scholarly journals Representações sociais de cristão e mídia religiosa de massa: propagação, difusão e propaganda no discurso de Edir Macedo

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Diemerson Saquetto ◽  
Zeidi Araujo Trindade ◽  
Maria Cristina Smith Menandro

RESUMO: O discurso do líder religioso articula-se como constructo que busca sintetizar a doutrina, a moralidade e a identidade grupal a que se destina a mensagem, assim como pode objetivar congregar novos fiéis ou mesmo neutralizar adversários. Este artigo analisou o discurso de Edir Macedo com o objetivo de compreender as representações sociais de cristão dele derivadas, por meio de duas corpora textuais: O jornal Folha Universal (n=62) e o blog oficial do bispo (n=62). Por intermédio da Teoria das Representações Sociais, da Análise de Conteúdo e com o auxílio dos softwares Alceste e Iramuteq foram analisados períodos e estratégias discursivas diferentes. Percebeu-se, em conclusão, a adequação do discurso religioso às três categorias propostas por Moscovici quando do trânsito das Representações Sociais: Propagação, Difusão e Propaganda.Palavras-chave: representações sociais; religião; Edir Macedo; discurso; Igreja Universal.ABSTRACT: The religious leader speech is articulated as construct that seeks to synthesize the doctrine, morality and the group identity to which the message is addressed, as well as it could be aimed to congregate new faithful or even to counteract opponents. This article analyzed the Edir Macedo’ speech in order to understand the social representations of christian derived from it, through two textual corpora: The Folha Universal newspapper (n=62) and the Bishop’s official blog (n=62). Through the Social Representations Theory, the Content Analysis and with the aid of Alceste and Iramuteq software, different periods and discursive strategies were analyzed. In conclusion, it was realized that the appropriateness of the religious speech to three categories proposed by Moscovici as the transit of the Social Representations: spread, difusion and advertising.Keywords: social representations; religion; Edir Macedo; speech; the Universal Church.

2017 ◽  
Vol 7 (3) ◽  
pp. 138-148
Author(s):  
I.B. Bovina ◽  
N.V. Dvoryanchikov ◽  
S.Yu. Gayamova ◽  
A.V. Milekhin ◽  
S.V. Budykin

The presented text is the last part of the article that reported the results of the study about the information security of children and adolescents in groups of teachers. The study was based on the ideas of the social representations theory, in particular, it concerned with the relations in between social practices and social representations. The object of the study was teachers of secondary schools, the sample included 102 people aged from 22 to 65 years, (M = 39.36 years, SD = 11.12 years, 91 women and 11 men). As a matter of the experience with schoolchildren the sample was divided into three groups: teachers of children, teachers of adolescents, and teachers of children and adolescents. To test the assumption concerning the specificity of the social representations as a matter of practice, a questionnaire was developed, it consisted of 6 parts: In the first part, respondents were asked to evaluate information, in terms of the threat it poses to the safety of children and adolescents. In the next four parts of the questionnaire, respondents were asked to answer questions concerning the hypothetical situations, in each case it was necessary to propose a plan of action in the situation. The last part contained socio-demographic issues. The results about last two situations out of four were discussed.


1997 ◽  
Vol 3 (3) ◽  
pp. 241-248 ◽  
Author(s):  
Diane Lee Burns

Content analysis of The Cairns Post and The Australian newspapers was undertaken to generate key ideas and themes on the issue of ‘user pays’ strategies. All articles referring to the strategy of user pays were selected to provide a sample of articles. Summary statistics indicated that most articles referred to tourism, presented the strategy with a negative approach, and were written from the government perspective. Priority issues that became apparent from the content analysis were: user charges, equity, environmental management, funding and taxes. These issues and other concepts relating to user pays strategies were presented to students in order to elicit word associations used to develop a similarity matrix. The similarity matrix was used to develop the social representations of user pays strategies in a multidimensional scaling model. User pays was found to be represented as a management technique for enabling effective use of natural resources. It was seen as a provider of funding for natural tourism resources and determined to have a closer relationship with tourism and host communities than other forms of charges, when they are applied in natural tourism settings.


