IMPACTS OF MEDIA LITERACY LEVELS ON HUMAN TRAFFICKING (TPPO) CONTENT

New media is rapidly evolving and has an impact on our daily life. The rapid development of applications and increasing number of social media users can lead the users in a vulnerable condition. Human trafficking, also known as TPPO (Tindak Pidana Perdagangan Orang) in Indonesia, is one of the threats that users encounter, it commonly happens to young users who do not have enough information about it, but they can obtain TPPO information through employment advertisements in the media. The goal of this study is to look at media literacy levels and the correlations between them and TPPO message comprehension in new media. This research used a descriptive quantitative method with a correlation approach, in which associations between variables were measured. The media literacy levels of respondents were measured by using a Likert scale with a range of 1-5. The aspects measured were age, school origin and ownership of social media. These aspects and the TPPO message understanding in new media were measured by a Pearson scale. This study found that the highest level of media literacy was in the age group of 15 years old from SMAN 1(Public Senior High School) Pakem and that the number of social media account ownership did not show a significant relationship with the literacy levels. The measurement on the relationships between the media literacy levels and the TPPO message understanding by using a Pearson scale obtained 0.606; these results indicated that the correlation between both variables was high.

THE INFLUENCE OF COVID-19 INFORMATION ON WHATSAPP SOCIAL MEDIA TOWARDS COMMUNITY ANXIETY LEVEL

Many people in the Sorogenen Village and Mitra Griya Asri Housing communities are concerned about the COVID-19 information spread via the WhatsApp group social media. The goal of this study was to see how exposure to COVID-19 information on WhatsApp affected anxiety levels in the hamlet and housing communities, as well as to look at how exposure to COVID-19 information on WhatsApp affected anxiety levels in the communities. The Uses and Gratification Theory, Information Exposure Theory, Anxiety Theory, and Individual Difference Theory are all investigated in this study. The quantitative research method was applied, with each sample area consisting of 100 participants. All of the ideas employed in this study were evaluated on the designated population, according to the findings. The findings of the hypothesis 1 test show that the greater the exposure to COVID-19 information on WhatsApp, the higher the residents of Sorogenen Padukuhan's anxiety level. Hypothesis 2 was tested, claiming that the higher the level of exposure to COVID-19 information on WhatsApp social media, the higher the level of anxiety among Mitra Griya Asri Housing residents; and hypothesis 3 was tested, claiming that there is a difference in the effect of COVID-19 information on the people of the communities, but no difference in the level of anxiety among these residents. This research provides scientific contributions in the form of indicators of critical thinking to strengthen active audiences on Uses and Gratification Theory and intensity indicators on Information Exposure Theory.

WOMEN’S COMMODIFICATION ON TIKTOK: A SEMIOTIC STUDY OF “ELBOW STICKING' CHALLENGE

The use of social media has grown commonplace in today's culture. Every social media user now has a place to call their own in the digital age. Tiktok is one of the most popular and distinctive social media platforms, and it frequently abuses women through its many 'challenges' for content such as elbow sticking challange. This study takes a non-positivistic approach to the phenomena that occur in the society with a critical interpretive approach. Observations done in TikTok activities and engaging in interactions with TikTok users to be able to understand and uncover the commodification practices of women that occur in TikTok. This study revealed how intertextual the commodification of women in Tiktok was using a critical method that leverages Julia Kristeva's post-modern feminist outlook as a conceptual framework. The findings of this study reveal that the body, women, and culture are interwoven and produce meaning, which overrides earlier meanings by establishing new meanings that exploit Tiktok users, particularly women, which is consistent with media evolution, which also influences value meaning.

