Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales

2021 ◽  
Author(s):  
Heeseung Andrew Lee ◽  
Angela Aerry Choi ◽  
Tianshu Sun ◽  
Wonseok Oh
Keyword(s):  
Empirical Investigation ◽  
Online Reviews ◽  
Consumption Patterns ◽  
Digital Platforms ◽  
Peer Evaluations ◽  
No Consumption ◽  
Consumption Index

Prior research on online reviews has taken for granted that consumers submit reviews only after they have fully consumed purchased products or services. Contrastingly, this study uncovered the hidden truth that many book consumers post assessments before, during, and after consumption. Interestingly, many provide numerical review ratings, even with no consumption at all. We also found that review comments formed after incomplete product engagement adversely affect subsequent sales. Consequently, online evaluations crafted on the basis of fragmentary encounters can become a new source of challenges to managers and policymakers who are responsible for preserving the accuracy and informativeness of product critiques. Digital platforms may leverage our findings to improve their design of review systems and policies in ways that enhance the trustworthiness of peer evaluations and correct potential inaccuracies from inadequately informed assessments. For example, managers can revise their review “sorting” structure so that consumers can flexibly reposition text-based reviews in accordance with a consumption index. Managers can likewise take advantage of these study’s insights to effectively re-establish review-posting policies and schemes that encourage consumers to submit reviews after a sufficient amount of products have been consumed.

The Role of the Electronic Word-of-Mouth in the Hotel Industry

2020 ◽  
pp. 217-239
Author(s):  
Linda Gabbianelli ◽  
Tonino Pencarelli
Keyword(s):  
Information Exchange ◽  
Perceived Risk ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Electronic Word Of Mouth ◽  
Managerial Behavior ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
Tourism Product ◽  
Hotel Performance

In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk. They usually compare different options and search for accurate and reliable information to make choices, such as user-generated contents. Moreover, tourists pay much more attention to digital platforms that foster interaction and information exchange between users. This study aims to investigate, through an online questionnaire, the managerial behavior of 103 hotels of the province of Rimini towards the electronic word-of-mouth phenomenon. The findings highlight the proactive attitude of hotels towards the phenomenon, to increase the booking and to improve the service quality. The study conducted provides hints of originality because it filled some gaps emerging in the literature regarding the dealing with responses, the stimulation of generating comments, and the impact of online reviews on hotel performance.

scholarly journals Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry

2020 ◽  
Vol 12 (21) ◽  
pp. 8972
Author(s):  
Ana Reyes-Menendez ◽  
Marisol B. Correia ◽  
Nelson Matos ◽  
Charlene Adap
Keyword(s):  
Consumer Behavior ◽  
Social Networking Sites ◽  
Web Of Science ◽  
Relevant Literature ◽  
Online Reviews ◽  
Tourism Industry ◽  
Digital Platforms ◽  
Scientific Database ◽  
Online Consumer Behavior ◽  
Online Consumer

Electronic word of mouth (eWOM) has been widely used by most consumers on different digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of different filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.

scholarly journals Pergeseran Pola Konsumsi Buah Nasional di Awal Masa Pandemi Covid-19 (The Shifting of National Fruit Consumption Pattern at the Beginning of the Covid-19 Pandemic Period)

2021 ◽  
Vol 31 (1) ◽  
pp. 93
Author(s):  
Lyli Mufidah ◽  
Lizia Zamzami ◽  
Zainuri Hanif
Keyword(s):  
Value Chain ◽  
Descriptive Analysis ◽  
Initial Step ◽  
Consumption Patterns ◽  
Sign Test ◽  
Consumption Pattern ◽  
Age Group ◽  
Fruit Consumption ◽  
Digital Platforms ◽  
Exact Test

