On norms and taboo

Target ◽  
2021 ◽  
Author(s):  
Catarina Xavier
Keyword(s):  
Qualitative Data ◽  
Empirical Studies ◽  
Translation Studies ◽  
Questionnaire Data ◽  
Contextual Variables ◽  
Translation Strategies ◽  
Methodological Challenges ◽  
Time Period ◽  
Taboo Words ◽  
Audiovisual Translation

Abstract Within Audiovisual Translation Studies, many studies have been dedicated to the subtitling of taboo words. Most of this research has been restricted to quantitative and qualitative data about translation strategies, with comparably less attention given to translation norms. As norms cannot be directly observed, their investigation raises methodological challenges for empirical studies. This paper proposes a model for the investigation of translation norms by triangulating data on observed regularities in the English to Portuguese subtitling of taboo words in a corpus of movies broadcast on Portuguese FTA (free-to-air, open-signal) television between 2001 and 2015, with questionnaire data on subtitlers’ attitudes towards the subtitling of taboo words on television. The results enable the identification of the most frequent subtitling strategies, their possible motivations, and the relevance of two contextual variables (time period and channel typology). Using the results, a (potential) norm regarding the subtitling of taboo words in Portugal is formulated. However, some of the data, both textual and extratextual, raise the question of whether there is also a competing norm at play.

scholarly journals Strategie opisu kulturemów w audiodeskrypcji

1970 ◽  
Vol 22 (1(31)) ◽  
pp. 135-150
Author(s):  
Anna Jankowska ◽  
Agnieszka Szarkowska
Keyword(s):  
Translation Studies ◽  
Translation Strategies ◽  
Audio Description ◽  
Audiovisual Translation

Strategies for describing culture-bound elements in audio description The article presents the issue of using strategies developed in Translation Studies to describe culture-bound elements in audio description. In the first part, the authors discuss the place of audio description in Translation Studies and especially within the field of audiovisual translation and Jakobson’s categories of intersemiotic, intralingual and interlingual translation. Then research on audio description carried out within the framework of Translation Studies and research on culture-bound referencesin audio description is presented. Finally, the authors present how translation strategies can be applied in audio description of culturebound elements.

scholarly journals THE CASE OF INDONESIAN SUBTITLE ON WE BARE BEAR SEASON 1

JURNAL SMART ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 9-21
Author(s):  
Ryza Wahyu Muslimah
Keyword(s):  
Translation Studies ◽  
Qualitative Approach ◽  
Translation Strategies ◽  
Viral Video ◽  
Word Level ◽  
Audiovisual Translation ◽  
Target Languages

The existence of audiovisual translation is quite new in translation studies, especially subtitles. Therefore, this paper is aimed to find the problem of audiovisual translation strategies which focuses on Indonesian Subtitles on We Bare Bears Season 1. The first three episodes or videos are selected as the object of this study. The selected episodes are Our Stuff, Viral Video, and Food Truck. The object of this study is treated by a qualitative approach. Baker theory, non-equivalency in word-level is also used since some problems are found, as such translation by a more general word, the source and target languages make the different distinction in meaning, differences in physical or interpersonal perspective, cultural substitution, and use the more general word.

Accessible Audiovisual Translation

2020 ◽  
pp. 65-82
Author(s):  
Adriana Silvina Pagano ◽  
André Luiz Rosa Teixeira ◽  
Flávia Affonso Mayer
Keyword(s):  
Universal Design ◽  
Social Inequalities ◽  
State Of The Art ◽  
People With Disabilities ◽  
Translation Studies ◽  
Digital Infrastructure ◽  
Technological Advances ◽  
Audiovisual Translation

