Contextualizing Engagement with Health Information on Facebook: The Social Media Content and Context (SoCo) Elicitation Method (Preprint)

UNSTRUCTURED Most of what is known regarding cancer information engagement on social media stems from quantitative methodologies. Public health literature often quantifies engagement by Most of what is known regarding cancer information engagement on social media stems from quantitative methodologies. Public health literature often quantifies engagement by measuring likes, comments and/or shares of posts within cancer organizations’ Facebook Pages. Yet, this content may not represent the cancer information generally available to and consumed by platform users. Furthermore, some individuals may prefer to engage with information without leaving digital traces researchers can quantify. This article discusses the limitations of current approaches to assess cancer information engagement on Facebook and presents the social media content and context (SoCo) elicitation method, a qualitatively-driven mixed methods approach to understanding engagement. Two case studies are presented to highlight important findings elicited through this novel approach. The SoCo elicitation method allows for a better representation of how persons engage with cancer information. This method may be applied to future studies regarding how to best communicate health information on social media.

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‘Wife, Mommy, Pastor and Friend’: The Rise of Female Evangelical Microcelebrities

Religions ◽

10.3390/rel12090758 ◽

2021 ◽

Vol 12 (9) ◽

pp. 758

Author(s):

Katie Christine Gaddini

Keyword(s):

Social Media ◽

Digital Media ◽

Media Analysis ◽

Media Content ◽

Religious Authority ◽

Social Media Analysis ◽

The Social ◽

Prosperity Theology ◽

Evangelical Women ◽

Ethnographic Data

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.

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The Shift from Consumers to Prosumers: Susceptibility of Young Adults to Radicalization

Social Sciences ◽

10.3390/socsci9040040 ◽

2020 ◽

Vol 9 (4) ◽

pp. 40

Author(s):

Rahma Sugihartati ◽

Bagong Suyanto ◽

Mun’im Sirry

Keyword(s):

Social Media ◽

Young Adults ◽

State Universities ◽

Media Content ◽

National Agency ◽

The Social ◽

Research Problems ◽

Institute Of Technology ◽

Radical Content ◽

The University

This article examines the radicalization of young adults in relation to internet access and the social media content produced and managed by radical groups in Indonesia. Some of the research problems that become the major concern of this article were how young people respond to the internet and social media that provide radical content, how they find out about and access the content, what their purposes are for accessing radical content, and what they do with the radical content. The data discussed in this article were obtained from surveys and interviews with 700 students from seven state universities in Indonesia who were allegedly exposed to radicalism, according to the National Agency for Combating Terrorism (BNPT). The state universities that became research locations were the University of Indonesia (UI), Bandung Institute of Technology (ITB), Bogor Agriculture University (IPB), Diponegoro University (Undip), the Sepuluh Nopember Institute of Technology (ITS), Universitas Airlangga (UNAIR), and the University of Brawijaya (UB). This study revealed that in addition to accessing and consuming various radical content, some students also acted as prosumers. That is, they did not only read, but also produced information related to radicalization, and then recirculated it via social media.

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VoxGov Revisited

The Charleston Advisor ◽

10.5260/chara.21.3.55 ◽

2020 ◽

Vol 21 (3) ◽

pp. 55-58

Author(s):

Megan D. Graewingholt

Keyword(s):

Social Media ◽

General Public ◽

Digital Age ◽

Executive Branch ◽

Government Agencies ◽

Media Content ◽

Government Information ◽

Online Content ◽

Research Experience ◽

The Social

VoxGov is a cutting-edge discovery platform for finding and analyzing government information, encompassing a vast collection of official documents, legislative information, and social media content all in one place. This comprehensive resource engages researchers in fresh and dynamic ways, provides superior analytical features, and surpasses comparable products in the value and diversity of its content. For scholars, legal experts and the general public alike, the growing importance of examining the social media footprint generated by the executive branch, government agencies and legislators cannot be understated. Given the massive output and changing nature of government web presences, VoxGov is well-timed aggregator of ephemeral online content, and delivers a powerful research experience for exploring official government information in the digital age.

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LOCAL CULTURE-BASED SOCIAL MEDIA LITERATION: LOCAL CULTURE CONTENT ON SOCIAL MEDIA AS STRENGTHENING SOCIAL INTEGRATION

Profetik Jurnal Komunikasi ◽

10.14421/pjk.v13i1.1742 ◽

2020 ◽

Vol 13 (1) ◽

pp. 74

Author(s):

Joko Sutarso

Keyword(s):

