Value-Centered Model Moral Development of the Person
The article is devoted to the study of the need for moral development of the person. Morality largely determines the ethics of professional behavior and moral duty to the society of students receiving the profession of advertising and public relations. As a result, the teacher of a higher school is faced with the task of helping students understand the importance of moral development. According to the authors, the creation of the necessary interconnected and mutually agreed pedagogical conditions that contribute to the continuity of the moral development of the person deserve special attention. Criteria and indicators of moral education of students at the initial and final stage of the pedagogical experiment are disclosed. During the experiment, effective pedagogical technologies for the moral development of students are revealed. The course of the experiment, its main stages and effectiveness are described.