Analyzing the Effect of Electronic Word of Mouth on Low Involvement Products

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

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Determine the effectiveness of digital influencers in recommending brands via an electronic word of mouth on customer attitudes

International Journal of Psychosocial Rehabilitation ◽

10.37200/ijpr/v24i4/pr200984 ◽

2020 ◽

Vol 24 (04) ◽

pp. 38-49

Author(s):

Mustafa Kamal Mustafa Aldori ◽

Aziza Tawfik Abdeghafar Elsayed ◽

Adam Smayan Fayyadh Al-Mashhadani

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Customer Attitudes

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SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

Jurnal Benefita ◽

10.22216/jbe.v4i3.3963 ◽

2019 ◽

Vol 4 (3) ◽

pp. 526

Author(s):

Okki Trinanda ◽

Astri Yuza Sari

Keyword(s):

Social Media ◽

Hypothesis Testing ◽

Sample Size ◽

Human Behavior ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Tourist Attractions ◽

Tourism Management ◽

West Sumatra ◽

First Time

Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media. Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.

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Influence of type and source of electronic word-of-mouth on consumers' health care-seeking decisions

Social Behavior and Personality An International Journal ◽

10.2224/sbp.9535 ◽

2020 ◽

Vol 48 (11) ◽

pp. 1-9

Author(s):

Xiaohong Chen ◽

Ming Chen ◽

Shih-Heng Yu ◽

Yinxia Wu ◽

Anqian Tao

Keyword(s):

Health Care ◽

Online Community ◽

Word Of Mouth ◽

Medical Advice ◽

Health Care Seeking ◽

Electronic Word Of Mouth ◽

Care Seeking ◽

Class A ◽

Tier 3 ◽

The Relationship

We examined the influence of the type (positive vs. negative) and source (patients' online community vs. general online community) of electronic word-of-mouth (eWOM) on consumers' health care-seeking decisions. Participants in this 2 × 2 between-subjects study comprised 160 patients who had sought medical advice at a large Tier 3, Class A hospital in China in 2019. The results show that negative (vs. positive) eWOM had a greater influence on consumers' health care-seeking decisions, with similar results for the patients' (vs. general) online community. In addition, positive eWOM from the patients' (vs. general) online community had a greater influence on participants' health careseeking decisions but the result was not significant for negative eWOM. Credibility of eWOM also mediated the relationship between eWOM and health care-seeking decision. Practical and theoretical implications are discussed.

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