyword(s):  
Brand Equity ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Sem Analysis ◽  
Equation Modelling ◽  
Book Store ◽  
Managerial Implications

This study aims to determine the influence of corporate positioning on brand equity. Data were obtained from the result of filling out questionnaires by 200 respondents who were all consumers of Gramedia Book Stores. The data were analyzed descriptively and quantitatively through Structural Equation Modelling (SEM) analysis. The findings revealed that the corporate positioning of the Gramedia Book Stores has a positive and significant effect on consumer brand equity. Further managerial implications are provided.

scholarly journals Influence of Sustainability Practices and Green Image on the Re-Visit Intention of Small and Medium-Size Towns

2020 ◽  
Vol 12 (3) ◽  
pp. 930 ◽  
Author(s):  
Pere Mercadé Melé ◽  
Jesús Molina Gómez ◽  
Maria José Sousa
Keyword(s):  
Structural Equation ◽  
Ecological Footprint ◽  
Sustainable Use ◽  
Positive Influence ◽  
Medium Size ◽  
Positive Effects ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Sustainability Practices ◽  
Corporate Social

This study set a model to predict the effect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST). At present, there is a keen social awareness towards environmental problems, and cities are required to reduce their ecological footprint and make more sustainable use of natural resources. Increasingly, tourists are considering “green options” in their decision making. The questionnaire responses, obtained from a sample of 221 tourism in Malaga town (Spain) were analyzed using a Structural Equation Modelling (SEM) to test the research hypothesis related to the positive influence of sustainability practices, green image, trust with the intention of revisiting related to the loyalty of the destination. This study shows that there is a positive relationship between sustainability practices and re-visit intention and between the green image and re-visit intention, both directly and indirectly, through trust. Also, the fact that this relationship is more significant if it is part of the green image than if it is part of sustainability actions. To practice, this study provides managerial implications to help executives adopt green actions, thanks to their positive effects on tourist loyalty and the different way of manifesting this loyalty.

scholarly journals Italian Restaurants in Danish Consumers’ Perceptions: A Multi-Cue Analysis in a Product Country Image Perspective

2019 ◽  
Vol 14 (12) ◽  
pp. 138
Author(s):  
Elisa Martinelli ◽  
Francesca De Canio
Keyword(s):  
Structural Equation ◽  
Country Of Origin ◽  
Country Image ◽  
Buying Behavior ◽  
Equation Modelling ◽  
Dining Services ◽  
Managerial Implications ◽  
National Cuisine ◽  
Origin Effect ◽  
Structured Questionnaire

Studies on the country image topic in the services context are rare in comparison with the number of papers investigating the effect that the information on the country of origin exerts on consumer buying behavior when tangible products are concerned. To this regard, the current paper would contribute to the literature on the country-of-origin effect and consumer behavior, exploring the role played by Product Country Image (PCI) in shaping customers attitude when a service offer is concerned – namely: dining services. Specifically, this study tests a conceptual model developed in a multi-cue perspective, that is: evaluating not only the effect of the information on the origin of the service offer investigated, but also assessing consumers’ perceptions related to other service offer cues, such as service quality and perceived value, in this case. A specific national cuisine in the full-service restaurant setting is explored: the Italian one. From the methodological viewpoint, a survey was conducted among Danish customers of Italian restaurants in Copenhagen. The research method employed consisted in a structured questionnaire. Then, Structural Equation Modelling (SEM) was applied to the data collected. Results evidence that product country image influences the formation of a positive attitude towards ethnic restaurants even when a multi-cue approach is employed. Scientific and managerial implications are discussed.

Entrepreneurial intentions

2019 ◽  
Vol 61 (7/8) ◽  
pp. 984-1000 ◽  
Author(s):  
Muhammad Farrukh ◽  
Jason Wai Chow Lee ◽  
Muhammad Sajid ◽  
Abdul Waheed
Keyword(s):  
Cultural Values ◽  
Structural Equation ◽  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Vital Role ◽  
Entrepreneurial Intentions ◽  
Content Type ◽  
Equation Modelling ◽  
Individualism And Collectivism ◽  
The Relationship

Purpose Culture plays a vital role in shaping individuals’ intentions and behaviour. Influence of cultural values on entrepreneurship has been acknowledged widely by academics and practitioners. However, little in terms of empirical results is known. Thus, the purpose of this paper is to investigate the effect of cultural values on entrepreneurial intentions (EI) of Pakistani students. Design/methodology/approach Cultural values of individualism and collectivism were incorporated into the theory of planned behaviour (TPB). Smart-PLS software was used to run a structural equation modelling (SEM) technique to analyse the data. Findings SEM results showed that attitudes towards entrepreneurship and perceived behavioural controls (PBC) mediated the relationship between individualism and EI while subjective norms (SN) mediated the relationship between collectivism and EI. Originality/value The study confirms the applicability of the TPB for understanding the EI in a collectivist culture. Additionally, findings of this study displayed that external factors, such as cultural values, can impact EI through SN, attitude and PBC. Incorporation of cultural values in TPB contributed to the understating of antecedents of EI.

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