scholarly journals From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism

2020 ◽  
pp. 147059312096676
Author(s):  
Mark Tadajewski ◽  
D. G. Brian Jones
Keyword(s):  
Economic Security ◽  
Profit Motive ◽  
Service Dominant Logic ◽  
Human Welfare ◽  
Discursive Formation ◽  
Dominant Logic ◽  
Security Service ◽  
The World ◽  
Rotary Club ◽  
Emergent Theory

Vargo and Lusch (V&L) have claimed that there was a movement from a goods-dominant logic to service-dominant logic in marketing. We problematise this narrative via attention to multiple strands of service discourse from the late 19th to mid-20th century. Our focus begins with the promotion of service in the economics literature. A close reading of a publication important to V&L’s account reveals the politics associated with the rise of service discourse. This is elided in their work. Our genealogy subsequently engages with the publications of A. F. Sheldon. His views are unpacked and links to the Rotary Club explicated. The evidence indicates that service discourse was relational in orientation and ethically driven, with the intertwined themes in Sheldon and Rotary’s publications generalised into an emergent ‘theory of society’ that had applicability around the world. We term this discursive formation ‘service capitalism’. This perspective was contested by a ‘counter manoeuvre’ labelled ‘service socialism’. Service socialism differed fundamentally from Sheldon’s axiology, Rotary’s service capitalism or the midpoint view detailed by Edward Filene due to its focus on the deleterious impact of the profit motive, the significance of ‘use value’, the reorientation from ownership to access-based consumption and attention to human welfare and economic security. Service socialism, we conclude, generates insights that require engagement today.

scholarly journals The Human Rights of Privileged Victims. A Marxist Satire on Shouting Matches

2020 ◽  
Vol 15 (3) ◽  
Author(s):  
Giorgio Baruchello
Keyword(s):  
Human Rights ◽  
Working Conditions ◽  
Gender Issues ◽  
Economic Security ◽  
Profit Motive ◽  
Fiscal Policies ◽  
Men And Women ◽  
Male Privilege ◽  
Life Saving ◽  
The World

In contemporary Western nations, gender issues are being used to split the oppressed and make them fight among themselves. Men and women spend endless time and effort squabbling about the so-called “male privilege” and an alleged set of attendant disparities, rather than combining their efforts in order to pursue better wages, better working conditions, sensible monetary and fiscal policies by State authorities, true economic security and autonomy, a life-saving stop to the all-embracing profit-motive that is destroying the planet, as well as emancipatory self-ownership and democratic self-stewardship towards full human-rights enjoyment. Working men and women of the world: stop shouting at each other and unite!

scholarly journals Practical Application of Theory in Business

2017 ◽  
Vol 10 (11) ◽  
pp. 10
Author(s):  
Jason Earl Thomas
Keyword(s):  
Practical Application ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
The World ◽  
Conducting Research ◽  
Reciprocal Value ◽  
The Relationship

Theorists spend countless hours conducting research to explain phenomena that exist in the world and to increase the base of knowledge in their fields. Once this knowledge is discovered and codified, it should be used. However, scholars are divided on the relationship between theory and practical application and their reciprocal value. This paper explores the relationship between theory and practical application and displays a specific example of how one theory, the theory of service-dominant logic, can be practically applied in the field of business.

Service-Dominant Logic

2011 ◽  
pp. 76-91 ◽  
Author(s):  
Robert F. Lusch ◽  
Stephen L. Vargo ◽  
Melissa Archpru Akaka
Keyword(s):  
Marketing Mix ◽  
College Campuses ◽  
Marketing Management ◽  
Executive Education ◽  
Service Dominant Logic ◽  
Product Price ◽  
Marketing Practice ◽  
Dominant Logic ◽  
The World ◽  
Traditional Marketing

Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant (G-D) logic paradigm. Essentially, traditional marketing practice is focused on the creation of units of output and their distribution to customers. Applying this framework, the firm attempts to study these exogenous customers and then uses its resources to shape a market offering, conceptualized as product, price, place, and promotion (what is known as the marketing mix or four Ps) in order to effectively position the offering for a targeted segment, thus capturing the customer to create a sale (economic exchange). Although this paradigm has been under assault for decades, it continues to survive and has changed only modestly over the last fifty years. Importantly, it is a paradigm (and practice) that continues to be presented in the leading marketing and marketing management textbooks used on college campuses and in executive education throughout the world.

