Emotions and prosocial behaviours: A study of the effectiveness of shocking charity campaigns

2017 ◽  
Vol 32 (2) ◽  
pp. 4-25 ◽  
Author(s):  
Jeanne Albouy

This article analyses the effect of negative emotions and empathy generated by emotional charities’ campaigns on several indicators of advertising effectiveness. The results show that in the context of prosocial behaviours, negative emotions elicited by the campaign enhance the persuasion and this effect is partly transmitted by the empathic response. In addition, three cognitive variables (efficacy of the solution, self-efficacy and cause involvement) interact with negative emotions through a moderated mediation process. The implications of these results that contrast with the literature are then discussed.

2020 ◽  
pp. 082957352095104
Author(s):  
Purcell Victoira L. ◽  
Jac J. W. Andrews ◽  
David Nordstokke

The central objective of the study was to investigate a moderated mediation model addressing social cognitive mechanisms that account for the association between peer victimization and anxiety. A sample of 81 youth ( M age = 12.78, SD = 0.88) completed questionnaires assessing peer victimization, anxiety, social self-efficacy, and peer perceptions. Reports of peer victimization were associated with anxiety symptoms. Moreover, social self-efficacy partially mediated the relationship between peer victimization and anxiety. Lastly, the perception of school peers moderated the mediation process between peer victimization and anxiety via social self-efficacy. These findings suggest that social contextual variables (e.g., peer victimization and perception of school peers) and negative self-evaluations (e.g., social self-efficacy) are risk factors for anxiety symptom severity in youth. Limitations and practical implications were discussed.


2021 ◽  
Vol 12 ◽  
Author(s):  
Wenbo Wang ◽  
Anam Mehmood ◽  
Ping Li ◽  
Zhaonan Yang ◽  
Jinbao Niu ◽  
...  

Background: Many studies have confirmed the existence of an extremely close relationship between smartphone addiction and perceived stress. However, the mediating and moderating mechanisms underlying the association between perceived stress and smartphone addiction in medical college students remain largely unexplored.Methods: A questionnaire was distributed among a total of 769 medical college students in Heilongjiang Province, China. Participants completed measures of perceived stress, smartphone addiction, negative emotions, and psychological capital. Pearson’s correlation analysis was used to test the correlations between variables. The analysis of a moderated mediation model was performed using Hayes’s PROCESS macro.Results: Pearson’s correlation analysis indicated that perceived stress (r = 0.18, p < 0.01) and negative emotions (r = 0.31, p < 0.01) were positively correlated with smartphone addiction, and psychological capital was negatively correlated with smartphone addiction (r = −0.29, p < 0.01). The moderated mediation analysis indicated that negative emotions partially mediated the association between perceived stress and smartphone addiction [mediation effect accounted for 33.3%, SE = 0.10, 95% CI = (0.10, 0.24)], and the first stage of the mediation process was significantly moderated by psychological capital [moderated mediation = −0.01, SE = 0.01, 95% CI = (−0.01, −0.00)].Conclusion: Negative emotions play a mediating role between perceived stress and smartphone addiction, and psychological capital plays an important moderating role in the first stage of the mediation process.


2021 ◽  
Author(s):  
Xiuxian Yang ◽  
Anam Mehmood ◽  
Ping Li ◽  
Zhaonan Yang ◽  
Jinbao Niu ◽  
...  

Abstract Background: Many studies have confirmed the existence of an extremely close relationship between smartphone addiction and perceived stress. However, the mediating and moderating mechanisms underlying the association between perceived stress and smartphone addiction in medical college students remain largely unexplored.Methods: A questionnaire was distributed among a total of 769 medical college students in Heilongjiang Province, China. Participants completed measures of perceived stress, smartphone addiction, negative emotions and psychological capital. Pearson correlation analysis was used to test correlations between variables. The analysis of moderated mediation model was performed using Hayes’s PROCESS macro. Results: Pearson correlation analysis indicated perceived stress (r = 0.18, p < 0.01) and negative emotions (r = 0.31, p < 0.01) were positively correlated with smartphone addiction, and psychological capital was negatively correlated with smartphone addiction (r = − 0.29, p < 0.01). The moderated mediation analysis indicated that negative emotions partially mediated the association between perceived stress and smartphone addiction (mediation effect accounted for 33.3%, SE = 0.10, 95% CI = [0.10, 0.24]), and the first stage of the mediation process was significantly moderated by psychological capital (moderated mediation = − 0.01, SE = 0.01, 95%CI = [− 0.01, − 0.00]).Conclusions: Negative emotions plays a mediating role between perceived stress and smartphone addiction, and psychological capital plays an important moderating role in the first stage of the mediation process.


