scholarly journals The impact of blockchain technology on business models – a taxonomy and archetypal patterns

2019 ◽  
Vol 30 (2) ◽  
pp. 285-305 ◽  
Author(s):  
Jörg Weking ◽  
Michael Mandalenakis ◽  
Andreas Hein ◽  
Sebastian Hermes ◽  
Markus Böhm ◽  
...  

AbstractBlockchain technology enables new ways of organizing economic activities, reduces costs and time associated with intermediaries, and strengthens the trust in an ecosystem of actors. The impact of this seminal technology is reflected by an upcoming research stream and various firms that examine the potential uses of blockchain technology. While there are promising use cases of this new technology, research and practice are still in their infancy about altering existing and creating new business models. We develop a taxonomy of blockchain business models based on 99 blockchain ventures to explore the impact of blockchain technology on business models. As a result, we identify five archetypal patterns, which enhance our understanding of how blockchain technology affects existing and creates new business models. We propose to use these results to discover further patterns fueled by blockchain technology and illustrate how firms can use blockchain technology to innovate their business models.

Informatics ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 5 ◽  
Author(s):  
Aleksandar Erceg ◽  
Jovanka Damoska Sekuloska ◽  
Ivan Kelić

As one of the most interactive economic activities, tourism has improved significantly since the Internet allowed customers (travelers) to look for and create their trips without the need to go to a travel agency. Through the development of Internet marketing, tourists are able to receive information in real-time and view them on the screens of their devices (computers, laptops, mobile phones or tablets), and consequently they can create their own content and share it with others. Due to this development, we are witnessing a new phenomenon, so-called app capitalism, in which companies like Uber and Airbnb make money on services and goods they do not own and finding new business models in the tourism sector which enable customer-to-customer models. To be able to respond to these changes, the tourism industry needs to bring together knowledge, money, and technology for the purpose of creating new business models. The development of technology in all social spheres, including tourism, has provided a strong tool for consumers in terms of both acquiring and disclosing information to others. One of the rapidly growing technologies which is also one of the cutting-edge technologies entering tourism is blockchain. Blockchain technology captured worldwide attention in 2017 and its implementation has been revolutionizing various industries (e.g., retail, healthcare, tourism). The aim of this paper is to analyze the potential of the tourism industry in terms of blockchain implementation. Blockchain technology provides significant benefits to the tourism industry since its implementation can help increase competitive advantage, improve customer satisfaction and enhance performance. In this paper, the authors present the current situation in the Republic of Croatia and the Republic of Macedonia regarding the use of blockchain technology in the tourism industry. The main findings of this paper comprise the detection of key areas regarding why blockchain technology is not implemented in the tourist industry, and what processes should be handled. By presenting a case study of the implementation of blockchain technology in tourism, the authors analyze the potential of using blockchain technology in the tourism industry and discuss topics for further research.


Author(s):  
Sibel Yildiz Çankaya ◽  
Bülent Sezen

Modern industry developed over several centuries and three industrial revolutions. Today, we experience the fourth era of the industrial revolution, Industry 4.0. The advance of industrialization brought along many problems, including environmental pollution, global warming, and depletion of natural resources. As a result, the concept of sustainability began to gain importance. Sustainability can be achieved through a balance between economic, social, and environmental processes. In order to establish such balance, businesses need new business models or insights. At this point, Industry 4.0 can be regarded as a new business mindset that will help businesses and communities move towards sustainable development. The technologies used by Industry 4.0 bear a strong promise to solve these problems, after all. Even though Industry 4.0 attracts a lot of attention lately, few works are available on its impact on sustainability. This chapter examines the impact of Industry 4.0 on sustainability.


Author(s):  
Iwona Dorota Bąk ◽  
Beata Szczecińska

The aim of the study is to attempt to systematize the concept of economic value that takes into account elements of sustainable development. At the same time, it is the voice in the ongoing discussion on the purpose and methods of valuation of the company's value. The measure of strength of each enterprise is its value expressed in monetary units. Due to differences in the results of the valuation of enterprises made by groups of experts representing such disciplines as finance, taxes, or marketing, there was a need to identify sources and to analyze more precisely the resulting discrepancies. The values of the enterprise should include both measurable and hard to measure values, which largely differentiate economic units from each other. The need for a wider perspective on the data published by enterprises appeared along with new business models, changes in consumer trends, environmental regulations, or the impact of social media.


Author(s):  
Janusz Wielki

Currently there are many studies which deal with the impact of the Internet and Internet technology-based tools on organizations. Most of them are focused on such issues as the opportunities which have emerged with the development of the digital economy, possible new business models, establishing new kind of relations with customers, and security aspects. The impact of Internet technology-based tools on the internal work environment of organizations is an issue which is relatively rarely analyzed. Although more and more publications concerning this field are being released, they are only focused to a small degree on the challenges connected with the utilization, and, particularly, the misuse, of Internet technology-based tools in the workplace. Thus, this article is an attempt to deal with this issue in a more holistic way.


