On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives

The purpose of this research is to examine the key content factors of short videos and their influence on parents’ attitudes, behavioural intentions and consideration of alternatives in the education sector. In particular, the current study is the first to explore elements of online short videos (informative content, user interactivity, perceived usefulness, trust, entertainment and invasiveness) as predictors of parents’ attitudes toward, consideration of and intention to choose a nursery school. Using a sample of 178 participants, a conclusive research design applying structural equation modelling was employed to assess the effect of the aforementioned short videos’ key characteristics on attitude, intention and consideration. According to the results, short videos with informative and trusted content tend to enhance parents’ attitudes, consideration and behavioural intentions regarding the provider being promoted. Attitude is also affected by entertainment, while perceived usefulness, interactive features and lack of invasiveness increase scores pertaining to inclusion of alternatives in parents’ consideration choice sets and expression of intentions to ultimately select them. Managers in childcare operators should find a delicate balance among the aforementioned elements in order to include the appropriate ones into their videos depending on the promotional goals or indented outcomes and the targeted audience. Managerial implications and suggestions for future research are thoroughly discussed.

Dances in the park: The pre-history of the Maynardville Open Air Theatre

There is a popular belief that Cape Town’s Maynardville Theatre was founded in 1955, and first used in 1956, as the brainchild of the two professional actresses Cecilia Sonnenberg and René Ahrenson. While this is true of the Shakespeare-in-the-Park productions over the years, the use of Maynardville as a performance venue dates back to 1950 and the efforts of Margaret Molteno, the Athlone Committee for Nursery School Education and the University of Cape Town Ballet Company. This article traces the evolution of the popular theatre venue from the first production of a triple bill (comprising Les Sylphides, St Valentine’s Night and Les Diversions) in a makeshift theatre in the Maynardville Park grounds in 1950, to the introduction of Shakespeare in 1956, and ultimately the outdoor theatre of today with its annual Shakespeare and ballet productions. The Shakespearean history is already well-documented, so this article focuses more specifically on the somewhat forgotten role played by ballet productions in that history. The article includes a short history of the original property and the creation of the public park, as well as a full list of the ballets and plays performed at Maynardville since 1950.

Congenital Cytomegalovirus Infections Mother-Newborn Pair Study in Southern Ethiopia

Introduction. Congenital cytomegalovirus (cCMV) is a common cause of neurodevelopmental delays and sensorineural hearing loss of infants, yet the prevalence of cCMV and the associated factors in Ethiopia are not studied. Hence, this study was to assess the prevalence and associated factors of cCMV in Southern Ethiopia. Methodology. A mother-newborn pair cross-sectional study was conducted at Hawassa University Comprehensive and Specialized Hospital, Ethiopia. Newborn’s saliva sample was tested for cCMV using Alethia CMV molecular assay. Mothers’ serum was tested serologically for anti-CMV IgM and IgG by EUROIMMUN ELISA. Pregnant women responded to a questionnaire about their previous and current obstetric history and sociodemographic characteristics. The chi-square (χ2) test and independent-sample t-test were used to determine the associations between infections and possible risk factors; then, potential variables were screened for multivariable analysis. Results. A total of 593 mother-newborn pairs were assessed. CMV was detected in 14 of 593 newborn saliva swabs (2.4%; 95% CI 1.2–3.7). As assessed by CMV IgM-positive results, maternal CMV seropositivity was 8.3% (49/593); thus, the rate of mother-to-child transmission of CMV was 28% (14/49) among CMV IgM-positive women. Congenital CMV infection was significantly associated with maternal exposure through nursery school children in the household, women sharing a feeding cup with children, and any of the detected curable STIs during pregnancy. Birth weight was negatively associated with CMV infection. Maternal age, gravidity, level of education, and sharing of children feeding utensils were not associated with cCMV infection. Conclusion. A high rate of cCMV infection in the absence of awareness demands further in-depth investigation in Ethiopia. Thus, policymakers must take appropriate action through the antenatal care system for prevention strategies and put in place a constant health education and awareness creation of pregnant women about the causes of infection and hygienic measures.