Service-Dominant Logic Foundations of E-Novation

2011 ◽  
pp. 1-15 ◽  
Author(s):  
Stephen L. Vargo ◽  
Robert F. Lusch
Keyword(s):  
Competitive Advantage ◽  
World Economy ◽  
Major Change ◽  
Service Dominant Logic ◽  
Global Outsourcing ◽  
Dominant Logic ◽  
The World ◽  
National Economies

A major change is taking place in most national economies, and even the world economy. It has been variously described under rubrics of globalization, global flattening, and global outsourcing, and has resulted in debate over how firms and nations gain and retain competitive advantage. Innovation has become perhaps the most often used term to capture the process of achieving this competitive advantage.

Service-Dominant Logic

E-Marketing ◽  
2012 ◽  
pp. 970-985 ◽  
Author(s):  
Robert F. Lusch ◽  
Stephen L. Vargo ◽  
Melissa Archpru Akaka
Keyword(s):  
Marketing Mix ◽  
College Campuses ◽  
Marketing Management ◽  
Executive Education ◽  
Service Dominant Logic ◽  
Product Price ◽  
Marketing Practice ◽  
Dominant Logic ◽  
The World ◽  
Traditional Marketing

Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant (G-D) logic paradigm. Essentially, traditional marketing practice is focused on the creation of units of output and their distribution to customers. Applying this framework, the firm attempts to study these exogenous customers and then uses its resources to shape a market offering, conceptualized as product, price, place, and promotion (what is known as the marketing mix or four Ps) in order to effectively position the offering for a targeted segment, thus capturing the customer to create a sale (economic exchange). Although this paradigm has been under assault for decades, it continues to survive and has changed only modestly over the last fifty years. Importantly, it is a paradigm (and practice) that continues to be presented in the leading marketing and marketing management textbooks used on college campuses and in executive education throughout the world.

Threats to the Economic Security of Russia in the Context of Trends in the Development of Africa

2020 ◽  
pp. 112-125
Author(s):  
Alexander I. Selivanov ◽  
Vladimir G. Starovoitov ◽  
Dmitriy V. Troshin
Keyword(s):  
National Economy ◽  
Economic Security ◽  
Economic Transformation ◽  
Economic Crime ◽  
African Continent ◽  
New Developments ◽  
External Threats ◽  
National Economic ◽  
The World ◽  
National Economic Security

Situation and value of the African continent on the economic and social cardmap of the world dynamically changes and will continue to change throughout all the 21st century with strengthening of the Africa positions in the world. In Russia all the complex of threats and problems which arise owing to political and economic transformation of Africa is not adequately estimated. The scientific literature on economic security issues presents an expanded set of internal and external threats to the national economy that goes beyond the traditional areas of the shadow economy, corruption, economic crime and related segments, including the internal economic stability of the national economy and inter-country competition, the quality of state strategic management, studies of the specifics of ensuring economic security in the conditions of the sixth technological order, intercultural communication and their impact on the economic relations between countries, etc. Incomplete use of such approach to strategy for the countries of Africa creates additional threats and risks for Russia. An analysis of security problems in Africa revealed that studies of economic security in the context of African development trends in Russia are conducted in an unsatisfactory volume, not always taking into account the results of new developments in the field of ensuring economic security. Even the large shifts happening on the African continent, forecasts of this dynamics sometimes are poorly known to experts of a profile of economic security, and many experts of an economic profile including working in the African subject often do not accurately distinguish problems of “economic cooperation” and “the Russian – African relations”, on the one hand, and “economic security of Russia” – with another. In this regard the new scientific problem is proved: need for deeper analysis of trends of economic and social development in Africa as an important component of a system of ensuring national economic security of Russia in the current period and in the future into account the new developments in the sphere of economic security. The main directions of activating scientific research and concentration of practical efforts to increase national economic security, neutralize threats and reduce risk for Russia in the designated context are formulated.