<p>Studi pola konsumsi buah nasional sebelum dan di awal masa pandemi Covid-19 perlu dilakukan sebagai langkah awal inventarisasi ada atau tidaknya pergeseran, agar strategi dan antisipasi pembenahan dapat dirancang sejalan dengan upaya mewujudkan ketahanan dan keberlanjutan pangan. Empat ratus enam puluh enam responden terlibat dalam studi ini, melalui survei yang dilaksanakan secara daring. Metode analisis deskriptif, uji tanda, dan Fishers exact test digunakan. Hasil studi mengindikasikan adanya pergeseran pola konsumsi sebelum dan pada awal masa pandemi covid-19 untuk lima atribut, yaitu (1) dana alokasi pengeluaran buah per bulan, (2) frekuensi pembelian, (3) tempat, (4) kesulitan dalam perolehan, dan (5) jenis buah nasional yang dikonsumsi. Pergeseran ini menjadi isyarat perlunya upaya peningkatan kesadaran konsumsi buah nasional untuk menjaga imunitas dan krusialnya sinergi antara produsen dan distributor akan rantai pasok yang efisien dan efektif, serta penggunaan platform digital. Pembenahan diharapkan membuat konsumen dapat menikmati buah nasional berkualitas dari rumah dengan harga yang terjangkau. Segmentasi demografis berdasarkan kelompok umur dapat menjadi pertimbangan penyedia, karena memiliki hubungan yang signifikan dengan atribut pola konsumsi kedua sampai kelima. Studi lebih lanjut diperlukan untuk memotret dampak pergeseran terhadap supply dan value chain.</p><p><strong>Keywords</strong></p><p>Daring; Imunitas; Preferensi konsumen; Rantai pasok; Sinergi</p><p><strong>Abstract</strong></p><p>Studies of national fruit consumption patterns before and at the beginning of the Covid-19 pandemic period need to be carried out as an initial step for improvement to achieve food sustainability. A total of 466 respondents were involved in the survey which was conducted online. Descriptive analysis, sign test, and Fishers exact test were used. The results indicated there was a shift in consumption patterns before and at the beginning of the Covid-19 pandemic period, in terms of (1) expenditure allocation for fruit per month, (2) frequency, (3) place of purchase, (4) difficulties in procurement, and (5) types of national fruit consumed. The shift is a sign of the need for efforts to increase awareness of national fruit consumption. The synergy between producers and distributors to form an efficient and effective supply chain, and the use of digital platforms, is crucial, so that consumers can enjoy high quality national fruit from home at affordable prices. Demografic segmentation based on age group can be considered by providers, because it has a significant relationship with the second to fifth consumption pattern attributes. Further studies are needed to capture the shift impact on the supply and value chain.</p>

scholarly journals Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data

2020 ◽  
Author(s):  
Marcello M. Mariani ◽  
Michela Matarazzo
Keyword(s):  
Big Data ◽  
Service Providers ◽  
Cultural Distance ◽  
Online Reviews ◽  
Big Data Analysis ◽  
Online Review ◽  
Related Factors ◽  
Digital Platforms ◽  
International Visibility ◽  
Satisfaction With Services

AbstractThe advent and development of digital platforms has helped enhance the international visibility of brands, products and services, and has also introduced a proliferation of online reviews. This study develops a big data analysis of customer online reviews of hospitality services to gauge the extent to which the cultural distance among service providers and their customers influences online review ratings. By examining almost 715,000 online reviews written by hotel customers from more than 100 different nationalities, the effect of national cultural differences among service customers and providers (namely cultural distance) on online review ratings is innovatively scrutinized. The paper, by considering reviewers’ behavioral features, demographics, and trip-related factors, reveals that the effect of national cultural distance on online review ratings is negative. Several implications for practitioners are also discussed.

scholarly journals Medium, Small and Medium Enterprises and Digital Platforms

2021 ◽  
Author(s):  
nisrina hasna fadhilah
Keyword(s):  
Exchange Rate ◽  
Public Expenditure ◽  
Small And Medium Enterprises ◽  
Lower Class ◽  
Upper Class ◽  
Digital Platforms ◽  
Consumption Index ◽  
The Exchange Rate ◽  
Medium Enterprises ◽  
Agricultural Food

The decline in demand for food was correlated with a decrease in the exchange rate of agricultural food crops by 0.25% or to be 110.17. Likewise, there was a decrease in the exchange rate of horticultural agricultural products by 0.74%, or to be 99.77; including deflation in the Household Consumption Index of 0.13%. In terms of the contribution of public expenditure, it appears that the 20% group (upper class) reaches 45.49% of the total national consumption, the 40% group (middle class) contributes 36.78%, and the 40% group (lower class) only contributes 17%.

