Effects of Incentives and the Big Five Personality Dimensions on Internet Panellists’ Ratings

2009 ◽  
Vol 51 (5) ◽  
pp. 1-16 ◽  
Author(s):  
Andrea J. Larson ◽  
Daniel A. Sachau

A total of 586 members of an online market research panel completed the International Personality Item Pool (IPIP) Big Five personality inventory and were then offered one of three incentives (lower than normal, normal and higher than normal) to evaluate a new consumer product. Consistent with predictions based on equity theory, participants who were offered lower than normal incentives rated the product less favourably than those who were offered normal incentives. Contrary to predictions, participants offered higher than normal incentives did not rate the product more favourably than those who were offered the normal incentive. Respondents scoring high on Agreeableness, Conscientiousness, Openness and Extraversion rated the product more favourably than those who scored low on these dimensions. Implications for market research are discussed.

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Maria Ypofanti ◽  
Vasiliki Zisi ◽  
Nikolaos Zourbanos ◽  
Barbara Mouchtouri ◽  
Pothiti Tzanne ◽  
...  

Goldberg’s International Personality Item Pool (IPIP) big-five personality factor markers currently lack validating evidence. The structure of the 50-item IPIP was examined in two different adult samples (total N=811), in each case justifying a 5-factor solution, with only minor discrepancies. Age differences were comparable to previous findings using other inventories. One sample (N=193) also completed additionally another personality measure (the TIPI Short Form). Conscientiousness, extraversion and emotional stability/ neuroticism scales of the IPIP were highly correlated with those of the TIPI (r=0.62 to 0.65, P=0.01). Agreeableness and Intellect/Openness scales correlated less strongly (r=0.54 and 0.58 respectively, P=0.01). The IPIP scales have good internal consistency (a=0.88) and relate strongly to major dimensions of personality assessed by the two questionnaires.


2020 ◽  
Vol 5 (1) ◽  
pp. 19-24
Author(s):  
Thomas Galih Satria ◽  
Francisco Maruli Panggabean ◽  
Hantze Sudarma

In English, The game or game is an interactive activity that can quickly provide feedback between players and the system. Players can learn through discovery, practice, and feedback rather than absorb information so that it is easier to transfer the knowledge they gain from playing experience to the real world of work. The International Personality Item Pool - Neuroticism, Extraversion & Openness (IPIP-NEO) is a personality test based on the Big Five Personality theory in which the test takes the form of a questionnaire. The purpose of this research is to design an alternative media in using IPIP-NEO especially the neuroticism part in a simulation game. The problem raised was that IPIP-NEO's personality test was a questionnaire that did not provide a situation description of the questions asked to respondents. Based on existing problems, data collection in the form of literature studies, questionnaires, and interviews with experts, can be made the need for making games. The game results are then evaluated using a questionnaire aimed at samples from Non Probability Purposive Sampling. Based on the evaluation results from the questionnaire, NeuroTest gets 76% of users who feel that the results of the game provide the right depiction for themselves. Dalam Bahasa Indonesia, Permainan atau game merupakan aktivitas interaktif yang dapat secara cepat memberikan umpan balik antara pemain dan sistem. Pemain dapat belajar melalui penemuan, latihan, dan umpan balik daripada menyerap informasi sehingga lebih mudah melakukan transfer pengetahuan yang mereka dapatkan dari pengalaman bermain ke dunia kerja sesungguhnya. International Personality Item Pool - Neuroticism, Extraversion & Openness (IPIP-NEO) merupakan sebuah tes kepribadian yang didasari atas teori Big Five Personality di mana tes tersebut berbentuk kuesioner. Tujuan dari penelitian ini adalah untuk merancang sebuah media alternatif dalam menggunakan IPIP-NEO khususnya bagian neurotisme ke dalam sebuah game simulasi. Masalah yang diangkat adalah tes kepribadian IPIP-NEO merupakan sebuah kuesioner yang tidak memberikan gambaran situasi akan pertanyaan yang ditanyakan kepada responden. Berdasarkan masalah yang ada, pengumpulan data berupa studi pustaka, kuesioner, dan wawancara kepada pakarnya, dapat dibuat kebutuhan pembuatan game. Hasil game kemudian dievaluasi menggunakan kuesioner yang ditujukan kepada sampel dari Non Probability Purposive Sampling. Berdasarkan hasil evaluasi dari kuesioner, NeuroTest mendapatkan 76% pengguna yang merasa bahwa hasil dari game memberikan penggambaran yang tepat untuk dirinya.


2020 ◽  
Vol 5 (1) ◽  
pp. 19-24
Author(s):  
Thomas Galih Satria ◽  
Francisco Maruli Panggabean ◽  
Hantze Sudarma

The game or game is an interactive activity that can quickly provide feedback between players and the system. Players can learn through discovery, practice, and feedback rather than absorb information so that it is easier to transfer the knowledge they gain from playing experience to the real world of work. The International Personality Item Pool - Neuroticism, Extraversion & Openness (IPIP-NEO) is a personality test based on the Big Five Personality theory in which the test takes the form of a questionnaire. The purpose of this research is to design an alternative media in using IPIP-NEO especially the neuroticism part in a simulation game. The problem raised was that IPIP-NEO's personality test was a questionnaire that did not provide a situation description of the questions asked to respondents. Based on existing problems, data collection in the form of literature studies, questionnaires, and interviews with experts, can be made the need for making games. The game results are then evaluated using a questionnaire aimed at samples from Non Probability Purposive Sampling. Based on the evaluation results from the questionnaire, NeuroTest gets 76% of users who feel that the results of the game provide the right depiction for themselves.


