The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games

2017 ◽  
Vol 54 (3) ◽  
pp. 325-347 ◽  
Author(s):  
Andrew C Billings ◽  
Olan KM Scott ◽  
Kenon A Brown ◽  
Melvin Lewis ◽  
Michael B Devlin

A survey of 291 Australians before and after consuming varied levels of Olympic media revealed key relationships between national identity, psychological connections to the Olympic Games, and media consumption of the Rio Games. The desire for nationalized emulation significantly predicted televisual media consumption; and the desire for nationalized identification and protection significantly predicted both print and digital media consumption. Differential motivations for identifying with Australia, fan involvement, and media consumption all yielded significant relationships with connection to the Olympics as a whole. Theoretical and applied implications are delineated.

2020 ◽  
Vol 37 (3) ◽  
pp. 254-263
Author(s):  
Michael B. Devlin ◽  
Kenon A. Brown ◽  
Natalie Brown-Devlin ◽  
Andrew C. Billings

Nationalistic notions are embedded within every part of the Olympic Games, inculcating feelings pertaining to one’s nation. Previous research examined the degree to which one is affected by portrayals of nationalism during international sporting events, finding that media consumption and results increase nationalistic feelings. However, such analyses rarely infused overarching fandom into the equation and failed to make global comparisons. This study surveyed 2,245 people from three continents in six different nations (Canada, China, Germany, Japan, Sweden, and the United States) to examine nationalistic attitudes during the 2018 Winter Olympics and subsequent effects. Significant differences between nationalized qualities manifested between each continent, as did their paths to becoming a fan and consuming content.


2012 ◽  
Vol 12 (1/2) ◽  
pp. 111 ◽  
Author(s):  
Anahit Armenakyan ◽  
Louise A. Heslop ◽  
John Nadeau ◽  
Norm O' ◽  
N.A. Reilly ◽  
...  

2007 ◽  
Vol 23 ◽  
Author(s):  
Per Jørgensen

Per Jørgensen: Danish national identity and the media at the Olympic Games 1908-1960It has often been said that sport, and not least soccer, plays an important role in the construction of national identity. This is also the case in Denmark. This paper examines how the subject of Danish national consciousness, national feelings and nationalism, in the article collectively called »Danishness«, was culturally expressed through sport journalism in the period 1908-1960. The subject matter is the soccer- tournaments in those specific Olympic Games where Denmark took part. The discourse of the sport journalism in the paper »Politiken« has been hermeneutically analyzed. Research on how nationalism is expressed in one country requires international comparisons to allow theoretical generalizations. Therefore a minor study of the sport journalism of the Swedish newspaper »Dagens Nyheter« has been carried out regarding selected soccer-matches with Swedish participation in the Olympic Games in 1912, 1948 and 1952. Many of the characteristics of present day society referred to as »Danishness« are also explicit in the period 1908-1960 in the newspaper »Politiken«. A comparison between »Politiken« and »Dagens Nyheter« seems to show that the Danish discourse has distinctively Danish characteristics.


2004 ◽  
Vol 12 (3) ◽  
pp. 401-413 ◽  
Author(s):  
H. W. PLEKET

The Olympic Games are an invention of the ancient Greeks. They were held in Olympia in a quadrennial rhythm, without interruption for ca. 1200 years. Compared with the modern Olympics, the ancient programme was small: running events (over several distances), the pentathlon, and the so-called ‘heavy’ events: wrestling, boxing and pankration. Various equestrian events (with and without chariots) completed the programme. This programme is discussed with the athletes, their social background and ideology. Although in ancient Olympia a wreath of olive-leaves – a forerunner of our modern gold medal – was the first and only prize, there was no amateurism in Greek athletics. Olympic athletes happily participated in highly rewarding money games both before and after the Olympics. Money was not despised; abuse of money, in the form of Wine, Women and Song was criticized, but some athletes, then as now, were unable to resist the temptations of life.


