Mental imagery: A lever for valuing an intangible offer

2020 ◽  
Vol 35 (3) ◽  
pp. 79-101
Author(s):  
Ibtissame Abaidi ◽  
Sinda Agrebi ◽  
Imed Ben Nasr ◽  
Patrice Cottet
Keyword(s):  
Experimental Study ◽  
Mental Imagery ◽  
Representative Sample ◽  
Perceived Value ◽  
Perceived Benefits ◽  
Promising Avenue

In a context of growth of smart offers, studying the process of valuing an intangible offer by highlighting the role of consumer’s mental self-imagery is a promising avenue. An experimental study involving a representative sample of 836 individuals finds that mental imagery reduces the perception of intangibility. Thus, perceived value can be positively affected by the mediation of perceived benefits. This research enriches the literature on the perceived value of innovative offers by identifying fundamental determinants, namely, mental self-imagery and perceived intangibility.

scholarly journals Dive Deeper

2021 ◽  
Vol 5 (CHI PLAY) ◽  
pp. 1-25
Author(s):  
Isabelle Kniestedt ◽  
Marcello A. Gómez Maureira ◽  
Iulia Lefter ◽  
Stephan Lukosch ◽  
Frances M. Brazier
Keyword(s):  
Experimental Study ◽  
Serious Games ◽  
Perceived Value ◽  
Serious Game ◽  
Game Mechanics ◽  
Casual Games ◽  
Insight Into ◽  
Player Behaviour

Validation of serious games tends to focus on evaluating their design as a whole. While this helps to assess whether a particular combination of game mechanics is successful, it provides little insight into how individual mechanics contribute or detract from a serious game's purpose or a player's game experience. This study analyses the effect of game mechanics commonly used in casual games for engagement, measured as a combination of player behaviour and reported game experience. Secondly, it examines the role of a serious game's purpose on those same measures. An experimental study was conducted with 204 participants playing several versions of a serious game to explore these points. The results show that adding additional game mechanics to a core gameplay loop did not lead to participants playing more or longer, nor did it improve their game experience. Players who were aware of the game's purpose, however, perceived the game as more beneficial, scored their game experience higher, and progressed further. The results show that game mechanics on their own do not necessarily improve engagement, while the effect of perceived value deserves further study.

Immersion and Perceived Value

2014 ◽  
Vol 4 (4) ◽  
pp. 17-35 ◽  
Author(s):  
Ahmed Anis Charfi
Keyword(s):  
Virtual Reality ◽  
Quantitative Study ◽  
Web Sites ◽  
Perceived Value ◽  
Perceived Benefits ◽  
Utilitarian Value ◽  
Online Experience ◽  
Points Of View ◽  
The Relationship

Webmasters aim increasingly at encouraging visitors' immersion in the heart of an online experience. In order to better understand this phenomenon, a qualitative and a quantitative study are presented here that analyze the influence of immersive experiences on the online perceived value of the visit and on the potential responses of the visitor towards the site, the brand and the product. The author's study shows that virtual reality web sites generate episodes of immersion, which have an impact on the hedonic and utilitarian value of the visit experience. The author also shows that perceived value plays the role of mediator between the immersion and visitors' behavior and the author highlights the moderating effect of involvement and expertise on the relationship between immersion and perceived value. Finally, from theoretical and managerial points of view, our results offer perspectives on the perceived benefits of online' immersive experiences.

Medic Interaction Modes and Hospitalized Children Health

2019 ◽  
Author(s):  
Naveed Shibli ◽  
Miss Shehrish Farooq
Keyword(s):  
Experimental Study ◽  
Health Outcomes ◽  
Block Design ◽  
Pain Scale ◽  
Hospitalized Children ◽  
Face Pain ◽  
Children Health ◽  
Face Pain Scale

<p></p><p>In the present experimental study different interaction ‘modes’ those took place between a psychologist and a child were tested for the role of these towards health recovery of the child? Following were the interaction modes, a) presenting a flower with smile plus inquiring about health, b) offering a blessing plus inquiring about health, c) making an indifferent presence plus inquiring about health with flat tone, d) inquiring about health with providing precautions about prognosis. It was assumed that all modes would differently influence health outcomes? 100 hospitalized children located in child wards of different hospitals with randomized pre-post block design interacted. One each from four interaction modes was used for a group of 25 participants each. Actual ward discharge was compared with anticipatory estimated by each ward in-charge to calculate effect of mode on outcome. Face Pain Scale, The Children Happiness Scale and a Demographic Sheet were also used. Results reflected ‘modes’ relationship with outcomes. More studies would clarify further.</p><br><p></p>

Participant recruitment and data collection through Facebook: the role of personality factors

2017 ◽  
Author(s):  
Sean Chandler Rife ◽  
Kelly L. Cate ◽  
Michal Kosinski ◽  
David Stillwell
Keyword(s):  
Data Collection ◽  
Social Research ◽  
Personality Factors ◽  
The Internet ◽  
Data Sets ◽  
Social Networking Service ◽  
Participant Recruitment ◽  
Conducting Research ◽  
Promising Avenue

As participant recruitment and data collection over the Internet have become more common, numerous observers have expressed concern regarding the validity of research conducted in this fashion. One growing method of conducting research over the Internet involves recruiting participants and administering questionnaires over Facebook, the world’s largest social networking service. If Facebook is to be considered a viable platform for social research, it is necessary to demonstrate that Facebook users are sufficiently heterogeneous and that research conducted through Facebook is likely to produce results that can be generalized to a larger population. The present study examines these questions by comparing demographic and personality data collected over Facebook with data collected through a standalone website, and data collected from college undergraduates at two universities. Results indicate that statistically significant differences exist between Facebook data and the comparison data-sets, but since 80% of analyses exhibited partial η2 &lt; .05, such differences are small or practically nonsignificant in magnitude. We conclude that Facebook is a viable research platform, and that recruiting Facebook users for research purposes is a promising avenue that offers numerous advantages over traditional samples.

The influence of information relevance on the continued influence effect of misinformation

2020 ◽  
Author(s):  
Hua Jin ◽  
Lina Jia ◽  
Xiaojuan Yin ◽  
Shilin Wei ◽  
Guiping Xu
Keyword(s):  
Experimental Study ◽  
Questionnaire Survey ◽  
Personal Involvement ◽  
Influence Effect ◽  
Information Relevance ◽  
Different Types ◽  
Role Of Information

Misinformation often continues to influence people’s cognition even after corrected (the ‘continued influence effect of misinformation’, the CIEM). This study investigated the role of information relevance in the CIEM by questionnaire survey and experimental study. The results showed that information with higher relevance to the individuals had a larger CIEM, indicating a role of information relevance in the CIEM. Personal involvement might explain the effects of information relevance on the CIEM. This study provides insightful clues for reducing the CIEM in different types of misinformation and misinformation with varying relevance.

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