Social Media ◽

Social Integration ◽

Hate Speech ◽

Local Culture ◽

Media Content ◽

Negative Effects ◽

Educational Backgrounds ◽

Positive Side ◽

The Social ◽

Cultural Content

Abstrak. Penggunaan media sosial semakin meningkat dari tahun ke tahun, namun demikian tidak semua konten media sosial memiliki sisi positif. Beberapa dampak negatif penggunaan media sosial seperti penyebaran berita bohong (hoax), ujaran kebencian (hate speech), perundungan (cyberbullying) dan konten negatiflainnya merupakan bentuk-bentuk penyalahgunaan media sosial menjadi keprihatinan masyarakat karena telah memasuki ranah sosial, politik, ekonomi dan bahkan keagamaan. Hal ini tidak terlepas dari kapitalisasi koorporasi media sosial yang terus berkembang dengan terpaan yang semakin meluas melintasi batas negara dan bangsa, masuk dalam kehidupan berbagai generasi, strata sosial ekonomi, tingkat pendidikan dan latar belakang pendidikan serta pengalaman. Metode yang digunakan dalam tulisan ini adalah teoritis kualitatif yang didasarkan pada pengamatan terhadap isi media sosial dan kajian teoritis yang berusaha menjelaskan pengaruh isi media terhadap perilaku masyarakat dalam bermedia sebagai bahan pengayaan (enrichment) bagi kegiatan literasi media sosial di kalangan masyarakat bagi para pegiat literasi. Penjelasan teoritis yang dipakai meliputi aspek positif dan negatif dilihat dari aspek sosial, politik, psikologi, pendidikan dan kebudayaan. Hasilnya konten budaya lokal memiliki peluang mengisi konten dalam ruang media sosial dan konten budaya lokal yang selektif, kreatif, edukatif, dan sekaligus menghibur dapat digunakan untuk meminimalkan dampak negatif globalisasi dan kapitalisme media sosial. Manfaat lain dari sosialisasi dari promosi budaya lokal di media sosial adalah untuk meningkatkan integrasi masyarakat karena didalamnya terdapat nilai-nilai kearifan lokal yang memiliki nilai bersifat nasional bahkan universal.Abstract. Social media uses have been increasing from year to year. However, not all social media content has a positive side. Some negative effects of social media from hoaxes, hate speech, cyberbullying to other negative content are the forms of abuse of social media. It is concern to the public because these have entered the social, political, economic and religious spheres. It is definitely inseparable from the capitalization of a social media corporation. It has been developing with increasingly widespread exposure across national borders, and it has been entering into the lives of various generations, socio-economic strata, education levels and educational backgrounds and experiences as well. The research method used in this research was a qualitative theoretical approach based on observations of social media content and theoretical studies. It aims at seeking to explain the influence of media content on people's behavior in their media use as the enrichment material for social media literacy activities in society for literacy activists. The theoretical explanations used in this research include positive and negative aspects. In this matter the social, political, psychological, educational and cultural perspectives will see the aspects. Moreover, the research results show that local cultural content has the opportunity to fill content in the social media space. Selective, creative, educative, and entertaining local cultural content can be used to minimize the negative effects of globalization and social media capitalism. Another benefit of socialization of local culture promotion on social media is to increase social integration because in the local culture there are local wisdom values and national or universal values as well.

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Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices

10.32920/ryerson.14664267 ◽

2021 ◽

Author(s):

Cristina Rizzardo

Keyword(s):

Social Media ◽

Media Content ◽

Multimodal Approach ◽

Major Research ◽

Brand Authenticity ◽

Digital Infrastructure ◽

The Social ◽

Consumption Practices ◽

Social Media Platforms

This study develops a narrative-focused analytic model that assesses how a brand communicates its narrative identity by incorporating vicarious nostalgia as a branding practice. Nostalgia as a branding strategy aims to leverage affect and emotion in consumption practices. This is carried out via engagement with stories of an era primarily unlived by the brand’s targeted consumer base. In the presence of nostalgic associations, this strategy facilitates the impression of brand longevity and, thus, brand authenticity and legitimacy. This major research paper applies these theoretical discourses to a case study of the American lifestyle brand Urban Outfitters’ digital advertising implementations on Instagram. A multimodal approach guided the analysis of narrative communication patterns that occurred throughout the 2014 calendar year on the brand’s Instagram account. The findings indicate that Urban Outfitters uses Instagram’s digital infrastructure to facilitate a cohesive brand narrative that is both temporally and causally structured. This narrative encompasses plotlines, settings, and characters of an idealized era that the brand’s targeted consumer base is unacquainted with yet endeavours to elicit consumer identification with the brand nonetheless. Finally, by using an authentic mode of communication as well as cues that faithfully depict the character and culture of a former era, Urban Outfitters generates the same projections of authenticity that nostalgic brands with longstanding histories have by virtue of age. This project offers suggestions for further research including the adaptation of the study to other social media platforms, as well as expanding it to integrate user response to the social media content.

