scholarly journals Online Banking and Customer Satisfaction: Evidence from India

2019 ◽  
Vol 15 (1-2) ◽  
pp. 68-80
Author(s):  
A. Meharaj Banu ◽  
N. Shaik Mohamed ◽  
Satyanarayana Parayitam

On the basis of technology acceptance model (TAM) and decomposed theory of planned behaviour (DTPB), the present study is aimed at studying customer satisfaction in online banking in India. Data collected from 750 respondents from both public and private sector banks were used to test the mediated model using the hierarchical regression. The results supported that perceived usefulness acted as a partial mediator in the relationship between various independent variables, such as awareness of online banking services, security, knowledge of Internet, self-efficacy, intention to adopt, trust, easy to use, and dependent variable, that is, customer satisfaction. Implications for research and practising managers are discussed.

2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Edith Lavindri ◽  
Pepey Riawati Kurnia

Teori dan Model Theory of Reasoned Action (TRA) dari Fishbein & Ajzen (1975), Theory Planned Behavior (TPB) dari Ajzen (1991), Technology Acceptance Model (TAM) dari Davis (1989) dan Diffusion of Innovation Model (DOI) dari Rogers (1983 dalam Rogers, 2003) sering digunakan oleh banyak peneliti untuk menemukan faktor – faktor yang mempengaruhi adopsi yang berkaitan dengan teknologi. Pada penelitian ini keempat teori dan model ini dikombinasikan guna menjelaskan faktor – faktor yang mempengaruhi adopsi Twitter advertising pada segmen muda usia 15 – 24 tahun. Sebanyak 389 penguna Twitter menjadi responden penelitian ini, dimana 5 diantaranya diwawancara untuk mendapatkan pemahaman mendalam akan adopsi Twitter advertising. Hasil analisis menunjukkan bahwa terdapat attitude terhadap Twitter advertising, subjective norm terhadap Twitter advertising, perceived usefulness terhadap Twitter advertising berpengaruh dan signifikan terhadap intention to adopt Twitter advertising.


2015 ◽  
pp. 1684-1697
Author(s):  
Serdar Yarlıkaş ◽  
İbrahim Arpacı ◽  
Gülgün Afacan

This chapter identifies user satisfaction levels of eGovernment services. Technology Acceptance Model (TAM) deals with the prediction of the acceptability of an information system. TAM posits that perceived usefulness and perceived ease of use determine an individual's adoption of a system with intention to use serving as a mediator of actual system usage. In this chapter, a modified version of the TAM is proposed to predict the acceptability of eGovernment services and to identify the modifications, which must be brought to the system in order to make it acceptable to users. In the chapter, one of the most used eGovernment projects, e-school, is investigated according to TAM. An Internet-based survey questionnaire was applied to identify factors that influence users' satisfaction from one of the eGovernment services in Turkey. The sample was 30 teachers, who are working in public and private schools. A factor analysis was conducted on the questionnaire items, and a regression analysis, dependent on the factor analysis, was performed to determine and evaluate the effects of the factors on user satisfaction. The authors found that five main factors have significant affect on the satisfaction of users related to the e-School system. These factors are utilitarian ease of use, system usefulness, system content, system usability, and ease of use. The authors contributed to existing literature by adding a new construct, which refers to utilitarian ease of use.


2016 ◽  
pp. 1496-1508 ◽  
Author(s):  
Vanessa Ratten

Cloud computing services are a prominent innovation that has changed consumer behaviours towards adopting new technological services. Despite the popularity of this technological innovation the underlying factors that contribute to a consumer's intention to adopt cloud computing services has not been well researched. This paper builds upon the well-known behavioural intention theories of the technology acceptance model and social cognitive theory to develop and test a number of hypotheses designed to understand the factors influencing intention to use cloud computing services. The research hypotheses in the paper propose that perceived usefulness, consumer innovation attitude, social norms, performance expectancy and trust influence behavioural intentions of consumers towards cloud computing services. The hypotheses are tested in a sample of United States and Chinese consumers to understand whether there are differences in behavioural attitudes towards technological innovations. The paper identifies research limitations, practical implications and future research suggestions.


Author(s):  
Maizaitulaidawati Md Husin ◽  
Razali Haron ◽  
Shahab Aziz

The purpose of this chapter is to examine the factors that influence small and medium-sized enterprises' (SMEs) intentions to use the investment account platform (IAP) based on technology acceptance model (TAM). The central hypothesis for this chapter was that SMEs' intentions to use IAP were a result of perceived usefulness and perceived ease of use. This chapter also suggested that perceived ease of use and intention was mediated by perceived usefulness of the IAP. Using primary data collection method, 163 questionnaires were collected from SMEs in Kuala Lumpur, Malaysia using the purposive sampling technique. The data were analysed using SPSS and SmartPLS. The chapter found that perceived ease of use had significant influences on SMEs intention to use the IAP while perceived ease of use significantly affected perceived usefulness and the relationship between perceived ease of use and intention was mediated by perceived usefulness of the IAP. The results of this chapter suggested strategies to promote the platform as a fund seeking platform for SMEs.