scholarly journals Are environmental-related online reviews more helpful? A big data analytics approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcello Mariani ◽  
Matteo Borghi
Keyword(s):  
Big Data ◽  
North America ◽  
Data Analytics ◽  
Negative Binomial ◽  
Big Data Analytics ◽  
Online Reviews ◽  
Environmental Discourse ◽  
Content Type ◽  
Digital Platforms ◽  
The Impact

Purpose Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what extent environmental discourse embedded in ORs has an impact on electronic word-of-mouth (e-WOM) helpfulness across eight major destination cities in North America and Europe. Design/methodology/approach This study gathered, by means of Big Data techniques, 2.7 million ORs hosted on Booking.com and TripAdvisor, and covering hospitality services in eight different destinations cities in North America (New York City, Miami, Orlando and Las Vegas) and Europe (Barcelona, London, Paris and Rome) over the period 2017–2018. The ORs were analysed by means of ad hoc content analytic dictionaries to identify the presence and depth of the environmental discourse included in each OR. A negative binomial regression analysis was used to measure the impact of the presence/depth of online environmental discourse in ORs on e-WOM helpfulness. Findings The findings indicate that the environmental discourse presence and depth influence positively e-WOM helpfulness. More specifically those travelers who write explicitly about environmental topics in their ORs are more likely to produce ORs that are voted as helpful by other consumers. Research limitations/implications Implications highlight that both hotel managers and platform developers/managers should become increasingly aware of the importance that customer attach to environmental practices and initiatives and therefore engage more assiduously in environmental initiatives, if their objective is to improve online review helpfulness for other customers reading the focal reviews. Future studies might include more destinations and other operationalizations of environmental discourse. Originality/value This study constitutes the first attempt to capture how the presence and depth of hospitality services consumers’ environmental discourse influence e-WOM helpfulness on multiple digital platforms, by means of a big data analysis on a large sample of online reviews across multiple countries and destinations. As such it makes a relevant contribution to the area at the intersection between big data analytics, e-WOM and sustainable tourism research.

scholarly journals Do green women influencers spur sustainable consumption patterns? Descriptive evidences from social media influencers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seda Yıldırım
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Sustainable Consumption ◽  
Consumption Patterns ◽  
Consumption Pattern ◽  
Content Type ◽  
Digital Platforms ◽  
Descriptive Content ◽  
Social Media Platforms

PurposeThe adoption of digitalization and sustainability is key phenomenon that has changed perception and behaviors of people recently. As there is a rising power of digital communication by social media platforms, there is higher interaction between people globally. In addition, consumers can influence each other to adopt new consumption pattern. At this point, this paper aims to examine the role of green women influencers on promoting sustainable consumption patterns via social media platforms.Design/methodology/approachThis study employed qualitative research method. The study included four top-lists for green/sustainable social media influencers as a sample case. Then, the data were analyzed by descriptive content analysis. To determine the role of green women influencers in sustainable consumption, this study used classification and categorization technique through descriptive content analysis.FindingsThe study indicates that green women are seen as a primary social media influencer because of promoting sustainable consumption patterns in general. Especially, green women have more power to change consumption patterns via digital platforms. Green women social media influencers, who are micro-celebrities, share primary contents such as sustainable fashion, green foods, sustainable travel, sustainable lifestyle, conscious choices, green cosmetics and zero waste life to promote sustainable consumption patterns. Women social media influencers are much more effective than men influencers to transform society's consumption behaviors into sustainable consumption patterns.Research limitations/implicationsThe study provides some qualitative findings based on the selected four top-listed green social media influencers by different social media platforms. Future studies can find out different results based on different sample cases and employ quantitative research methodology.Practical implicationsThe study suggests policymakers to cooperate with green women social media influencers to achieve sub-targets of 2030 Sustainable Development Goals (SDGs). Especially, it is suggested to cooperate with micro-celebrities or Internet celebrities to promote sustainable consumption patterns.Originality/valueThe study proves that women social media influencers have the essential role in promoting green/sustainable consumption patterns via digital platforms. In addition, green women influencers can guide their followers to adopt sustainable consumption patterns.

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