The Diet Prada effect: ‘Call-out culture’ in the contemporary fashionscape

2019 ◽  
Vol 6 (1) ◽  
pp. 97-113 ◽  
Author(s):  
Vanessa Gerrie
Keyword(s):  
Social Media ◽  
Fashion Industry ◽  
The Past ◽  
Cultural Phenomenon ◽  
Fashion Products ◽  
Close Analysis ◽  
Fashion Designers ◽  
Age Independent ◽  
Do So

Fashion criticism has found a new democratic platform in this technetronic age that has been impacted by the emergence of online ‘call-out culture’, a cultural phenomenon born of this digital age. Independent voices are finding traction within the famously hermetic fashion industry who are holding fashion designers, marketers, editors and all those gatekeepers in between, accountable not only for copycat fashion products but also for racist and bigoted appropriations that appear in campaigns and editorials. In examining ‘call-out culture’ in the fashion industry this article will extrapolate on how and why these cultural phenomena have gained traction in relation to the contemporary fashion industry and what this means for the future of the industry. I do so through the wider contextualization of looking at ideas of authenticity and transparency, effects of social media, and the role of cultural criticism in fashion. The methodology utilized in this article is in the form of the close analysis of two case studies, the independent fashion critic sites Diet Prada and The Fashion Law, which have both gained traction in the past two years for their unbiased and unrelenting agenda to call out fashion’s indiscretions.

scholarly journals The Role of Heritage and Authenticity in the Value Creation of Fashion Brand

2016 ◽  
Vol 9 (7) ◽  
pp. 135 ◽  
Author(s):  
Andrea Boccardi ◽  
Cristiano Ciappei ◽  
Lamberto Zollo ◽  
Maria Carmen Laudano
Keyword(s):  
Marketing Research ◽  
Fashion Industry ◽  
Consumer Experience ◽  
Brand Authenticity ◽  
The Past ◽  
Fashion Brand ◽  
Managerial Implications ◽  
Different Levels ◽  
Brand Heritage

<p>This paper builds on traditional and recent marketing research concerning the constituents of brand authenticity, particularly investigating consumers’ experience in the context of fashion industry. Specifically, we attempt to unpack the dimensions underlying the concept of brand authenticity by, first, correlating the role of heritage and ‘mythopoesis’ – the creation of a myth through repetitive narrative –  and, second, by applying our proposed theoretical framework to four Italian luxury fashion brands, namely Gucci, Salvatore Ferragamo, Lous Vuitton, and Stefano Ricci. Thanks to the positioning of such fashion brands according to different levels of heritage and authenticity, it emerges how mythopoesis allow brand marketers to transfer brand heritage from past to both present and future. In this way, the risk of brand fixation in the celebration of the past may be overcome. Managerial implications are finally discussed, showing how marketers may foster or hinder brand authenticity, and how such an aspect affects consumer experience and attitude toward the brand.</p>

The Chinese Cinematic Remake as Transnational Appeal: Zhang Yimou’s A Woman, a Gun and a Noodle Shop

2017 ◽  
Author(s):  
Kenneth Chan
Keyword(s):  
Original Film ◽  
Global Market ◽  
Chinese Version ◽  
Chinese Cinema ◽  
The Past ◽  
American Films ◽  
Close Analysis ◽  
Transnational Film ◽  
Do So ◽  
The Way

The past two decades have witnessed the resurgence of Chinese cinemas on the global stage. As Chinese directors confront the notion of remaking American films, they do so with the assurance that there is a potential global market for their product, which in turn might foster a more creative reimagining of a Chinese version that can stand on its own artistic merits as transnational Chinese cinema. This chapter undertakes a close analysis of A Woman, a Gun and a Noodle Shop (Zhang Yimou 2009) as a transnational film remake to demonstrate how the film confidently reinvents the Coen Brothers’ original film, Blood Simple (1984) as an original in its own right. The analysis demonstrates the way in which the remake is infused with Zhang Yimou’s brand of cinematic pragmatism and the way in which the cooption of a transgressive politics of gender and postcoloniality becomes a route toward transnational appeal.

