scholarly journals PENGUKURAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PADA RUMAH MAKAN CEPAT SAJI OLIVE FRIED CHICKEN DI JALAN GLAGAHSARI YOGYAKARTA)

2020 ◽  
Vol 5 (2) ◽  
pp. 133
Author(s):  
Amadea Deviona ◽  
Fitroh Adhilla
Keyword(s):  
Customer Satisfaction ◽  
Food Quality ◽  
Physical Environment ◽  
Fast Food ◽  
Customer Orientation ◽  
Linear Regression Analysis ◽  
T Test ◽  
Primary Data ◽  
F Test ◽  
Simultaneous Test

This study aims to find out how the influence of quality service to customer satisfaction Olive fried chicken at Glagahsari Yogyakarta. And to find out what variables are influentialsignificant to customer satisfaction both partially and simultaneously. Primary data obtained from the results of the distribution of questionnaires to consumers who consume at Olive fried chicken at Glagahsari Yogyakarta, sample and sampling techniques using the side accidental method and purposive sampling. And selected consumers aged over 17 years. Processing the data of this research is using multivariate statistical methods. with technique multiple linear regression analysis, partial test (t test), and simultaneous test (F test). Partial Test Results (t test) variables of food quality (X2), communication (X4), and benefit relationship (X5) does not affect customer satisfaction (Y). While for physical environment variables (X1), customer orientation (X3), and price (X6) it was concluded that the partial test (t test) had an effect on satisfaction customer (Y) in consuming Olive freid chicken at Glagahsari Yogyakarta. From the calculation results of the simultaneous test (F test), obtained Sig <α = 5% or 0,000 <5%, because Sig <α = 5%. Then it can be concluded that the variable physical environment (X1), food quality (X2), customer orientation (X3), communication (X4), the benefits of the relationship (X5), and price (X6) that simultaneously test (F test) effect on customer satisfaction (Y) Olive fried fast food restaurant chicken at Glagahsari Yogyakarta.

scholarly journals THE ANALYSIS OF THE EFFECT OF THE ATM (AUTOMATED TELLER MACHINE) SERVICE DIMENSIONS ON CUSTOMERS SATISFACTION AT PT BANK PEMBANGUNAN DAERAH JAWA TENGAH BRANCH OFFICE OF KUDUS

KEUNIS ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 35
Author(s):  
Dhiah Fitriyani ◽  
Aris Sunindyo ◽  
Moh. Muslikh
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Model ◽  
F Test ◽  
Branch Office

<p><em>This research aims to identify factors - factors the quality of service that consists of tangible, reliability, responsiveness, assurance, empathy to customer satisfaction PT. Bank Pembangunan Daerah Jawa Tengah Branch Office of Kudus. </em></p><p><em>The population of this research is all of the customers at PT. Bank Pembangunan Daerah Jawa Tengah Branch Office of Kudus. The sampling technique uses the Accidental Sampling Method amounting to 100 customers. The data used in this research is the primary data obtained through the distribution of questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use the Statistical F Test, Coefficient of Determination (R2), and statistical t-Test.</em></p><em>The results of t test are obtained the effect of variable responsiveness, assurance and empathy that significantly influence customer satisfaction of PT Bank Pembangunan Daerah Jawa Tengah Kudus Branch Office. Meanwhile reliability and tangible have no significant effect. In F test, it is found that the dimension of ATM Service quality tangible, reliability, responsiveness, assurance, and empathy simultaneously have significant effect on the satisfaction of customers</em> of <em>the Central Java Regional Development Bank of the Branch Office</em>

scholarly journals The Effect of Service Quality, Price Perception, and Brand Image on Feeling Value, and Customer Satisfaction at Dian Husada Mojokerto Hospital

2021 ◽  
Vol 8 (1) ◽  
pp. 71-80
Author(s):  
Indarwati ◽  
Ida Bagus Cempena ◽  
Ida Bagus Udayana Putra
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
T Test ◽  
Test Reliability ◽  
F Test ◽  
Perceived Service Quality ◽  
Price Perception

This study aims to determine the effect of service quality, perceived brand image price and perceived value on consumer satisfaction at Dian Husada Hospital, Mojokerto. The hypothesis in this study is that there is a partial effect of service quality on price perceptions on perceived value and service quality. And there is a significant effect of perceived service quality, price, brand image and perceived value simultaneously affect customer satisfaction at Dian Husada Hospital in Mojokerto. The population used in this study were 100 consumers at Dian Husada Hospital Mojokerto. The data analysis technique used is validity test, reliability test, classical assumption test, descriptive analysis, multiple linear regression analysis, multiple determination analysis, correlation coefficient analysis. The hypothesis test used is the F test and t test. Based on the t test results of Path Sub-Structure 1, service quality, price perception and brand image has a partial effect on perceived value. Based on the results of the t test Sub-Structure 2, the perceived service quality of price and value has a partial effect on service quality and brand image has no partial effect on customer satisfaction; Based on the results of the study of the F-Test Sub-Structure 1, the Sig. <0.05 is 0.000 <0.005, so the variables of Service Quality, Price Perception, and Brand Image have a significant influence on the Perceived Value. And based on the results of the study of the F-Test Sub-Structure Path 2, the value of Sig. <0.05 is 0.000 <0.005, so that the variables of Service Quality, Price Perception, Brand Image.