Author(s):  
Sri Ismulyaty ◽  
Wiwin Siswantini

Sri Ismulyaty dan Wiwin Siswantini: The purpose of this study was to determine the influence of trust, risk and technology acceptance models, perceived case of use, perceived usefulness, perceived of credibility, the customers' interest in using internet banking? And how to influence customers' interest in using internet banking to the decision in dealing with internet banking? As well as how to influence customers' interest in using internet banking mediates the relationship between trust, risk and technology acceptance models with decisions in dealing with internet banking?Discussion of the results of this study can be drawn the following conclusions: Trust affect the customers' interest in using internet banking, Risk affect the customers' interest in using internet banking, Perceived case of use affect the customers' interest in using internet banking, Perceived usefullnes affect the interest of the customer in using internet banking, Perceived of credibility affect the customers' interest in using internet banking, interest customers in using internet banking influence the decision in the transaction, interest customers in using internet banking may mediate the relationship between trust, risk and technology acceptance models with the decision in the transaction with internet banking.Key Words: Trust, Risk And Technology Acceptance Model Keputusan Nasabah, Minat Nasabah


Author(s):  
Marcus Rodrigues Peixoto ◽  
Jorge Brantes Ferreira ◽  
Laís Oliveira

ABSTRACT Context: teleconsultation can be a strategic technological tool for patients to access quality healthcare while dealing with resource challenges within health industry. It can be particularly relevant during and after the COVID-19 pandemic, when the social distancing world had to scramble for new technological solutions to offer quality healthcare services with reduced personal contact. Objective: our research proposes an integrative technology acceptance model to evaluate the drivers of teleconsultation adoption by patients, aligning constructs from the technology acceptance model with other drivers, such as technology readiness, trust, and self-efficacy. Methods: analyses included descriptive statistics and structural equations modeling based on survey’s data from a sample of 415 consumers. Results: results indicate significant relationships between the assessed constructs, with particular relevance on the effects of perceived usefulness, anteceded by trust and technology readiness, on attitude and intention to use teleconsultation. Conclusion: our findings provide helpful insights for health organizations and regulators associated with the diffusion of teleconsultation. The study findings also indicate that the challenging COVID-19 pandemic context may be affecting patients’ intention to adopt teleconsultation.


2016 ◽  
Vol 12 (16) ◽  
pp. 462 ◽  
Author(s):  
Mateko Okantey ◽  
Hillar Addo

This paper examined the effect of theoretical and institutional factors that influenced the adoption of e-learning in Universities in Ghana. The study sought to improve understanding of the motivational factors behind the adoption of e-learning systems. This study extended the original Technology Acceptance Model (TAM) to include institutional factors. A sample of 600 lecturers was drawn from both private and public universities in Ghana. Correlation analysis was used to determine the relationship between e-learning and the theoretical factors as well as the relationship between e-learning adoption and institutional factors. Linear regression analysis was used to determine whether the theoretical factors predict e-learning adoption. The study revealed that e-learning was positively correlated to all the theoretical factors discussed. It was observed that significant relationship existed between Perceived Usefulness (PU) and e-learning, while the weakest relationship existed between e-learning and Perceived Ease of Use (PEOU). The research concluded that a lecturer’s adoption of e-learning depended on PEOU as well as PU. However, a lecturer’s adoption of e-learning was more dependent on a lecturer’s PU, that is, the degree to which the lecturer believed that using a particular system would enhance his or her job performance.


2020 ◽  
Vol 11 (1) ◽  
pp. 1-16
Author(s):  
Isaac Kofi Mensah

This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceived ease of use of mobile government service were significant in determining the intention to use mobile government services. Also, PEOU was found to be a determinant of the PU of mobile government services. The implications of these findings are discussed.


2014 ◽  
Vol 1 (3) ◽  
pp. 63-80 ◽  
Author(s):  
Jiming Wu

Prior research has devoted considerable attention to consumer hedonic experience and customer satisfaction in retailing and e-commerce settings. However, very little effort has been made to investigate the relationship between hedonic experience and customer satisfaction in the context of information system use. To fill this gap, this study investigates the effect of hedonic experience on game player satisfaction using an adapted technology acceptance model. By doing so, this article addresses the core research question: What drives online game player satisfaction? In support of the model and most of the hypotheses, the empirical results not only identify key antecedents of enjoyment and perceived usefulness, but also confirm the significant role of the two constructs in predicting player satisfaction. This study thus helps both information systems and marketing researchers attain a better understanding of customer satisfaction, expand their baseline knowledge of hedonic experience constructs, and conduct more fruitful and illuminating future research on e-commerce service.


2020 ◽  
Vol 2020 ◽  
pp. 1-11 ◽  
Author(s):  
Chang Yang ◽  
Xiaofei Ye ◽  
Jin Xie ◽  
Xingchen Yan ◽  
Lili Lu ◽  
...  

With the concept of sharing economic entering into our lives, many parking Apps are designed for connecting the drivers and vacated parking spaces. However, there are not many drivers who use the mobile Apps to reserve and find available parking spaces, which is largely due to the insufficient information provided by the parking App. In order to better explain, predict, and improve drivers’ acceptance of parking App, the conceptual framework based on technology acceptance model was developed to establish the relationships between the drivers’ intention to accept parking App, trust in parking App, perceived usefulness of parking App, and perceived ease of its use. Then structural equation model was established to analyze the relationship between various variables. The results show that the trust in parking App, perceived usefulness, perceived ease of use, and parking App attributes are the main factors that determine the intention to use parking App. Through the test of direct effect, indirect effect, and total effect in the model, it is found that perceived usefulness has the largest total impact on acceptance intention, with a standardized coefficient of 0.984, followed by parking App attribute (0.743), perceived ease of use (0.384), and trust in parking App (0.381).


Sign in / Sign up

Export Citation Format

Share Document