Smokescreens and Beer Goggles

2016 ◽  
Vol 22 (4) ◽  
pp. 264-279 ◽  
Author(s):  
Sandra C. Jones ◽  
Austin Wyatt ◽  
Mike Daube
Keyword(s):  
Negative Impact ◽  
Public Perceptions ◽  
Underage Drinking ◽  
Alcohol Industry ◽  
Corporate Social Marketing ◽  
Considerable Controversy ◽  
Education Campaigns ◽  
Corporate Social ◽  
Social Causes

Corporate social marketing (CSM) is one of several initiatives companies can undertake to demonstrate their corporate social responsibility (CSR). While there are many motivations for CSR and CSM, all are linked to profit in some way, including promoting the reputation of the organization. While CSM is often seen as evidence of organizations making a contribution to their community, there are some industries whose CSM campaigns have drawn considerable controversy and criticism. This article discusses the role of the alcohol industry in developing and disseminating “responsible drinking” CSM activities. It discusses some of the problems identified with alcohol industry CSM campaigns—including evidence that industry education campaigns communicate ambiguous messages; improve public perceptions of the industry but do not discourage harmful or underage drinking; and divert attention from more effective approaches, such as controls on price and availability. The paper also addresses the issue of other CSM/CRM activities undertaken by the alcohol industry, such as encouraging consumers to purchase a brand by donating a proportion of the profits to health and social causes (including those that are exacerbated by alcohol consumption). It discusses the value of these activities for the industry and their potential negative impact on the health of the community. In summary, the evidence suggests that industry CSM and CRM activities protect the industry (from restrictive policies and declining sales) but may in fact be detrimental to the community.

scholarly journals Peran Islamic Corporate Social Responsibility dalam Memoderasi Pengaruh Zakat Terhadap Kinerja Bank Umum Syariah

2021 ◽  
Vol 9 (1) ◽  
pp. 73-89
Author(s):  
Sartini Wardiwiyono ◽  
◽  
Arty Fitria Jayanti ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Negative Impact ◽  
Positive Impact ◽  
Annual Reports ◽  
Observation Data ◽  
Islamic Banks ◽  
Corporate Social

The aim of this study is to investigate the role of Islamic Corporate Social Responsibility in moderating the effect of zakat on Islamic commercial banks’ financial performance. Out of 13 Islamic commercial bank listed by Otoritas Jasa Keuangan from 2012 to 2017, there were only five banks reporting Statement of Zakat Fund Sources and Disbursements. Hence, the final samples of this study consist of 30 observation data. Secondary data collected from 30 annual reports were gathered through documentation. This study utilizes moderated regression analysis to test three research hypotheses. The results shows several findings. Firstly, the amount of corporate zakat being reported in the Statement of Zakat Fund Sources and Disbursements has positive impact on Islamic banks’ financial performance. Secondly, Islamic CSR as measured by Islamic reporting index developed by Belal et al. (2015) has negative impact on Islamic Banks’ financial performance. Thirdly, the role of Islamic CSR in moderating the effect of zakat on financial performance was confirmed.

Sales response to corporate social irresponsibility and the mitigating role of advertising

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stacey Sharpe ◽  
Nicole Hanson
Keyword(s):  
Negative Impact ◽  
Strong Support ◽  
Future Research ◽  
Firm Level ◽  
Content Type ◽  
Irresponsible Behavior ◽  
Corporate Social Irresponsibility ◽  
Corporate Social ◽  
The Relationship

PurposeThis study examines the relationship between corporate social irresponsibility (CSI) and firm-level sales and estimates the potentially mitigating role of advertising.Design/methodology/approachTo test their hypotheses, the authors conduct an empirical investigation using a sample of 381 US firms engaging in socially irresponsible behavior.FindingsThe results of this investigation indicate that while sales are negatively impacted during the year of a CSI event, they generally recover in the year immediately following the event. In addition, advertising is shown to mitigate the negative impact of CSI on sales in both the event year and the year immediately following. The authors also consider whether differences exist between CSI firms with and without advertising. From this comparative analysis, it is observed that CSI firms which advertise tend to experience more severe declines in sales. Also, such firms tend to recover from the negative implications of CSI sooner.Originality/valueThis paper provides a novel and empirical approach to assessing the relationship between CSI events and firm-level sales while quantifying the mitigating effects of advertising. Furthermore, the unique contributions and practical findings of this research generate strong support for the significant role advertising can play in helping firms recover from CSI-based brand crisis events and help to establish a promising path for future research.

