scholarly journals Strategie opisu kulturemów w audiodeskrypcji

1970 ◽  
Vol 22 (1(31)) ◽  
pp. 135-150
Author(s):  
Anna Jankowska ◽  
Agnieszka Szarkowska
Keyword(s):  
Translation Studies ◽  
Translation Strategies ◽  
Audio Description ◽  
Audiovisual Translation

Strategies for describing culture-bound elements in audio description The article presents the issue of using strategies developed in Translation Studies to describe culture-bound elements in audio description. In the first part, the authors discuss the place of audio description in Translation Studies and especially within the field of audiovisual translation and Jakobson’s categories of intersemiotic, intralingual and interlingual translation. Then research on audio description carried out within the framework of Translation Studies and research on culture-bound referencesin audio description is presented. Finally, the authors present how translation strategies can be applied in audio description of culturebound elements.

On norms and taboo

Target ◽  
2021 ◽  
Author(s):  
Catarina Xavier
Keyword(s):  
Qualitative Data ◽  
Empirical Studies ◽  
Translation Studies ◽  
Questionnaire Data ◽  
Contextual Variables ◽  
Translation Strategies ◽  
Methodological Challenges ◽  
Time Period ◽  
Taboo Words ◽  
Audiovisual Translation

Abstract Within Audiovisual Translation Studies, many studies have been dedicated to the subtitling of taboo words. Most of this research has been restricted to quantitative and qualitative data about translation strategies, with comparably less attention given to translation norms. As norms cannot be directly observed, their investigation raises methodological challenges for empirical studies. This paper proposes a model for the investigation of translation norms by triangulating data on observed regularities in the English to Portuguese subtitling of taboo words in a corpus of movies broadcast on Portuguese FTA (free-to-air, open-signal) television between 2001 and 2015, with questionnaire data on subtitlers’ attitudes towards the subtitling of taboo words on television. The results enable the identification of the most frequent subtitling strategies, their possible motivations, and the relevance of two contextual variables (time period and channel typology). Using the results, a (potential) norm regarding the subtitling of taboo words in Portugal is formulated. However, some of the data, both textual and extratextual, raise the question of whether there is also a competing norm at play.

scholarly journals Audesc: Translating Images into Words for Spanish Visually Impaired People

2004 ◽  
Vol 49 (2) ◽  
pp. 264-277 ◽  
Author(s):  
Ana I. Hernández-Bartolomé1 ◽  
Gustavo Mendiluce-Cabrera1
Keyword(s):  
Special Needs ◽  
Visually Impaired ◽  
Minority Groups ◽  
Translation Studies ◽  
Social Sector ◽  
Blind And Visually Impaired ◽  
Audio Description ◽  
Visually Impaired People ◽  
Impaired People ◽  
Audiovisual Translation

Abstract Although audiovisual translation is a relatively new field within Translation Studies, it is widening its perspectives to recent areas. Some of them are particularly concerned with minority groups, such as sensory impaired people. Specifically, the blind and visually impaired constitute an unexplored group. In this paper we introduce the system of “audio description,” which translates images into words to make audiovisual products accessible to this special-needs social sector. Since not much literature on the topic is available, we will provide the background and some general procedures for this type of intersemiotic translation. However, our greatest interest will be Audesc, the Spanish audio descriptive project developed by ONCE (the Spanish Organisation for the Blind), mainly applied to the cinema and the theatre. Finally, our paper hints at attaching the audio describer’s role to the audiovisual translator’s.

scholarly journals THE CASE OF INDONESIAN SUBTITLE ON WE BARE BEAR SEASON 1

JURNAL SMART ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 9-21
Author(s):  
Ryza Wahyu Muslimah
Keyword(s):  
Translation Studies ◽  
Qualitative Approach ◽  
Translation Strategies ◽  
Viral Video ◽  
Word Level ◽  
Audiovisual Translation ◽  
Target Languages

The existence of audiovisual translation is quite new in translation studies, especially subtitles. Therefore, this paper is aimed to find the problem of audiovisual translation strategies which focuses on Indonesian Subtitles on We Bare Bears Season 1. The first three episodes or videos are selected as the object of this study. The selected episodes are Our Stuff, Viral Video, and Food Truck. The object of this study is treated by a qualitative approach. Baker theory, non-equivalency in word-level is also used since some problems are found, as such translation by a more general word, the source and target languages make the different distinction in meaning, differences in physical or interpersonal perspective, cultural substitution, and use the more general word.

The audio describer as a cultural mediator

2017 ◽  
Vol 30 (2) ◽  
pp. 538-558
Author(s):  
Raquel Sanz-Moreno
Keyword(s):  
Cultural Distance ◽  
Contrastive Analysis ◽  
Cultural Products ◽  
Translation Strategies ◽  
Cultural Mediator ◽  
Audio Description ◽  
Audiovisual Translation ◽  
Partially Sighted ◽  
Objective Being

Abstract Audio Description (AD) is a modality of audiovisual translation that consists of making cultural products accessible to people who are blind or partially-sighted. Our study focuses on the contrastive analysis of the AD of four films in English and Spanish, our objective being to determine how the same visual cultural reference is described in two languages and for two target cultures. Using a descriptive methodology, we categorise and analyse cultural references following Díaz Cintas and Remael’s (2007) classification and determine the translation strategies used. Our research shows that the decisions that the describer makes are conditioned by the distance, not only geographical but above all cultural, that exists between the audience and the culture that is reflected in the film. The describer becomes a mediator between cultures; that is why the greater the cultural distance, the higher their presence and involvement.