2021 ◽  
Author(s):  
◽  
Micheal Warren

<p>Sports matter. Today sport is one of the most enduring social events that humans from across the world participate in, no matter their race, religion or gender. Moreover, the biggest of all those sporting events is the Olympic Games, which is held every four years. The modern version of the Games was founded by Frenchman Baron Pierre de Coubertin and first took place in Athens in 1896. New Zealand first competed alongside Australia as Australasia in London 1908 and Stockholm 1912. Following the games of 1916 which were cancelled due to World War I, New Zealand has competed as a sovereign nation since Antwerp 1920. Since 1908, over 1200 New Zealanders have competed at the Olympic Games, winning more than 100 medals. That performance in itself makes New Zealand one of the most successful nations in Olympic history on a per capita basis. That statistic alone underscores the relationship between the Olympics and national identity, as an embodiment of New Zealanders believing they ‘punch above their weight’ on the world stage.  Benedict Anderson wrote about the imagined community, where the nation is imagined because it is impossible for every citizen to know each other.¹ This research has found that sporting teams like the All Blacks and the New Zealand Olympic Team are perfect avenues to help create this imagined community. New Zealand’s national identity is not fixed, it has evolved, but the one mainstay of that identity is the sense of being an underdog on the world stage.  The research has found that over the past three decades New Zealand governments have increasingly woken up to the importance of high-performance sport and following the disappointment of the 2000 Sydney Olympic Games, funding was increased, which has led to better results and more medals. Today New Zealand athletes are funded on a per-capita basis just as well as many other nations we would compare ourselves with. New Zealand politicians have been quick to associate themselves alongside sportsmen and women and often speak about the close link that exists between sport and identity in New Zealand. However, unlike Australia, New Zealand does not have a national sports museum, and also unlike Australia, and the United Kingdom, New Zealand legislation does not allow for free-to-air television coverage of games of national significance. New Zealand does not adequately showcase its sporting history, and this has the potential to negatively affect the importance New Zealanders place on sport and the Olympic Movement as an important part of its national identity.  Ultimately this research has found that the New Zealand Olympic Team epitomises what it means to be a New Zealander and has found that across multiple levels of analysis, the Olympic Movement has significantly contributed to the development of New Zealand’s national identity. More broadly, the Olympic Games have become a key avenue in which that national identity can be projected to the world.  ¹ Benedict Anderson, ‘Imagined Communities,’ (London: Verso, 2006), pp.6-7.</p>


2018 ◽  
Vol 7 (4) ◽  
pp. 415-445 ◽  
Author(s):  
Belinda Wheaton ◽  
Holly Thorpe

The ageing demographics of Olympic viewers is a key concern for the International Olympic Committee. The inclusion of action sports into the Olympic programmes has been a key strategy to try and connect with youth consumers, most recently through the inclusion of skateboarding, surfing, and sport climbing into the Tokyo 2020 summer games. Drawing on a questionnaire distributed online in nine languages, and contextualized with analysis of the action sport media, our research explores international and multigenerational action sport consumers’ sport viewing preferences and attitudes to the Olympic inclusion of action sports. Our findings suggest that action sport participants across different countries, ages, and genders are avid consumers of action sport media but also keen consumers of the Olympics. The majority of survey participants were enthusiastic about the inclusion of action sports (and particularly skateboarding) into the Olympic Games, although there were important trends across nationalities and ages. Nonetheless, reflecting debates in the subcultural media, participants also have concerns about the processes and politics of action sports inclusion. Action sports may well provide the International Olympic Committee with new lucrative markets, but to maximise the engagement of complex intergenerational audiences, their viewing preferences will need continued attention and understanding.


2017 ◽  
Vol 10 (4) ◽  
pp. 487-507 ◽  
Author(s):  
Kenon A. Brown ◽  
Simon Ličen ◽  
Andrew C. Billings ◽  
Michael B. Devlin

Given Slovenia’s independence in 1991, examining the potential impact of Olympic media consumption on this young nation offers a unique opportunity for scholarly investigation. Prior examinations of Olympic telecasts in Slovenia have uncovered core elements of nationalized pride and focus (Ličen & Billings, 2013a), yet have not fully explored the potential effect of the mass viewership found within the Olympics. This study explores how social cognitive and social identification theories interact to influence consumption behaviors relating to international competition—in this case, the Olympics. For this study, 175 respondents were surveyed to examine the relationship among personal determinants defined by one’s national identity, Olympic fan involvement, and behaviors related to Olympic media consumption. Findings revealed that basic identification with Slovenia as a nation, and a need to defend Slovenia when faced with discouraging opinions, influenced one’s fan involvement with the Olympics, which in turn influenced digital and televisual media consumption.


2014 ◽  
Vol 8 (2) ◽  
pp. 97-104
Author(s):  
Radek Tahal

One of the effective tools in marketing communication is connecting a company brand with a well known person. Such celebrity is then called brand ambassador. This paper presents the analysis of the representative marketing survey which aimed at identifying the best known Czech sports celebrities. The research is being conducted as a tracking one. That´s why this study compares familiarity and popularity of Czech sportspersons before and after the Olympic Games in Sochi. The respondents were also asked in what extent they want the celebrity to be medialized in the future. The research also brings data for creating a perception map that is based on the methodology known as “Need Scope”. This method puts forward the layout of the emotional attributes that respondents correlate with the celebrity. All these characteristics can be successfully used when matching the celebrity with the most adequate brand.


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