Metaphors in moderation

2020 ◽  
pp. 146144482096496
Author(s):  
Joseph Seering ◽  
Geoff Kaufman ◽  
Stevie Chancellor
Keyword(s):  
Social Media ◽  
Recent Work ◽  
Social Roles ◽  
Media Content ◽  
Social Spaces ◽  
The Social ◽  
Media Ecosystem ◽  
Functional Process

Volunteer content moderators are essential to the social media ecosystem through the roles they play in managing and supporting online social spaces. Recent work has described moderation primarily as a functional process of actions that moderators take, such as making rules, removing content, and banning users. However, the nuanced ways in which volunteer moderators envision their roles within their communities remain understudied. Informed by insights gained from 79 interviews with volunteer moderators from three platforms, we present a conceptual map of the territory of social roles in volunteer moderation, which identifies five categories with 22 metaphorical variants that reveal moderators’ implicit values and the heuristics that help them make decisions. These metaphors more clearly enunciate the roles volunteer moderators play in the broader social media content moderation apparatus and can drive purposeful engagement with volunteer moderators to better support the ways they guide and shape their communities.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals ‘Wife, Mommy, Pastor and Friend’: The Rise of Female Evangelical Microcelebrities

Religions ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 758
Author(s):  
Katie Christine Gaddini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Analysis ◽  
Media Content ◽  
Religious Authority ◽  
Social Media Analysis ◽  
The Social ◽  
Prosperity Theology ◽  
Evangelical Women ◽  
Ethnographic Data

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2021 ◽  
pp. 1271-1301
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

scholarly journals The Shift from Consumers to Prosumers: Susceptibility of Young Adults to Radicalization

2020 ◽  
Vol 9 (4) ◽  
pp. 40
Author(s):  
Rahma Sugihartati ◽  
Bagong Suyanto ◽  
Mun’im Sirry
Keyword(s):  
Social Media ◽  
Young Adults ◽  
State Universities ◽  
Media Content ◽  
National Agency ◽  
The Social ◽  
Research Problems ◽  
Institute Of Technology ◽  
Radical Content ◽  
The University

This article examines the radicalization of young adults in relation to internet access and the social media content produced and managed by radical groups in Indonesia. Some of the research problems that become the major concern of this article were how young people respond to the internet and social media that provide radical content, how they find out about and access the content, what their purposes are for accessing radical content, and what they do with the radical content. The data discussed in this article were obtained from surveys and interviews with 700 students from seven state universities in Indonesia who were allegedly exposed to radicalism, according to the National Agency for Combating Terrorism (BNPT). The state universities that became research locations were the University of Indonesia (UI), Bandung Institute of Technology (ITB), Bogor Agriculture University (IPB), Diponegoro University (Undip), the Sepuluh Nopember Institute of Technology (ITS), Universitas Airlangga (UNAIR), and the University of Brawijaya (UB). This study revealed that in addition to accessing and consuming various radical content, some students also acted as prosumers. That is, they did not only read, but also produced information related to radicalization, and then recirculated it via social media.

Profiling “User Bases” of Online Social Contexts

2020 ◽  
pp. 113-126
Keyword(s):  
Social Media ◽  
Social Context ◽  
Social Norms ◽  
Teaching And Learning ◽  
Social Contexts ◽  
Current User ◽  
Social Spaces ◽  
The Social ◽  
Common Practices

One aspect of profiling to enhance teaching and learning involves the various contexts in which learners will engage, such as particular social media ecosystems and their attendant microcultures (the social norms and common practices in these spaces), particularly if learners will be engaging with individuals outside of the formal classroom. Understanding the larger online social context helps define the affordances and constraints of what can be effectively taught and learned. This involves profiling the current user base of the online social spaces where the learners will be engaging and interacting and co-creating knowledge.

