Mampukah Citra Merek, Fasilitas dan Kepercayaan Meningkatkan Kepuasan Pengunjung Taman Hewan Kota Pematangsiantar

The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to examine the effect of brand image, facilities, and consumer trust on customer satisfaction, both partially and simultaneously. This study used a quantitative method. The data were obtained from the distribution of questionnaires to 321 respondents who were the sample of the population studied. The data analysis technique used to test the hypothesis was multiple regression analysis which included the t-test, F-test, and the coefficient of determination test. The results of the study with the t-test model explained that: the brand image had an effect on customer satisfaction, facilities had an effect on customer satisfaction, consumer trust had an effect on customer satisfaction. Furthermore, the results of the simultaneous test (F-test) stated that brand image, facilities, and consumer trust had a significant effect on customer satisfaction. The coefficient of determination test explained that customer satisfaction n was influenced by brand image, facilities, and consumer trust by 71.6% and the remaining 28.4% was influenced by other factors not examined in this study.

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The Effect of Service Quality, Price Perception, and Brand Image on Feeling Value, and Customer Satisfaction at Dian Husada Mojokerto Hospital

Jurnal Ekonomi & Bisnis JAGADITHA ◽

10.22225/jj.8.1.3123.71-80 ◽

2021 ◽

Vol 8 (1) ◽

pp. 71-80

Author(s):

Indarwati ◽

Ida Bagus Cempena ◽

Ida Bagus Udayana Putra

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Brand Image ◽

Linear Regression Analysis ◽

Perceived Value ◽

T Test ◽

Test Reliability ◽

F Test ◽

Perceived Service Quality ◽

Price Perception

This study aims to determine the effect of service quality, perceived brand image price and perceived value on consumer satisfaction at Dian Husada Hospital, Mojokerto. The hypothesis in this study is that there is a partial effect of service quality on price perceptions on perceived value and service quality. And there is a significant effect of perceived service quality, price, brand image and perceived value simultaneously affect customer satisfaction at Dian Husada Hospital in Mojokerto. The population used in this study were 100 consumers at Dian Husada Hospital Mojokerto. The data analysis technique used is validity test, reliability test, classical assumption test, descriptive analysis, multiple linear regression analysis, multiple determination analysis, correlation coefficient analysis. The hypothesis test used is the F test and t test. Based on the t test results of Path Sub-Structure 1, service quality, price perception and brand image has a partial effect on perceived value. Based on the results of the t test Sub-Structure 2, the perceived service quality of price and value has a partial effect on service quality and brand image has no partial effect on customer satisfaction; Based on the results of the study of the F-Test Sub-Structure 1, the Sig. <0.05 is 0.000 <0.005, so the variables of Service Quality, Price Perception, and Brand Image have a significant influence on the Perceived Value. And based on the results of the study of the F-Test Sub-Structure Path 2, the value of Sig. <0.05 is 0.000 <0.005, so that the variables of Service Quality, Price Perception, Brand Image.

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PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN PELANGGAN VILLAGE FUTSAL MEDAN

Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis ◽

10.24114/plans.v13i1.9814 ◽

2018 ◽

Vol 13 (1) ◽

Author(s):

Luthfi Azwardy ◽

Adelina Lubis

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Significant Influence ◽

Brand Image ◽

Hypothesis Test ◽

Linear Analysis ◽

T Test ◽

Coefficient Of Determination ◽

Analysis Technique ◽

The Relationship

This study aims to determine and prove whether the brand image and price of customer satisfaction Village Futsal Medan. Types This study is an associative questioning the relationship between two variables. Data analysis technique using multiple linear analysis with hypothesis test using t test, f test and coefficient of determination. The results of the discussion and conclusion indicate that incentives and motivation partially and siimultan have positive and significant influence to customer satisfaction of Village Futsal Medan. Keywords: Brand Image, Price, Customer Satisfaction

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PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOCAFE PADA PT PRIMA BINTANG DISTRIBUSINDO

Magisma: Jurnal Ilmiah Ekonomi dan Bisnis ◽

10.35829/magisma.v8i2.94 ◽

2020 ◽

Vol 8 (2) ◽

pp. 17-24

Author(s):

Iwan Upbatam ◽

Asron Saputra

Keyword(s):

Research Method ◽

Brand Image ◽

T Test ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

F Test ◽

Purchasing Decision ◽

Positive Effect

The purpose of this paper is to determine the effect of brand image and promotion on purchasing decisions PT prima brima distribusindo.The research was done by spreading the quaterner, while the research method using Non-probability Sampling.The t test shows that the magnitude of t for Brand Image (X1) is 2.062 and the value of t arithmetic for promotion (X2) is 11,574. all of which show larger than t table is 1,978. so the hypothesis that states brand image and promotion have a positive effect partially on purchasing decision at PT prima bintang distribusindo, F test, F calculated > F table or 69.690 > 2.67 or signification level (sig) 0.000 < 0.05 so that the hypothesis that states brand image and promotion together affect the purchasing decision at PT prima bintang distribusindo and coefficient of determination shows that brand image and promotion influence 51,9% to purchasing decision at PT. prima bintang distribusindo.