Ever-increasing technological advances and growing demands for accessibility have been evolving new audiovisual translation practices and shaped the development of the field within the discipline of translation studies. This chapter provides a brief survey of state-of-the-art audiovisual translation practices, with particular focus on the ways growing demands for accessibility have been met within models of integration and inclusion of people with disabilities. It briefly reviews initiatives toward universal design and accessibility thinking in the preproduction of audiovisual content. Finally, audiovisual translation is framed within a wider user-oriented model of accessibility intended to inform the planning and development of digital infrastructure toward inclusion and reduction of social inequalities.

scholarly journals Creating relationship continuity across projects in the construction industry

IMP Journal ◽  
2017 ◽  
Vol 11 (2) ◽  
pp. 207-229 ◽  
Author(s):  
Malena Ingemansson Havenvid ◽  
Elsebeth Holmen ◽  
Åse Linné ◽  
Ann-Charlott Pedersen
Keyword(s):  
Construction Industry ◽  
Empirical Studies ◽  
Mutual Orientation ◽  
Content Type ◽  
Construction Firms ◽  
Relationship Continuity ◽  
Time Period ◽  
Strategy Types ◽  
The Relationship ◽  
Over Time

Purpose The purpose of this paper is to investigate the relationship continuity across projects among actors in the construction industry, and to discuss why and how such continuity takes place. Design/methodology/approach The authors draw on the results from four in-depth case studies illustrating different strategies for pursuing relationship continuity. The results are analysed and discussed in light of the oft-mentioned strategies suggested by Mintzberg (1987): emergent, deliberate and deliberately emergent strategies. Furthermore, the ARA-model is used to discuss why the relationship continuity strategies are pursued, and which factors might enable and constrain the relationship continuity. Findings The main findings are twofold. First, the authors found that the strategy applied for pursuing relationship continuity may, in one-time period, contain one type of strategy or a mix of strategy types. Second, the type of strategy may evolve over time, from one type of strategy being more pronounced in one period, to other strategies being more pronounced in later periods. The strategies applied by construction firms and their counterparts can thus contain elements of emergent, deliberate and deliberately emergent strategies, in varying degrees over time. It is also shown that the strategies of the involved actors co-evolve as a result of interaction. Also, the main reasons for pursuing continuity appear to lie in the re-use and development of important resources and activities across projects to create efficiency and the possibility to develop mutual orientation, commitment and trust over time, and thus reduce uncertainty. Research limitations/implications Further empirical studies are needed to support the findings. For managers, the main implication is that relationship continuity can arise as part of an emerging interaction pattern between firms or as part of a planned strategy, but that elements of both might be needed to sustain it. Originality/value The authors combine Mintzberg’s strategy concepts with the ARA-model to bring new light to the widely debated issue of discontinuity and fragmentation in the construction industry.

Translating the gay identity in audiovisual media

2021 ◽  
Vol 34 (1) ◽  
pp. 201-225
Author(s):  
Antonio Jesús Martínez Pleguezuelos
Keyword(s):  
Translation Studies ◽  
Original Version ◽  
Gay Identity ◽  
Time And Space ◽  
Audiovisual Media ◽  
Audiovisual Translation ◽  
Cultural Turn

Abstract In this study we analyse different linguistic elements in the TV series Will & Grace that shape the gay identity of the main characters of the show. We will base the analysis on the inclusion of the cultural turn into the field of audiovisual translation studies and on the technical time and space constraints that may emerge when conveying the message in this type of texts. Therefore, we will focus on the treatment of cultural references associated to the LGBTQI community that are shown on the series, as well as the linguistic variant of gayspeak and the comic elements included in the dialogues in order to observe whether the information that viewers of the Spanish dubbed version receive regarding gay identity is the same that is portrayed in the original version in English.

scholarly journals Image in Translated Novels from English into Persian

2016 ◽  
Vol 6 (4) ◽  
pp. 50
Author(s):  
Gholam-Reza Parvizi
Keyword(s):  
Aesthetic Experience ◽  
Translation Studies ◽  
Literary Translation ◽  
Literary Studies ◽  
Theoretical Frameworks ◽  
Translation Strategies ◽  
The Aesthetic ◽  
The Mind