Accessible Audiovisual Translation

2020 ◽  
pp. 65-82
Author(s):  
Adriana Silvina Pagano ◽  
André Luiz Rosa Teixeira ◽  
Flávia Affonso Mayer
Keyword(s):  
Universal Design ◽  
Social Inequalities ◽  
State Of The Art ◽  
People With Disabilities ◽  
Translation Studies ◽  
Digital Infrastructure ◽  
Technological Advances ◽  
Audiovisual Translation

Ever-increasing technological advances and growing demands for accessibility have been evolving new audiovisual translation practices and shaped the development of the field within the discipline of translation studies. This chapter provides a brief survey of state-of-the-art audiovisual translation practices, with particular focus on the ways growing demands for accessibility have been met within models of integration and inclusion of people with disabilities. It briefly reviews initiatives toward universal design and accessibility thinking in the preproduction of audiovisual content. Finally, audiovisual translation is framed within a wider user-oriented model of accessibility intended to inform the planning and development of digital infrastructure toward inclusion and reduction of social inequalities.

Translating the gay identity in audiovisual media

2021 ◽  
Vol 34 (1) ◽  
pp. 201-225
Author(s):  
Antonio Jesús Martínez Pleguezuelos
Keyword(s):  
Translation Studies ◽  
Original Version ◽  
Gay Identity ◽  
Time And Space ◽  
Audiovisual Media ◽  
Audiovisual Translation ◽  
Cultural Turn

Abstract In this study we analyse different linguistic elements in the TV series Will & Grace that shape the gay identity of the main characters of the show. We will base the analysis on the inclusion of the cultural turn into the field of audiovisual translation studies and on the technical time and space constraints that may emerge when conveying the message in this type of texts. Therefore, we will focus on the treatment of cultural references associated to the LGBTQI community that are shown on the series, as well as the linguistic variant of gayspeak and the comic elements included in the dialogues in order to observe whether the information that viewers of the Spanish dubbed version receive regarding gay identity is the same that is portrayed in the original version in English.

scholarly journals Image in Translated Novels from English into Persian

2016 ◽  
Vol 6 (4) ◽  
pp. 50
Author(s):  
Gholam-Reza Parvizi
Keyword(s):  
Aesthetic Experience ◽  
Translation Studies ◽  
Literary Translation ◽  
Literary Studies ◽  
Theoretical Frameworks ◽  
Translation Strategies ◽  
The Aesthetic ◽  
The Mind

The question of image in literary studies and in recent years in Translation Studies is one of the most problematic innature. In the present study an attempt was made to define the nature of translating linguistic constructions – evokingimages in the mind of reader – in English novels and their rendered versions in Persian translations. In this studyseven types of images (visual, auditory, olfactory, gustatory, tactile, kinesthetic and organic) in two English novelsand their rendered versions in Persian were analyzed based on two theoretical frameworks, the first one is Jiang’sImage-Based Model to Literary Translation (2008) by which the nature of translation of images were examined andthe other is Chesterman’s translation strategies (1997) which help to systematize translation strategies adopted bytranslators in rewriting the images in English novels. The results have shown that in most of the cases the images thatare intended by original author have been changed in the translations, and the aesthetic experience of the ST reader isdifferent from that of the TT reader.

scholarly journals Slovak thinking on audiovisual translation and the issue of the second-hand translation of Russian documentary films

2019 ◽  
Keyword(s):  
English Language ◽  
Translation Studies ◽  
Russian Language ◽  
Documentary Films ◽  
Source Text ◽  
Historical Explanation ◽  
Cultural Space ◽  
Audiovisual Translation ◽  
The Russian Language ◽  
Limited Diffusion

The paper, in its first part, outlines the Slovak research into audiovisual translation (AVT) from the 1950s up to the present, paying attention to the most important scholars as well as publications that helped to shape and establish the discipline within Slovak translation studies. It is based on the ongoing bibliographical research and the historical explanation mapping the development of AVT research in Slovakia by I. Tyšš – e.g. his publication Myslenie o audiovizuálnom preklade na Slovensku: 1952 – 2017 (Thinking on Audiovisual Translation in Slovakia: 1952 – 2017, 2018) – as well as on own findings covering the last two years. In more detail, the first part of the paper highlights that it was primarily thanks to a younger generation of translation studies scholars – especially E. Perez (née Janecová), L. Paulínyová (née Kozáková) and J. Želonka – that in 2012 the Slovak research into AVT finally became systematic. The second part of the paper is devoted to the phenomenon of the so-called second-hand translation of originally Russian audiovisual works that may be observed in Slovakia in recent years. The questionable nature of this phenomenon is stressed since the Russian language is not a language of limited diffusion and definitely not remote in relation to the Slovak cultural space. On the example of two documentary films – Под властью мусора (Held Captive by Rubbish, 2013) and Дух в движении (Spirit in Motion, 2015), the author discusses and analyses the problems that occur when translating originally Russian AV works into Slovak through the English language, i.e. the negative shifts resulting from mis-/overinterpretation of the source text, translation by omission, wrong order of dialogues, cultural specifics and incorrect transcription.

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