scholarly journals THE ROLE OF THE PUBLIC SECTOR IN CORPORATE SOCIALRESPONSIBILITY DEVELOPMENT IN LITHUANIA

Ekonomika ◽  
2009 ◽  
Vol 86 ◽  
pp. 55-67 ◽  
Author(s):  
Dalia Štreimikienė ◽  
Rasa Pušinaitė
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Public Sector ◽  
Social Responsibility ◽  
Driving Forces ◽  
Negative Impact ◽  
Local Level ◽  
The Public ◽  
Corporate Social

In implementing sustainable development policy, corporate social responsibility and other voluntary business initiatives plays the crucial role. Business plays the central role in economy and its voluntary initiatives such as signing the Global Compact and developing corporate social responsibility (CSR) are the main tools for implementing sustainable development on local, regional and global levels. However, also the public sector plays an important role in enhancing CSR development in the country. There exit several studies on CSR development in the Lithuanian private sector; however, the role of the public sector has not yet been investigated.The aim of the work was to investigate the development of CSR in the Lithuanian public sector. The main goals of the article are to analyse the concept of corporate social responsibility and to identify the main driving forces of CSR development in the public sector, its main barriers and means of overcoming these barriers.The article summarizes the results of a survey conducted in the Lithuanian public sector. The survey has shown that corporate social responsibility is not widely spread among public administration bodies at the local level. The main factors having a negative impact on social responsibility development in the public sector are the lack of information, of human and other resources.

Corporate Social Policy as a Management Mechanism for the Level of Social Pollution Reducing

2021 ◽  
pp. 57-62
Author(s):  
M. Klimenkova ◽  
A. Fedorova
Keyword(s):  
Social Policy ◽  
Negative Impact ◽  
Well Being ◽  
Economic Indicators ◽  
Quality Of Working Life ◽  
The Social ◽  
Corporate Social ◽  
Managerial Mechanism

The article is devoted to the study of the role of corporate social policy as a managerial mechanism for reducing the level of social pollution on the manufacturing enterprise example. The concept of social pollution from the economic activity of economic entities is considered, the main factors of negative impact on the quality of working life and the employees’ well-being are outlined. Evaluation of the effectiveness of the social policy of the investigated enterprise was carried out using the author's methodology for analyzing the relevant socio-economic indicators. The authors studied data on the structure and volume of costs for social policy measures, the main socio-economic indicators of the enterprise and their ratio, calculated indicators of social policy parameters and identified directions for improving social policy and developing management decisions.

scholarly journals The commodification of the cause: The industry of social cause branding doing more harm than good?

2021 ◽  
Author(s):  
Leslie Wilson
Keyword(s):  
Corporate Social Responsibility ◽  
Community Service ◽  
Social Activism ◽  
Marketing Strategies ◽  
Cause Related Marketing ◽  
The Social ◽  
Social Cause ◽  
Corporate Social ◽  
Social Causes

"Citizenship and community service are values that have been appropriated by new forms of corporate marketing strategies: corporate social responsibility, cause related marketing, and social cause branding. These trends in branding effectively tie social activism and political participation with consumerism and profit motives. In this paper I attempt to explore the implications of the commodification of social causes, with particular focus on the role of women in marketing strategies, both as subject and object of the social cause branding campaigns."--Page [1].

Family SMEs’ survival: the role of owner family and corporate social responsibility

2020 ◽  
Vol 27 (2) ◽  
pp. 281-297
Author(s):  
Shabir Ahmad ◽  
Kamran Ahmed Siddiqui ◽  
Hoda Mahmoud AboAlsamh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Family Involvement ◽  
Family Firms ◽  
Equation Modeling ◽  
Content Type ◽  
Family Smes ◽  
Corporate Social ◽  
Social Causes

PurposeThe purpose of this paper is to examine the impact of owner family involvement in business on sustainable survival of family small-to-medium enterprises (SMEs) and to empirically validate the intervening role of corporate social responsibility (CSR).Design/methodology/approachThe authors analyze data from 489 owner and nonowner executives of 150 family SMEs using PLS-SEM (Partial Least Square–Structural Equation Modeling).FindingsThe authors found evidence that family involvement in business positively impacts the sustainable survival of family SMEs while corporate social responsibility partially mediates this relationship. Apart from effective family involvement in business, active involvement in social causes enhances a firm's ability to survive longer.Research limitations/implicationsThis study was conducted in a geographic context and data were collected from family-managed and controlled firms. Further research is needed to generalize the findings to all types of family firms in the global context. In an Islamic society, family firms need to invest in social causes, human development, and environmental sustainability through zakat, sadaqat, and donations.Practical implicationsThe findings imply that family firms require stakeholder-centric competitive strategies and socially responsible behavior along with effective family control, commitment, enrichment, and successful succession since the path to sustainable survival goes through CSR.Originality/valueSurvival is the biggest challenge facing family SMEs forcing them to achieve the ability to sustain longer. Rooted in transaction cost economics (TCE) theory of the family firm and stakeholder theory, this paper validates an integrative model for family SMEs' sustainable survival.

scholarly journals The commodification of the cause: The industry of social cause branding doing more harm than good?

