Countering Disruptive Innovation Strategy in Indian Passenger Car Industry: A Case of Maruti Suzuki India Limited

2014 ◽  
Vol 3 (2) ◽  
pp. 119-128
Author(s):  
H.M. Jha ◽  
Ashish K. Srivastava ◽  
P.V. Bokad ◽  
L.B. Deshmukh ◽  
S.M. Mishra
Keyword(s):  
Market Share ◽  
Media Coverage ◽  
Disruptive Innovation ◽  
Innovation Strategy ◽  
Fiscal Year ◽  
Product Price ◽  
Passenger Car ◽  
Car Industry ◽  
Car Market ◽  
Wide Range

Origin of Indian passenger car industry dates back to the year 1928. First 55 years saw negligible to slow growth in this industry till Maruti Udyog Ltd, later named as Maruti Suzuki India Ltd (MSIL), was incorporated in 1983. The MSIL, through its wide range of cars across different segments spread over 15 brands and over 150 variants, became the leader of the Indian car market during the next two-and-a-half decades. Suddenly, the MSIL showed a significant fall from over half of its share (53.13 per cent) of Indian car market to a market share of 44.9 per cent in the fiscal year 2010–2011, despite robust growth of 21.6 per cent of MSIL in the fiscal year 2010–2011 and a faster industry growth at 34.3 per cent during this fiscal. This declining market share of the leader of Indian car market has been investigated by the authors using industry analysis and reports, Society of Indian Automobile Manufacturers’ reports and publications, media coverage and other secondary sources available in print and web media, and MSIL’s own source for the last five years from 2006–2007 to 2010–2011. The article thus tries to bring out the strategic perspectives of MSIL that helped it reach the top of Indian car market segment and does the environmental scanning to identify factors that dipped it to low. It is found that in the last three years has come about what has been popularized as the ‘disruptive innovation strategy’ in the passenger car industry of India occupying the centre of the wheel. With increasing loss in its market prominence and market share, how does MSILpropose to meet the challenges of survival and sustainability on product price, customization and customer service is the issue of this case.

Countering Disruptive Innovation Strategy in Indian Passenger Car Industry: A Case of Maruti Suzuki India Limited

2014 ◽  
Author(s):  
H. M. ‘Bidyarthi’ ◽  
Ashish Srivastava ◽  
P. Bokad ◽  
L. Deshmukh ◽  
S. Mishra
Keyword(s):  
Disruptive Innovation ◽  
Innovation Strategy ◽  
Passenger Car ◽  
Car Industry

scholarly journals Ford and the New Auto Industry

2019 ◽  
Author(s):  
Jose Daniel Arroyo
Keyword(s):  
Market Share ◽  
Mainland China ◽  
Ford Motor Company ◽  
Passenger Cars ◽  
Passenger Car ◽  
Market Expansion ◽  
Car Market ◽  
New Vision ◽  
Development Approach ◽  
The Masses

The iconic Ford Motor Company is considered one of the pillars of the automotive industry. Its first vehicle, the Model T, introduced the concept of mass production and automobile affordability to the masses. Today, the market is full of domestic and foreign competitors, yet, Ford has struggled to remain competitive, even though it promotes itself as America’s best-selling brand. Its stock was recently downgraded, and recently, it announced its intentions to only sell sports utility vehicles, trucks, Mustangs and Focus, in other words, it will stop selling most of its passenger cars. Conversely, Toyota continues to lead the market in passenger car sales, while newcomer Tesla struggles to deliver on its backlog of 500,000 electric vehicle orders. Ford has strong brand equity, has automated production facilities and a large franchised dealer network across the globe. Yet, it is rapidly losing passenger car market share, its profits are eroding, and its new vision is confusing. Furthermore, the company is facing a significant threat from well capitalized new competitors entering from the tech industry. The company, on the other hand, has enjoyed significant success in mainland China, where the demand for American automobiles continuous to be strong. Yet, the company needs to assume a cost leadership position and attempt to use this strategy to increase market share. The contention in this paper is that an adequate approach for the company appears to be a combination of market penetration in the domestic front, market expansion in Asia and other parts of the globe, and a product development approach that ushers cost reductions.