The Attitudes of Parents towards the Introduction of Compulsory Pre-School Education in Slovakia

Introduction: This empirical study discusses the issue of compulsory pre-school education in the Slovak Republic from the viewpoint of the parents of children attending nursery school. The goal of the research is to establish the attitudes of presents to compulsory education a year before the child begins school. The research therefore works with two key concepts, this being the obligation of educating children before they begin primary school and “attitude” as a relatively stable assessment of the object to which it applies. Methods: A rating scale questionnaire of our own design was used to collect data. It was administered through a web interface. A five-level scale was used to apply a Likert scale and statements were classified into five dimensions. The research tool had 36 items following validation. The available sample was used to create the research sample. Data was collected in the Czech Republic and in Slovakia; the sample of parents from Slovakia consisted of 162 respondents. Each of the respondents had to have at least one child of pre-school age. When processing the research data the basic statistical characteristics were used, along with a non-parametric Friedman test. Calculations were executed in STATISTICA and SPSS software. Results: The surveyed parents attributed the appropriate importance to compulsory education a year before children begin primary school, they did not believe that implementation of this obligation would have any significant impact on the family’s life and appreciated its importance for their child’s subsequent education. They rated potential interference in the organisation and assurance of pre-school education, related to the newly originating obligation, as suitable and appropriate. They disagreed slightly with the academic focus of pre-school education. Discussion: The consensual opinion of the surveyed parents in regard to implementation of the obligation to educate children a year before they start primary school seems a good basis for realisation of this legislative amendment. In their attitudes, the parents incline towards the fact that compulsory education before starting primary school could help their children start their subsequent educational career, or could enable a smoother transition between the two levels of education. The structure of the research sample focused more on middle-class parents. Parents, due to whom this obligation was chiefly implemented, were not surveyed. It can be assumed that the situation will be similar in relation to attendance of nursery school. Limitations: The main limiting element in the presented research is the available sample of respondents for the research sample. Likewise, validation of the questionnaire, which passed through all the necessary phases, but ran up against the obstacle of the available time and personal availability of researchers and respondents during one phase. Conclusion: The results can be considered positive and no strongly disagreeing standpoints by middle class parents towards compulsory education at nursery school were registered. It would be very useful for further research to survey parents who are not mainstream and children who appear disadvantaged when starting nursery school, chiefly due to the attitude of these parents.

Job satisfaction and risk of burnout in special needs nursery school teachers

Teaching in nursery schools is a demanding profession based on interaction with people. As a result, teachers are exposed to an increased risk of burnout. The main goal of the research was to find out to what extent the pedagogical staff of the mentioned nursery schools are endangered by the burnout syndrome and how satisfied they are in their profession. The research group consisted of 90 participants which included teachers from all nursery schools for children with special educational needs in the Czech Republic. To determine the empirical data, the Maslach Burnout Inventory – Educators Survey, Teacher Satisfaction Inventory and One-Dimensional Assessment Scale measuring teachers’ climate perception were used. The results suggest that special needs nursery school teachers are at a high risk of burnout in the dimension of emotional exhaustion and depersonalization in contrast to the high level of personal satisfaction, job satisfaction and satisfaction with the working climate. Keywords: burnout syndrome; job satisfaction; social climate

Evaluating the Issues Facing Investment in (RAHA WA MARAH) Nursery school in Saudi Arabia: تقييم المشاكل التي تواجه الاستثمار في مدرسة (روح ومرح) للحضانة في المملكة العربية السعودية

Various challenges affect investment in Raha wa Marah Nursery School in Saudi Arabia. The declining investments into this level of education in Saudi Arabia form the foundation for our analysis. According to Pressley et al. (2009), though elementary education has been perceived as the core beginning of a successful education life, it suffers various hindrances that expose this sub-section of the entire education system to likely extinction or reduced importance. In forming a reliable and valid research on the factors that may be attributing to truncated investment in nursery education, Duncan and Magnuson (2013) suggest various methodologies which are applicable. Through interviews with resourceful stakeholders in primary education, the challenges that impede nursery education in Saudi Arabia are spelled out. An interview is an important tool to collect primary information about the subject matter since structured questions either written or verbal are important in permitting the respondent to answer the areas of interest only. In the course of our study, various factors are seen to impede investments in nursery education in Saudi Arabia. Since education is a capital intensive sector, an insufficient fund devoted to the government and private sector hinders development in kindergartens. Other social and political factors are also seen to discourage investments in this section of education. Such social demographic factors like fertility rate and mortality rate play a role in determining the promotion of investment in nursery schooling in Saudi Arabia. Low investment into nursery education in Saudi Arabia has been impacted by various challenges that ought to be addressed. Lack of enough funds to promote literacy education in the kindergarten calls for enough budgetary allocation to the Ministry of Education that could be used in promoting investment.