A critical neuro-geography of behaviourally and neuroscientifically informed public policy
Amidst the growing enthusiasm for the application of behavioural insights from behavioural economics, psychology and the neurosciences in social policy, there has been a shift in emphasis from structural, through individuated and towards neuromolecular scales of explanation for social problems. This chapter explores the role of these trends in carving out new spatialities of social policy. The chapter considers the scale at which government intervention is deemed necessary, effective and efficient; and who should be responsible for health, productivity and wellbeing in liberal societies. It traces continuities between behavioural and neuroscientifically-informed public policy through analysis of international and supra-national policy documentation within societies in which neoliberalism is increasingly recognised as a source of social harm and economic instability. The chapter develops an approach to ‘critical neuro- geography’ which sheds new light on the strategic importance of scalar claims and other spatialities to forms of governance targeted at the mind, body and soul.