2019 ◽  
Vol 19 (2) ◽  
pp. 123-132 ◽  
Author(s):  
Jenni Savonen ◽  
Pekka Hakkarainen ◽  
Kati Kataja ◽  
Inari Sakki ◽  
Christoffer Tigerstedt

Purpose The purpose of this paper is to study the social representations of polydrug use in the Finnish mainstream media. Social representations are shared ways of talking about socially relevant issues and have ramifications on both individual and socio-political levels. Design/methodology/approach The social representations theory and the “What’s the problem represented to be?” analysis provided the theoretical framework. In total, 405 newspaper articles were used as data and analysed by content analysis and thematic analysis. The key tenets of the social representations theory, anchoring, objectifying and naturalisation, were used in data analysis. Findings The study found that polydrug use was written about differently in articles over the study period from 1990 to 2016. Three social representations were introduced: first, polydrug use as a concept was used to refer to the co-use of alcohol and medical drugs. This was seen as a problem for young people, which could easily lead to illicit drug use. Second, illicit drugs were included in the definitions of polydrug use, which made the social representation more serious than before. The typical polydrug user was portrayed as a person who was addicted to substances, could not quite control his/her use and was a threat to others in society. Third, the concepts were naturalised as parts of common language and even used as prototypes and metaphors. Originality/value The study provides a look at how the phenomenon of polydrug use is conceptualised in everyday language as previous research has concentrated on its scientific definitions. It also adds to the research of media representations of different substances.


2014 ◽  
Vol 5 (1/2) ◽  
pp. 17-20 ◽  
Author(s):  
Sílvio Éder Dias Da Silva ◽  
Maria José Itayra Padilha ◽  
Jéssica Mayara Marques Barboza De Oliveira ◽  
Jeferson Santos Araujo ◽  
Ingrid Mello Barata ◽  
...  

Resumo: Objetivou-se identificar e interpretar as Representações Sociais dos Dependentes Químicos sobre as Drogas, atendidos pela CasaMental Álcool e Drogas (Casa AD). Trata-se de um estudo do tipo descritivo, com abordagem qualitativa. Tem como aporte a Teoria das RepresentaçõesSociais criada por Serge Moscovici, constituída pelos depoimentos de 30 dependentes químicos produzidos a partir de entrevistasemiestruturada e da técnica de associação livre de palavras. Foi realizada análise temática. Os depoentes se sentiam afetados por tudo aquilo queaconteceu e/ou estava ainda acontecendo em suas vidas, mas o vício se faz presente, e emerge sensação de necessidade extrema do consumo.Descritores: Enfermagem, Saúde Mental, Entorpecentes.Dependent yes, not addicted: representations of drugAbstract: This study aimed to identify and interpret the social representations of chemical dependents About Drugs, Mental served by CasaAlcohol and Drugs (House AD). This is a descriptive study with a qualitative approach. Its contribution to the social representations theory createdby Serge Moscovici, comprising the testimonies of 30 drug produced from a semistructured interview and the technique of free association ofwords. Thematic analysis was performed. The respondents felt affected by everything that happened and / or was still happening in their lives,but addiction is present, and emerge feeling of extreme necessity consumption.Descriptors: Nursing, Mental Health, Narcotics.Dependiente sí, no addicted: representaciones de la drogaResumen: Este estudio tuvo como objetivo identificar e interpretar las representaciones sociales de Dependientes químicos sobre las Drogas,Alcohol mentales atendidos por Casa y Medicamentos (Anuncio). Se trata de un estudio descriptivo con un enfoque cualitativo. Su contribucióna la teoría de las representaciones sociales creado por Serge Moscovici, que incluye los testimonios de 30 medicamentos producidos a partirde una entrevista semiestructurada y la técnica de asociación libre de palabras. El análisis temático se realizó. Los encuestados se sintieronafectados por todo lo que pasó y / o que se siguen sucediendo en sus vidas, pero la adicción está presente, y surgen sentimientos de consumode extrema necesidad.Descriptores: Enfermería, Salud Mental, Narcóticos.


