scholarly journals New Media Technology and New Business Models: Speculations on ‘Post-Advertising’ Paradigms

2009 ◽  
Vol 133 (1) ◽  
pp. 110-119 ◽  
Author(s):  
Jing Wang

This article offers some speculations on the challenge that new media technology poses to the concept and practice of advertising, particularly the impact of open-content technology. It canvasses a number of globalising trends, notably Web 2.0 technology and culture, user-generated content, and the industry buzz about emerging business models enabled by 2.0. As digital marketing has taken shape and become more technologically driven than ever, advertising is no longer the only, nor even the primary, source of revenue for new media. Apart from mapping the new terrain, the paper examines some 2.0 revenue models for the purpose of inviting researchers to think beyond the parameters set by plain old advertising. On the methodological front, the paper argues that keeping ourselves abreast of new revenue strategies brings to the fore a number of key areas of investigation hitherto understudied by academic advertising researchers, in particular media technology and digital copyright protocols.

Author(s):  
Sibel Yildiz Çankaya ◽  
Bülent Sezen

Modern industry developed over several centuries and three industrial revolutions. Today, we experience the fourth era of the industrial revolution, Industry 4.0. The advance of industrialization brought along many problems, including environmental pollution, global warming, and depletion of natural resources. As a result, the concept of sustainability began to gain importance. Sustainability can be achieved through a balance between economic, social, and environmental processes. In order to establish such balance, businesses need new business models or insights. At this point, Industry 4.0 can be regarded as a new business mindset that will help businesses and communities move towards sustainable development. The technologies used by Industry 4.0 bear a strong promise to solve these problems, after all. Even though Industry 4.0 attracts a lot of attention lately, few works are available on its impact on sustainability. This chapter examines the impact of Industry 4.0 on sustainability.


Author(s):  
Iwona Dorota Bąk ◽  
Beata Szczecińska

The aim of the study is to attempt to systematize the concept of economic value that takes into account elements of sustainable development. At the same time, it is the voice in the ongoing discussion on the purpose and methods of valuation of the company's value. The measure of strength of each enterprise is its value expressed in monetary units. Due to differences in the results of the valuation of enterprises made by groups of experts representing such disciplines as finance, taxes, or marketing, there was a need to identify sources and to analyze more precisely the resulting discrepancies. The values of the enterprise should include both measurable and hard to measure values, which largely differentiate economic units from each other. The need for a wider perspective on the data published by enterprises appeared along with new business models, changes in consumer trends, environmental regulations, or the impact of social media.


Author(s):  
Janusz Wielki

Currently there are many studies which deal with the impact of the Internet and Internet technology-based tools on organizations. Most of them are focused on such issues as the opportunities which have emerged with the development of the digital economy, possible new business models, establishing new kind of relations with customers, and security aspects. The impact of Internet technology-based tools on the internal work environment of organizations is an issue which is relatively rarely analyzed. Although more and more publications concerning this field are being released, they are only focused to a small degree on the challenges connected with the utilization, and, particularly, the misuse, of Internet technology-based tools in the workplace. Thus, this article is an attempt to deal with this issue in a more holistic way.


2021 ◽  
Author(s):  
arella kartikaputri

In this covid-19 pandemic situation, a new business platform is a must for companies that disrupt new media technology. However, many incumbent companies are less able to keep up with changing business trends. This is very unfortunate, because companies must anticipate all changes in the competitive climate in this digital era both in carrying out corporate transformation programs to avoid verbal dangers and a greater risk of failure.


Author(s):  
Peter Oneill ◽  
Nell Kimberley ◽  
Chih Wei Teng

The management of Australian public universities has changed dramatically over the last two decades with the decrease in public funding across teaching and research sectors. This has forced a strategic repositioning of universities and likewise a rethink on value generation and its translation into various revenue streams. The aim of this paper is to provide an analysis of current government innovation policy and university capabilities to support the translation of innovation, and in so doing explore the possibilities of a Quadruple Helix innovation approach to building new models for education. The paper begins by examining the significant role innovation plays in developing economic wealth, and a discussion of the triple helix framework that identifies the complex collaborative relationships between universities, government and industry. The development of a Quadruple Helix Innovation Model, which places the user at the centre of the relationship, highlights the importance of capabilities in the transmission mechanisms driving innovation. We argue that the measurement of appropriate capabilities formed through collaborations amongst key stakeholders will be critical to new business models. Universities are encouraged to embrace the user value driven business models to provide the innovation, execution and disruption necessary to quadruple the impact on national growth.


