scholarly journals Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter

2021 ◽  
pp. 146735842110383
Author(s):  
John Nadeau ◽  
Leslie J Wardley ◽  
Enayat Rajabi
Keyword(s):  
New York ◽  
Social Media ◽  
Destination Image ◽  
Tourism Destination ◽  
Two Cities ◽  
Significant Divergence

The COVID-19 pandemic is having a significant impact on tourism, and emotion projection is one way to understand the extent of destination image resiliency during the crisis. Therefore, this research captured emotions expressed in social media during a peak pandemic month to compare to the prior year period. Toronto and New York were selected due to their tourism importance within their countries but to also compare the effects of different policy approaches used during the pandemic. This study found resiliency of the destination images although there was a significant increase in projections of fear for both cities. Additionally, there was a significant divergence observed for the two cities with a decrease in joy and an increase in sadness projections for New York versus Toronto. This implies that tourism destination marketers have a stable basis of emotions to use in communications, but there are weaknesses to address.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

Destination image through social media analytics and survey method

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael S. Lin ◽  
Yun Liang ◽  
Joanne X. Xue ◽  
Bing Pan ◽  
Ashley Schroeder
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Destination Image ◽  
Social Media Analytics ◽  
Tourism Destination ◽  
Social Media Data ◽  
Content Type ◽  
Holistic Understanding ◽  
Intercept Survey ◽  
Media Data

Purpose Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would provide a more in-depth understanding of both methodologies and a more holistic understanding of TDI than each method on their own. This study aims to investigate the unique merits and biases of SMA and a traditional visitor intercept survey. Design/methodology/approach This study collected and compared data for the same tourism destination from two sources: responses from a visitor intercept survey (n = 1,336) and Flickr social media photos and metadata (n = 11,775). Content analysis, machine learning and text analysis techniques were used to analyze and compare the destination image represented from both methods. Findings The results indicated that the survey data and social media data shared major similarities in the identified key image phrases. Social media data revealed more diverse and more specific aspects of the destination, whereas survey data provided more insights in specific local landmarks. Survey data also included additional subjective judgment and attachment towards the destination. Together, the data suggested that social media data should serve as an additional and complementary source of information to traditional survey data. Originality/value This study fills a research gap by comparing two methodologies in obtaining TDI: SMA and a traditional visitor intercept survey. Furthermore, within SMA, photo and metadata are compared to offer additional awareness of social media data’s underlying complexity. The results showed the limitations of text-based image questions in surveys. The findings provide meaningful insights for tourism marketers by having a more holistic understanding of TDI through multiple data sources.

scholarly journals Examining Perceived and Projected Destination Image: A Social Media Content Analysis

2021 ◽  
Vol 13 (6) ◽  
pp. 3354
Author(s):  
Wei Sun ◽  
Shoulian Tang ◽  
Fang Liu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Destination Image ◽  
Media Content ◽  
Media Content Analysis ◽  
Poor Understanding ◽  
Practical Implications

Destination image has been extensively studied in tourism and marketing, but the questions surrounding the discrepancy between the projected (perceptions from the National Tourism Organizations) and perceived destination image (perceptions from tourists) as well as how the discrepancy may influence sustainable experience remain unclear. Poor understanding of the discrepancy may cause tourist confusion and misuse of resources. The aim of this study is to empirically investigate if the perceived (by tourists) and projected (by NTOs) destination image are significantly different in both cognitive and affective aspects. Through a comprehensive social media content analysis of the NTO-generated and tourist-generated-contents (TGC), the current study identifies numerous gaps between the projected and perceived destination image, which offers some important theoretical and practical implications on destination management and marketing.

scholarly journals Real-time spatio-temporal event detection on geotagged social media

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Yasmeen George ◽  
Shanika Karunasekera ◽  
Aaron Harwood ◽  
Kwan Hui Lim
Keyword(s):  
New York ◽  
Social Media ◽  
Event Detection ◽  
Detection System ◽  
Time And Space ◽  
Social Media Data ◽  
Event Time ◽  
Spatio Temporal ◽  
Geographical Space ◽  
Media Data

AbstractA key challenge in mining social media data streams is to identify events which are actively discussed by a group of people in a specific local or global area. Such events are useful for early warning for accident, protest, election or breaking news. However, neither the list of events nor the resolution of both event time and space is fixed or known beforehand. In this work, we propose an online spatio-temporal event detection system using social media that is able to detect events at different time and space resolutions. First, to address the challenge related to the unknown spatial resolution of events, a quad-tree method is exploited in order to split the geographical space into multiscale regions based on the density of social media data. Then, a statistical unsupervised approach is performed that involves Poisson distribution and a smoothing method for highlighting regions with unexpected density of social posts. Further, event duration is precisely estimated by merging events happening in the same region at consecutive time intervals. A post processing stage is introduced to filter out events that are spam, fake or wrong. Finally, we incorporate simple semantics by using social media entities to assess the integrity, and accuracy of detected events. The proposed method is evaluated using different social media datasets: Twitter and Flickr for different cities: Melbourne, London, Paris and New York. To verify the effectiveness of the proposed method, we compare our results with two baseline algorithms based on fixed split of geographical space and clustering method. For performance evaluation, we manually compute recall and precision. We also propose a new quality measure named strength index, which automatically measures how accurate the reported event is.

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