The question of image in literary studies and in recent years in Translation Studies is one of the most problematic innature. In the present study an attempt was made to define the nature of translating linguistic constructions – evokingimages in the mind of reader – in English novels and their rendered versions in Persian translations. In this studyseven types of images (visual, auditory, olfactory, gustatory, tactile, kinesthetic and organic) in two English novelsand their rendered versions in Persian were analyzed based on two theoretical frameworks, the first one is Jiang’sImage-Based Model to Literary Translation (2008) by which the nature of translation of images were examined andthe other is Chesterman’s translation strategies (1997) which help to systematize translation strategies adopted bytranslators in rewriting the images in English novels. The results have shown that in most of the cases the images thatare intended by original author have been changed in the translations, and the aesthetic experience of the ST reader isdifferent from that of the TT reader.

scholarly journals Slovak thinking on audiovisual translation and the issue of the second-hand translation of Russian documentary films

2019 ◽  
Keyword(s):  
English Language ◽  
Translation Studies ◽  
Russian Language ◽  
Documentary Films ◽  
Source Text ◽  
Historical Explanation ◽  
Cultural Space ◽  
Audiovisual Translation ◽  
The Russian Language ◽  
Limited Diffusion

The paper, in its first part, outlines the Slovak research into audiovisual translation (AVT) from the 1950s up to the present, paying attention to the most important scholars as well as publications that helped to shape and establish the discipline within Slovak translation studies. It is based on the ongoing bibliographical research and the historical explanation mapping the development of AVT research in Slovakia by I. Tyšš – e.g. his publication Myslenie o audiovizuálnom preklade na Slovensku: 1952 – 2017 (Thinking on Audiovisual Translation in Slovakia: 1952 – 2017, 2018) – as well as on own findings covering the last two years. In more detail, the first part of the paper highlights that it was primarily thanks to a younger generation of translation studies scholars – especially E. Perez (née Janecová), L. Paulínyová (née Kozáková) and J. Želonka – that in 2012 the Slovak research into AVT finally became systematic. The second part of the paper is devoted to the phenomenon of the so-called second-hand translation of originally Russian audiovisual works that may be observed in Slovakia in recent years. The questionable nature of this phenomenon is stressed since the Russian language is not a language of limited diffusion and definitely not remote in relation to the Slovak cultural space. On the example of two documentary films – Под властью мусора (Held Captive by Rubbish, 2013) and Дух в движении (Spirit in Motion, 2015), the author discusses and analyses the problems that occur when translating originally Russian AV works into Slovak through the English language, i.e. the negative shifts resulting from mis-/overinterpretation of the source text, translation by omission, wrong order of dialogues, cultural specifics and incorrect transcription.

scholarly journals “Quality not Quantity”

2018 ◽  
Vol 9 (1) ◽  
Author(s):  
Charlotte Berry
Keyword(s):  
Children's Literature ◽  
Oral History ◽  
Children’S Literature ◽  
Translation Studies ◽  
Primary Sources ◽  
Professional Collaboration ◽  
Translation Strategies ◽  
Small Press ◽  
History Of ◽  
Set Up

This article takes as its subject the project of British author and editor Aidan Chambers to set up a small press dedicated to publishing modern European children’s literature in translation, 1988–92. Positioned within Gideon Toury’s framework of Descriptive Translation Studies, this paper outlines the history of the firm and its founding ideology to publish children’s literature “with a difference” for a British audience. As a result, preliminary norms (relating to text, author and translator selection) and operational norms (relating to translation strategies) for four novels by Maud Reuterswärd, Peter Pohl and Tormod Haugen are identified and analyzed. Fundamental to the article’s methodology is the use of bibliographical, archival and oral history primary sources. The principal focus of research interest is Chambers’ use of language consultants in addition to his commissioned translators in an unusual and sometimes challenging professional collaboration of editor-translator-consultant within a Nordic-British setting.

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