2021 ◽  
Author(s):  
Leslie Wilson
Keyword(s):  
Corporate Social Responsibility ◽  
Community Service ◽  
Social Activism ◽  
Marketing Strategies ◽  
Cause Related Marketing ◽  
The Social ◽  
Social Cause ◽  
Corporate Social ◽  
Social Causes

"Citizenship and community service are values that have been appropriated by new forms of corporate marketing strategies: corporate social responsibility, cause related marketing, and social cause branding. These trends in branding effectively tie social activism and political participation with consumerism and profit motives. In this paper I attempt to explore the implications of the commodification of social causes, with particular focus on the role of women in marketing strategies, both as subject and object of the social cause branding campaigns."--Page [1].

The role of corporate social marketing

2017 ◽  
Vol 7 (3) ◽  
pp. 268-279 ◽  
Author(s):  
Michael Jay Polonsky
Keyword(s):  
Social Marketing ◽  
Social Outcomes ◽  
Positive Role ◽  
Content Type ◽  
Corporate Social Marketing ◽  
Marketing Activities ◽  
Corporate Social ◽  
The Impact ◽  
Valuable Role

PurposeThis commentary aims to discuss the potential role of corporate social marketing and identify instances where corporate involvement in social marketing is appropriate. This argument is based on the rationale that there should be a focus on the social outcomes of initiatives rather than on which organisations are delivering the message. Design/methodology/approachThe paper is conceptual and draws on previous marketing, social marketing and health-related literature to discuss the potential positive role of firms in social marketing. FindingsThe paper proposes that there are many instances where corporations can play a vital role in enhancing social outcomes, even though they too may benefit from these social marketing activities (defined as corporate social marketing). It is argued that corporate social marketing is not only appropriate but also may, in fact, be more effective than social marketing undertaken solely by non-profits or governments. However, it is also identified that there may be inappropriate corporate participation in social marketing. Practical implicationsTwo typologies are put forward to assist in evaluating the impact of firm behaviour on society and the situations where corporate social marketing may be more appropriate. These typologies may assist in identifying where firms can play a valuable role in social marketing activities. Social implicationsUse of the typologies proposed will assist in identifying where firms can play a valuable role in social marketing activities and bringing about social benefit. Originality/valueThe discussion of corporate involvement in social marketing generally has been positioned as negative and this paper identifies instances where corporate social marketing may not only be appropriate but also may, in fact, bring about better social outcomes than if the activities were undertaken by government or non-profits.

scholarly journals CSR and Corporate India: A Study on Public and Private Sector Divide

2021 ◽  
Vol 9 (12) ◽  
pp. 395-402
Author(s):  
Sritam Das
Keyword(s):  
Private Sector ◽  
Business Strategy ◽  
Corporate Citizenship ◽  
Commercial Unit ◽  
Public And Private ◽  
Social Entity ◽  
Public And Private Sector ◽  
Corporate Social ◽  
Social Causes

Abstract: CSR is increasingly a misunderstood and much debated concept worldwide. There is a saying in the business, “Business of the business is to do business and nothing else”. Profit is the only and dominating objective of the business, as profit is needed both for the working and growth of the business. Over the time, there has been a sea change in the objectivity and priority of business. From a commercial unit, the business now has been a social entity with corporate citizenship. CSR is fast becoming an increasing business strategy both nationally and globally. CSR practices of Indian companies got a radical boost with statutory provision in the Companies Act 2013 that make it mandatory to every Indian company and foreign entity with Indian presence to spend 2 per cent of its average net profits of its profit made during the three immediately preceding financial years, in pursuance of its Corporate Social Responsibility Policy. There exists difference in the outlook of companies towards social causes and varying CSR policies and practices. Also Public and private sector divide in CSR practices prevails. There is need for continuous investigation of the changing social and economic needs and the role of corporate houses in meeting the aspirations of the stakeholders and the society at large. Keeping this in view, the present paper entitled “CSR and Corporate India: A Study on Public and Private Sector Divide” is a sincere attempt to make a comparative analysis of CSR practices of public sector and private sector companies with special emphasis on industries of Kalinganagar steel hub of Odisha. Keywords: CSR, FDI, MoUs, Corporate India.

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