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Disiplin Kerja, Karakteristik Individu dan Pengaruhnya Terhadap Kinerja Pegawai

Jurnal Manajemen ◽

10.32832/jm-uika.v12i2.4276 ◽

2021 ◽

Vol 12 (2) ◽

pp. 115

Author(s):

Sudung Simatupang ◽

Novita Butarbutar ◽

Vivi Candra

Keyword(s):

Normal Distribution ◽

Child Protection ◽

Employee Performance ◽

Individual Performance ◽

T Test ◽

Coefficient Of Determination ◽

Validity And Reliability ◽

F Test ◽

Simultaneous Test ◽

And Performance

<em>The aim is to see the effect of work influence on employee performance, which represents employee performance, as well as work discipline and workers on employee performance. Which is the object of research at the Social Service for Women's Empowerment and Child Protection in Pematangsiantar City with 40 employees. The analysis used is the validity and reliability test, normality, coefficient of determination, simple and multiple equations, then partial test (t test) and simultaneous test (F test). The results of the study found that all variables of this study: work discipline, individual appraisal and performance were declared valid and reliable. To test for normal distribution that the value of the variable is stated as normal distribution, then the coefficient of determination shows that each independent variable contributes to the employee performance variable. The results of the equation carried out with simple regression show positive results and with multiple equations it is found that the greater the contribution of individual factors to employee performance than work discipline. Partial test (t test) found a positive and significant effect of work discipline on employee performance, as well as to assess individual performance. Simultaneous test (F test) that work discipline and people have a positive and significant effect on employee performance</em>

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PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT PEGADAIAN (PERSERO) BATAM

JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) ◽

10.33884/jimupb.v6i2.682 ◽

2018 ◽

Vol 6 (2) ◽

pp. 86

Author(s):

Syaifullah Syaifullah ◽

Mira Mira

Keyword(s):

Data Collection ◽

Customer Satisfaction ◽

Service Quality ◽

Research Method ◽

Brand Image ◽

T Test ◽

Quantitative Approach ◽

F Test ◽

Descriptive Research

The purpose of research is to know the partial influence (T test) and simultaneously (F test) between brand image variable and service quality to customer satisfaction PT Pegadaian (Persero) Batam. The research method used in this research is descriptive research method with quantitative approach Data collection techniques were done by distributing questionnaires to each respondent as much as 294 respondents. The results showed that the value of R Square of 0,135 or 13,5% of the value can be known the brand image and service quality affect the customer satisfaction of 13,5% while the rest is 86,5% influenced by other factors not examined. The result of research based on t test for brand image has value equal to 6,080 > 1,968 (t table) and significant value 0,000 <0,05 meaning that variable of brand image have significant effect to customer satisfaction, while service quality has value of 2,281 > 1,968 (t table) and significant value 0,023<0,05 meaning service quality variable have significant effect to customer satisfaction. And the result of F test has value equal to 22,670>3,03 (F table) and significant value 0,000 <0,05 can be interpreted that variable brand image and service quality simultaneously have significant effect toeffect to customer satisfaction.

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Pengaruh Jurusan, Biaya dan Kualitas terhadap Keputusan Siswa Untuk Masuk SMK Negeri 2 Batanghari

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis ◽

10.33087/eksis.v10i1.152 ◽

2019 ◽

Vol 10 (1) ◽

pp. 7

Author(s):

Ahmad Fithoni ◽

Zazili Zazili

Keyword(s):

Middle School ◽

Multiple Regression ◽

Positive Influence ◽

T Test ◽

Coefficient Of Determination ◽

F Test ◽

Simultaneous Test ◽

Independent Variable ◽

The Cost

This study aims to determine the Effect of Department, Cost and Quality on Student Decisions to enter Kujuruan Middle School (SMK). This research is descriptive quantitative with the number of respondents as many as 110 people from students of SMK Negeri 2 Batanghari. The analysis used is multiple regression, partial test (t test), simultaneous test (f test), and determination test (R2). The results showed that the most dominant independent variable or a positive influence was the Cost variable (X2) with tcount (10,969)> t table (1,65936). For F Test it is known that Fcount = 101.212> Ftable = 2.69 This means that together the Department, Cost and Quality influence the Student's Decision to enter SMK Negeri 2 Batanghari because the calculated f value of 101.212 is greater than the f table 2.69 (101.212 > 2.69). While seen from the coefficient of determination. Department, Cost and Quality influence the Decision of Students to enter SMK Negeri 2 Batanghari by 73.4% and the remaining 2.66% is influenced by other factors not examined in this study.