VoxGov Revisited

2020 ◽  
Vol 21 (3) ◽  
pp. 55-58
Author(s):  
Megan D. Graewingholt
Keyword(s):  
Social Media ◽  
General Public ◽  
Digital Age ◽  
Executive Branch ◽  
Government Agencies ◽  
Media Content ◽  
Government Information ◽  
Online Content ◽  
Research Experience ◽  
The Social

VoxGov is a cutting-edge discovery platform for finding and analyzing government information, encompassing a vast collection of official documents, legislative information, and social media content all in one place. This comprehensive resource engages researchers in fresh and dynamic ways, provides superior analytical features, and surpasses comparable products in the value and diversity of its content. For scholars, legal experts and the general public alike, the growing importance of examining the social media footprint generated by the executive branch, government agencies and legislators cannot be understated. Given the massive output and changing nature of government web presences, VoxGov is well-timed aggregator of ephemeral online content, and delivers a powerful research experience for exploring official government information in the digital age.

scholarly journals Daesh, Twitter and the Social Media Ecosystem

2019 ◽  
Vol 164 (4) ◽  
pp. 60-72 ◽  
Author(s):  
Stuart Macdonald ◽  
Daniel Grinnell ◽  
Anina Kinzel ◽  
Nuria Lorenzo-Dus
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Ecosystem

scholarly journals LOCAL CULTURE-BASED SOCIAL MEDIA LITERATION: LOCAL CULTURE CONTENT ON SOCIAL MEDIA AS STRENGTHENING SOCIAL INTEGRATION

2020 ◽  
Vol 13 (1) ◽  
pp. 74
Author(s):  
Joko Sutarso
Keyword(s):  
Social Media ◽  
Social Integration ◽  
Hate Speech ◽  
Local Culture ◽  
Media Content ◽  
Negative Effects ◽  
Educational Backgrounds ◽  
Positive Side ◽  
The Social ◽  
Cultural Content

Abstrak. Penggunaan media sosial semakin meningkat dari tahun ke tahun, namun demikian tidak semua konten media sosial memiliki sisi positif. Beberapa dampak negatif penggunaan media sosial seperti penyebaran berita bohong (hoax), ujaran kebencian (hate speech), perundungan (cyberbullying) dan konten negatiflainnya merupakan bentuk-bentuk penyalahgunaan media sosial menjadi keprihatinan masyarakat karena telah memasuki  ranah sosial, politik, ekonomi dan bahkan keagamaan. Hal ini tidak terlepas dari kapitalisasi koorporasi media sosial yang terus berkembang dengan terpaan yang semakin meluas melintasi batas negara dan bangsa, masuk dalam kehidupan berbagai generasi, strata sosial ekonomi, tingkat pendidikan dan latar belakang pendidikan serta pengalaman. Metode yang digunakan dalam tulisan ini adalah teoritis kualitatif yang didasarkan pada pengamatan terhadap isi media sosial dan kajian teoritis yang berusaha menjelaskan pengaruh isi media terhadap perilaku masyarakat dalam bermedia sebagai bahan pengayaan  (enrichment) bagi kegiatan literasi media sosial di kalangan masyarakat bagi para pegiat literasi. Penjelasan teoritis yang dipakai meliputi aspek positif dan negatif dilihat dari aspek sosial, politik, psikologi, pendidikan dan kebudayaan. Hasilnya konten budaya lokal memiliki peluang mengisi konten dalam ruang media sosial dan konten budaya lokal yang selektif, kreatif, edukatif, dan sekaligus menghibur  dapat digunakan untuk meminimalkan dampak negatif globalisasi dan kapitalisme media sosial. Manfaat lain dari sosialisasi dari promosi budaya lokal di media sosial adalah untuk meningkatkan integrasi masyarakat karena didalamnya terdapat nilai-nilai kearifan lokal yang memiliki nilai bersifat nasional bahkan universal.Abstract. Social media uses have been increasing from year to year. However, not all social media content has a positive side. Some negative effects of social media from hoaxes, hate speech, cyberbullying to other negative content are the forms of abuse of social media. It is concern to the public because these have entered the social, political, economic and religious spheres. It is definitely inseparable from the capitalization of a social media corporation. It has been developing with increasingly widespread exposure across national borders, and it has been entering into the lives of various generations, socio-economic strata, education levels and educational backgrounds and experiences as well. The research method used in this research was a qualitative theoretical approach based on observations of social media content and theoretical studies. It aims at seeking to explain the influence of media content on people's behavior in their media use as the enrichment material for social media literacy activities in society for literacy activists. The theoretical explanations used in this research include positive and negative aspects. In this matter the social, political, psychological, educational and cultural perspectives will see the aspects. Moreover, the research results show that local cultural content has the opportunity to fill content in the social media space. Selective, creative, educative, and entertaining local cultural content can be used to minimize the negative effects of globalization and social media capitalism. Another benefit of socialization of local culture promotion on social media is to increase social integration because in the local culture there are local wisdom values and national or universal values as well.

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