Indian Luxury Car Market Changing Lanes

2014 ◽  
pp. 153-166
Author(s):  
Pardeep Bawa
Keyword(s):  
Growth Rate ◽  
Market Share ◽  
Market Dynamics ◽  
Passenger Car ◽  
Distribution Strategy ◽  
Car Market ◽  
Car Sales ◽  
Promotional Efforts ◽  
Lifestyle Pattern ◽  
Percent Decline

Aston Martin has recently introduced itself to India. Many perceive it as a routine entry of another car maker. However, this specific entry isn’t coincidence, but a calculated move. It has to do with the recent unexpected growth in the Indian luxury car market which is more than just market dynamics. It is something which reflects a changing lifestyle pattern of a class which is called affluent. The growth rate for these cars with a price tag which is above Rs. 25 lacs has been 20% on average for the some years. When the whole world was facing recession the Indian luxury car market grew by 23% to 6671 units as per the Society of Indian Automobile Manufacturers (SIAM) despite half a percent decline in passenger car sales, to 11.04 lakh vehicles (Dovel, 2011). 2010 has shown growth in the automobile sector which was up by 25%. Indian luxury car market had been dominated by Mercedes Benz (entered in India in mid 1994) until 2009 where it was outscored by BMW which entered India in 2006. Mercedes Benz’s market share of 90% shrank to 38% and its market share largely fell to BMW which has 42%. This case will study the factors responsible for the growth of the Indian luxury car market with reference to BMW’s quick growth to the top with the help of cars customized for Indian infrastructure conditions, an aggressive distribution strategy, pricing designed in lieu of competition, and comprehensively smart promotional efforts.

Decision-Making: A Study of Intending Indian Car Buyer'S Consideration Set in the Small Car Market (Segment B)

2005 ◽  
Vol 9 (4) ◽  
pp. 43-50 ◽  
Author(s):  
Vikas Mehra
Keyword(s):  
Decision Making ◽  
Economic Liberalization ◽  
Competitive Market ◽  
Market Segment ◽  
Market Place ◽  
Passenger Car ◽  
Consideration Set ◽  
Car Industry ◽  
Indian Economy ◽  
Car Market

The economic liberalization of 1991 turned the Indian economy into a competitive market-place. Every sector of the economy—whether industrial or consumer – was opened up to competition from global players. The Indian passenger car industry also attracted considerable attention both nationally and internationally, particularly in the last decade (post 1993). The industry attracted investment from domestic as well as overseas players. New players, who entered the country after auto sector de-licensing in 1993, created additional capacities and domestic players followed by augmenting their own capacities.

Humans as a Service

2018 ◽  
Author(s):  
Jeremias Prassl
Keyword(s):  
Business Models ◽  
Disruptive Innovation ◽  
Level Playing Field ◽  
Employment Relationships ◽  
Playing Field ◽  
On Demand ◽  
Gig Economy ◽  
Wide Range ◽  
Digital Work ◽  
Stable Employment

The rise of the gig economy is disrupting business models across the globe. Platforms’ digital work intermediation has had a profound impact on traditional conceptions of the employment relationship. The completion of ‘tasks’, ‘gigs’, or ‘rides’ in the (digital) crowd fundamentally challenges our understanding of work in modern labour markets: gone are the stable employment relationships between firms and workers, replaced by a world in which everybody can be ‘their own boss’ and enjoy the rewards—and face the risks—of independent businesses. Is this the future of work? What are the benefits and challenges of crowdsourced work? How can we protect consumers and workers without stifling innovation? Humans as a Service provides a detailed account of the growth and operation of gig-economy platforms, and develops a blueprint for solutions to the problems facing on-demand workers, platforms, and their customers. Following a brief introduction to the growth and operation of on-demand platforms across the world, the book scrutinizes competing narratives about ‘gig’ work. Drawing on a wide range of case studies, it explores how claims of ‘disruptive innovation’ and ‘micro-entrepreneurship’ often obscure the realities of precarious work under strict algorithmic surveillance, and the return to a business model that has existed for centuries. Humans as a Service shows how employment law can address many of these problems: gigs, tasks, and rides are work—and should be regulated as such. A concluding chapter demonstrates the broader benefits of a level playing field for consumers, taxpayers, and innovative entrepreneurs.

