scholarly journals Cultural Heritage: The Forgotten Resource for Marketing and Sustainable Development of the Local Communities

2019 ◽  
Vol 8 (3) ◽  
pp. 41
Author(s):  
Călin Vegheș

Under the slogan “Our heritage: where the past meets the future”, European Union has declared 2018 as the European Year of Cultural Heritage in an unprecedented attempt to enable people to become more interested in and involved with the cultural heritage, and to recognize its universal value and importance in the future development of the individuals, communities and societies. In spite of an increased acknowledgement and extending capitalization, the employment of the cultural heritage, in its tangible and intangible forms, as an asset the local communities may benefit from is still limited. The contribution of the cultural heritage to the sustainable development remains less relevant and illustrates the extent toward which individuals and the local communities, consequently societies, are able to preserve, promote and make the most of this forgotten resource. Paper explores the connections between the cultural heritage, marketing and the sustainable development of the local communities based on the secondary data regarding the involvement, perceived importance, access and participation related to the cultural heritage in order to assess if local communities grasp and consider the potential of this heritage to support their sustainable development through of an appropriate marketing effort. Keywords: Cultural heritage, sustainable development, local communities, marketing

2021 ◽  
Vol 13 (5) ◽  
pp. 2878
Author(s):  
Soniya Billore

Cultural heritage is an invaluable asset of any city, region, or community and is an important component in the sustainable development of societies and economies. However, the role of cultural heritage has been understudied in terms of its social embeddedness and impact on social cohesion. This has led to a demand for more insights on how cultural heritage is conserved globally and more significantly via the role of societal stakeholders. Inclusive strategies allow diverse sections of a community to engage and enrich not only the anthropological interpretations of society but also support social stability and foster positive social change. This paper exemplifies how an inclusive approach was used to engage citizen engagement for the sustainable development of the built heritage in the city of Indore in central India. Best practices are presented through secondary data through various print and online sources relevant to the context. Open coding of secondary data has helped to identify strategic approaches and relationships that emerge as crucial to citizen engagement as presented in this study. The paper discusses strategies that, based on diversity and inclusivity, contribute to the enrichment of community knowledge, increased synergistic participation, and the enhancement of the sense of collective responsibility in cultural consumption.


2020 ◽  
Vol 12 (3) ◽  
pp. 1168 ◽  
Author(s):  
Zhiwei Wan ◽  
Xi Chen ◽  
Min Ju ◽  
Chaohao Ling ◽  
Guangxu Liu ◽  
...  

River flow reconstruction under the background of long-term climate change is of great significance for understanding the regional response to future drought and flood disasters, and the sustainable development of water resources. Investigating the basic characteristics and changing trends of the streamflow of the Ganjiang River is scientifically important to mitigate drought and flood disasters in the future. This study reconstructed drought and flood grade series of five regional stations of the Ganjiang River based on spatially explicit and well-dated local chronicle materials and used a linear regression model of modern drought/flood grades and precipitation to reconstruct historical precipitation for the past 515 years. The relationships between the modern precipitation of five regional stations and streamflow of Waizhou Station, which is the last hydrological station of the Ganjiang River were analyzed through principal component regression. The adjusted R2 is 0.909, with a low relative bias of −1.82%. The variation of streamflow from AD 1500 to AD 2014 was reconstructed using the proposed model. Result shows that high flows occur in nine periods and low flows occur in 11 periods. Extremely low stream flow in 515 years appears during the middle and late 17th century. Cumulative anomaly and Mann-Kendall mutation test results reveal that a transition point from predominantly low to high flows occur in AD 1720. Redfit power spectrum analysis result shows that the variation periods of streamflow are 2–5, 7–8 years, and approximately 32 years, where the most significant period is 2–3 years. Continuous wavelet transform indicates that the corresponding relation occurs between streamflow and El Niño/Southern Oscillation for eight years. Streamflow is affected by temperature and East Asian monsoon that is controlled by solar activities. The flood may be related to strong solar activity, monsoon failure, and vice versa. Hydrological frequency curve analysis shows that the streamflow of the Ganjiang River once in a hundred years may reach up to 1031 × 108 m3 for flood or 485 × 108 m3 for drought and the standard of once in a millennium runoff may reach up to 1188 × 108 m3 for flood or 450 × 108 m3 for drought. These results may provide basic hydrological data for the sustainable development of society and serve as a reference for mitigating the impact of drought and flood disasters in the future.