Writing as Reconciliation: Bearing Witness to Life after Genocide

2019 ◽  
pp. 147-167
Author(s):  
Catherine Gilbert
Keyword(s):  
Future Generations ◽  
Bearing Witness ◽  
The Past ◽  
Close Analysis

Yolande Mukagasana is well known as the first survivor of the 1994 Genocide Against the Tutsi in Rwanda to publish her testimony in 1997. Almost 20 years later, she published a new testimonial narrative focusing on life after the genocide. Similarly, survivor Annick Kayitesi-Jozan published a first testimony in 2004 and a second thirteen years later. Why this decision to return to writing after so many years? In order to explore this question, this chapter focuses on their two recent testimonies: Mukagasana's L'Onu et le chagrin d'une négresse (Aviso, 2014) and Kayitesi-Jozan's Même Dieu ne veut pas s'en mêler (Seuil, 2017). Both these narratives oscillate between the past and the present, intertwining painful memories of the past with reflections on these women's active roles in post-genocide society and the legacy they are building for future generations, both in Rwanda and across the diaspora. Through close analysis of their narratives, this chapter interrogates the ways in which their thinking about reconciliation in post-genocide Rwandan society has changed, pointing to shifts in understanding of the role of writing in the post-genocide context and how its potential in facilitating reconciliation might be harnessed.

Museums and Web 2.0

2011 ◽  
pp. 1-15 ◽  
Author(s):  
Werner Schweibenz
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
User Participation ◽  
Significant Problem ◽  
Crucial Question ◽  
And Control ◽  
Do So

Many museums want to use Web 2.0 applications or feel the pressure to do so. In doing so, they might encounter a significant problem as Web 2.0 is based on the notion of radical trust and unrestricted, equal participation, two concepts that are contrary to the museum’s traditional concepts of authority, communication and participation. Until recently, museums presumed control of their content. The crucial question is how much control of its content the museum can afford to lose, since they depend on their reputation for expertise and trustworthiness. The paper analyses the role of authority, its influence on traditional and future museum communication and its effects on participation and trust. The challenge for museums is to find a way to cede authority and control over content without losing status as trustworthy institutions and to open up for social media and user participation in order to attract new audiences and maintain existing ones.

The Role of Social Media in the Fashion Industry: The Case of Eco Luxury in Today’s Consumption

2021 ◽  
pp. 97-115
Author(s):  
Concha Pérez-Curiel ◽  
Gloria Jiménez-Marín ◽  
Irene García-Medina
Keyword(s):  
Social Media ◽  
Fashion Industry

scholarly journals NEWS JUNKIE OR ONLY ACCIDENTALLY INFORMED? AN IN-SITU STUDY ON SITUATIONAL TYPES AND INDIVIDUAL REPERTOIRES OF MOBILE NEWS ACCESS AMONG GERMAN YOUNG ADULTS.

2020 ◽  
Author(s):  
Veronika Karnowski ◽  
Katharina Knop-Huelss ◽  
Zoe Olbermann
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Specific Kind ◽  
Mobile Media ◽  
Daily Lives ◽  
In Situ Study ◽  
The Past ◽  
Filter Bubbles ◽  
Do So

Over the past three decades our media ecologies have changed substantially, not at least changing the ways in which we get in touch with the news. These changes have led both to high hopes for more equality in news access and a better-informed electorate, as well as fears of news avoidance, filter bubbles, and increasing knowledge gaps, with recent empirical evidence leaning towards rather pessimistic perspectives. However, most of the research to date focusses on one specific kind of news access, e.g., news consumption via social media, and its effects, neglecting the fact that users combine several ways to access the news throughout their daily lives, creating their individual media use repertoires. In order to disentangle these variances within our daily lives from differences between users, we need to analyze access to news on a situational level. Being meta-media, mobile media constitute an excellent microcosmos to study situational variability in news access. Hence, we investigated the situational types of mobile news access in young adults’ daily lives as well as their mobile news repertoires based on the previously identified situational access types. To do so, we conducted an experience sampling study among young adults in Germany. Our results highlight that differences within (mobile) news use should not only be studied as differences between people, but also as variances within users’ daily lives. For example, we see that no mobile news repertoire in our study solely relies on news access via intermediaries such as social media.