2016 ◽  
Vol 44 (7) ◽  
pp. 1173-1190 ◽  
Author(s):  
Hyung Jin Choi ◽  
Sangmin Lee ◽  
Se-Ri No ◽  
Eung Il Kim

We examined how compassion can alleviate employees' negative emotions, behaviors, and thoughts. On the basis of self-regulatory resources theory, we hypothesized that there would be relationships between the 2 mediating variables of self-esteem and self-efficacy, and the dependent variables of anxiety, burnout, workplace deviance, and intention to quit. We collected data on these variables from 284 nurses, who work in a stressful job that necessitates compassion from colleagues, to test our theoretical model. The results revealed that compassion alleviated negative emotions (anxiety and burnout), behavior (workplace deviance), and thoughts (intention to quit), with both self-esteem and self-efficacy having mediating effects. Thus, we demonstrated the specific path through which compassion can have positive effects on an organization's employees. We discuss the observed relationship between compassion and self-regulation, and theoretical contributions regarding differences between self-esteem and self-efficacy, as well as between anxiety and burnout.


2021 ◽  
Vol 96 ◽  
pp. 102105
Author(s):  
Marta Makara-Studzińska ◽  
Maciej Załuski ◽  
Joanna Biegańska-Banaś ◽  
Ernest Tyburski ◽  
Paweł Jagielski ◽  
...  

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402199454
Author(s):  
Bernard Gumah ◽  
Liu Wenbin ◽  
Maxwell Akansina Aziabah

Leadership style impacts on the manner and frequency of feedback transmission. However, communication challenges between superiors and subordinates originate from cultural differences, which undermine the usefulness of feedback. The study tested leadership style’s effect on self-efficacy through a moderated mediation approach, examined through the lens of the cross-cultural adaptation theory. Path analysis conducted on data from 281 foreign teachers in Chengdu, China, revealed that there is a positive effect of Chinese supervisors’ leadership styles on foreign teacher’s self-efficacy. Leadership style similarly has an influence on the nature of feedback. And the nature of feedback in turn mediates leadership style and self-efficacy. We establish in particular that transactional and transformational leadership styles, through the nature of feedback, influence self-efficacy of foreign teachers. Moreover, the association between the nature of feedback and self-efficacy is moderated by the perceived value of feedback. Employees’ perceptions are also found to be crucial in determining the value of feedback. It is thus imperative for supervisors and managers working with foreigners as subordinates to figure out when and how to provide valuable feedback. We conclude with suggested areas for further research.


2021 ◽  
Vol 10 ◽  
Author(s):  
Catherine C. Pollack ◽  
Diane Gilbert-Diamond ◽  
Jennifer A. Emond ◽  
Alec Eschholz ◽  
Rebecca K. Evans ◽  
...  

Abstract Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food marketing and associated attitudes, consumption and purchasing behaviours on Twitch compared with YouTube. A survey administered via social media was completed by 621 Twitch users (90 % male, 64 % white, 69 % under 25 years old). Of respondents, 72 % recalled observing at least one food or beverage advertisement on Twitch. There were significant differences in the recall of specific brands advertised on Twitch (P < 0⋅01). After observing advertised products, 14 % reported craving the product and 8 % reported purchasing one. In chat rooms, 56 % observed conversations related to food and 25 % participated in such conversations. There were significant differences in the number of users who consumed various products while watching Twitch (P < 0⋅01). Of users who frequented YouTube (n 273), 65 % reported negative emotions when encountering advertising on YouTube compared with 40 % on Twitch (P < 0⋅01). A higher proportion felt Twitch's advertising primarily supported content creators (79 v. 54 %, P < 0⋅01), while a higher proportion felt that YouTube's advertising primarily supported the platform (49 v. 66 %, P < 0⋅01). The findings support that food marketing exposures on Twitch are noticeable, less bothersome to users and influence consumption and purchasing behaviours. Future studies are needed to examine how the livestreaming environment may enhance advertising effectiveness relative to asynchronous platforms.


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