scholarly journals Youthification of television through online media: Production strategies and narrative choices in DRUCK/SKAM Germany

2021 ◽  
pp. 174960202110448
Author(s):  
Florian Krauß ◽  
Moritz Stock
Keyword(s):  
Online Media ◽  
Media Production ◽  
Media Industry ◽  
Sociological Analysis ◽  
Industry Studies ◽  
Film And Television ◽  
Transmedia Storytelling ◽  
Specific Distribution ◽  
Production Strategies

This article discusses online media’s contribution to the youthification of television through the case study of DRUCK (tr. Pressure, 2018–), the German format adaptation of SKAM (tr. Shame, 2015–17). Youthification is understood as the television industry’s attempts to reach and win back teen and tween viewers with strategies in production, representations, aesthetics and distribution. In DRUCK, online media are integral to the youthification in all these strategies. Our multifaceted analysis of this serial combines perspectives from media industry studies to investigate production strategies, sociological analysis of film and television to examine the thematic and narrative choices and theories of transmedia storytelling to make sense of the specific distribution choices.

scholarly journals Competitive Dynamic between Individual Behaviors of the Mass Media Industry

2020 ◽  
Vol 7 (1) ◽  
pp. 39-45
Author(s):  
Yogi Yunanto Yogi Yunanto
Keyword(s):  
News Media ◽  
Print Media ◽  
Rapid Development ◽  
Principal Component ◽  
Online News ◽  
Online Media ◽  
Competitive Behavior ◽  
Media Industry ◽  
Qualitative Interpretation

Abstract-Competitive behavior is also a major factor in the competitive media industry is now getting very tight. This is caused by the print media competition with online or Internet-based media in getting news and advertising to attract participants from readers. This research method uses historical depth case study intended to produce an institutional explanation of the characteristics of the typical behavior shown by principal component analysis. The study also incorporates the classical approach to the historical focus on qualitative interpretation of data, In order to survive, the print media should be able to maintain the credibility and public trust on the information presented is now more attractive and more accurate. The print media began to be threatened because of the rapid development of emerging online media via internet access has encouraged people to seek to access online media simply and easily via mobile phones or gadgets. Connoisseurs of the print media loyal readers will turn to online news media. Reality has happened would threaten the print media industry, but the print media already have the characteristics of the first, namely: the news that is always clear, complete and detailed, online media faster and more cangih to broadcast news and always up to date but the online news can only be enjoyed by using the tool cangih not all communities have the tools and not all people can use technology cangih to always follow the news online.

Future of Food

2018 ◽  
pp. 162-182 ◽  
Author(s):  
Alexander Godulla ◽  
Cornelia Wolf
Keyword(s):  
Media Production ◽  
National Geographic Society ◽  
National Geographic ◽  
Cross Media ◽  
Transmedia Storytelling ◽  
The Future ◽  
Challenges And Opportunities ◽  
Logical Result ◽  
Future Of Food

The National Geographic Society (NGS) has always sought to incorporate new ways of media production into its working routine, thus defining standards of journalism both in technical and narrative terms. As a logical result, the NGS also relies on cross media strategies, focusing on transmedia storytelling in order to connect its audience. The “Future of Food” project is one of the largest transmedia projects in journalism. The chapter first outlines the concept of transmedia storytelling and discusses 10 qualities in the context of journalism. Secondly, the authors systematically discuss the case study “Future of Food” by applying the transmedia qualities to the project. This provides insights into the modes and combinations of story elements and allows to draw attention to challenges and opportunities for researchers, producers, and users.

Candy and Drugs for Dinner

2019 ◽  
pp. 572-588
Author(s):  
Sean Guynes
Keyword(s):  
Comic Book ◽  
Gender Politics ◽  
Media Production ◽  
Comics Studies ◽  
Contemporary Media ◽  
The Aesthetic

This chapter links the seemingly disparate but deeply interconnected discourses and practices of contemporary media production, genre, aesthetics, and comics. It offers these arguments through a case study of the popular fantasy comic book Rat Queens and in the process demonstrates the critical utility to comics studies of reading genre, aesthetics, and industry together. The chapter reads Rat Queens through Sianne Ngai’s conception of the zany, cute, and interesting, showing how each of these categories is part of the aesthetic logic of the series, while also showing how each performs or critiques the series’ (superficial) investment in gender politics and the fantasy genre.

Drama production and audiences as ‘affective superaddressee’ in an illiberal democracy

2021 ◽  
pp. 136754942110086
Author(s):  
Siao Yuong Fong
Keyword(s):  
Writing Process ◽  
Affect Theory ◽  
Media Industries ◽  
Media Production ◽  
Television Drama ◽  
Film Research ◽  
Production Decisions ◽  
Illiberal Democracy ◽  
History Of

There is a long history of television and film research that highlights the essential roles audiences play in everyday production decisions. Based largely on Western media industries, these studies’ investigations of producer–audience relationships have revolved predominantly around the market concerns of liberal media models. So how do producer–audience relationships work when it comes to illiberal contexts of media production? Using Singapore as a case study, this article argues that existing approaches to producer–audience relations largely based on liberal media industries like Hollywood are insufficient for thinking through audience power in everyday media production in illiberal contexts. Drawing on insights from affect theory, I examine the materials gathered during an immersive ethnography of the writing process of a Singaporean television drama and propose conceptualizing audiences as an ‘affective superaddressee’, as a productive way to think about the work that situational audiences do in everyday media production in illiberal contexts.

