More value for more satisfaction? The moderating role of the consumer’s accumulation of experience

2020 ◽  
pp. 205157072097558
Author(s):  
Laurent Maubisson ◽  
Arnaud Riviere
Keyword(s):  
Consumer Behavior ◽  
Perceived Value ◽  
Consumer Experience ◽  
Individual Object ◽  
Tv Program ◽  
Past Experiences ◽  
Object Interactions ◽  
Moderating Role

Although the literature emphasizes the importance of perceived value in the analysis of consumer behavior, it is clear that perceived value does not always produce the desired effects in terms of satisfaction. In support of this observation, this article replicates and deepens the analysis of the moderating role of the accumulation of consumer experience on the links between perceived value and satisfaction. Accordingly, two studies (n1 = 1,140 and n2 = 437) mobilizing analytical measures of value (generic and contingent) were conducted in a context marked by frequent individual × object interactions: the audiovisual sector. The main finding of this research underlines that as past experiences of consuming a television (TV) program accumulate, the capacity of value to explain satisfaction decreases, while the levels of value and satisfaction associated with the program increase.

scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

scholarly journals The Effect of E-Servicescape, Website Trust and Perceived Value on Consumer Online Booking Intentions: The Moderating Role of Online Booking Experience

2021 ◽  
Vol 14 (6) ◽  
pp. 133
Author(s):  
Sally Mohamed Amer
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Third Party ◽  
Research Model ◽  
Hospitality Sector ◽  
Tourism And Hospitality ◽  
Booking Intentions ◽  
Moderating Role

Nowadays, there has been a rapid growth in the number of online users, which only indicates that technology is becoming even more popular. Therefore, maintaining an effective website has become essential for businesses to gain a competitive advantage. Nevertheless, the understanding of e-servicescape attributes remains unclear, especially in the tourism and hospitality sector. Therefore, this study aims to explore how the e-servicescape of a third-party website affects consumers’ behavior by developing a research model. A structural equation model was utilized to test the conceptual model. The findings suggest that both aesthetic appeal and layout & functionality can affect website trust and perceived value. Financial security affects perceived value but does not affect website trust. Both website trust and perceived value can affect online booking intentions. Furthermore, high-experienced consumers tend to have higher website trust and perceived value than less-experienced ones. Our findings provide managers with new guidance on designing and developing effective third-party websites.

Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran

2020 ◽  
Vol 32 (9) ◽  
pp. 2857-2880 ◽  
Author(s):  
S. Mostafa Rasoolimanesh ◽  
Mohmmad Iranmanesh ◽  
Muslim Amin ◽  
Kashif Hussain ◽  
Mastura Jaafar ◽  
...  
Keyword(s):  
Structural Equation ◽  
Social Values ◽  
Perceived Value ◽  
Social Value ◽  
Equation Modeling ◽  
Content Type ◽  
Theoretical Contribution ◽  
Emotional Value ◽  
Moderating Role

Purpose This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction. Design/methodology/approach Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing. Findings The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions. Originality/value This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

scholarly journals Managing Attendees’ WOM at a Wine Cultural Event: The Moderating Role of Novelty Seeking

2020 ◽  
pp. 1-14
Author(s):  
Tsai-Fa (TF) Yen
Keyword(s):  
Questionnaire Survey ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Hypotheses Testing ◽  
Novelty Seeking ◽  
Cultural Event ◽  
Moderating Role ◽  
Event Managers

The purpose of this study is to investigate the perspectives of attendees on novelty seeking of a wine culture event to assess what drives their word of mouth. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 315 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of word of mouth and the moderating role of novelty seeking was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.

scholarly journals Digital Marketing Evolution

2020 ◽  
Vol 2020 (2) ◽  
pp. 263-269
Author(s):  
Vladislav Shadrin ◽  
Olga Kotova
Keyword(s):  
Consumer Behavior ◽  
Opinion Leaders ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Business Practices ◽  
Consumer Experience ◽  
Internet Communities ◽  
Search For Information ◽  
New Consumer

Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.

Sign in / Sign up

Export Citation Format

Share Document