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Personality and positive psychology in social media and post-secondary education

Journal of Professional Communication ◽

10.15173/jpc.v4i2.2627 ◽

2016 ◽

Vol 4 (2) ◽

Author(s):

Dustin Manley

Keyword(s):

Social Media ◽

Explanatory Style ◽

Personality Type ◽

Professional Communication ◽

Media Content ◽

Myers Briggs Type Indicator ◽

Positive Events ◽

Post Secondary ◽

The Social ◽

Social Media Platforms

<p>This study explores the relationship between personality type, academic background, and social media content. Ten participants from each of McMaster University’s seven undergraduate faculties completed a Myers-Briggs Type Indicator (MBTI) assessment to determine their personality type. They submitted 10 personally-written status updates or comments from the social media platforms of Twitter or Facebook. The Content Analysis of Verbatim Explanation (CAVE) method was used to analyze 630 social media content to determine overall positive or negative explanatory style. Of the 630 submitted pieces social media content, 68.4% of them were found to describe positive events. 92.1% of the social media content contained an optimistic explanatory style. These findings suggest that social media is a largely positive medium for university students.</p><p>©Journal of Professional Communication, all rights reserved.</p>

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New Media & Content Mix of Popular Category of Products Advertised: A Brief Study

International Journal of Business and Management ◽

10.5539/ijbm.v11n10p252 ◽

2016 ◽

Vol 11 (10) ◽

pp. 252

Author(s):

Ridhwan Un Nissa ◽

Pratika Mishra

Keyword(s):

Social Media ◽

Literature Review ◽

New Media ◽

Target Audience ◽

Media Content ◽

Traditional Media ◽

The Social

The evolution of advertisement with context to its shift from Traditional media to Digital and Social Platforms is the motivation for this study which puts forwards certain routes that are used by the advertiser for not only making the advertisement attractive but to create an impulse amount the target audience. The paper details various possibilities of majorly used social media websites and the products which are being advertised on them. In the rigorous literature review the paper identifies various products and services which are being frequently advertised on social media and also identifies the social media websites which are used for the advertisement of these products and services accordingly.

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An evolutionary clustering analysis of the social media content and global infection rate during the COVID-19 pandemic (Preprint)

10.2196/preprints.20866 ◽

2020 ◽

Author(s):

Ibrahim Arpaci ◽

Thabet Abdeljawad ◽

Shadi Al Shehabi ◽

Ibrahim Mahariq ◽

Ahmet E. Topcu

Keyword(s):

Social Media ◽

Infection Rate ◽

Clustering Analysis ◽

Media Content ◽

Infection Rates ◽

Negative Effects ◽

Evolutionary Clustering ◽

The Social ◽

Downward Slope ◽

Term Type

BACKGROUND COVID-19 has not only psychological but also economic and social effects and social media increased the negative effects by disseminating COVID-19 infodemic. OBJECTIVE This study aims to investigate impact of the global infection rate on social media posting during the COVID-19 pandemic. METHODS The study analyzed 179+ million tweets collected between March 22nd and April 13th, 2020, and global COVID-19 infection rate by using evolutionary clustering analysis. RESULTS The results indicated six clusters constructed for each term type, including three-level n-grams (unigrams, bigrams, and trigrams). The frequent occurrences of unigrams (“COVID-19”, “virus”, “government”, “people”, etc.), bigrams (“COVID-19”, “COVID-19 cases”, “times share”, etc.), and trigrams (“COVID 19 crisis”, “things help stop”, “trying times share”). The results demonstrated that the unigram trends on Twitter were up to about two times and 54 times more common than bigram and trigram terms, respectively. Unigrams like “home” or “need” also became important as these terms reflected the main concerns of people during this period. Taken together, the present findings confirm that many tweets were used to broadcast people’s prevalent topics of interest during the COVID-19 pandemic. Further, the results indicated that the number of COVID-19 infections has a significant impact on all clusters, being strong on 86% of clusters and moderate on 16% of clusters. The downward slope in the global infection rate reflected the start of the trending of “social distancing” and “stay at home.” CONCLUSIONS These findings suggested that infection rates have a significant impact on social media postings during the COVID-19 pandemic.

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Social Media Content Analysis

Advances in Data Mining and Database Management - Challenges and Applications of Data Analytics in Social Perspectives ◽

10.4018/978-1-7998-2566-1.ch009 ◽

2021 ◽

pp. 156-174

Author(s):

D. Sudaroli Vijayakumar ◽

Senbagavalli M. ◽

Jesudas Thangaraju ◽

Sathiyamoorthi V.

Keyword(s):

Machine Learning ◽

Social Media ◽

Media Content ◽

Media Content Analysis ◽

Comprehensive Overview ◽

Case Examples ◽

The Social ◽

The Right ◽

Audio Video ◽

Suitable Case

Today's wealth and value are data. Data, used sensibly, are making wonders to make wise decisions for individuals, corporates, etc. The era of spending time with an individual to understand them better is gone. Individual's interests, requirements are identified easily by observing the activities an individual performs in social media. Social media, started as a tool for interaction, has grown as a platform to make and promote business. Social media content is unavoidable as the data that are going to be dealt with is huge in volume, variety, and velocity. The demand for using machine learning in analysing social media content is increasing at a faster pace in identifying influencers, demands of individuals. However, the real complexity lies in making the data from social media suitable for analysis. The type of data from social media content may be audio, video, image. The chapter attempts to give a comprehensive overview of the various pre-processing methods involved in dealing the social media content and the usage of right algorithms at the right time with suitable case examples.

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