scholarly journals Social Media Marketing in the Sales Volume Prediction for the Lolita Fashion Brand

2021 ◽  
Author(s):  
Ton Chaing ◽  
Hsin Rau ◽  
Jung Wei Shiang ◽  
Luen Jon Chiang
Keyword(s):  
Social Media ◽  
Prediction Models ◽  
Social Media Marketing ◽  
Sales Volume ◽  
Fashion Industry ◽  
Fashion Products ◽  
Sales Prediction ◽  
Marketing Data ◽  
Media Platform ◽  
The Impact

Despite extensively investigating the impact of social media on fashion products&rsquo; marketing, little evidence is available on how the platforms influence sales prediction. Focusing on Lolita fashion, this study investigates the impact of social media marketing on the sales volume prediction of fashion products. Essentially, we analyzed marketing data, including comments, likes, and shares from the Weibo social platform, to forecast future sales, examine how to enhance profit performance, and make production decisions. Using a quantitative approach, we tested three different prediction models, including multiple regression, decision tree, and XGBoost. The results revealed that increasing comments and decreasing the number of likes could significantly improve the sales volumes of Lolita products. In contrast, shares exerted a less significant impact on sales. Regarding prediction models, XGBoost was found to be the best method. In the fashion industry, social media is a useful tool for forecasting market trend. A limitation of this study is that only one social media platform was used to extract data, which might limit the generalization of the findings.

Youth Out-Migration in Nigeria: The Dual Role of Social Media as a Cause and Solution

2021 ◽  
Vol 18 (2) ◽  
Author(s):  
Samuel Okunade ◽  
Oluwabunmi Dorcas Bakare
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Human Interaction ◽  
Way Of Life ◽  
Gender And Age ◽  
Social Media Platforms ◽  
Males And Females ◽  
The Government ◽  
Do So

The phenomenon of migration has been recorded to be a part of human history. Over the years, scholars have averred that people migrate for different reasons. While some do so for economic reasons and in search of greener pastures, others do so to escape either the wrath of the society in which they live or the government owing to their actions and way of life. This phenomenon is not restricted according to gender and age, as both males and females, old and young, are involved. Of late, it has been discovered that there is a huge desire among youths, including those who have jobs, to exit the country, thereby leading to a massive emigration of youths out of Nigeria. Although it is an undeniable fact that the economy of the country is in shambles, which leads to a desire to search for greener pastures elsewhere, the trend in the youths’ desire and rush to leave Nigeria transcends this sole reason. Given the revelations by migrant returnees, it has been discovered that social media platforms play a pivotal role in both stirring and dampening this desire. Utilising a secondary data analysis in addition to a systematic literature review, this study explored the contribution of social media, especially Facebook, to the desperation shown by Nigerian youth for out-migration and how various social media platforms can be used for economic benefit in order to dissuade the youth from doing so. The study recommends that Nigerian youths should realise that the essence of social media meant to foster human interaction and healthy communication is gradually turning into an abode of misinformation that has embedded youths’ lives within the discourse of youth out-migration in Nigeria, as anecdotal evidence as well as empirical evidence has shown. The study informs policy, society, practice and theory within the discourse of youth out-migration and social media studies.

scholarly journals Fashion industry: Resources for online research

2018 ◽  
Vol 79 (9) ◽  
pp. 516
Author(s):  
Helen Taylor Lane
Keyword(s):  
Professional Development ◽  
Online Research ◽  
Degree Programs ◽  
Fashion Industry ◽  
Post Secondary ◽  
The Past ◽  
Design Students ◽  
Fashion Designers

More post-secondary institutions than ever before are offering fashion degree programs, and, according to Sara Kozlowski, director of education and professional development at the Council of Fashion Designers of America, enrollment in such programs has nearly tripled over the past decade. Moreover, one of the issues facing fashion programs is whether design students are receiving proper support for the business, trade, and entrepreneurial aspects of fashion research.

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