An extended technology acceptance model for marketing strategies in social media
2019 ◽
Vol 12
(1)
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pp. 127-136
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Keyword(s):
AbstractSocial media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the subdisciplines of marketing that may use social media include promotions, marketing intelligence, sentiments research, public relations, marketing communications and product and customer management. This paper will try to find a conceptual model to examine people’s behavior, model based on the the Theory of Reason Action (TRA) and the Technology Acceptance Model (TAM).
2018 ◽
Vol 2
(2)
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pp. 73-78
2015 ◽
Vol 176
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pp. 709-713
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2019 ◽
Vol 33
(8)
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pp. 201-212
2014 ◽
Vol 10
(4)
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pp. 18-35
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2014 ◽
Vol 27
(1)
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pp. 6-30
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2020 ◽
pp. 255-262