Fundamentals of Service sector marketing
The textbook discusses the key concepts, elements and processes of marketing management used in the practice of the hairdressing services market. The purpose of the textbook is to familiarize students with the specifics of marketing services, as well as the basics of theoretical and practical knowledge in the marketing of hairdressing salons. The peculiarity of this tutorial is that it combines the general theory of marketing in commercial enterprises with practical examples of the application of this knowledge in hairdressing. This allows students to form a systematic and analytical knowledge in the field of marketing in the market of hairdressing services. Meets the requirements of the federal state educational standards of secondary vocational education of the latest generation. It is intended for students of secondary vocational education institutions studying in the specialty 43.02.13 "Technologies of hairdressing".