Minerals as an object of accounting and economic security of the oil and gas company implementing the production sharing agreement

2020 ◽  
Vol 23 (11) ◽  
pp. 1291-1312
Author(s):  
N.V. Zyleva
Keyword(s):  
Oil And Gas ◽  
Economic Security ◽  
The State ◽  
Professional Judgment ◽  
Production Sharing ◽  
Security Service ◽  
Geological Information ◽  
Oil And Gas Companies ◽  
Mineral Reserves ◽  
Economic Risks

Subject. This article discusses the practice of ensuring the economic security of oil and gas companies operating under the terms of production sharing agreements, where minerals are the object of security. Objectives. The article aims to justify the need to apply professional judgment in the organization of reliable accounting of minerals, explored and extracted under the terms of the production sharing agreement implementation, to avoid various risks to the entity's economic security. Methods. For the study, I used the methods of deduction and modeling. Results. The article presents proposals to arrange accounting of intangible exploration assets (geological information on mineral reserves) and finished products (the part of the extracted minerals owned by the investor and the part owned by the State). Conclusions. As strategic minerals, oil and gas are the targets of various economic risks. Professionals familiar with the specifics of accounting operations in the implementation of the production sharing agreement should be prepared to prevent these risks. The results obtained can be used to design accounting policies and develop local regulations on the tasks and functions of the economic security service of the organization implementing the production sharing agreement.

New challenges to the economic security of Russia and the world and counteraction methods

2020 ◽  
Vol 16 (7) ◽  
pp. 1246-1263
Author(s):  
S.B. Zainullin ◽  
O.A. Zainullina
Keyword(s):  
Economic Development ◽  
Economic Crisis ◽  
Economic Security ◽  
Economic Policies ◽  
Economic Decline ◽  
Current Crisis ◽  
Initial Stage ◽  
The World ◽  
Analysis And Synthesis ◽  
Global Threat

Subject. The 2020 economic crisis has become a global threat to the economic security of States, corporations and households. The elimination of this threat to economic security is a key priority of the State. Objectives. The article is dedicated to factors of the current crisis, both individually and in aggregate, as well as forecasts of the economic development during the crisis. Methods. The study is based on the scientific knowledge as dialectic, a combination of historical and logical unity, structural analysis, traditional methods of economic analysis and synthesis. Results. We carried out the comparative analysis of crisis theories, forecasted the economic development of the IMF, the World Bank, the Audit Chamber, and considered analytical agencies in dynamics, taking into account adjustments when the crisis manifests itself. Counteraction methods are reviewed from theoretical and practical perspectives. The article also analyzed the international expertise in crisis management. Conclusions and Relevance. The economic crisis was found to be at its initial stage, with negative scenarios being more probable. Proposed and implemented, local measures can mitigate the economic decline, prevent massive bankruptcies and a social explosion. Meanwhile, measures to restructure the economic policy may contribute to overcoming the crisis. The findings can be used by federal government bodies to adjust economic policies, develop programs and strategies for the socio-economic development of regions, and economic security strategies for corporations.

Service Innovation: A Service-Dominant Logic Perspective

MIS Quarterly ◽  
2015 ◽  
Vol 39 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Robert F. Lusch ◽  
◽  
Satish Nambisan ◽  
Keyword(s):  
Service Innovation ◽  
Service Dominant Logic ◽  
Dominant Logic
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