2019 ◽  
Vol 14 (4) ◽  
pp. 502-521
Author(s):  
Youssef Babakhouya

This is a comparative study that examined the relationship between the Big Five personality factors and English language speaking anxiety among Moroccans ( N=270) and Koreans ( N=257), who completed the International Personality Item Pool Big Five Inventory and the English Language Speaking Anxiety Scale. The results indicate that Openness and Neuroticism were the only significant predictors of English language speaking anxiety in the two countries, noting that Openness was the strongest significant predictor in Morocco, whereas Neuroticism was the strongest significant predictor in Korea. Implications indicated that assessing the personality of students may predict those who will experience these anxieties.


Author(s):  
Briana Sobel ◽  
Valerie Sims

Anthropomorphism is the assignment of human traits to the behavior of computers. This may occur because humans are projecting their own mind onto the device. To measure this requires a direct comparison of mental traits, such as personality. This study seeks to determine if a personality inventory used for humans has items that can also be used to describe the perceived personality of computers. Participants rated the 50-Item IPIP Big Five Personality inventory for whether each question could describe a computer. Results show that only 16 of the items were rated at or above neutral in their ability to describe a computer. These items were validated with a factor analysis to show that they correspond to the dimensions of Conscientiousness and Openness in humans. This indicates that it may be possible to directly compare the ‘minds’ of humans and computers, but only on certain personality dimensions.


2019 ◽  
Vol 5 (1) ◽  
pp. 17-20
Author(s):  
Thomas Galih Satria ◽  
Hantze Sudarma ◽  
Francisco Maruli Panggabean

International Personality Item Pool - Neuroticism, Extraversion & Openness (IPIP-NEO) merupakan sebuah tes kepribadian yang didasari atas teori Big Five Personality di mana tes tersebut berbentuk kuesioner. Tujuan dari penelitian ini adalah untuk merancang sebuah media alternatif dalam menggunakan IPIP-NEO khususnya bagian neurotisme ke dalam sebuah game simulasi. Masalah yang diangkat adalah tes kepribadian IPIP-NEO merupakan sebuah kuesioner yang tidak memberikan gambaran situasi akan pertanyaan yang ditanyakan kepada responden. Berdasarkan masalah yang ada, pengumpulan data berupa studi pustaka, kuesioner, dan wawancara kepada pakarnya, dapat dibuat kebutuhan pembuatan game. Hasil game kemudian dievaluasi menggunakan kuesioner yang ditujukan kepada sampel dari Non Probability Purposive Sampling.


2013 ◽  
Vol 2 (2) ◽  
pp. 70
Author(s):  
Intan Pandina ◽  
Gumgum Gumelar

Abstract This study aims to know the effect of big five personality traits against consumers trust for shopping in online shop. The research takes 120 subjects who ever did spending in online shop and domiciled in Jakarta. The methods was used in this research is quantitative approach with the regression analysis. The taking of sample in this study uses a nonprobability accidental sampling method. Instrument of this study consists of two scales, there are scale of consumers trust according to Mcknight, Kacmar, and Choudhury theory and scale of big five personality traits which had been adopted and modified from organization of International Personality Item Pool (IPIP) based on NEO-PI-R. The study result explains that there is significant effect between the big five personality traits against consumers trust for shopping in online shop. Regression equation obtained is Y = 38,315 + 0,044 X1 + 0,076 X2 + 0,406 X3 + 0,269 X4 + 0,067 X5, which means there is a positive effect between the big five personality traits against consumers trust for shopping in online shop with the value F = 4,618; p = 0,001 < 0.05 (significant). The amount of effect (Adjustment R Square) to the occurrence of the big five personality traits and consumers trust for shopping in online shop is 0,132 which means that the big five personality traits affect to consumers trust for shopping in online shop by 13,2% and the remaining 86,8% affected by another factors, outside of the big five personality traits. Keywords: Consumers Trust, Big Five Personality Traits, Online Shop.


2014 ◽  
Vol 35 (4) ◽  
pp. 236-244 ◽  
Author(s):  
Atsushi Oshio ◽  
Shingo Abe ◽  
Pino Cutrone ◽  
Samuel D. Gosling

The Ten Item Personality Inventory (TIPI; Gosling, Rentfrow, & Swann, 2003 ) is a widely used very brief measure of the Big Five personality dimensions. Oshio, Abe, and Cutrone (2012) have developed a Japanese version of the TIPI (TIPI-J), which demonstrated acceptable levels of reliability and validity. Until now, all studies examining the validity of the TIPI-J have been conducted in the Japanese language; this reliance on a single language raises concerns about the instrument’s content validity because the instrument could demonstrate reliability (e.g., retest) and some forms of validity (e.g., convergent) but still not capture the full range of the dimensions as originally conceptualized in English. Therefore, to test the content validity of the Japanese TIPI with respect to the original Big Five formulation, we examine the convergence between scores on the TIPI-J and scores on the English-language Big Five Inventory (i.e., the BFI-E), an instrument specifically designed to optimize Big Five content coverage. Two-hundred and twenty-eight Japanese undergraduate students, who were all learning English, completed the two instruments. The results of correlation analyses and structural equation modeling demonstrate the theorized congruence between the TIPI-J and the BFI-E, supporting the content validity of the TIPI-J.


2019 ◽  
Author(s):  
Jessica L. Maples-Keller ◽  
Rachel L. Williamson ◽  
Chelsea E. Sleep ◽  
Nathan T. Carter ◽  
W. Keith Campbell ◽  
...  

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