Forecast of passenger car market structure and environmental impact analysis in China

2021 ◽  
Vol 772 ◽  
pp. 144950
Author(s):  
Dong Guo ◽  
Wei Yan ◽  
Xingbang Gao ◽  
Yujiao Hao ◽  
Yi Xu ◽  
...  
Keyword(s):  
Environmental Impact ◽  
Market Structure ◽  
Impact Analysis ◽  
Passenger Car ◽  
Environmental Impact Analysis ◽  
Car Market

scholarly journals CONQUERING MEDIA COVERAGE: The use of battle metaphors in hospital foundation communications and it's impact on news coverage

2021 ◽  
Author(s):  
Sara Hoffman
Keyword(s):  
Media Coverage ◽  
News Coverage ◽  
Hospital Staff ◽  
Fiscal Year ◽  
Public Action ◽  
Multimodal Discourse ◽  
Patient Families ◽  
The Media ◽  
Setting Theory ◽  
The Impact

Battle terminology such as “fight,” “conquer,” and “hero” and imagery that compares doctors and patients to superheroes, soldiers and athletes have become increasingly prevalent in hospital foundation communications. The use of these metaphors has been highly controversial. While some audiences have praised foundation campaigns that use this type of messaging for emphasizing the strength of patients and hospital staff, encouraging patient families, and motivating patients to be resilient, others argue that these campaigns marginalize those who are unable to overcome their health conditions, positioning them as failures or losers. While the use of battle metaphors in hospital communications has been a heated topic in online discussion, little is known about the impact of this language on the media coverage and financial support that they generate for hospitals. This paper presents a multimodal discourse analysis of the communications of six hospital foundations in Toronto, Canada followed by a quantitative and sentiment analysis of the media coverage each foundation has received within the last fiscal year. The aim of this paper is to determine if there is a relationship between the use of battle metaphors in hospital foundation communications and the amount and sentiment of media coverage. According to agenda setting theory, media coverage has a palpable impact on public action. Therefore, the findings of this research may assist hospital foundations in developing useful communications practices they can employ to increase media exposure and, consequently, attract more donations to support their institutions.

scholarly journals Blockchain Beyond Cryptocurrency: Non-Fungible Tokens

2021 ◽  
Author(s):  
Burcu Sakız ◽  
Ayşen Hiç Gencer
Keyword(s):  
Business Models ◽  
Disruptive Innovation ◽  
Peer To Peer ◽  
Smart Contracts ◽  
Blockchain Technology ◽  
Wide Range ◽  
Peer Network ◽  
Work Mechanism ◽  
Distributed Networking ◽  
Peer To Peer Network

Blockchain technology is a disruptive innovation with the potential to replace existing business models that rely on centralized systems and third parties for trust. Even if there are a lot of application areas, blockchain used primarily for cryptocurrencies. Satoshi Nakamoto implemented the first blockchain application and invented the world’s first digital currency which is named as Bitcoin in 2008. Fundementally Bitcoin relies on cryptographic “proof of work” mechanism, digital signatures, and peer to peer distributed networking layer in order to provide a distributed ledger holding transactions. In 2014, a second generation of blockchains allow to program and execute them over distributed networks such as Ethereum project. The code to program any asset stored in blockchain’s peer-to-peer network is called as "smart contract" and smart contracts gives a powerful tool to developers for decentralized applications. There are various types of tokens that anyone can built on top of Ethereum and by combining smart contracts and new tokens, this paved the way of possibility to build a wide range of decentralized projects. One of the disruptive blockchain based innovation impacting intellectual property is called non-fungible-tokens or NFTs firstly introcuced in late 2017 on Ethereum network. This research contends that blockchain and non-fungible tokens (NFTs) which are cryptographically unique, scarce, non-replicable digital assets created through smart contracts and provably digital collectible assets. Our objective is to give NFT taxonomy, review NFT platforms and discuss technical challenges as well as recent advances in tackling the challenges. Moreover, this paper also aims to point out the future directions for NFT technology.

APEKS - a method of making decisions

2021 ◽  
Vol 12 (1) ◽  
pp. 45-50
Author(s):  
Jan Szybka ◽  
Sylwester Pabian
Keyword(s):  
Fuel Consumption ◽  
Evaluation Criteria ◽  
Operating Costs ◽  
Passenger Car ◽  
Utility Values ◽  
Decision Method ◽  
Individual Comparison ◽  
Wide Range ◽  
Aesthetic Values ◽  
Selection Of

The APEKS method was developed in the 1970s. It has a wide range of applications for making a decision. The article describes the APEKS method, which is a multi-criteria method and consists of 10 steps. The application of this method was presented in the example of car selection. The problem of choosing a passenger car was analyzed taking into account 6 evaluation criteria: fuel consumption, power, price, annual operating costs, aesthetic values, and utility values. Following the APEKS method, the analysis was completed with the selection of the best variant, using the forced decision method, consisting of an individual comparison of all criteria with one another. The APEKS variant is used for this, which has all the best features of the variants to choose from. This indicates that APEKS is an idealized and fictional variant.

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