scholarly journals On Frogs, Monkeys, and Execution Memes: Exploring the Humor-Hate Nexus at the Intersection of Neo-Nazi and Alt-Right Movements in Sweden

2021 ◽  
Vol 22 (2) ◽  
pp. 147-165
Author(s):  
Tina Askanius
Keyword(s):  
Content Analysis ◽  
Online Communities ◽  
Online Communication ◽  
Online Media ◽  
Extreme Right ◽  
Visual Content ◽  
Visual Aesthetics ◽  
Resistance Movement ◽  
Media Practices

This article is based on a case study of the online media practices of the militant neo-Nazi organization the Nordic Resistance Movement, currently the biggest and most active extreme-right actor in Scandinavia. I trace a recent turn to humor, irony, and ambiguity in their online communication and the increasing adaptation of stylistic strategies and visual aesthetics of the Alt-Right inspired by online communities such as 4chan, 8chan, Reddit, and Imgur. Drawing on a visual content analysis of memes ( N = 634) created and circulated by the organization, the analysis explores the place of humor, irony, and ambiguity across these cultural expressions of neo-Nazism and how ideas, symbols, and layers of meaning travel back and forth between neo-Nazi and Alt-right groups within Sweden today.

scholarly journals Towards an Integrative Methodological Approach of Film Remake Studies

Adaptation ◽  
2020 ◽  
Vol 13 (2) ◽  
pp. 210-223
Author(s):  
Eduard Cuelenaere
Keyword(s):  
Future Development ◽  
Textual Analysis ◽  
Consumer Preferences ◽  
Methodological Approach ◽  
Translation Studies ◽  
Media Industry ◽  
Industry Studies ◽  
Disciplinary Boundaries ◽  
Cultural Mediators ◽  
Critical Media

Abstract This article argues that, after decades of pointing towards the importance of including production and reception research into the study of film remakes, we should actually start addressing production and reception methodologies and investigate why this is necessary for the sustainability and future development of the field. I argue that a lot can be learned from the insights coming from the existing methodologies that are being used in, that is, format studies, (critical) media industry studies, (audiovisual) translation studies, and more recently the study of cultural transduction. The first section of the article mainly deals with the importance of investigating the different cultural mediators that take part in the production lifecycle of the film remake. It is contended that the analysis of film remakes should start examining the different individuals or institutions that mediate or intervene between the production of cultural artefacts and the generation of consumer preferences. The second part of the article points towards the importance of investigating the reception, experience, and interpretation of film remakes. It is shown that crucial questions like ‘(why) do audiences prefer the domestic remake over the foreign film?’, ‘how do audiences experience, interpret, and explain differences and similarities between source films and remakes?’, but also ‘how do audiences define and assess film remakes?’ remain yet to be asked. The article concludes that if the field of remake studies wishes to break out of its disciplinary boundaries, adopting a multi-methodological approach will help to further brush off its dusty character of textual analysis.

scholarly journals The Future of Hospitality Education: A Reflection

2021 ◽  
pp. 109634802110008
Author(s):  
W. C. Griffin
Keyword(s):  
Project Based Learning ◽  
Online Media ◽  
Media Industry ◽  
Hospitality Education ◽  
Accelerated Courses ◽  
Professional Experiences ◽  
The Future

The article the future of hospitality education sums up the author’s personal and professional experiences. Topics covered include creative use of online media, industry forums and mentorship, skill and project-based learning, practicum leadership seminars in partnership with industry, and accelerated courses instead of traditional semester-based courses.

scholarly journals Scaling Social Movements Through Social Media: The Case of Black Lives Matter

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880791 ◽  
Author(s):  
Marcia Mundt ◽  
Karen Ross ◽  
Charla M Burnett
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Potential Role ◽  
Scaling Up ◽  
Coalition Building ◽  
Online Media ◽  
Black Lives Matter ◽  
Careful Management

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up. Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.

scholarly journals Researching ELT 4.0 and Transmediality: Fostering Transliterate Reading through Transmedia Storytelling

2019 ◽  
Author(s):  
R. Della N Kartika Sari Amirulloh ◽  
Muhammad Amir Zikri
Keyword(s):  
New Media ◽  
Teaching And Learning ◽  
Classroom Observation ◽  
Interactive Media ◽  
Communication Studies ◽  
Story Comprehension ◽  
Transmedia Storytelling ◽  
Class A ◽  
Reading Activities

The notion of Education 4.0 has directed to the utilization of various media platforms in teaching, which, in this context, is the adoption of Transmedia storytelling. Transmedia storytelling is the material presented to the students during the teaching and learning session that aims at fostering students transliterate reading. Through transmedia storytelling students are introduced to reading activities that enable them to read through multiple media platforms presented in class. A number of studies have been done in researching transmediality in the area of communication studies, however only little is known in ELT research. Therefore, this paper endeavors to explore the ways in which transmedia storytelling helps foster students’ transliterate reading. Adopting Transmedia Play and Storytelling theories grounded in transmediality, the paper utilizes a case study as the research design. Employing classroom observation and students’ response sheets, the findings reveal that transmedia storytelling promotes students transliterate reading through facilitating them in engaging with multiple types of visual, audio and interactive media activities. It helps them develop awareness in three areas: 1) awareness of the function of pictures for story comprehension and vocabulary acquisition; 2) awareness of the way sound helps for narrative elements interpretation; 3) awareness of the needs of text-reader transaction through new media for comprehension.

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