2019 ◽  
Vol 2 (2) ◽  
pp. 27-39
Author(s):  
Chakra Bahadur Khatri

There is great values of rural development programmes in rural country like Nepal. The proper development programmes can get access as the milestone to the livelihood of rural poor and sustainable development of the Nation. This paper tries to carry out the sketch of rural development practices in Nepal. The paper is based on secondary data provided by the different government institutions. Most of the data are obtained from various periodic plans, books, articles, policies of governments. The relevancy of this paper goes to find out the past experiences and to adopt the future guideline for the formulation of effective, popular and sustainable programmes for rural development.


2020 ◽  
Vol 41 (50) ◽  
pp. 270-286
Author(s):  
Miguel BLANCO ◽  
◽  
Mar MUÑOZ ◽  
Julia RANCHAL ◽  
◽  
...  

One of the fundamental objectives of the Maastricht Treaty is the sustainable development of the European Union (EU) countries. Since its entry into force, large investments have been approved to finance convergence programs. The aim of this article is to determine if the investments made to date have managed to reduce the differences in unemployment rates among the EU countries. The Theil index has been calculated on the unemployment figures of the countries of the Eurozone during the period 2008-2019.


2022 ◽  
pp. 38-64
Author(s):  
Poshan Yu ◽  
Junyi Lv ◽  
Aashrika Ahuja

This chapter aims to study the trends in sustainable agricultural development in China. The deterioration of the world's climate and environment can be counteracted with the trend of development in internet and technological spheres. How to create value out of scientifically advanced agricultural techniques in China so as to achieve sustainable development in the future is the subject of the author's discussion. This chapter will investigate the development of smart and sustainable agricultural techniques that are being employed in China in integration with the internet and information industry. Further, the sustainable ecological development of agriculture in China in the past two decades will be analyzed. Finally, this chapter will provide decision-makers with analysis and suggestions on the way forward and direction with respect to sustainable agricultural development in China in the future.


2018 ◽  
Vol 9 (1) ◽  
pp. 1-16
Author(s):  
S. Karly Kehoe ◽  
Chris Dalglish

Evidence of how history and culture have been or should be harnessed to promote sustainability in remote and rural communities is mounting. To be sustainable, development must come from within, it must serve future generations as well as those in the present and it must attend to the vitality of culture, society, the economy and the environment. Historical research has an important contribution to make to sustainability, especially if undertaken collaboratively, by challenging and transcending the boundaries between disciplines and between the professional researchers, communities and organisations which serve and work with them. The Sustainable Development Goals’ motto is ‘leaving no one behind’, and for the 17 Goals to be met, there must be a dramatic reshaping of the ways in which we interact with each other and with the environment. Enquiry into the past is a crucial part of enabling communities, in all their shapes and sizes, to develop in sustainable ways. This article considers the rural world and posits that historical enquiry has the potential to deliver insights into the world in which we live in ways that allow us to overcome the negative legacies of the past and to inform the planning of more positive and progressive futures. It draws upon the work undertaken with the Landscapes and Lifescapes project, a large partnership exploring the historic links between the Scottish Highlands and the Caribbean, to demonstrate how better understandings of the character and consequences of previous development might inform future development in ways that seek to tackle injustices and change unsustainable ways of living. What we show is how taking charge of and reinterpreting the past is intrinsic to allowing the truth (or truths) of the present situation to be brought to the surface and understood, and of providing a more solid platform for overcoming persistent injustices.


2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Vu Thi Thu Trang

Through survey results on the status of management of life skills education activities to cope with climate change and disaster prevention for the sustainable development of local communities in the ethnic minority boarding high schools in the Northwestern region from 2013 to 2018, the author deeply analyzed and assessed the strengths, weaknesses, causes of strengths and weaknesses of the management of education activities on life skills to cope with climate change and disaster prevention for the sustainable development of local communities for ethnic minority students at boarding high schools for ethnic minorities in the Northwestern region in the present period and the issues raised.


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