COMBATING INFODEMIC COVID-19: GOVERNMENT RESPONSE AGAINST FAKE NEWS ON SOCIAL MEDIA

The global commitment to fighting the pandemic is not only about medical and epidemiological work, but also about how information about the disease is disseminated. The threat of the Covid-19 infodemic is no less dangerous than the pandemic itself. The phenomenon of infodemic has distorted the work of science and reduced public trust in state authorities. This research has identified, mapped, and analyzed official government responses to fake news attacks on social media. This study uses an interpretive-phenomenological approach, related to the spread and belief of fake news about Covid-19 in Indonesia. Data analysis uses the Nvivo-12 Pro application, as an artificial intelligence tool to support data exploration from various sources. The results show that the quality of media literacy, public communication performance, and the effectiveness of government regulations have become part of the challenges in mitigating infodemic. The level of public trust in information from social media contributes to the decline in trust in fake news about Covid-19. Stimulation from the social media news that does not control the belief in myths and false information about Covid-19. Content creators who have produced, posted, and shared on social media channels that are less critical, have an impact on the infodemic situation. The solution is to increase media literacy education and the effectiveness of law enforcement in mitigating the infodemic in Indonesia.

PLEASURE OF SPEECH IN THE LANGUAGE STYLE OF THE FRENCH YOUTUBER CYPRIEN

Language as a part of the study of communication is often used to build individuals' "image," especially amongst people (such as YouTubers) who are well known to the public. In linguistics, one's use of specific language to express oneself is called one's language style. Language styles serve as "signs," through which users create concepts of themselves and their personalities. As such, individuals' language styles usually have specific purposes and functions. This study will examine the language style used by Cyprien, a French media YouTuber, and its functions using the theory of Catherine Fromilhague using qualitative approach. Its corpus draws on data from Cyprien's five most popular videos (as ascertained based on the number of viewers), which were accessed through YouTube media. The data were obtained by viewing these videos and noting the utterances and language styles used. Afterward, data were classified and analyzed based on the language style used and its function. This research finds that eleven language styles were used, with different frequencies. These styles served argumentative, ornamental, and cognitive functions. The conclusion of this study are used to draw viewers' interest and stave off boredom, thereby ensuring that they are willing to follow Cyprien's channel. At the same time, these language styles are used for a range of purposes, including emphasizing essential points and creating rhythm.

TRAVEL VLOG YOUTUBE: SOCIAL CONSTRUCTION OF TECHNOLOGY AND TRAVELING CULTURE AMONG MILLENNIALS

Travelling has become a part of lifestyle and has been closely associated with tourism sector which is potential to generate revenue. In the past 20 years, young people have played an important role in the global tourism. Research in Indonesia in 2016 revealed that 35% or 25 million young people out of the country’s 261 million population loved travelling. According to the Indonesia’s Statistic Body (Badan Pusat Statistik), millennials are keen on travelling due to the consumption shift in the society. Our productive generation prefer spending their money on seeking experiences to buying consumptive products. Besides, the fast-changing technology facilitates travellers to document their journey in a vlog format. The vlogs can later be played and shared in the Internet through social media such as YouTube and Instagram. The research aimed to analyze the interpretation of the millennials’ experience after watching travel vlogs in YouTube, and to analyze the meanings of their experience in sharing content in YouTube and other social media platforms. We used Social Construction of Technology (SCoT) Theory with phenomenological approach to analyze the aims. The results showed that travel vlog was a progressive way of the usage and construction of social technology. Travel vlogs have brought a significant increase in travelling culture in millennials. They would rather save money to gain travelling experience than to purchase consumptive goods. They would also prefer sharing their experiences through Instastory feature in Instagram to YouTube. Having said that, YouTube should add a simpler feature so that millennials or travel vloggers can share their travelling experiences in the channel easier.

LOMBOK WOMAN EMPOWERMENT IN THE DIGITAL ERA THROUGH MANAGING COMMUNITY RADIO AS A MEDIA OF PANDEMIC COMMUNICATION

Women have some part in the pandemic Covid-19, especially in providing true information. This article tends to describe how Lombok woman empower themselves through managing community radio during Pandemic Covid-19. Related to the role of community radio is increasing especially in providing the true information needed by the public. These women manage the radio community called “Nina Bayan” in North Lombok Regency. This phenomenon is interesting to be studied since the people in this area have been facing long-standing difficulties, from the Lombok earthquake that occurred in 2018 to the Covid-19 pandemic in 2020. The resilience of society, especially women's groups, in facing this difficult situation is to form a media broadcast which is community radio. The purpose of the research is to explore the role and strategy of the radio community “Nina Bayan” in building pandemic communication during the digital era managed by these women. This study uses a qualitative approach to describe the phenomenon of the study in depth and detail. Research data obtained from interviews (three interviewees: founder, program manager, announcer or teacher), observations and literature review to strengthen the study in theory and methodology. The results show that (1) Dissemination of pandemic communication was packed through the communication media of the radio based on community needs and local wisdom so that it was easily accepted and accessed by the community. (2) The strategy carried out by the radio community to survive amid the challenges of the broadcasting world is capacity building for radio managers and broadcasters, using an inclusiveness approach, creating programs based on community needs and broadcasting digitalization.