scholarly journals determination emotional brand and brand trust to custmomer satisfaction

2019 ◽  
pp. 475
Author(s):  
Selvi Rahmawati ◽  
Asep M. Ramdan ◽  
Kokom Komariah
Keyword(s):  
Customer Satisfaction ◽  
Correlation Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Correlation Coefficient ◽  
Skin Care ◽  
T Test ◽  
Brand Trust ◽  
Multiple Correlation ◽  
F Test ◽  
Care Clinic

The purpose of this study was to determine the emotional determination of brands and brand trust in customer satisfaction at skin care clinic. The research method used by the authors in this study is to use the sampling method included in the sample random sampling, by distributing questionnaires as much as 290 respondents to skin care clinic customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a statistical test partially (t test) and simultaneous test (f test). The results of the test coefficient of determination seen from the value (Adjusted R²) of 0.603 means that the influence of Emotional Brands and Brand Trust on Customer Satisfaction is 60.3% The remaining 39.7% is influenced by other factors not explained in this study. And based on the multiple correlation coefficient test seen from the R value of 0.606 shows that there is a very strong relationship between Emotional Brands and Brand Trust with Customer Satisfaction. Based on the f test the probability value sig. 0.00 <0.05 which means that together Emotional Brands (X1)  and Brand Trust (X2)  have a significant effect on Customer Satisfaction (Y). Based on the t test shows that Emotional Brands (X1)  have a significant effect on Customer Satisfaction (Y), Brand Trust (X2)  has a significant effect on Customer Satisfaction (Y). Keyword : Emotional Brands, Brand Trust, Customer Satisfaction.

scholarly journals THE EFFECT OF AWARENESS, MORALITY, TAX CULTURE, AND DISTRIBUTIVE JUSTICE ON THE TAXPAYER COMPLIANCE

ACCRUALS ◽  
2021 ◽  
Vol 5 (01) ◽  
pp. 112-129
Author(s):  
Ina Nurlela ◽  
Asep Kurniawan ◽  
Indah Umiyati
Keyword(s):  
Distributive Justice ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Method ◽  
Primary Data ◽  
F Test ◽  
Small And Medium Enterprise ◽  
Medium Enterprise

This study aims to determine the effect of awareness, morality, tax culture and distributive justice on the taxpayer compliance partially and simultaneously. The data used in this study are primary data by distributing questionnaires. The method used in sampling is a non probability sampling method with incidental sampling technique and the number of samples in this study amounted to 107 respondents consisting of perpetrator Small and Medium Enterprise (SMEs). The data is processed using the classical assumption test method, multiple linear regression analysis, t test, and F test. The results showed that partially (t test), the variable understanding of morality and tax culture had a positive effect on the taxpayer compliance of Small and Medium Enterprise (SMEs). While the variable awareness and distributive justice did not affect the taxpayer compliance of Small and Medium Enterprise (SMEs). Simultaneous results (F test) show that awareness, morality, tax culture and distributive justice on the taxpayer compliance.

scholarly journals PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN

2021 ◽  
Vol 15 (2) ◽  
pp. 97
Author(s):  
Jonathan Herdioko ◽  
Valentcio Luwiska W
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Validity And Reliability ◽  
F Test ◽  
Probability Sampling ◽  
Price Perception

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan konsumen pada Toko Tekstil Mac Mohan, Solo. Populasi dalam penelitian ini adalah penduduk Kota Solo. Teknik penyampelan menggunakan non-probability sampling dengan pemilihan 100 responden yang pernah membeli produk di Mac Mohan Solo. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner yang telah diuji validitas dan reliabilitasnya. Metode analisis regresi linier berganda digunakan dengan uji R2, uji F, dan uji t. Hasil pengujian menghasilkan nilai sig uji F sebesar = 0,00, artinya secara simultan variabel kualitas produk, persepsi harga, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Hasil uji t menunjukkan bahwa kualitas produk, persepsi harga, dan kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan pelanggan. Kata Kunci: kualitas produk, persepsi harga, kualitas layanan, kepuasan pelanggan ABSTRACTThis study aims to determine the effect of product quality, price perception, and service quality toward customer satisfaction at Toko Tekstil Mac Mohan, Solo. The population in this study are the residents of Solo. Non-probability sampling method is adopted with a selection of 100 respondents who have bought products at Mac Mohan Solo. Data collection techniques were carried out by distributing questionnaires that had been tested for validity and reliability. The multiple linear regression analysis method is used with R2 test, F test, and t test. The test results produce a sig value of F test of = 0.00, meaning that simultaneously, the variable product quality, price perception, and service quality have a significant effect on customer satisfaction. The t test shows that product quality partially, price perception, and service quality partially have a significant effect on customer satisfaction. Keywords: product quality, price perception, service quality, customer satisfaction