2021 ◽  
Author(s):  
◽  
Marc Stewart Wilson

<p>While there have been repeated exhortations that the study of political behaviour be accorded greater status in social psychological research, such calls have gone relatively unheeded. This thesis is intended to address to some small extent this problem. Specifically, an argument is presented to address the flaws of a little-heralded theory of political behaviour, symbolic politics theory (Sears, 1993), by re-articulating that theory within a broader theory of social behaviour, social representations theory (Moscovici, 1973; 1988). At its heart symbolic politics contends that political behaviour is based on the evocation of 'symbolic predispositions' in response to symbolic content of political objects. Following Verkuyten (1985) political symbols and symbolic predispositions are re-interpreted from the perspective of social representations theory. The result is a shift in emphasis onto the role of values, discourse, and social interaction in political preference and opinion. These concepts are investigated using data derived from a four-phase panel survey of the Wellington, New Zealand, electorates, as well as transcripts of parliamentary debates, and a laboratory experiment to provide support for the re-articulation of symbolic politics within this framework. The first two studies present qualitative and quantitative analyses of open-ended questions designed to probe the subjective meanings of ideological labels, and the concepts, ideas, and values associated with the major political parties of the time. The results indicate that the boundaries of group membership are defined by differences in representational content between groups, as well as within-group consensus. The second set of studies investigate the role of social values in political perception and preference. Firstly, political parties were differentiated by the frequency of rhetorical use by their members of the two values of freedom and equality, consistent with the predictions of Rokeach (1973). Secondly, survey respondents used a value-attribution instrument to indicate the values which they perceived parties to oppose or endorse. Again, the values associated with these parties were shown to be predictive of preference. Thirdly, respondents completed the Schwartz (1992) values inventory, which was used to produce a value profile of supporters of different parties' supporters. Weak support was found for Rokeach's (1973) two-value model of politics, with the parties differentiable on two discriminant functions defined by self-reliance values and equality values. The final study in this section presents the results of a laboratory manipulation in which groups of participants viewed different party political advertisements before rating the major parties for favourability and value attributions. This study indicates that exposure to political media may influence the values parties are seen to represent, and that this may impact positively or negatively on perceptions of the favourability of those parties. The final empirical chapter utilises a social network measure to investigate the role, if any, that one's interpersonal environment may play in political preference and representations. A clear relationship was found between the political composition of the environment and primary respondent preference and ideological self-identification. These findings are interpreted as supporting the social representational theory of symbolic politics. Qualifications and limitations of a representational theory of symbolic politics are discussed, as are the implications for such a conceptualisation of political and social behaviour.</p>


2019 ◽  
Vol 19 (4) ◽  
pp. 897-906
Author(s):  
Julieta Armida Franco-Ramírez ◽  
Carlos Enrique Cabrera-Pivaral ◽  
Gabriel Zárate-Guerrero ◽  
Sergio Alberto Franco-Chávez ◽  
María de los Ángeles Covarrubias-Bermúdez ◽  
...  

Abstract Objectives: understand the structure and content of the maternal representations of Mexican teenagers during their first pregnancy. Methods: a study was carried out with qualitative methodology based on the concept of maternal representation and the theory of social representations with 30 adolescents who attended prenatal control at the Civil Hospital of Guadalajara "Fray Antonio Alcalde", in Jalisco, Mexico. The participants were interviewed with the consent of their tutors. Classical content analysis techniques were used to obtain codes and thematic categories to develop a conceptual map that explains maternal representations. Results: the maternal representation was identified: "Pregnant but reunited, a legitimated bad decision", which was composed of social meanings towards adolescent pregnancy, family dynamics, expectations towards motherhood, and the feelings experienced by the adolescent during the pregnancy. The content of the representations was heterogeneous for most of the identified categories; however, it is identified that the desire for pregnancy guides the expectations of the adolescent about her future way of being as a mother. Conclusions: the desire of women for pregnancy, the level of participation of the couple, and the social meanings of adolescent pregnancy, have an outstanding role in the development of models of maternal representations.


Author(s):  
Vinaya Manchaiah ◽  
Berth Danermark ◽  
Per Germundsson ◽  
Pierre Ratinaud

2009 ◽  
Vol 17 (5) ◽  
pp. 651-657 ◽  
Author(s):  
Fabiana Swain Müller ◽  
Isilia Aparecida Silva

This study aimed to get to know the social representations about support for breastfeeding in a group of breastfeeding women, as well as to identify the actions in their social environment these women perceive as supportive in their breastfeeding processes. Data were collected through a qualitative approach, using recorded semistructured interviews, organized in accordance with the Collective Subject Discourse and analyzed under the premises of Social Representations Theory. Results showed that the representations of women in this study about support for breastfeeding consist of actions available in the hospital, family and work contexts. In these women's perspective, support is a broad phenomenon that involves aspects of encouragement, promotion and protection to breastfeeding.


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