Author(s):  
Albérico Travassos Rosário

The internet and digital transformation have changed our relations with the market. These technologies have been developing continuously, creating opportunities for new business models, and e-commerce has grown overwhelmingly worldwide, changing the consumption process of a large part of the world's population. Companies are increasingly using blockchain technology to improve and create new global trading business models. Blockchain had its first application in cryptocurrencies, but it has quickly become a major solution in all sorts of activity sectors, providing increased security in commercial transactions. An important question is how the blockchain can leverage e-commerce in solving problems and improving business results. It was concluded that blockchain could leverage e-commerce in the four fundamental areas of (1) e-commerce financial transactions, (2) e-commerce supply chain management, (3) e-commerce forecasting and contractual relations, and (4) e-commerce transactions systems' trust and credibility.


2021 ◽  
pp. 117-123
Author(s):  
Олена Сергіївна Дем’яненко ◽  
Владислав Анатолійович Дем’яненко

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The subject of the study are acute and topical issues of digital marketing. The hypothesis of the study is the assumption that all blocks and ever performed transactions of network users are connected to each other using complex algorithms. Attempting to change anything in one of the blocks destroys the integrity of the chain and is rejected by the computers of other participants. Presentation of the main material. The article describes the key areas of use of blockchain technology in digital marketing, describes the new business models of digital enterprises. The relations of new business models of digital economy are determined. The most viable blockchain startups in the field of digital advertising are considered. The disadvantages and advantages of blockchain technology in marketing are identified. Originality and practical significance of the study. The study emphasizes that the relationship between businesses and consumers is being reviewed as trust, which is usually passed on through mediation, is strengthened and data becomes more secure under customer control. This level of visibility allows users to interact with companies and give them access to their information, ultimately changing the dynamics of customer relationships. Conclusions and prospects for further research. Note that the choice of blockchain technology will allow companies to shift the importance of marketing activities to move towards creating a digital product and forming a new value chain for the consumer.


Author(s):  
Sasho Guergov ◽  
Neyara Radwan

The purpose of this study is to appraise the integration or convergence issues influencing the mutual functioning of blockchain, AI, and IoT. The study argued that the recent developments in the field of IoT and blockchain prediction have involved the integration of innumerable classification schemes to establish a hybrid model. The introduction of the hybrid technique relies on the prediction performance that strives to override the limitations of any available architectural scheme. This study offers a comprehensive exploratory appraisal of the issues influencing the successful integration of IoT and blockchain in regards to functionality and effectiveness of security, trust, and flawless communication issues. The exploratory research methodology was used in analyzing the issues affecting the integration of blockchain, artificial intelligence (AI), and the internet of things (IoT). The findings indicated that the integration challenges influencing the effective operations of blockchain, AI, and IoT as a single system involve security, scalability, accountability, and trust of communications. The study recommends that successful and effective integration will enhance the development of new business models as well as the digital transformation of market corporations. Accordingly, new approaches to convergence should ensure that executives address the new technology demands to obtain significant gains in efficiency.


SEG Discovery ◽  
2011 ◽  
pp. 1-22
Author(s):  
M. Stephen Enders ◽  
Cliff Saunders

ABSTRACT There is a huge opportunity to develop new business models for the mining industry. Exploration and discovery must be based on a model of cooperation and collaboration rather than competition. Innovation and the development of new technology must be based on what we need to do to transform the business for tomorrow, in addition to what we can do today. Accelerated learning based on business simulations offers an excellent new approach to discovering what needs to be changed, to developing new and creative approaches to actually change our cultures of practice, and to implementing those changes as rapidly as possible. Simply put: we have to change our mindset to change our mine set.


2020 ◽  
Vol 30 (3) ◽  
pp. 889-923 ◽  
Author(s):  
Luiz Antonio Joia ◽  
Gustavo Marchisotti

PurposeThis study aims to identify the social representation of cloud computing from the perspective of Information Technology (IT) professionals in emerging countries, comparing it with the extant literature on this subject.Design/methodology/approachData were collected from IT professionals in Brazil, which was used as a proxy for the emerging countries’ context related to cloud computing. Social Representation Theory was then applied to analyze the data.FindingsMismatches between theory and practice on cloud computing make it clear that most of the current scientific literature on cloud computing is, to a great extent, based on the context of developed countries rather than on the context of emerging ones.Research limitations/implicationsErrors of inference may have been made during the categorization of the words evoked. Furthermore, Brazil was used as a proxy for the emerging countries’ context related to cloud computing.Practical implicationsIT professionals in emerging countries have quite an operational view of cloud computing. Thus, companies in these countries have to align cloud computing better with new business models and corporate strategies in order to take advantage of the transformational impacts of cloud computing.Originality/valueIT professionals in emerging countries have failed to notice the strategic value of cloud computing, the new business models enabled by same, the privacy issues related to it and the impact cloud computing adoption can have on the IT costs of an organization. Moreover, mobility can be a paramount issue related to cloud computing in emerging countries – a fact thus far overlooked by academia.


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