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Analysis of Effect on Service Recovery Four Star Hotel in Semarang City

Management Analysis Journal ◽

10.15294/maj.v9i4.40745 ◽

2020 ◽

Vol 9 (4) ◽

pp. 350-354

Author(s):

Jefri Heridiansyah ◽

Theresia Susetyarsi ◽

Ariyani Indriastuti ◽

Frida Widyawati Triasningrum

Keyword(s):

Linear Regression ◽

Customer Satisfaction ◽

Multiple Linear Regression ◽

Service Recovery ◽

T Test ◽

Coefficient Of Determination ◽

F Test ◽

Customer Commitment ◽

Hotel Service ◽

Customer Trust

The purpose of this study is to find out: (1) How much influence does customer satisfaction have on the four-star hotel service recovery in Semarang City. (2) How much impact of customer trust on the service recovery of four-star hotels in Semarang, (3) How big is the influence of customer commitment on service recovery for four-star hotels in Semarang City. The sample in this study amounted to 57 respondents or customers. This study was analyzed using multiple linear regression includes the T-test, F test, and the coefficient of determination. Based on the results of the research and discussions, it can conclude that there is an effect of customer satisfaction on service recovery, there is an effect of customer trust on service recovery also there is an effect of customer commitment on service recovery.

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA CV. CAHAYA BONANZA ABADI LAMONGAN

Media Mahardhika ◽

10.29062/mahardika.v19i1.194 ◽

2020 ◽

Vol 19 (1) ◽

pp. 33-43

Author(s):

Mohamad Rizal Nur Irawan

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Significant Influence ◽

T Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Test Results ◽

F Test ◽

Independent Variables ◽

Independent Variable

Customer satisfaction will be formed if it can meet the customer's basic expectations. Many factors influence customer satisfaction, including service quality and price. The problem that the answer to this research is looking for is the effect of partial, simultaneous and dominant independent variables (service quality and price) on customer satisfaction. Data analysis methods used are validity test, reliability test, classic assumption, multiple regression analysis, multiple correlation test, coefficient of determination, F test, t test. The results of multiple linear regression obtained an equation, (Y = 2.936 + 0.098 X1 + 0.246 X2). The t-test results obtained by t count variable service quality 5.434 price 3.704 greater than t table 1.660 between independent variables partially has a significant influence on customer satisfaction. The results obtained from the F test are: F count (75,966)> F table (3,09) means that variables simultaneously have a significant effect on customer satisfaction. From the regression calculation and t count value can be drawn that the most dominant influence on customer satisfaction is price. From the results of the analysis concluded that the independent variable (service quality and price) has a significant influence on customer satisfaction Cv. Cahaya Bonanza Abadi Lamongan.

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PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE DI LAMONGAN

HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora ◽

10.52166/humanis.v12i2.1968 ◽

2020 ◽

Vol 12 (2) ◽

pp. 123-135

Author(s):

Nawari Nawari ◽

Sigit Marianto

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Coefficient Of Determination ◽

Motorcycle Taxi

This study aims to determine the effect of service quality, price, brand image on satisfaction of ojek online transportation customers in Lamongan. This study is a survey with quantitative research. The population in this study is Cak Ed Lamongan online motorcycle taxi customers. Sampling used a purposive sampling technique and obtained a sample of 100 respondents using the formula Rao Purba. Data collection techniques in this study used interviews and questionnaires. Analysis of the data used were the validity test, the reliability test, the multiple linear regression analysis, the classic assumption test, the coefficient of determination R2 test, and hypothesis was tested through t test that was used to determine the effect of service quality, price and brand image partially on satisfaction of ojek online transportation customers in Lamongan. From the analysis, results obtained of t test results variable service quality was tcount = 3.934 > ttable = 1.660 which states that the quality of service affects customer satisfaction. Price variable was tarithmetic = 3,622 > ttable = 1,660 which indicates that price influences customer satisfaction, and brand image variable tcount = 2,216 > ttable = 1,660 which states that brand image influences customer satisfaction. While R square of 0.783 shows that 78.3% of the variable Customer satisfaction is influenced by service quality, price, and brand image. While the remaining 21.7% is influenced by other variables that were not examined.

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Analisis Kemampuan Rasio Likuiditas dan Profitabilitas dalam Mengukur Financial Distress

Journal of Economic Bussines and Accounting (COSTING) ◽

10.31539/costing.v3i1.712 ◽

2019 ◽

Vol 3 (1) ◽

pp. 145-152

Author(s):

Muhammad Iksan Sopian ◽

Erry Sunarya ◽

Kokom Komariah

Keyword(s):

Financial Distress ◽

Statistical Test ◽

T Test ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

F Test ◽

Analysis Techniques ◽

Simultaneous Test ◽

Analysis Technique

Financial distress is a condition where the results of the company's performance are unable to meet the company's obligations. The purpose of this research is to find out the effect of Liquidity and Profitability in measuring financial distress in PT .eterindo wahanatama Tbk and PT. Waskita Karya Tbk. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a partial statistical test (t test) and simultaneous test (f test). The results of the t test show that liquidity (CR) (X1) has an effect but not significant to financial distress, Profitability (ROA) (X2) has a significant effect on financial distress. Based on the simultaneous F test means that together Liquidity (CR) and Profitability (ROA) have no significant effect on purchasing decisions (Y). Based on the test of the coefficient of determination of 0.354 it can be interpreted that the effect of Liquidity (CR) and Profitability (ROA) on purchasing decisions is equal to 28.4%. The remaining 71.6% is influenced by other factors not explained in this study. Keywords : Liquidity, Profitability, financial Distress.

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