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

scholarly journals Mampukah Citra Merek, Fasilitas dan Kepercayaan Meningkatkan Kepuasan Pengunjung Taman Hewan Kota Pematangsiantar

2020 ◽  
Vol 8 (2) ◽  
pp. 151
Author(s):  
Onita Sari Sinaga ◽  
Debi Eka Putri ◽  
Astri Rumondang Banjarnahor ◽  
Fitria Halim ◽  
Fitria Halim ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Brand Image ◽  
T Test ◽  
Consumer Trust ◽  
Coefficient Of Determination ◽  
Test Model ◽  
F Test ◽  
Goods And Services ◽  
Simultaneous Test

The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to examine the effect of brand image, facilities, and consumer trust on customer satisfaction, both partially and simultaneously. This study used a quantitative method. The data were obtained from the distribution of questionnaires to 321 respondents who were the sample of the population studied. The data analysis technique used to test the hypothesis was multiple regression analysis which included the t-test, F-test, and the coefficient of determination test. The results of the study with the t-test model explained that: the brand image had an effect on customer satisfaction, facilities had an effect on customer satisfaction, consumer trust had an effect on customer satisfaction. Furthermore, the results of the simultaneous test (F-test) stated that brand image, facilities, and consumer trust had a significant effect on customer satisfaction. The coefficient of determination test explained that customer satisfaction n was influenced by brand image, facilities, and consumer trust by 71.6% and the remaining 28.4% was influenced by other factors not examined in this study.

Analisa Pengaruh Food Quality, Service Person Customer Orientation, Dan Physical Environment, Terhadap Repurchase Intention, Melalui Customer Satisfaction

2017 ◽  
Vol 7 (1) ◽  
pp. 39-61
Author(s):  
Steffi Weliani
Keyword(s):  
Customer Satisfaction ◽  
Food Quality ◽  
Physical Environment ◽  
Structural Equation ◽  
Customer Orientation ◽  
Employee Performance ◽  
Positive Influence ◽  
Equation Model ◽  
Quality Service ◽  
Repurchase Intention

The purpose of this study to determine whether the proposed Repurchase Intention of B'Steak Gading Serpong restaurant’s consumers is affected by the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction. B'Steak Gading Serpong is a western style restaurant with an interesting concept of fine dining which is the object of this study. The theoretical model in this study presented with 4 hypotheses to be tested using Structural Equation Model, with sample of 110 respondents aged 17 years or older who had once come to visit B'Steak Gading Serpong. Results from the data analysis showed that the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction have positive influence on Repurchase Intention in B'Steak Gading Serpong restaurant. Keywords: Reward, Extrinsic Reward, Intrinsic Reward, Employee Performance

scholarly journals FINANCIAL LITERACY AND FINANCIAL INCLUSION ON THE FINANCIAL PLANNING OF THE CITY OF PALEMBANG

2021 ◽  
Vol 5 (1) ◽  
pp. 19-32
Author(s):  
Wani Fitriah
Keyword(s):  
Financial Literacy ◽  
Financial Planning ◽  
Linear Regression Analysis ◽  
T Test ◽  
Financial Inclusion ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
F Test ◽  
The People ◽  
The City

The formulation of the problem in this study was is there the  influence of financial literacy and financial inclusion on the financial planning of the people of Palembang. This study aimed to determine the influence of finacial literacy and finacial inclusion on the financial planning of the city of the Palembang. In this research used infinite population and the number of sample was 200 respondents. The data used in this study was primary data. The technique used for collecting the data was questionnaire. At the analysis stage used is qualitative data quantitative. The analysis technique used was the test instrument consisting of validity and reliability tests, while the data analysis techniques were descriptive and inferential statistics in the form of a classic assumption test (normality test and multicolliniarity test), multiple linear regression analysis, hypothesis testing (F test and t test ) and the coefficient of determination. The results showed that based on the F test (together) for financial literacy and financial inclusion variables had a positive and significant effect on the financial planning of the people of Palembang. While the results of the t test (individually) the financial literacy variable had a positive and significant influence on the financial planning of the people of Palembang. While the financial inclusion variable had no influence and no significant  on the financial planning of the Palembang city community.

Sign in / Sign up

Export Citation Format

Share Document