2021 ◽  
Author(s):  
Nabila

A new business platform is a must for companies that are disrupting new media technology, especially during the Covid 19 era. However, many incumbent companies are less able to keep up with changing business trends. Anticipate all changes in the competitive climate in the digital era in carrying out the company transformation program along with the implementation of good corporate governance values to avoid oral hazards and a greater risk of failure. proposes an integrated framework that investigates interrelationships between contextual factors that influence e-business use and consequently its impact on enterprise performance among small and medium enterprises (SMEs).


2019 ◽  
Vol 11 (14) ◽  
pp. 3873
Author(s):  
Shujia Hu ◽  
Runxi Zeng ◽  
Chengzhi Yi

Previous research has produced conflicting findings on the relationship between media use and environmental public service satisfaction. Using survey data from the China General Social Survey 2015 (hereafter referred to as CGSS2015), this study examined the impact of media use on environmental public service satisfaction. The findings showed that traditional media use was positively associated and new media use was negatively associated with environmental public service satisfaction. Individuals who used new media as their primary source of information were less satisfied with environmental public services than individuals whose primary source of information was traditional media. This study confirmed that authoritative value propositions and government trust have a significant mediating effect between traditional media use and environmental public service satisfaction, and government trust has a significant mediating effect between individuals’ main information sources and their environmental public service satisfaction.


2020 ◽  
Vol 30 (3) ◽  
pp. 889-923 ◽  
Author(s):  
Luiz Antonio Joia ◽  
Gustavo Marchisotti

PurposeThis study aims to identify the social representation of cloud computing from the perspective of Information Technology (IT) professionals in emerging countries, comparing it with the extant literature on this subject.Design/methodology/approachData were collected from IT professionals in Brazil, which was used as a proxy for the emerging countries’ context related to cloud computing. Social Representation Theory was then applied to analyze the data.FindingsMismatches between theory and practice on cloud computing make it clear that most of the current scientific literature on cloud computing is, to a great extent, based on the context of developed countries rather than on the context of emerging ones.Research limitations/implicationsErrors of inference may have been made during the categorization of the words evoked. Furthermore, Brazil was used as a proxy for the emerging countries’ context related to cloud computing.Practical implicationsIT professionals in emerging countries have quite an operational view of cloud computing. Thus, companies in these countries have to align cloud computing better with new business models and corporate strategies in order to take advantage of the transformational impacts of cloud computing.Originality/valueIT professionals in emerging countries have failed to notice the strategic value of cloud computing, the new business models enabled by same, the privacy issues related to it and the impact cloud computing adoption can have on the IT costs of an organization. Moreover, mobility can be a paramount issue related to cloud computing in emerging countries – a fact thus far overlooked by academia.


2019 ◽  
Vol 30 (2) ◽  
pp. 285-305 ◽  
Author(s):  
Jörg Weking ◽  
Michael Mandalenakis ◽  
Andreas Hein ◽  
Sebastian Hermes ◽  
Markus Böhm ◽  
...  

AbstractBlockchain technology enables new ways of organizing economic activities, reduces costs and time associated with intermediaries, and strengthens the trust in an ecosystem of actors. The impact of this seminal technology is reflected by an upcoming research stream and various firms that examine the potential uses of blockchain technology. While there are promising use cases of this new technology, research and practice are still in their infancy about altering existing and creating new business models. We develop a taxonomy of blockchain business models based on 99 blockchain ventures to explore the impact of blockchain technology on business models. As a result, we identify five archetypal patterns, which enhance our understanding of how blockchain technology affects existing and creates new business models. We propose to use these results to discover further patterns fueled by blockchain technology and illustrate how firms can use blockchain technology to innovate their business models.


2012 ◽  
Vol 102 (3) ◽  
pp. 337-342 ◽  
Author(s):  
Joel Waldfogel

Twelve years into the Napster era, economists have devoted substantial attention to revenue consequences of unpaid file sharing. Yet, this is only one of a host of questions whose answers are needed to inform evidence-based copyright policy in the digital era. Digitization's effect on travel agents suggests fruitful research questions, which include the impact of digitization on the supply of new works, methods for consumer discovery of new products, and new business models available with digital distribution.


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