THE DETERMINANT FACTORS OF TELEVISION’S AUDIENCE IN CHOOSING TV CHANNEL IN THE DISRUPTIVE ERA

This qualitative research article aims to explain the determinant factors that influence viewers to choose TV's channels in the disruptive era. In the period triggered by the increase of the internet and digital technology, many innovations emerged, potentially disturbing and destroying the old system. Loyalty in the broadcasting industry of the disruptive age is temporary and can change quickly. Viewers effortlessly change their TV channels according to their interests and desires. Therefore, TV managers have to pay attention to various factors on TV's audience to choose TV channels. These determinant factors occupy a prominent position among TV station managers in Indonesia and around the globe as an essential contrive to grab the attention of TV viewers. Primary data was dig using the focus group discussion (FGD) before the Covid-19 pandemic occurred. The authors conducted five FGDs involving 9-12 participants in each FGD. This research found that there are 23 determinant factors influencing audience in choosing TV channels in the disruptive era. The 23 factors are divided into four categories namely, TV program content, audience's purposes, corporate action, and community influence. The conclusion is, from four determinants factors, the range of TV content comprises the most varied category. In contrast, community influence factor occupies the last position with one variation.

CENTRALISTIC REFORM: A CRITICAL DISCOURSE ANALYSIS OF TAX REFORM CAMPAIGN IN THE DIRECTORATE GENERAL OF TAXES

The Directorate General of Taxes (DGT) has been running a tax reform program to enable a comprehensive transformation in the taxation system to create a strong, credible, and accountable tax institution. This program enhances equitable taxation and an excellent and integrated data expansion to increase tax revenues. The discourses on tax reform are primarily promoted on DGT communication channels, including its online social media. This discourse leads to a likely impact of a partial taxation system. Thisresearch aims to analyze the discourse of tax reform on the online social media of DGT using Norman Fairclough’s Critical Discourse Analysis based on texts on online media as the primary data. It was revealed that DGT conveys messages about tax reform in three ways: tax reformation as a public communication campaign, discourse of Indonesia taxation transparency, and discourse of taxation in the Directorate General of Taxes to face the 4.0 industrial revolution. DGT conveys these three discourses according to its work scope as a state institution that constantly strives for making transformations through its programs that are carried out based on the provisions of the umbrella institutions, including the vision and mission of the President. In this case, the President’s vision and mission are inseparable from the demands of the times, international pressure, the history of the nation, and social changes in society.

VIRTUAL TOUR: TOURISM COMMUNICATION MEDIA DURING THE COVID-19 PANDEMIC IN INDONESIA

The covid-19 outbreak that currently hits Indonesia and the world has remained the community to be active to anticipate the spread of this virus. This condition certainly has an impact on tourism destinations and also stakeholders in the tourism sector with no tourist visits in the destination. To face these conditions related to The Covid-19 pandemic, tourism actors must start aggressively looking for new strategies to survive and rise from adversity. Switching to digital media and making new innovations in digital use is considered to be the most suitable choice during this pandemic. One of the digital innovations that can be made by tourism actors is creating a virtual tour. Virtual tours provide the sensation of traveling for tourists without having to leave the house so that they can prevent the spread of this virus. By using a qualitative descriptive method, this research is a phenomenological study that tries to find out about the perceptions of these virtual tourists in experiencing the virtual tour as a tourism communication medium during the Covid-19 pandemic in Indonesia. As a result, even though they cannot feel the sensation and satisfaction of carrying out real tourism activities, virtual tour phenomena activities are quite enough to foster people's to be able to travel again when the conditions are back to normal.